To Living Your Most Bougie Life – Caviar Is Having A Moment Right Now

sliced bread and butter with caviar

Caviar is having a moment right now. If it sounds crazy, that's because it kind of is. Caviar seemed a distant bite reserved for the elite, so why have heralded fish eggs have crept their way into the culinary mainstream?

As we reluctantly crawled out of our peaceful dwellings post-pandemic, we craved for those long, flashy, chaotic nights out. What happened to the bougie girl that blew hundreds onfancy cocktails in a single outing? We wanted her back in all her That's Hot glory.

So while indulging in caviar may seem a little extra, we think your inner party girl deserves it. And surprisingly, the fish eggs aren't as lavish as you may think. You can order anything from a casual snack like HŪSO’s caviar hot dog, to more delicately plated dishes a la The Menu. Caviar is truly that girl, and restaurants are taking note to serve this high-dollar ingredient in more affordable ways than ever. Don’t get it twisted – you may still dish out upwards of $50 for a caviar-covered meal or drink, but hey, it’s time to treat yo’ self.

What is caviar?

Photo by Polina Tankilevitch / PEXELS

Caviar at its core is unfertilized, salt-cured eggs from female sturgeon fish. It was first popular in Russia, and soon became a renowned European delicacy. Caviar tastes overwhelmingly salty, fishy, and briny. The texture is appealing to connoisseurs and newbies alike – the roe satisfyingly pops in your mouth when eaten. Though more widely available in recent times, caviar is still considered a gourmet food. It's been long associated with wealth and opulence due to a hefty price tag.

Why is caviar so expensive?

Caviar typically costs significantly more than your average can of tuna due to the process it takes to farm it. Prices depend on companies' harvesting processes, fish rarity, production times, and shipping. Higher-end caviars are more aged and have richer flavors, while lower quality caviars are younger and carry a less fishy taste. Caviar is like wine, in the way you can get hyper-technical and uppity about where it's sourced, and its flavor notes and textures.

How do I eat caviar?

Caviar is traditionally served in small quantities, typically less than a tablespoon. According to connoisseurs, it's best enjoyed alone so you get the raw, unmasked flavor of the eggs. See also: caviar "bumps" – when a serving of roe is enjoyed off the back of the hand like salt after a tequila shot. The ritual is a new and novel way to consume the salty treat that's spread its way throughout the high-end culinary mainstream.

If doing a literal shot of caviar is not at all appealing, traditional pairings also include Russian blinis, plain crackers or breads, bagel and lox, and hard boiled eggs. It’s meant to be served chilled between 26-34 degrees Fahrenheit, if you want to get technical.

How much does caviar cost?

Photo by Jer Chung / PEXELS

Caviar can cost from tens to thousands of dollars, depending on where it comes from, the amount you desire, and how it’s processed. The more extensive the farming process, the more you'll pay for caviar. Thanks to streamlined farming practices, the briny treat has become a lot more accessible than it had been in the past.

The rising popularity of caviar has also facilitated more sales. When patrons at casual restaurants like NYC's Tokyo Record Bar see that they can add on a serving of roe to their meal for $20, the financial barrier that once stood between them and the delicacy slowly crumbles. The opulence and ritualistic nature of eating caviar drowns consumer in an element of exclusivity, too. Caviar culture is birthed from a classic peer-pressure case: "Hey, if everyone's doing caviar, maybe I should too!"

Is caviar healthy?

Caviar is super healthy. It is full of Omega 3 fatty acids that protect you from heart disease, selenium that supports thyroid function, and B12 vitamins that boost energy. The benefits of caviar altogether support reproductive health and mental health.

Is caviar ethical?

Ethics are foggy in the world of caviar. The traditional, longtime practice to harvest caviar requires that the sturgeon fish be killed in order to get her eggs. This is still the case in many harvesting techniques, in order to preserve the quality of the product. Luckily , parts of the industry have moved away from the sea and are now focused on using domestically farmed fish for caviar. Farmed sturgeons are being used for the practice, instead of wild fish. Now, there are no-kill harvesting methods that utilize C-section or milking techniques. It's important to recognize the processes behind caviar, and to stay informed about harvesting practices.

The Non-Bougie Approach to Caviar

This seemingly high-strung delicacy has been casual-ified many times over. Chefs have brought caviar to finger foods like French fries, scrambled eggs, onion rings, and more. You no longer have to abide by the bougie guidelines to eating caviar – if it tastes good, and looks good, it's good. Implement the roe into your own recipes for a boost of elegance and just plain fun.

