Pay It Forward With These Cool Charitable Gifts That Give Back

gift that give back

Right about now, you're probably searching for the perfect beauty gifts, DIY gifts, gifts for the guy in your life, and an office Secret Santa present. There are endless options to choose from, but it's so much more rewarding when you find a gift that gives back — like when brands offer a percentage of proceeds to nonprofit organizations or match your purchase with a direct gift to those in need. So this year as you're doing your holiday shopping, opt for something that'll help make the world a brighter place. Scroll on for the most stylish, thoughtful, and charitable gifts for everyone on your list.

Shiffon Duet Pinky Ring

Wear solo or in a stack, this adjustable pinky ring is set with a large stone beside a tiny diamond and represents one woman supporting another through a "pinky promise." Fifty percent of profits go back to female-founded companies through the Startup Girl Foundation. ($155)

ABLE Rachel Wristlet

Handcrafted in Ethiopia and Mexico, this stylish leather bag makes the perfect everyday purse. ABLE seeks to end generational poverty by creating jobs for women lacking opportunity. ($98)

Obakki Tumblers

These vintage-inspired water/cocktail glasses are surprisingly lightweight and beautiful on your holiday table. Obakki is committed to transparency and traceability throughout the production process and their foundation, The Obakki Foundation, allows them to give back even more to their partner communities around the world. ($108/set of two)

The Landmark Project X Wildlife Federation Sweatshirt

This unisex sweatshirt is a perfect gift for the outdoorsy person in your life. The Landmark Project partners with the National Wildlife Federation on a new collection for wildlife lovers that gives back! With each purchase from this collection, The Landmark Project will donate 10% to the National Wildlife Federation, directly contributing to their vital environmental and conservation initiatives. ($68)

OneHope Gold Glitter Edition Brut Sparkling Wine

Put the cheer in your cheers with this sparkly sparkling that's perf for a NYE toast. Ten percent of your order goes to the nonprofit of your choice. ($49)

The Magic We Made Friendship Bracelets

For the Swiftie in your life, this Taylor Swift-inspired collection of ethically handcrafted friendship bracelets is made by talented women artisans in Guatemala. All proceeds will go to support Nest, which ensures artisans across the world can live their "Wildest Dreams." ($30)

Pink Moon Air Element Collection

This planet-friendly, vegan skincare line is designed to even out skin tone and brighten skin. Check out Water, Earth, and Fire collections too! One percent of Pink Moon's revenue goes to a nonprofit of your choice. ($105)

Warby Parker Tilley Sunglasses

Now you can look good and feel good when you buy these chic shades that contribute to Warby Parker's Buy a Pair, Give a Pair program. This initiative donates monthly to nonprofit partners and trains people in developing countries to give basic eye exams and sell affordable glasses in their communities. ($95)

FEED Book Bag

We love this unique tote that carries a purpose too. With the purchase of this bag, 10 nutritious school meals are provided to global communities in need. ($38)

LUSH Charity Pot Body Lotion

Give the gift of soft skin and activism with every purchase of Charity Pot. One hundred percent of profits from this product are donated to small grassroots organizations working in environmental conservation, animal welfare, and human rights. ($10)

Love Your Melon Pom Beanie

Dedicated to battling cancer and keeping heads stylishly warm, Love Your Melon donates 50 percent of profits to nonprofit partners. ($36)

LSTN Sound Co. Zebra Wood Satellite Bluetooth Speaker

Proceeds from this cute li'l speaker go to the Starkey Hearing Foundation to help give the gift of hearing (via hearing aids) to 1.9 million people and counting! ($129)

Lingua Franca Cashmere Sweater

Lingua Franca cashmere sweaters are 100 percent sustainably sourced, ethically produced cashmere, hand-stitched in NYC. Ten percent of proceeds from this 1973 sweater goes to Whole Woman's Health Alliance, a non-profit dedicated to providing reproductive services for women in states with the least access to this critical care. ($400)

Roma Ankle Rain Boots

Fashion meets durability in these lace-up-style vegan and eco-friendly rainboots. For every pair sold, Roma donates a new pair of shoes to a child living in poverty. ($65)

Purpose Olivewood Cutting Board

Perfect for holiday entertaining and seasonal picnics, this olivewood cutting board is handmade through a Kenyan market artisan partnership with Amani Ya Juu, a fair trade sewing and training program for marginalized women in Kenya and Uganda. ($46)

HOBO Euro Slide Card Case

Store your ID, credit cards, and even your passport in this leather case from an iconic brand. Now through May 31, 2024, HOBO is committed to raising $250,000 for Habitat For Humanity. ($78)


For more holiday gift ideas, follow us on Pinterest!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

If you're playing Santa this holiday season, you'll want to pay extra attention to Targetbecause they've got so many goodies for every budget. From what we've seen, you can find a gift in just about any category, ranging from tech to beauty and wellness. Between us, some of our editorial team already has some good gets from this list in their carts — the gifts are that good. So whether you're shopping for Christmas, Hanukkah, birthdays, or just because, I've rounded up plenty of options for you!

