How To Optimize Your Cash Flow As A Small Business Owner

optimize cash flow

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Creativity drives our passion but optimizing cash flow is what makes a small business succeed. According to a U.S. Bank study, 82 percent of businesses fail because owners didn’t manage cash flow properly, or didn’t understand how cash flow works.

“Cash flow refers to the money going in and out of your business, including the cash that comes from sales, investments, and loans as well as the cash that goes out to pay expenses, suppliers, and lenders,” says Selfmade coach Bex Moxley in her workshop Optimizing Cash Flow as a Small Business Owner. “It is not your profit. It’s not about the value or worth of your business. It’s literally managing the day to day money aspect of your business.”

When Imani Schectman decided to leave her career in arts and education to become a full-time artist in New York City, she found it difficult to access startup resources and secure capital. “There was no centralized location, physically and virtually, where businesses could sell their products and services, access resources, and be a part of a supportive community,” she says.

Imani decided to build one herself. After a successful pop-up event connecting BIPOC artists and entrepreneurs, she found that she was on to something and launched Open Market in 2020. Open Market is a socially responsible marketplace that supports BIPOC creative founders, “making it easy for customers to find brands that align with the initiatives they care about, like social justice, equity, sustainability, and renewable wages,” says Imani.

Imani received an Office Depot OfficeMax scholarship to Selfmade to help her expand her community and grow Open Market. “I think it’s great to have one-on-one time with the Selfmade coaches and ask targeted questions to someone who has business knowledge,” she says. “I appreciate the vulnerability and transparency within the Selfmade community.”

Imani has the challenge of ensuring Open Market is successful while uplifting the more than 25 brands in her community. “I’ve had to be very scrappy and I’ve had to ask for things,” she says. Securing grants, getting involved in accelerators, and applying for scholarships like the Office Depot scholarship to Selfmade has helped her build her business sustainably.

“It’s important to me that Open Market is not about me getting rich quick,” says Imani. “It's really about the community. I want this to be a solution for business owners, especially founders of color, who generally don't have access to capital.”

Here are seven tips for optimizing your cash flow as a business owner:

1. Create a Cash Flow Statement: This financial statement tracks the movement of cash in and out of your business. “You don’t have to have big fancy spreadsheets like a massive company. You can make it small and usable for you,” says Moxley. Moxley suggests tracking monthly or quarterly. “This is about really staying on top of it. You may realize you don’t need some expenses, for example, subscriptions. It really helps to look at those costs.”

2. Make It Easier to Pay You: Make the most of cash flow management tools and digital payment systems that allows customers to make online payments easily, and offer incentives for paying early. Make sure to send invoices on time and follow up on overdue payments too.

3. Negotiate Payment Terms: Build relationships with suppliers and ask if longer payment terms are possible. Take advantage of vendor discounts for early payments too.

4. Avoid Overstocking and Understocking: Get a good sense of customer demand by tracking slow- and fast-moving inventory. You’ll reduce your carrying costs if your inventory is managed more accurately.

5. Keep Expenses Under Control: Regularly check in on your business expenses and find areas where you can reduce costs without skimping on quality. Look for cost-saving opportunities like renegotiating with suppliers or exploring alternative vendors.

6. Create an Emergency Fund: Build a cash reserve to buffer against unexpected expenses or slow seasons. Set aside a portion of your profits to ensure you have a financial cushion when times are lean.

7. Explore Financing Options: This could include business lines of credit or small business loans. Look at the terms, interest rates, and fees associated with each option to choose the one that works best for your business.

“I think it’s important for founders to say, it won’t always be like this. I won’t always have to be scrappy and lean,” says Imani. “But right now, we’re building the business and it’s important to keep cash flow coming in.”

Imani was the third place pitch winner in the Selfmade’s spring 2023 pitch competition, where she earned a $2,000 Office Depot® OfficeMax® merchandise card to help her build business. “So far, I’ve purchased an Epson EcoTank printer because one of our pillars is sustainability.”

