This Keratin Treatment Tamed My Otherwise Frizzy, Kinky Hair

I don’t understand those people who say they just wash their hair and go. What does that even mean? My haircare routine has always been one of the following: Towel-dry my strands and then blow it out, or towel-dry my strands, apply loads of products, and pray to the beauty gods that my curls coil and the frizz stays at a minimum (which is what I did below, to little success).

The thought of a straightening treatment has always been somewhat appealing to me — except then I wouldn’t have the option of wearing my hair curly, which I do a lot. Also there’s the whole chemical situation (too permanent for my fickle, fickle heart) — and not being able to wear a ponytail for a week or wash it immediately after you leave the salon (who can survive under such conditions?).

After visiting the Butterfly Studio for my usual single process, my stylist, Joanna Gonzalez, asked me if I had ever considered a Cezanne treatment (starting at $360). “I don’t want to straighten my hair,” I immediately replied. She looked at me as if I had just told her that I used shampoo to wash my face and matter-of-factly explained that Cezanne isn’t a straightening treatment, it’s a smoothing treatment. Big difference. Huge.

Cezanne first burst onto the scene in 2014 as a formaldehyde-free option for women who want to wear their locks straight, curly, or in-between without having to worry about frizz. The keratin in the solution gives the hair strength while the Sericin silk proteins lend shine. “We’re busy women and we don’t have the time to tend to our hair every single day,” says Kathy Combs, director of global education for Cezanne Professional Products. “It can change a person’s life.”

I thought about it, considered my weekday commute in the hot, humid summer, and then wondered what my routine would be like if I actually became one of those wash-and-go women. So I said yes.

I visited Gonzalez in May for the treatment, which she said would last anywhere from three to five months depending on how often I shampoo my hair. It took about 30 minutes for her to apply the formula, which she did without gloves and without needing to open the window (a huge plus for my sensitive nose). Then it processed for 30 minutes. She washed my hair, blew it dry, and flat-ironed it to seal it.

Here’s how it looked immediately after:

I got a few days out of the blowout so when I finally washed my hair for the first time, I let my strands air dry to see just how transformative my new look would be.

And this is what happened:

The results were stunning for me. I didn’t have any frizz, despite the day being in the 80s with humidity. My kinky curls on the underside of my head were relaxed to beach waves, while the top of my hair had loose curves. In the weeks since, I tend to air dry more. With the help of my go-to Alterna Haircare Bamboo Beach Breeze Dry Balm ($22), I consistently get textured waves. But when I decide to blow it out, it takes less time (around 5 to 7 minutes versus the 10 to 15 from pre-Cezanne) and lasts longer, even on sticky days.

“I swear it’s a life-changer,” Gonzalez had told me while I was sitting in her chair. One month in, and I wholeheartedly agree. Turns out, I’m a wash-and-go woman after all.

Still have questions on Cezanne? Ask us via Twitter @BritandCo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Featured image via Getty)

I've been thinking about how much money I spent on things I didn't love — like overrated beauty finds — and I have a few hair products that met their untimely fate in my garbage. I wanted to love them because of the brand, but some of them were unnecessary based on price or the formula not agreeing with my coils. Regardless, there are a handful of products I definitely wouldn't buy again this year. And while some of them may work for you, here are all the overrated hair products I just cannot recommend.

Scroll to see all the overrated hair products I definitely regret buying.

Sephora

Overrated Prices

1. Olaplex No. 7 Bonding Oil

This is one of those hair products where the formula actually works well. I loved how silky it felt on my hands and it provided my hair with amazing shine. However, I also receive the same effect from Carol's Daughter Goddess Strength 7 Oil Blend... without dishing out $30.

My hair's not super picky about oils I use, so I personally don't feel like I need to spend a certain amount just because one brand name is more popular than another.

Sephora

2. Briogeo Don't Despair, Repair! Super Moisture Conditioner

I purchased this conditioner and fell in love with how soft it made my hair. All it took was two dime size amounts worked into my strands for my hair to let me know it truly appreciated it. The problem is that it costs $39.00! It was definitely a splurge at the time I bought it, but I can't see myself spending that amount every other month.

My alternative is 4U by Tia Moisturizing Conditioner.

Sephora

Overrated Performance

3. dae Mirage Mist Leave-In Conditioner

This leave-in conditioner left me wanting more because my hair absolutely hated it. It's meant for all hair types, but it just didn't do anything for mine. Instead of reducing frizz and dryness, my hair actually felt hard after using it. Before you think it was user error, I purposely didn't put anything else on my hair after washing it.