Scroll down for 22 great gift ideas from Target!

The Best Gifts For Your Beauty-Obsessed Bestie

Target

SLF LED Face Mask

Soon your beauty-obsessed bestie will be able to say she has an LED face mask in her possession thanks to this version that's only $100 at Target! So far it has 8 5-star ratings which means it's going to give you the same benefits as a pricier one. What benefits, you ask?

The 7 different light therapy colors target everything from circulatory to scarring issues over time, leaving one's face refreshed each time it's used. It also makes sure your skincare goodies do their job more effectively.

P.S. It comes with a rechargeable USB and accompanying bag so it can be easily stored when not in use.

Target

Osea Bestsellers For Face & Body Kit

Beauty sets are ever popular this year because they truly make for the best gift ideas! With Osea's bestseller's kit, you can surprise the beauty lover in your life with products designed for their face and body. From the cleanser to the hydrating body oil, someone may fall in love with Osea and look for ways to incorporate more products into their daily routine!

Target

Cantu Sleigh All Day Holiday Gift Set

Give your sister or bestie the gift of slaying the holidays and new year with this cute set! It includes the following:

  • Cantu Extra Hold Stay Gel
  • Cantu Edges Styler
  • Cantu Coconut Curling Cream
  • Eylure Luxe Marquise False Eyelashes
  • Elegant Touch Press On Nails in Cocoa Crush
Their Christmas hairstyle and nails will be on point if you decide they need this before December 25.

Target

Rael Blemish Essentials Care Gift Sets

Pimples won't be able to crush anyone's holiday plans thanks to this blemish kit. It has 54 pimple patches and two amazing tea tree face masks for anyone who doesn't have time for beauty setbacks. From spot covers to overnight treatments, there's something that tackles breakouts in a cinch!

The Best Gifts For Whoever's Booked & Busy

Threshold Wood Lidded Glass Wellness Calm Candle

An at-home spa day always requires things that will help set the tone. One of the best ways you can help that booked and busy person in your life is to gift them with a candle that smells like lavender & sage. Both are known to invoke a sense of calm which is often needed for the person who's always on the go.

Target

Oura Ring 4

Forget the beloved Apple Watch and surprise your sister or bestie with the Oura Ring 4! It has Smart Sensing that'll provide insights about their health in ways they'd never expect. With 30 biometrics, sleep, activity, stress, and heart health trends will be recorded in real time. Though it looks bulky, it have a comfortable fit for daily wear and can be used with apps like Apple Health, Flo, and more.

Target

Therabody Theragun Relief

Our affiliate writer Meredith Holser gave her honest reviews about the Theragun before so we can vouch for how well it works. If you know someone who does physical labor or complains of intense neck or shoulder pain from sitting at a desk for 8 hours a day, you need to surprise them with this. It's an investment that'll provide them with the relief they're looking for because chronic pain can lead to more stress!

It comes with:

  • 3 massage attachments
  • Standard Ball
  • Dampener
  • Thumb
  • USB-C charging cable

Target

Sharper Image Portable Sauna

Forget booking another spa day and opt for something that'll always be in reach for the person who needs an intense sweat session. Its spacious design will allow the user to fit comfortably inside and receive the steam treatment of their dreams.

if you've ever been to a sauna then you know how amazing your body feels afterwards, plus it promotes a good night's sleep that rivals the benefits of sleepmaxxing!

Target

Green Inspired Guided Journal Softcover Sewn Today with Intention

Once that person's done pampering themselves, they'll love reaching for this intentional journal that helps them practice reflective self-care. Filled with different journal prompts that encourage practicing gratitude, it's the perfect gift for the person whose mind can't stop filtering from one task to the next.

The Best Target Gifts For The Book Lover In Your Life

Target

WITHit Quad Light LED Reading Light

This is for the book lover who won't stop straining their eyes to read at night when they're supposed to be sleeping. This LED reading light is secure enough to attach to any book and makes it easier to see the words on the page thanks to its 4-level brightness design.