Imani uses the printer to print out marketing materials for pop-up events like one she had this summer for Juneteenth. “For the most part we’ve been grassroots, sweat equity, telling everyone, going everywhere, posting, and using our vendors as influencers. I had one person reach out to me about printing and because I had my EcoTank I was like ‘Absolutely.’ I can help.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Getting the word out about your business can help solve some of your cash flow problems. With each new customer, there’s the potential for new and repeat sales. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


As a self-proclaimed homebody, I love to give and get a good stocking filled with my favorite things. From self-care essentials to little treasures that make my home and me happy, these 20 cute and cozy gifts for homebodies will make the holidays a little brighter and your winter a little warmer. Consider your favorite HBs on your list, or grab something you love for yourself! (They make great Secret Santa and White Elephantgifts too!)

Discover the coziest, cutest stocking stuffers for the homebodies in your life here!

Piecework Puzzles

  1. Handmade chocolates for the gal who absolutely adores a sweet treat: Charles Chocolates Holiday Collection
  2. A candle to help your fave homebody wind down after a long day out & about: Homecourt Balsam Fireplace Candle
  3. A cute little self-care set for the best girls' night in: Pinch Provisions Super Spa Set
  4. For the homebody who always has their nose in a book: Where is the Bookstore Embroidered Hat
  5. For your bestie who'd just rather do her nails herself: Le Mini Macaron Nail Lacquer Trio Set
  6. For the one who values comfort above literally everything else: Seavees Apres Puff Slipper in Space Silver
  7. For the cat-lover who just loves cuddles: Cat Lady Socks
  8. For the queen of kitschy decor: Ginger Ceramic Stoneware Sugar Pot
  9. For the at-home bartender: How to Make a Name-tini Book
  10. For the one with big ideas & even bigger to-do lists: Papier Scribble & Scrawl
  11. For the one who just loves a lil soak: Flewd Stresscare Trio
  12. An aesthetically-pleasing (and practical!) toothpaste: hello Activated Charcoal Epic Whitening Toothpaste
  13. Tasty sauces for the best drizzling and baking: Coop's Original Hot Fudge & Salted Caramel Sauce
  14. For the friend who totally loves a cute hobby: Piecework Mini Zodiac Puzzle
  15. For the at-home gym buff: CocoaVia Cardio Health Cocoa Powder Stick Packs
  16. For the gal who loves a little lippie: Hydrashine Lipstick Balm Trio
  17. For the one who always has the best playlists: Burga AirPods Pro Case
  18. For your bestie who adds a little extra oomph to her outfit: We Dream in Colour Gold Bird Earrings
  19. For the friend that's just a little easily overwhelmed: Ban.do Oversized Feel Better De-Stress Ball
  20. For that person who always puts a smile on your face: FP Movement Smiling Buti Ankle Socks

Dive Into Our Cute & Cozy Stocking Stuffers Here!

Charles Chocolates

Handmade chocolates for the gal who absolutely adores a sweet treat: Charles Chocolates Holiday Collection

I’m obsessed with this artisanal chocolate brand, awarded the BEST in the Bay Area. They’re made in small batches in San Francisco with really unique flavors, like Pecan Fleur de Sel Caramel, Cinnamon Spice Truffle, a Salty Sweet Pecan Cherry Bar and their new holiday bar Peppermint Bark Bar. YUM! Even better, Charles Chocolates uses no artificial flavors or preservatives – so it’s real chocolate vs. a sugary substitute. You can even get an edible chocolate box with the Winter and Christmas Collections, perfect for chocolate connoisseurs and the sweet tooths on your list!

Homecourt

A candle to help your fave homebody wind down after a long day out & about: Homecourt Balsam Fireplace Candle

I am in love with Homecourt’s seasonal fragrance, Balsam Fireplace. It mimics the scent of a crackling fire (think fresh evergreen, warm spice, and salty amber) and I can't get enough of it, from the candle to thehand wash. Each candle burns for 60 hours, giving you plenty of winter nights by the fire.

Anthropologie

A cute little self-care set for the best girls' night in: Pinch Provisions Super Spa Set

Enjoy self care nights on the regular with these eight spa essentials, from a silky sleep mask and gua sha tool to an exfoliating mitt, hair clip, shower steamer, and scalp massager. Scrunchie included!

Uncommon Goods

For the homebody who always has their nose in a book: Where is the Bookstore Embroidered Hat

We found the perfect gift for the book lover/homebody/Francophile crossover (pretty much our entire staff). And it's stocking stuffer friendly!