I don't think I need to say it, but my little test resulted in this being tossed in the trash. I'll just stick to my 4U by Tia Curl Refresher Mist Hair Spray if I want an extra boost of hydration and shine.

Amazon

4. Wavytalk Professional Hair Dryer With Diffuser

This is going to be controversial because I've been talking about spending too much money on styling and conditioning products, but I actually prefer the T3 Aire 360 Multi-Styler & Blowout System over this. I have thick natural hair that felt like it was being yanked whenever I used this dryer's comb attachment. I've experienced postpartum hair loss so I'd like to keep as many strands on my head as possible.

Personally, the T3 Aire Multi-Styler & Blowout System cuts my drying time in half while also providing a soothing experience.

Sephora

Overrated Fragrance — Yes, I'm Serious

5. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliation Shampoo

Am I being picky about something like fragrance? Why yes, I am. I'm fully aware that I have allergies and asthma so it doesn't take much for something to trigger an itchy nose or claustrophobic airwaves. Also, at this point I know I probably should just stay away from Briogeo as a whole.

I digress... I tried this shampoo and should've known better than to use something that reminds me of the charcoal face wash I use sometimes. It also smells like it which is a huge turn-off for me. Hard pass on this!

Sephora

6. Gisou Honey Infused Hair Perfume — Floral Edition

I think a part of me liked wasting money last year because this hair perfume gave me the ick last year. I don't even like floral scents so I'm not sure why I decided this purchase would be a great idea. I'm sure someone will love the blend of honey, wild rose, and vanilla, but I did not.

If you tried overrated hair products last year, stop by our storefront to see what I actually recommend using!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

It Ends With Us has quickly become the most memorable movie of Blake Lively's career after rumors of drama between her and costar & director Justin Baldonimorphed into a full-on legal battle. And after the feud was uncovered, the internet has spiraled over what Blake Lively's relationships with her other costars are like — and whether what's happening behind the scenes of her movies are going to delay them. Well, A Simple Favor 2 director Paul Feig had the perfect response to rumors that another feud between Blake Lively and Anna Kendrick caused Amazon to shelve the movie.

Here's exactly what A Simple Favor 2 director Paul Feig had to say about Anna Kendrick and Blake Lively's relationship.

Paul Feig offers a very promising update on 'A Simple Favor 2'

www.youtube.com

- YouTube

When a viral tweet claimed that Amazon had indefinitely delayed A Simple Favor 2 because of a feud between Blake Lively and Anna Kendrick, director Paul Feig stepped in to clear up the rumors.

"Despite glowing test screenings, Blake Lively’s refusal to promote—amid her messy legal battle with Justin Baldoni—and growing tensions with Anna Kendrick have derailed the sequel," X user Eric B tweeted on January 10. "Anna is furious. Paul Feig is disappointed. Hollywood is in shock. This isn’t just a movie—it’s an implosion."

"This is total BS. Sorry," Feig said in his retweet that same day. "The movie is finished and coming out soon. Don’t believe anything you read on social media these days."

And Anna Kendrick says reuniting with Blake Lively was "lovely."

Anna Kendrick also spilled on reuniting with Blake Lively, claiming that working together felt "a little bit like riding a bike."

"She lives on the East Coast, I live on the West Coast, so we don't get to see each other often," she told PEOPLE. "But it was lovely, and I think that those characters have such weird chemistry that it's so fun to just get the gang back together."

We don't know many details about the plot just yet but we do know it involves a destination wedding — and Blake Lively's Emily in a very fancy wedding dress. Stephanie and Emily "head to the beautiful island of Capri, Italy, for Emily’s extravagant wedding to a rich Italian businessman," according to the movie's synopsis (via People). "Along with the glamorous guests, expect murder and betrayal to RSVP for a wedding with more twists and turns than the road from the Marina Grande to the Capri town square."

Sign me up!

Check out The Best Blake Lively Movies to get ready for A Simple Favor 2.

Emma Stone made waves when she showed up to the A Real Pain premiere in September with a wig (fans are convinced she shaved her head for Yorgos Lanthimos' new movie Bugonia) — but she made an even bigger statement when she showed up to the 2025 Golden Globes with a chic new pixie cut! The bold hair choice is equal parts chic and edgy, and basically confirms 2025 will be a year of vintage style. I'm totally here for it!

Keep reading to see Emma Stone's brand "nutmeg" new pixie cut.

Emma Stone rocked a chic new hairstyle on the Golden Globes red carpet.