Target

Threshold 2 Pack Marble and Wood Bookend Set

Has your bestie been raving nonstop about bookends to hold her books together? Look no further than this gift idea from Target.

Target

Brightroom Bamboo Bathtub Caddy

And if they insist on reading books while taking a bath, help them keep their latest read dry wit this bathtub caddy.

Target

DesignWorks Inc Book Lovers Journal

If 2025 is the year your bestie has declared she's going to track her reading habits, she needs a cute and compact book journal to help her do it. She can even write her own reviews of everything she's read — for better or worse!

Target

City Creek Prints

For the fun of it, gift your bestie with this canvas tote print and watch their eyes light up.

The Best Gifts For Anyone Obsessed With #FoodTok

Target

Gatherings

We all know that one person who can't stay away from #FoodTok and we get it. Help them start recreating meals in the comfort of the home with this casual-fancy cookbook.

Target

Half Baked Harvest Super Simple by Tieghan Gerard

We love Tieghan Gerard's recipes that she shares on her Half Baked Harvest site because they're flavorful and simple to make! She's got everything from cocktails to holiday-themed desserts that make our mouths water every time we see them.

Surprise the foodie in your life with her Super Simple cookbook in case they're on the hunt for quick and easy meals that'll happily fill their bellies.

Target

Hot Ones Hot Sauce Trio Pack

There's at least one person you know who's seen every episode of Hot Ones by now so we think you should surprise t hem with this hot sauce kit. They'll get to taste the mildest and hottest of flavors which may produce similar hilarious results as seen on the show!

Target

Figmint 7.5qt Enamel Dutch Oven in Blue

Target gift ideas often include a range of things - like this Dutch oven. Needless to say, it's mandatory for the cook in your life to have one.

Target

Hearth & Hand With Magnolia French Press Coffee Maker

Is there someone in your inner circle that won't stop chatting about French press coffee? It's a great idea for anyone who doesn't want to rely on a machine to brew their cup of coffee.

Target

Polder Twist Digital Kitchen Timer with Extra Large Black Display

I know it's seems lazy but a digital kitchen timer simplifies the cooking process.

Target

Ninja Luxe Café 3-in-1 Espresso, Coffee, and Cold Brew

But, you can splurge and surprise them with this Ninja Espresso machine! It has all the bells and whistles that'll make anyone feel like they've been working evening shifts at Starbucks. We can't get enough of the coffee bean grinder and attached milk frothing option that gives us the warmest or coldest foam we've ever tasted!

Target

Threshold 4pk Coupe Ribbed Glass Set

We already know your bestie needs the perfect glassware set for your upcoming Christmas gathering so why not gift her with this fancy set? You'll love looking at your peppermint cocktail recipes floating in these pretty glasses.

Which Target gift ideas are you adding to your Christmas list? Share with us below and subscribe to our newsletter for more holiday inspo!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Things are heating up betweenSelena Gomez and Benny Blanco since late last year to the surprise of some, but it seems like the couple's romance is just getting started. They're not shy about PDA and posting each other on social media and pretty much telling anyone who doesn't like it to get lost. We love how fiercely supportive they are of each other, giving us so many good green flags! Here's everything we know about the lovely new couple so far.

Keep reading For The Latest News On Selena Gomez And Benny Blanco's Relationship

Selena Gomez And Benny Blanco's Relationship Timeline:

Amy Sussman/Getty Images

March 2019

Selena Gomez and Benny Blanco first collaborated on the song "I Can't Get Enough" along with Tainy and J. Balvin in 2019. Though they were featured in a cute scene together, there weren't any rumors about them being romantically linked then.

August 2023

They didn't work together again until late summer 2023 when he produced Selena's single "Single Soon" with Cashmere Cat.

Frazer Harrison/Getty Images

December 2023

Before 2023 ended, Selena started leaving comments on Instagram that suggested she and Benny Blanco were in fact together. One of the comments she left appear on this Instagram fan page and it reads, "He is my absolute everything in my heart."

Some fans weren't so thrilled to see the two together though and they weren't afraid to express their opinions. But, this only prompted Selena to leave more comments that defended her relationship with Benny.

People grabbed a screenshot of one of the comments Selena responded that revealed the couple had been together for a while. "Not mad. It’s been 6 months bb. I will always defend my friends, family and fans till the day I die," she wrote. They even shared another screenshot from Selena's Instagram Story that showed her wearing a "B" ring on one of her fingers.