Urban Outfitters

For your bestie who'd just rather do her nails herself: Le Mini Macaron Nail Lacquer Trio Set

Manis and nail art at home are prettier with a pop of color. Here are three shimmering shades to drop into your favorite homebody's stocking.

Seavees

For the one who values comfort above literally everything else: Seavees Apres Puff Slipper in Space Silver

Cozy, cozy! These Après Puff Slip-Ons are not only so cute, but also so incredibly comfortable. Perfect for the WFHer or even someone who enjoys the comfort of the great outdoors (they're that durable), these fleece lined slippers are the best gift for just about every woman on your list.

Uncommon Goods

For the cat-lover who just loves cuddles: Cat Lady Socks

So fun and playful, these mesh socks are a great way to flex your cat lady pride.

Anthropologie

For the queen of kitschy decor: Ginger Ceramic Stoneware Sugar Pot

Sugar cubes in a ceramic gingerbread house make the holidays and your morning coffee routine a little brighter.

Wonderbly

For the at-home bartender: How to Make a Name-tini Book

Cocktails at home, but make it personalized! OMG, how cute is this book with a signature drink for them! You get to personalize it based on their drink preferences and customize the cover. It includes a total of 29 recipes to ring in the new year.

Papier

For the one with big ideas & even bigger to-do lists: Papier Scribble & Scrawl

For the homebody who is always in their heads, this book is great for jotting down to-dos, thoughts, ideas, inspirations and more. You can personalize the cover with their name, a fun title, an alter ego or a special quote too.

Flewd

For the one who just loves a lil soak: Flewd Stresscare Trio

These transdermal bath soaks give your homebody buddy up to 5 days of the stress-reducing magnesium, boron, and Omega 3s to reduce anxiety, aches, and stress.

Amazon

hello Activated Charcoal Epic Whitening Toothpaste

This fluoride-free toothpaste made with activated charcoal whitens teeth with consistent use, but the part we love the most is the sleek, aesthetically-pleasing packaging. Plus, it leaves a minty finish for fresh breath every time.

Amazon

Tasty sauces for the best drizzling and baking: Coop's Original Hot Fudge & Salted Caramel Sauce

These award-winning toppers, from a women-owned company, make your desserts a little extra. (A little naked scoop once in a while is just as good too!)

Piecework Puzzles

For the friend who totally loves a cute hobby: Piecework Mini Zodiac Puzzle

Homebodies who love to puzzle will enjoy this mini stocking-size one inspired their zodiac sign!

CocoaVia

For the at-home gym buff: CocoaVia Cardio Health Cocoa Powder Stick Packs

Hot chocolate, but make it healthy! These packets contain cocoa flavanols, which support heart health, and are perfect for adding to your yogurt, favorite drink, or even oatmeal. A heart-healthy stocking stuffer to show you love them....aww.

Colleen Rothschild

For the gal who loves a little lippie: Hydrashine Lipstick Balm Trio

This kit from Colleen Rothschild Beauty offers a range of buildable hues from barely there for staying in to bold for going out. Get a dewy, glossy finish inspired by your favorite travel destination, like Sipping Sangria red.

Burga

For the one who always has the best playlists: Burga AirPods Pro Case

Choose from more than 300+ unique designs and a matching set of cases for all your tech. Whether they're free spirits or v demure, there's a pattern for everyone.

We Dream in Colour

For your bestie who adds a little extra oomph to her outfit: We Dream in Colour Gold Bird Earrings

Give your homebody a reason to dress up with these beautifully detailed brass birds, perfect for Zoom calls!

Ban.do

For the friend that's just a little easily overwhelmed: Ban.do Oversized Feel Better De-Stress Ball

Figure out your next life move with this squishy dice for stressful days.

Free People

For that person who always puts a smile on your face: FP Movement Smiling Buti Ankle Socks

Whether they're working out or Netflix marathoning, these performance-ready socks are fun and happy-inducing. One percent of FP Movement net proceeds benefit its non-profit partner Girls Inc.

Subscribe to our newsletter for more holiday inspiration!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

Listen...my mischief? It's almost never managed. But what I can manage to do is help you figure out which Harry Pottercharacter you are based on your zodiac sign. Whether you're a slightly stubborn homebody or a gregarious go-getter, there's a Harry Pottercharacter for everyone — and like the Sorting Hat, the stars know exactly who you are. So without further ado, let's get your characters all sorted out!