Set Up a Bagel Bar

It's just the right thing to pair caviar's strong briny flavors with a lox-ridden bagel. Prep a morning-after bagel bar to cure even the gnarliest hangovers, and don't forget to pop in a tin of caviar for the fancy vibes. (via Culinary Hill)

Garnish Deviled Eggs with Caviar

Eggs with caviar are a delish... and devilish bite. (via Little Sugar Snaps)

Make Caviar Cucumber Boats

Craving some crunch? Throw some caviar atop some cucumber slices for an elevated party snack that's 100% going to satisfy. (via Caviar Star)

Prep Caviar Waffle Bites

Pop off with your presentation by prepping these caviar waffle bites. TBH, the waffles alone would taste bomb, but add a small dollop of roe, and BOOM, you've got yourself a truly over-the-top snack. (via Caviar Star)

Affordable Caviar Selects to Try at Home

Seattle Caviar Co. Golden Whitefish Caviar ($15)

Dying to unleash your inner fancy foodie? Get a taste of caviar easily with Seattle Cavair Co.'s servings.

Seattle Caviar Co. Ikura Caviar ($15)

Spend fifteen bucks for a show-stopping Ikura caviar garnish to put on toasts and crackers.

Marky's Siberian Sturgeon Caviar ($70)

This tinful presents the classic picture in your mind whenever caviar comes up. It's a tad pricier than those listed above, but this pick is responsibly harvested from a farm-raised Sturgeon.

Petrossian Royal Daurenki Caviar ($72)

If you're feeling like you need to go all out, this $72 single serving is the way to go.

Sign up for our newsletter for more trending food content!

Header image by Polina Tankilevitch / PEXELS

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

Subscribe to our newsletter for more food news!

This post has been updated.

The holidays are here! Well, kind of. Thanksgiving isn’t until November 28 but as far as I’m concerned, November 1 is the day the festivities can begin. I’m pulling out my holiday candles, Christmas PJ’s, and even my How the Grinch Stole Christmas vinyl to make the dreary seasonal blues a little more cheerful. And a huge part of getting into the spirit is stacking up the perfect holiday movie marathon. Thankfully Netflix already has a bunch of holiday titles coming out over the next few weeks. Here are the best (new!!) holiday movies and specials coming to Netflix starting November 1.

Dinner Time Live With David Chang: Holiday Edition — On Netflix Now Until December 10

Adam Rose/Netflix

Nothing says the holidays like tons of delicious meals, and Chef David Chang is cooking some amazing food for his celebrity friends — and he's doing it all live. (Because, a lot of TV cooking uses swaps and stylists to make it look better than it actually is). I'm getting hungry just thinking about it!

Dinner Time Live With David Chang: Holiday Edition is hosted by David Chang.

Meet Me Next Christmas — On Netflix November 6

Sophie Giraud/Netflix

Christmas in New York City is truly a magical experience, and Layla's looking for her own fairytale romance this holiday season. And believe it or not, the ticket to finding her one true love is getting into the Pentatonix Christmas Eve Concert.

Meet Me Next Christmas streams November 6 and stars Christina Milian, Devale Ellis, Kofi Siriboe, Tymika Tafari, Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, Matt Sallee, Kalen Allen, Nikki Duval, and Wesley French.

Hot Frosty — On Netflix November 13

Petr Maur/Netflix

Nobody puts me in the holiday spirit like seeing Lacey Chabert onscreen, and this year, she's playing Kathy, a widow who happens to bring a handsome snowman to life. (I don't remember this in the "Frosty the Snowman" lyrics!). He helps Kathy reconnect with her emotions as they begin to fall for each other — and as he begins to melt.

Hot Frosty will stream on Netflix beginning November 13 and stars Lacey Chabert, Dustin Milligan, Craig Robinson, Joe Lo Truglio, Katy Mixon, Lauren Holly, and Chrishell Stause.

Netflix Stories: A Virgin River Christmas — On Netflix November 19

Petr Maur/Netflix

It's almost time for Virgin River season 6, which means we're getting closer to the ultimate cozy TV show. I mean, just look at those twinkly lights and pine trees in this preview image! It gives me the same exact feeling as drinking a mug of hot cocoa. This year, we're getting closer to Mel and Jack’s wedding, and confronting some serious secrets and drama along the way. This might not count as a Netflix holiday movie but I couldn't NOT include it!!!

Virgin River season 6 hits Netflix November 19 and stars Alexandra Breckenridge, Martin Henderson, John Allen Nelson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Mark Ghanimé, Kai Bradbury, Kandyse McClure, Jessica Rothe, and Callum Kerr.

The Merry Gentlemen — On Netflix November 20

Katrina Marcinowski/Netflix

Remember that One Tree Hill episode where the Ravens take part in the "Boy Toy" charity auction? Complete with a shirtless fashion show? Consider this the Netflix holiday movie response. When former dancer Ashley learns her parents' performing venue is in danger, she puts together the ultimate Christmas-themed show to raise money. Shirts not included.