Amy Sussman/Getty Images

Emma Stone paired her new 'do with a strapless, bright red, custom Louis Vuitton dress, complete with a belt featuring a bow detail. Considering red was THE color of 2024, I think this was the perfect shade to welcome the new year, and it complements her auburn hair and natural lip super nicely!

"Emma Stone’s gorgeous Nutmeg Pixie! 💃We wanted to keep her natural and close to her own color, and just like natural hair, cameras and lighting will change how its photographed," hairstylist Tracey Cunningham says on Instagram. "I glossed her with @schwarzkopfusa vibrance allover 8-0/10 + 7-55/10 + 7-57/10 + 9-7/10 with 6 vol for 20 mins and then on top I layered another gloss 0-77+0-55+0-77 with 6 vol for 5 mins. And afterwards she washed it out to with @olaplex No 4 and No 5!"

Emma Stone reportedly shaved her head for her new movie.

www.youtube.com

- YouTube

At the premiere of A Real Pain, Emma Stone showed off the edge of her wig to Kieran Culkin's wife Jazz Charton, but it's not the first time in 2024 Emma's hair (or lack thereof) was the center of attention.

The actress was seen walking around London in August of 2024 with a beanie hiding her buzzcut, and all the secrecy has really got me wondering — will her hair in the movie be a totally new color? Or will it feature funky patterns? Only time will tell.

What kind of hair does Emma Stone have?

Despite being known for her red hair, Emma Stone is actually a natural blonde. "Weirdly, I identify myself with
red hair a bit more," she told Elle Canada in 2013. "I felt like myself for a while when I first dyed it blond, but the grass is always greener, you know? – or always redder or blonder on the other side...Studios are paying to change it, so it’s a fantasy to have all these different hair colours."

“When I dyed my hair red again, my best friend since I was 11 walked into my apartment and said, ‘You know, you look funnier as a redhead — you looked like such a b—ch when you were blonde,’” Emma joked in a 2011 interview with NJ.com.

What do you think of Emma Stone's new pixie cut? It wasn't the only memorable moment from the awards show, either. Demi Moore's acceptance speech brought us to tears and Zendaya showed off her new engagement ring! 2025 is already off to a very good start.

Are you anxiously waiting for new TV shows to debut this year? Me too, particularly Meghan Markle's series With Love, Megan (January 15). But, we at Brit + Co have the perfect buffer that'll hold you over — revisiting the '90s.

Instead of trying to cram the likes of Dawson's Creek or Sex and the City into one weekend, we have the best show you should watch based on your zodiac! We've already made cozy plans to curl up with a cute blanket from T.J. Maxx so we can watch endless reruns of the shows associated with our signs, and we hope you join us!

Scroll to find the '90s show that perfectly matches your zodiac sign!

Brit + Co

Aries (March 21 - April 19): Buffy the Vampire Slayer

Bold, fearless, and always ready for a fight, Aries will love Buffy's courageous spirit and kick-ass attitude. She's got all the makings of a fire sign who means business.

Brit + Co

Taurus (April 20 - May 20): Friends

Taureans appreciate stability and comfort. Friends offers warm, familiar characters and a cozy, sitcom vibe. If you really want to tap into this vibe, call your besties and have an impromptu watch party!

Brit + Co

Gemini (May 21 - June 20): Felicity

Curious and ever-changing, Geminis will relate to Felicity's journey of self-discovery and her endless quest for knowledge. There's also the inevitable complicated relationship Felicity has with Ben and Noel that's hard to resist.

Brit + Co

Cancer (June 21 - July 22): Moesha

Cancerians are nurturing and empathetic. They'll connect with Moesha's family-oriented values and emotional depth. Though she didn't get everything right, Moesha always tried to remedy things whenever they went wrong — just like a true Cancer.

Brit + Co

Leo (July 23 - August 22): Beverly Hills, 90210

Leos love the spotlight and drama. 90210 delivers glamorous characters, high-stakes situations, and plenty of over-the-top moments.

Brit + Co

Virgo (August 23 - September 22): The X-Files

Virgos are analytical and detail-oriented. The X-Files offers a perfect blend of mystery, science, and a touch of the paranormal. What's not to love?

Brit + Co

Libra (September 23 - October 22): Sex and the City

Libras appreciate beauty, balance, and social connections. Sex and the City explores love, friendship, and fashion in a stylish and sophisticated way.

P.S. We won't be shocked if some of you discover you're more of a 'Charlotte' than a 'Carrie.'

