13 Celeb-Approved Drugstore Beauty Buys

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

TONYMOLY Petit Bunny Lip Gloss

This adorable bunny-shaped lip gloss is enriched with vitamin E for soft lips and a pinch of pigment so your pout gets a nice wash of color. It comes in a convenient stick form that's super easy to travel with!

Right now, 6 different shades of this gloss are on sale for $6 (originally $8). Snag one before the sale's over!

Promising review: "I am really happy with this product. The tint is very pretty, and not too pigmented. I am very picky about the texture of my lip glosses and lip balms and this one is lovely."

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Cocokind Mymatcha All-Over Moisture Stick

Infused with caffeinated matcha, this one-of-a-kind $9 moisture stick is perfect for combatting everything from dry lips to tried under eyes. Its formula is 100% vegan and super gentle on the skin, so people of any skin type can try it out.

The wide shape of this balm-like moisture stick allows you to cover a good amount of real estate on your face or any dry patches elsewhere. It has a very slight matcha-y scent, too, for all you matcha fiends out there!

Promising review: "I have used these moisturizing sticks since I was pregnant with my son 7 years ago. I used them all over my face in the harsh winter months working at a ski resort and now under my eyes as a sleepy mama to a toddler. Great for preventing windburn and easy for kids to use. I can throw this in my son’s book bag for school when he plays outside in -30 degree weather and don’t have to worry about it getting all over his hands or leaking. No funky ingredients. No synthetic fragrances. We love it."

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

Meet The The COSRX Snail Mucin Serum

The COSRX Snail Mucin 96% Power Repairing Essence is a longtime #1 best seller on Amazon – and a total favorite amongst our readers!

As a super popular product among skincare and makeup influencers, it’s highly likely that you’ve already seen it around! And while it might seem intimidating (or just a bit nerve-wracking) to put the real snail essence it’s made with on your face, the benefits of it definitely outweigh any reservations you may have.

According to COSRX, the 100% natural snail essence this serum is formulated with provides “enhanced moisturization” for dehydrated and damaged skin. The serum itself is super lightweight and absorbs impressively fast into the skin to deliver a “natural and healthy glow.”

The results from shoppers truly speak for the product’s ability to deliver all the claims it makes. In case you need further convincing, here are three standout reviews that have us adding the COSRX Snail Mucin 96% Power Repairing Essence to our cart!

Standout Reviews For The COSRX Snail Mucin Serum

• “This skin serum is absolutely the best! It absorbs quickly into the skin, leaving it feeling smooth and hydrated without any greasy residue. After using it for just a few weeks, I noticed a visible improvement in the texture and tone of my skin – it looks brighter and more radiant. The formula is gentle, and I love how it works well with my other skincare products. It’s perfect for all skin types and doesn’t irritate my sensitive skin at all. If you’re looking for an effective and high-quality serum, this one is definitely a must-have in your skincare routine!”
• “I cannot recommend this product enough! The COSRX Advanced Snail 96 Mucin Power Essence has completely transformed my skin. It’s incredibly hydrating, lightweight, and absorbs quickly without feeling sticky. My skin feels plumper, softer, and more radiant after just a few weeks of use. It also helps with healing blemishes and reducing redness, making my complexion more even and smooth.”
• “I cannot say enough good things about this snail mucin! My skin tends to get extremely dry and dull during the cold winter months, but this has completely changed the game. From the very first use, I noticed an instant boost in hydration, plumpness, and overall glow. It has a lightweight, silky texture that absorbs beautifully into the skin without feeling sticky or heavy.”

Shop The COSRX Snail Mucin Serum Here

COSRX Snail Mucin 96% Power Repairing Essence

A 3.35-ounce bottle of the COSRX Snail Mucin 96% Power Repairing Essence is currently on sale on Amazon for the retailer’s Big Spring Sale for just $16 – it typically goes for $25. COSRX also carries a number of different snail mucin skincare products, like a cleanser, moisturizer, and a dual essence with niacinamide.