The Merry Gentlemen hits Netflix November 20 and stars Britt Robertson, Chad Michael Murray, Marla Sokoloff, Beth Broderick, Michael Gross, Maxwell Caulfield, Hector David Jr., Colt Prattes, and Marc Anthony Samuel

Spellbound — On Netflix November 22

Skydance Animation/Netflix

Okay, this fantasy movie might not technically be a Christmas movie, but it has everything I need in my Netflix holiday movies: family, hope, and love. After her parents are turned into monsters, princess Ellian must go on the ultimate quest to put everything right.

Spellbound hits Netflix November 22 and stars Rachel Zegler, John Lithgow, Jenifer Lewis, Nathan Lane, Tituss Burgess, Javier Bardem, and Nicole Kidman.

Our Little Secret — On Netflix November 27

Bob Mahoney/Netflix

If EXmas taught us anything, it's that spending the holidays with your ex is anything but calm. And in Lindsay Lohan's new movie, she finds herself at the same Christmas celebration as her ex when they realize their new SO's are siblings. No, that's not awkward at all.

Our Little Secret hits Netflix November 27 stars Lindsay Lohan, Ian Harding, Tim Meadows, Jon Rudnitsky, Henry Czerny, Judy Reyes, Chris Parnell, Kristin Chenoweth, Dan Bucatinsky, Katie Baker, Jake Brennan, Ash Santos, and Brian Unger.

Is It Cake? Holidays — On Netflix November 28

Netflix

The only thing more enjoyable than eating delicious food is watching master bakers create beautiful food. This holiday special features edible ice skates, nutcrackers, and reindeer that will change the way you look at baking forever. Watch it in one sitting and it definitely counts as a holiday movie ;).

Is It Cake? Holidays hits Netflix November 28 and stars Jonny Manganello, Andrew Fuller, April Julian, Elizabeth Rowe, Miko Kaw Hok Uy, Danya Smith, Henderson Gonzalez, Grace Pak, and Jujhar Mann, with judges Rachel Bloom, Hannah Berner, Tiffany Haddish, Devon Walker, James Austin Johnson, Chris Witaske, Sasheer Zamata, Terry Crews, Punkie Johnson, and Randall Park.

The Snow Sister — On Netflix November 29

Netflix

Julian's turning 11 on Christmas Eve, and even though it's usually the best day ever, this year is overshadowed by the death of his older sister. A newfound friendship with Hedwig helps him heal, but he can't help but feel like Hedwig's house — and the old man that's always around — are hiding secrets.

The Snow Sister hits Netflix November 29 and stars Mudit Gupta, Celina Meyer Hovland, Ole Steinkjer Øyen, Jan Sælid, Samsaya, Gunnar Eiriksson, and Advika.

Which Netflix holiday movie are you excited to watch? Let us know in the comments!

So long, pumpkin spice season: Starbucks’ holiday menu is on the way, and per menu leaks, it reportedly brings back a ton of seasonal favorites starting next week.

From a classic Peppermint Mocha to the beloved Caramel Brûlée Latte, the recent menu rumors say a new Refresher flavor, 6 unique cold foams, and 4 new bakery items are on the way as the holidays draw near – including many items we predicted! The speculated lineup is honestly wild. Starbucks teased that the holiday menu will hit stores on November 7.

If you just can’t wait to order off the Starbucks holiday menu, here’s every offering reportedly coming to your closest cafe!

When will the Starbucks holiday drinks for 2024 come out?

Starbucks

According to an Instagram post from Starbucks, new holiday drinks and snacks will come out on November 7, 2024.

Will there be holiday cups?

Starbucks

We do anticipate that the Starbucks holiday menu will include some new holiday cup designs! Though we don't know what they'll look like just yet, previous holiday menus over the years have featured vibrant reds, greens, and pinks, plus stars, sparkles, Christmas trees, swirls, and stripes. Typically, Starbucks' holiday cups span across hot and iced drinks. Additionally, a new lineup of reusable cups and mugs should become available!

What's missing from this year's rumored Starbucks holiday menu?

Starbucks

Per rumors around the Starbucks holiday menu, the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread Loaf won't be returning to cafes for 2024. We're especially sad to see the Toasted White Chocolate Mocha not included, though the official menu lineup has yet to be released!

When is Starbucks Red Cup Day 2024?

Starbucks

Though there's no official word out about Red Cup Day for 2024, our best guess – based on the Red Cup Days of years past – is it'll return mid-November. In 2023, Red Cup Day fell on November 16. In 2022, the coffee chain held the event on November 17. Both dates landed on the third Thursday of November, so we predict it to hit on November 21 for 2024. Red Cup Day is when Starbucks customers can get a free reusable red cup when they order a seasonal drink off the holiday menu.

Drinks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Cran-Merry Orange Refresher

The Starbucks holiday menu leak reported that this brand-new Refresher is packed with sweet orange, tart cranberry and warm spice. It also has cranberry inclusions and is order-able mixed with water, lemonade or coconut milk.