Read on to find out which Harry Pottercharacter you are, based on your zodiac sign!

Warner Bros. Entertainment

Aries (March 21 – April 20): Hagrid

Starting off big and bold with the giant himself, Rubeus Hagrid. His larger-than-life presence fills up the room, the quidditch field, or wherever he steps foot, and people are automatically drawn to his infectious energy. Once he sets his mind to something, he cannot be stopped (remember Fluffy? And Norbert?), using his stubborn nature to the benefit of Hogwarts and the people around him as a whole. However, his mouth tends to run faster than his brain, sometimes getting him in trouble — much like you, dear Aries. 😉

Warner Bros. Entertainment

Taurus (April 21 – May 21): Hedwig

Listen: Hedwig may not have been the first 'person' you thought of here, but hear me out! Hedwig is extremely headstrong, making her presence known and doing exactly what she wants (and needs) to do at all times. The Dudleys are being jerks? She's screeching. Harry needs his mail? She's flying. But at the end of the day, she just really loves to be home with her favorite person — Harry.

Warner Bros. Entertainment

Gemini (May 22 – June 21): Draco Malfoy

Y'all aren't ready for this, but Draco isn't a Gemini simply because of the stereotypical assumptions people make about Geminis. While he is definitely sneaky, and whatever other negative attributes people try to attach to Geminis, I actually think his duality lies in his pull to please his parents vs his desire to be a literal child and friend to his peers. While he is a bully throughout the entirety of the series, it becomes quite clear that his bullish nature comes from his family's legacy — and his acceptance or rejection of that narrative. If he used his fierce dedication to his family (and ultimately the Death Eaters) for good, he could live an entirely different life.

Warner Bros. Entertainment

Cancer (June 22 – July 22): Dobby

Have you ever met someone who cares for another person the way that Dobby cares about Mr. Harry Potter? Before they've even met, Dobby uses his extreme empathy in an attempt to save Harry from Voldemort. While his actions may seem misguided, his intentions truly come from the heart, as he desperately tries to keep Harry from making it to Hogwarts. And when Harry eventually returns that kindness with a sock, freeing him? Dobby is loyal until the bitter end.

Warner Bros. Entertainment

Leo (July 23 – August 22): Harry Potter

Who has more main character energy than you, Leo? Harry may seem like a reluctant hero at times, but ultimately this wizard is definitely confident in his abilities. I mean who else would go after the golden snitch like that as a first year? Or literally say out loud, "I am the chosen one," to one of his best friends? Jokes aside, Harry is totally magnetic, attracting friends and foes alike wherever he goes — and he uses that powerful draw to help him throughout his fight against Voldemort and the Death Eaters.

Warner Bros. Entertainment

Virgo (August 23 – September 21): Hermione Granger

It's no secret that Hermione is always the smartest person in every room. And much like you, Virgo, she also knows to ask the right questions when she doesn't know the answers — hello, searching high and low to learn who Nicolas Flamel is — ultimately getting exactly what she and her friends need in the fight between good and evil. She's organized, intentional, and an absolute go-getter, making her a pretty unstoppable force of nature. But don't be fooled by her buttoned-up exterior; our girl is totally tender inside, using her skills as a shield against any harm towards herself, her parents, and her friends.

Warner Bros. Entertainment

Libra (September 22 – October 22): Albus Dumbledore

Who wants justice and balance in the world more than Albus Dumbledore? The fearless Hogwarts leader is nothing if not consistent in his almost religious pursuit of creating a fair, equitable, good world for all witches, wizards, and muggles alike. Even when it means sacrificing his own life, Dumbledore will do what it takes to do what's ultimately right. And with those fierce wizard coats and accoutrements? Yeah, he's absolutely a Libra.

Warner Bros. Entertainment

Scorpio (October 23 – November 21): Severus Snape

Much like his younger Slytherin student, there's a lot more to Severus Snape than what you may typically think about Scorpios. Sure, he's a little sneaky, incredibly intense, and super elusive — but those aren't always bad traits to have! Snape uses his secluded nature to his advantage for the advancement of the greater good. See, he's loyal to the bone, and would do anything to protect Harry based on his love for Lily Potter. So while he may seem 'bad' at first, Snape is proof that appearances can certainly be deceiving, and that there's a lot more behind that wall he's got up.