Craig Barritt/Getty Images for TIME

December 15, 2023

Soon after that, Selena shared a photo carousel on Instagram that included some of her favorite moments in New York and Benny Blanco can be seen in BTS moments. The last picture of the carousel features them sharing a kiss in a black and white photo that basically confirms the responses the singer had for fans.

December 28, 2023

Before the new year began, Selena Gomez and Benny Blanco spent some time at a cute art exhibit during a date. From the looks of things, it seemed like they discovered their love language of physical touch early on.

Presley Ann/Getty Images for GQ

January 2, 2024

Feeling the love of being with Selena, Benny Blanco took to Instagram Stories to officially signal that the two are dating. People grabbed a few more screenshots that Benny shared and all we can see is the happy glint that was in Selena's eyes.

Sarah Stier/Getty Images

January 3, 2024

The next day the couple were seen court side at one of the Los Angeles Lakers' game. Once again, their love language was on full display in the most intimate way. A source revealed to People that they understood why people had so many opinions about Selena's relationship with Benny. "Everyone was a fan of hers before Only Murders [in the Building], and now everyone is protective of her."

Neilson Barnard/Getty Images

January 15, 2024

Later that month, Selena Gomez and Benny Blanco showed up to the Emmy Awards together. They were sitting side-by-side and weren't afraid to show affection with each other.

Jesse Grant/Getty Images for AFI

March 2024

When Benny Blanco's birthday rolled around, Selena Gomez shared a sweet message to him on Instagram. She wrote, "Happy birthday baby! Your emotional endurance, positive disposition, unbelievable talent (that blows me away), undeniable humor and loving, kind heart absolutely kill me. I love you @itsbennyblanco 🎂🥹."

Frazer Harrison/Getty Images

April 2024

Although we're only four months into the new year, Selena Gomez and Benny Blanco's relationship is still going strong! The Only Murders in the Building star has been seen smiling in every pic she posts which indicates she's genuinely happy in her relationship. A source hinted to People that the two are doing well. "It’s a very serious relationship, and they’re making long distance work while she’s in New York for work commitments," they said.

Alberto E. Rodriguez/Getty Images for Spotify

April 25, 2024

In an interview with WSJ, Benny Blanco gave his POV of how his relationship with Selena Gomez began and it was the cutest revelation. "It’s crazy how your partner could just be sitting there the whole time, right in front of your eyes...And then you have a Clueless moment where you're like, Wait, I'm in love," he says.

A man who compares his relationship to that moment in Clueless where Cher and Josh admit their feelings for each other gets brownie points from us!

May 15, 2024

It looks like Selena Gomez and Benny Blanco's relationship may be ready for the next step — that's if you ask Mr. Blanco. He appeared on The Howard Stern Show yesterday to chat about everything, including his relationship with Selena. When Howard Stern asked, "You want to have kids with Selena? Have you told her you want to have kids yet," Benny replied, "That’s my next goal, to check the box. I have a ton of godkids. I've got a ton of nephews. I love being around kids."

However, he's not in a rush and wants everything to happen naturally. All that matters is that the two of them are in each other's life. He said, "I just know that when I look at her, I just say, ‘I don’t know a world where it could be better than this.’ That’s what I always say to her.”

Neilson Barnard/Getty Images

May 29, 2024

Selena Gomez tells TIME just how much Benny Blanco means to her — no matter what anyone else says. "My own fans, who I adore and feel like have shaped who I am, will say the most hurtful things to me about how I live my life," she says. "But he has the strength in him that none of that noise fazes him. It’s really impressive, and I just cherish every moment with him. I don’t know what the future holds, but I do know that he’s not going anywhere any time soon.”

Selena Gomez/Instagram

October 27, 2024

Selena Gomez and Benny Blanco looked amazing in their Alice in Wonderland couple's Halloween costume. "Curiouser and curiouser," Selena wrote on the post, which is totally reminding us of Taylor Swift's 1989 (hello "Wonderland"!!!).

Selena wore a corset dress in what looks like slate blue with cap puffed sleeves and a tulle skirt, along with a blonde wig, black bow, and slingback shoes. Benny went all out as the Mad Hatter with face paint, a wig, a top hat, and a waistcoat. We'd follow them down the rabbit hole!