Starbucks

Iced Gingerbread Oatmilk Chai

Chai is a totally underrated holiday flavor in our opinion. This iced drink is crafted with warm chai spices and creamy oat milk, then gets topped with even more frothed oat milk infused with gingerbread-flavored syrup and a sprinkling of spice.

Starbucks

Peppermint Mocha

You know it, and you love it! The Peppermint Mocha has hit Starbucks menus year after year, making it a total statement sip for the holiday season. This drink (available hot or iced) combines peppermint syrup, mocha sauce, and your milk of choice with espresso for a festive feel. It's traditionally topped with whipped cream and tasty chocolate curls.

Starbucks

Peppermint White Chocolate Mocha

Similar to the classic Peppermint Mocha, this bev swaps chocolate for white chocolate sauce.

Starbucks

Caramel Brûlée Latte

This rumored Starbucks holiday menu drink is very rich. The sweet caramel brûlée sauce totally completes the sip, along with plenty of whipped cream and crunchy lil' brûlée bits for textural variety.

Starbucks

Sugar Cookie Almondmilk Latte

Literally like a sugar cookie in liquid form, this super-sweet latte is handcrafted with blonde espresso (it's sweeter and lighter than Starbucks' traditional espresso shots), sugar cookie syrup, and almond milk for a little bit of a lighter effect. It's finished off with red and green sprinkles to up the seasonal vibes even more!

Starbucks

Chestnut Praline Latte

This nutty latte – rumored to return for 2024 – brings on notes of chestnut and praline, which is a nice, flavorful departure from the very expected peppermint you'll see everywhere come holiday time.

Starbucks

Salted Pecan Crunch Cold Brew

Initially introduced for fall 2024, it appears as though the Salted Pecan Crunch Cold Brew will stay on the Starbucks menu well into winter. The salted, pecan-flavored cold foam offers that classic sweet n' salty twist you'd enjoy on fall snacks like trail mix or dipped pretzels. The best part is you can now also order the cold foam in non-dairy form!

Starbucks

Holiday Cold Foams

Per the menu leak, Starbs will be bringing back four beloved holiday-flavored cold foamsand two new options for 2024. They're the perfect drink customization to add to your iced coffees and cold brews if you don't want to order an all-out holiday drink. See all the predicted flavors below:

  • NEW! Gingerbread
  • NEW! Salted Pecan
  • Peppermint Chocolate
  • Sugar Cookie
  • Chestnut Praline
  • Caramel Brûlée

Snacks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Dark Toffee Bundt

Per the menu leak, this sweet toffee-flavored bundt will be topped with holly- and berry-shaped sprinkles. How perfect for the holiday season!

@markie_devo

NEW! Turkey Sage Danish

This savory snack reportedly includes "turkey sausage with creamy béchamel sauce in a pastry." It sounds like Thanksgiving in a single treat, and we can't wait to try it!

@markie_devo

NEW! Penguin Cookie

This cutie sugar cookie is decorated like a lil' penguin bundled up for the cold.

Starbucks

Snowman Cake Pop

Starbucks' classic vanilla cake pop gets a wintry twist with an adorable snowman face – this sweet really makes us crave the holiday season!

Starbucks

Sugar Plum Cheese Danish

This cream cheese-filled danish is topped with a slightly-spiced sugar plum jam. It's been one of our go-to's over the past few holiday seasons at Starbucks!

Starbucks

Cranberry Bliss Bar

The Cranberry Bliss Bar has become an absolute staple on the Starbucks holiday menu, and for good reason! This blondie treat is smothered in a delicious cream cheese frosting and sprinkled with orange zest and dried cranberries for added seasonal enjoyment.

What People Are Saying About The Leaked Starbucks Holiday Menu

Though most commenters on @markie_devo's Starbucks holiday menu leak post seemed to be excited for the upcoming rumored menu items, some Starbs fans noticed a few things missing from the leaked lineup.

"Still missing eggnog 😢," someone noted.

"Where is the toasted white chocolate mocha 😢😢😢😢," another questioned.

"ALLLLLL these cold foams, and not the one people want: Irish Cream," one more commenter said.

"Ugh still no gingerbread loaf 😭," a disappointed user wrote. "Everything else looks bomb though!"

Despite the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread loaf not being part of this year's menu predictions, the holiday season is our favorite time of year at Starbucks. Many more users shared the same sentiment:

"So excited for all chestnut praline shaken espressos & cranberry bliss bars 🎄🎄🎄🎄," someone wrote.

"Oh hell yess all the chestnut praline offerings," another rejoiced.

Subscribe to our newsletter to stay posted on the latest Starbucks news, including when the official holiday menu lineup drops!

This post has been updated.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!