Warner Bros. Entertainment

Sagittarius (November 22 – December 21): Sirius Black

Alright, let's jump into the slightly mischievous, highly passionate Sirius Black. This man exudes Sagittarius energy to the max. He'll play the villain if he has to, completely unbothered by what other people think about him — just as long as he's able to protect and care for those he loves. He has the biggest heart, an immediate warmth, and a charm about him that allows him to become a fast friend to all. And at the end of the day, he’s not afraid to stand up for what he believes in…even when that’s his entire family.

Warner Bros. Entertainment

Capricorn (December 22 – January 19): Minerva McGonagall

Minerva McGonagall is whip smart and incredibly dedicated to her job — sound like anyone you know, Capricorn? She takes her responsibilities so seriously that she's willing to fight trolls and Death Eaters and everything in between for her students. And while she's tough on Harry, Ron, and Hermione, she's also always looking out for them at every turn, giving off an innate motherly quality constantly. Truly, this woman is an absolute icon and should be protected at all costs.

Warner Bros. Entertainment

Aquarius (January 20 – February 18): Ron Weasley

One thing about Ron Weasley? He certainly marches to the beat of his own drum like the true Aquarius he is. Ron's different, and he's not afraid to be, even when Draco says something snide or he's wearing hand-me-down robes. He ultimately wants to make the world a better place for his friends (and for everyone), allowing his experiences to help find unique solutions however he can. Ron is persistent in fight between good and evil — even when it brings him to the lowest of lows — and doesn't let hardship keep him from doing his part.

Warner Bros. Entertainment

Pisces (February 19 – March 20): Luna Lovegood

Luna Lovegood is the epitome of a Pisces. She's dreamy and caring and sorta has her head in the clouds. Although she seems like she's in la la land at times, there's honestly a lot more going on beneath the surface. Luna has a perspective unlike anyone else, so she's able to help paint a fuller picture for Harry and the rest of Dumbledore's army as they train to defeat Voldemort day-in and day-out.

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It feels like every conversation I have these days involves a complaint about the sun setting super early. It’s me – I’m complaining.

I’m a notorious summer girl, so when daylight savings hit this fall, it literally felt like my energy (and general sense of self) was entirely depleted. I’m truly no stranger to the feeling. As someone with a genetic predisposition to depression, I’ve become familiar with the more intense seasonal depression (AKA seasonal affect disorder, or SAD) that sets in once the sun dips around 4pm, nights get longer, and temperatures get ridiculously colder.

An estimated 10 million Americans experience SAD. Plus, women are 4 times more likely to be diagnosed with SAD than men. SAD can generally manifest in symptoms like having little to no energy for daily tasks, lost motivation for work or hobbies, trouble sleeping (and waking up), and weight gain.

Seasonal depression does not feel good – it’s impacted my relationships, quality of work, and physique – so this year, I decided to do something about it. As opposed to years prior, I came into ‘winter blues’ season with an intention to better my mindset, mental health, and physical wellbeing.

If you’re deep in the blues, too, I’m sharing 8 things I do regularly to feel like a real human being and combat seasonal depression, despite the bleakness of it all.

Meredith Holser

1. Get outside for at least 20 minutes everyday.

My seasonal depression is definitely perpetuated by my work setup – I work remotely full-time, which means a big chunk of my days are spent inside in isolation.

Knowing that being in nature can soothe the tension caused by not only locking in on work tasks for hours at a time, but sitting in the same place for just as long, I’ve been prioritizing getting outside for at least 20 minutes a day. Even just sipping in a breath of fresh air can provide a nice restart to a not-so-great day.

Whether it’s going for a walk, coffee run, or to let your dog out, getting outside for a change of scenery can absolutely improve your mental health.

Meredith Holser

2. Engage in exercise that feels good.

I’m lucky to have found a combination of workouts that feel good to my body and mind. Climbing, hot yoga, and outdoor walks have truly kept me sane this far in the season!

Exercising (of any kind) releases dopamine and serotonin, which arecommonly linked to treating depression. It can also improve neuroplasticity, learning, and memory in the long-term, which, to me, sounds like a win-win for everyone.