Brit + Co

Scorpio (October 23 - November 21): Charmed

Intense and passionate, Scorpios will be drawn to the supernatural world of the Charmed Ones, filled with dark magic and powerful sisterhood.

Brit + Co

Sagittarius (November 22 - December 21): Fresh Prince of Bel-Air

Adventurous and optimistic, Sagittarians will enjoy the Fresh Prince's witty humor, vibrant personality, and knack for getting into trouble.

Brit + Co

Capricorn (December 22 - January 19): Dawson’s Creek

Ambitious and disciplined, Capricorns will appreciate Dawson's intellectual pursuits and the show's exploration of complex relationships and coming-of-age themes.

Brit + Co

Aquarius (January 20 - February 18): Daria

Quirky and independent, Aquarians will identify with Daria's unique perspective and her ability to see through societal norms. It's also not surprising that Daria has what some call a 'black cat' personality because Aquarians can have a dry sense of humor that's borderline sarcastic.

Brit + Co

Pisces (February 19 - March 20): Sabrina, the Teenage Witch

Dreamy and imaginative, Pisces will love Sabrina's magical adventures and her ability to navigate the challenges of adolescence with a touch of magic.

Revisit your weekly horoscope to see if our predictions for your zodiac came true this week!

Fashion trends continue to shock us, but we never thought some of the outdated looks that made us cringe would be as popular as they've become now. From barrel jeans to Mary Janes, 2024 didn't care what we thought. Based on your personal preference, you may think some trending styles from the past should've stayed there, but it's hard to argue with viral moments featuring them!

That's why we rounded up the top 7 fashion trends we thought we'd never see again. Some of them are here to stay, but we pray others are forgotten as 2025 gets underway.

These 7 outdated fashion trends that have totally come back around!

H&M

1. Barrel Jeans

We have a love/hate relationship with barrel jeans because some of them can make us look frumpy. That's not a word we like to use often so that should be a hint at how complicated this fashion trend is for us. Still, we saw an increased interest in this and can't be mad at how great some people styled it.

Our favorite outfits included a plain button-up top, balloon jeans, flats, and a cute coat to accessorize it.

Try this style:H&M High Rise Barrel Leg Jeans

Dr. Martens

2. Oxford Loafers

Wearing loafers is never a cause for burning down the fashion industry, but we didn't think the clunky versions would be a shoe of choice for anyone. Some of us can't forget wearing penny loafers with our school or church outfits, but we never thought we'd see modern versions of a shoe we were forced to wear.

P.S. Can you picture the plaid dress or skirt with thick white stockings stuffed into black penny loafers? Or, is that just us?

Try this style:Dr. Martens Adrian Virginia Leather Tassel Loafers

Old Navy

3. Mary Jane Flats

Fashion trends aren't supposed to make us sigh and roll our eyes before admitting we love them, but Mary Jane flats elicited that response from us. We truly didn't know we'd see them so much in 2024, but they were another surprising popular style.

P.S. We have a pair in our closets too so you're not alone.

Try this style:Old Navy Mary Jane Square Toe Ballet Flats

Madewell

4. Metallic Studs Galore

This really shocked us because we thought people were leaning towards minimalism. As far as anyone can see, there isn't anything subtle about strategically placed metallic studs on a garment or shoe. But, guess what? The girls loved it.

We can't say that we gave into the hype, but we're glad people enjoyed playing around with gaudy pieces last year. For all we know, someone will still love wearing this trend in 2025.

Try this style:Madewell The Greta Ballet Flat

ELOQUII

5. Sequins Everywhere

We don't think this trend went out of style, but we saw how many people rushed to wear sequins during the holidays. We even gave in to it ourselves and we're kind of proud of it. However, we remember how annoying it was when some of our sequins popped off and rolled away into some unknown abyss.

Try this style:ELOQUII x Kate Spade New York Sequin Column Dress

Target

6. Mini Bubble Skirts

Some of us were unable to participate in this fashion trend because of the way we're shaped, but we weren't complaining. This is probably the most confusing trend that we kept seeing, making us question what year we were living in.

Somehow, mini bubble skirts were one of the trendy styles to wear in 2024, but we really wish they would go back to wherever they crawled from. Sorry, not sorry!

Try this style:A New Day Bubble Hem Mini Skirt

Hào Bùi

7. Androgynous Neckties

It's not that we hated this trend back in the day, but we didn't think people would start wearing neckties again. It's one of those trends that felt easy to forget until you saw someone wearing one.

Try this style:Luckyvestir Tie

Looking for more style trends & inspo? Sign up for our newsletter so you never miss a thing!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.