OMG, when did Kylie Kelce give birth? 

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A post shared by Kylie (McDevitt) Kelce (@kykelce)

Kylie and Jason welcomed their fourth daughter March 30, according to PEOPLE, but an official announcement was shared via the couple's joint Instagram post on April 1. "Whoop, there she is! Finnley “Finn” Anne Kelce 3/30/25," reads Kylie's caption and we think it's the cheekiest way to describe her arrival.

The subsequent photos of Finnley are just as cute as she's seen wearing the cutest floral onesie and being held by her parents. Call us biased, but she has the most precious face we've ever seen. Even her uncle Travis thinks so!

PEOPLEalso reports the NFL player incredulously told his brother how much he wanted to see Finnley after the latter asked how he felt. "Yes, I want to see my new niece, Jason! You only sent one picture. You didn’t even tell me what name you picked yet."

But his complaints stopped the minute Jason showed him Finnley during their latest New Heights podcast episode. Travis immediately melted and said, "Hey, little muffin! Look at you. You hanging out with Mom? Tell Ky I said hello. I’m glad everything’s going great." He even thinks her name is "adorable."

When did Jason and Kylie announce she's pregnant?

Kylie Kelce shared the huge news on Instagram November 22nd! Of course grandma Donna Kelce was the first to leave a comment. She wrote, "🔥🔥🔥🔥😍😍😍 Love it!!!" Brittany Mahomes also commented by writing, "Ahhhhhh Congrats you guys!!!🥹🤍."

How did Jason and Kylie's other daughters react?

In Kylie's same Instagram post, her and Jason's daughters can be seen expressing a range of emotions. There's an 'Eek' expression from their oldest daughter Wyatt, a happy look from their middle daughter Elliott, and pure tears from baby girl Bennett. Kylie wrote, "I feel like we captured a very accurate representation of how each of the girls feel about getting another sister. At least Ellie, mom and dad are on the same page! 🤷♀️"

How did Jason and Kylie prepare to be a family of six?

Jason Kelce took the news of being an official girl dad like a champ. He told E! Newshe's "got it pretty easy" because "the clothes are all going to be hand-me-downs or already bought." Not only that, but they'd already secured a baby crib prior to their newborn's birth.

“I love my kids so much, and especially my daughters,” he added. "I was telling somebody out there because they're expecting their first — and they look at you. They smile at you. There's just a way that kids have to warm your soul in a way that nothing else can.”

He also shared his excitement about watching his daughters grow up with a new sibling. "And hopefully we'll welcome a fourth into this world, and we'll be able to watch them fight and tear each other apart and all the good stuff."

He even appeared on The Rich Eisen Show where he joked, "I'm screwed [in] like in 10 years. The moment they’re all in middle school, I feel like it’s just gonna be chaos." He also hopes Wyatt "can start helping out a little bit more." But, he's still looking forward to it! "I obviously have not had a son, but there is something about a daughter in the way I think as a dad, you feel an extra amount probably of protection and love toward that child," he shared.

What did Kylie say about her fourth pregnancy?

Kylie previously opened up on her new podcast, Not Gonna Lie, about her feelings on her fourth pregnancy. At the time, she said she was "so incredibly grateful to be able to get pregnant, but it is a means to an end." She further said, "When I tell you that I cannot stand being pregnant, I mean it. I don't have a a fun time."

If that sounds a little uh...negative, it actually makes a lot more sense when she explained more! She elaborated, "I am nauseous for most of my pregnancy. It tapers off a little after the first trimester, but I continue to have nausea throughout my pregnancy." Woof, I know that's tough!

Kyle continued by explaining she hasn't even really had the fun, wacky cravings many pregnant people get — instead she had more "aversions" in each of her pregnancies. I'll take cravings over aversions any day!

The podcast host then joked, "When you're super pregnant and someone comes up to you and says, 'Isn't this just the most beautiful thing ever? 'I want to punch you in the face. I'm not going to, but I want to."