The key for committing to an exercise routine in the depths of seasonal depression (and beyond) is only engaging in workouts that bring you joy – exercise should not serve as punishment, nor does it have to be painful.

Meredith Holser

3. Delete social media when I know it’s impacting my mental health.

This one is huge. I could talk for hours – heck, even days – about how hurtful social media can be for my mental health. To make a long story short, social media (Instagram in particular) degrades my attention span, sense of reality, and self-confidence.

There was a period of time where I had screen time limits on apps like Instagram and TikTok, but I would override them 99% of the time. Now, I'm making an actual conscious effort to delete the apps off my phone entirely when I feel the doomscrolling has gone too far. It’s helped so much: I don’t feel a constant sense of FOMO (which is a massive challenge when 69% of adults use social media), pressure to buy unnecessary things, or distracted from the present moment.

Of course, I’ll still download the apps every once in a while to check in – there’s a delicate balance between wanting to feel simultaneously connected and disconnected – but the biggest part of this is maintaining the boundaries I set for myself.

If you feel like deleting social media apps cold-turkey isn’t quite the step you need to take at the moment, I suggest making use of screen time limits and sticking to them, so you can live and be present in your (real) life!

Meredith Holser

4. Prioritize seeing my friends in person.

As I mentioned, working from home is quite isolating. I know many of my friends feel isolated this time of year, even if they work in-person jobs. I don't have any family members that live very close to me, so my besties have truly become my chosen family.

Speaking from experience, having a friend group (or even just a golden best friend) to turn to in those quiet moments after the workday is the ultimate cure for loneliness, boredom, and depression. In fact,studies like this onehave shown that a positive sense of community is associated with reduced reported symptoms of depression, anxiety, and stress.

So, gather your pals for a movie, craft night, potluck, or even just time to rot on the couch together. A lot of times, your friends may be feeling the exact same way you are.

Meredith Holser

5. Cook nourishing and rewarding meals.

Winter time is comfort👏 food👏 central👏, so there’s no excuse to not whip up a delectable soup or casserole fit for the season. Seasonal depression most certainly takes a toll on my executive function, though, so finding (or rather, making) the time and motivation to cook something for myself can be rough. Don’t even get me started on going to the grocery store.

That’s why I like to turn to recipes that yield big ol’ batches of food, so I can eat on leftovers for a week or so rather than cook something new every single day. Bonus points if the dish is healthy! Maybe the meal preppers are onto something…

You can find tons of delicious, easy, healthy, meal prep-friendly recipes here!

Meredith Holser

6. Be cognizant of my water intake.

As important as eating healthy is, it doesn’t mean much if you’re not hydrated. Drinking adequate amounts of water every day simply sets me right – I notice I have so much more energy than the days my water bottle’s not tied to my hip.

Experts recommend that women drink roughly 11 cups of water daily in order to benefit the body, from your immune system to your mood. I’ve been making the ritual even more enjoyable with a fun water bottle, customized with stickers and all.

Meredith Holser

7. Journal regularly.

Journaling can reduce symptoms of depression, anxiety, and hostility, as well as encourage self-awareness and resilience against the daily grind, which is why I aim to commit a tiny slice of my day to writing (or drawing). Even if there’s nothing “bad” or dramatic going on in my life, journaling about the mundane is super helpful in simply getting to know myself.

To incorporate journaling into your routine, I suggest writing right before bed, right before you wake up, or on a quick break during the day. Even just 5 minutes alone with your thoughts and your pen can transform your mindset.

You can find some really helpful journal prompts for improving your mental health here!

Meredith Holser

8. Go to therapy regularly.

Seeing a therapist on a regular basis has been a huge game-changer for me. When I started to go several years ago, I denounced therapy as a whole, but I started to really love it after a few months worth of sessions.

A good therapist can help you manage depression, stress, anxiety, and other mental health struggles, plus provide effective methods for self regulation, self awareness, communication, problem solving, and a whole lot more.

I’ve found my favorite part about therapy is having a third party to talk to about certain situations in my life – it’s been super beneficial when I want to talk through things I can’t (or don't necessarily want to) tell my close friends or family. Seeing a therapist regularly also helps me keep myself in check in terms of life, mental health, physical health, work, creative goals, and more.

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