November 11, 2024

Benny Blanco's been featured in People's'Sexiest Man Alive' issue and we're kind of feeling it! What started off as an unlikely choice for Selena has turned into a deep understanding of why she loves him so much. The man is an excellent host, cook, and gentleman which makes him an off-the-charts lover. And when it comes to date night, he believes in making sure every time is special. "I [still] go all out for every date. It doesn't mean spending your entire bank account. It means being attentive and listening," he said.

His most memorable dates with Selena involve the times she "rented out a whole botanical garden" and he "got her Taco Bell" before proceeding to make her "movie-theater nachos" and deep-frying her "favorite pickles from Texas" for Valentine's Day.

He also gushed about his favorite time of the day. "I'm a real morning person. It's my favorite time to spend with Sel, because we both wake up really early. It's like our moment before the rest of the world wakes up." Not only that, but the music producer is thrilled he has "a true best friend" he gets to spend his life with.

What do you think about Selena Gomez and Benny Blanco's relationship?Follow us on Facebook for more celebrity news!

This post has been updated.

The countdown to the holidays will be here before you know it, which is why we're gearing up to treat ourselves all December long with the best advent calendars for 2024. Whether you're looking to unbox a lil' somethin'-somethin' for yourself or gift the goodness to a friend or family member, these 14 advent calendars span across food, beauty, and pop culture – ensuring you find the perfect fit.

Amazon

Gilmore Girls: The Official Advent Calendar

This Rory- and Lorelai-approved advent calendar is packed to the brim with 25 Stars Hollow-themed trinkets, from keychains, and buttons to magnets and stickers so you can flaunt your Gilmore Girls fandom all year long.

Alo

Alo Advent Calendar

This pick by Alo is packed to the brim with 24 days of beauty, wellness, movement, and style must-haves which will give you or anyone you gift it to the ultimate health reset.

Uncommon Goods

Advent Shower Steamer Set

This advent calendar features 24 different shower steamers for a wholesome 'treat yourself' moment as the holidays draw near.

Glamnetic

Glamnetic Nail Lover's Gift Set

This advent calendar is filled with a week's worth of press-on nails, one of which is a limited-edition, never-seen-before design! This is the ideal gift for the beauty lover in your life.

Godiva

Godiva 2024 Holiday Classic Chocolate Advent Calendar

Because chocolate always makes the best gift! This Godiva advent calendar comes complete with 24 assorted chocolates that range from milk, dark, and white. Kick off the most delicious time of year by gifting this indulgent set to your local chocolate lover, or yourself – just try not to sneak all the chocolates in one sitting!

Sephora

Sephora Collection Advent Calendar

We'd gladly take a Sephora-themed advent calendar year-round, but this beauty-centric one makes the holidays feel a bit more special. Never say "no" to a treat-yourself moment! With this set, you'll unveil 24 different makeup, skincare, and bath goodies, accessories, plus an advent-exclusive inclusion.

Kylie Cosmetics

Kylie Cosmetics Holiday Advent Calendar

This 12-day advent calendar from none other than Kylie Jenner herself features all her favorite makeup and skincare products that can help you (or your giftee) create versatile looks, from day to night.

Nordstrom

MAC Cosmetics 24K Holiday Advent Calendar

Unwrap your glowiest glow with this luxurious MAC advent calendar! For 24 whole days (ideally leading up to Christmas, but we understand where you're coming from, early openers), you'll find only the best lip, base, eyes, and skin picks from the beloved brand. Sitting at an original value of $480, you can snag this baby for more than half-off for the holidays!

Typology

Typology Advent Calendar

Typology's 2023 advent calendar sold out in less than 48 hours last year, and it's already waitlisted for 2024 – but it's not to be missed, especially if you're gifting the design- and sustainability-forward beauty-lover in your life. This cal contains 15 full-size and 9 mini-size skincare products for the face, eyes, lips, and hands. It's super sleek yet unique, plus, it's constructed from FSC-certified paper to not only optimize space, but reduce its carbon footprint during transport. Get your name on the waitlist with the link here!

Nordstrom

Sugarfina 24 Tastes Of Christmas Candy Advent Calendar

The holidays are the time to assume the character of Buddy the Elf and go all in on all the Christmas candies. This 24-day advent calendar features everything from creamy chocolates to fruity gummies to satisfy that sweet tooth and bring some very sugary Christmas cheer to the season. P.S. Sharing is caring!

Craftspring

Craftspring Linen Ornaments Advent Calendar

Your Christmas tree will be left looking utterly lush once you've made it through this adorable advent calendar. It's loaded with a mini ornament for every day, each one made from sustainably-harvested merino-blended wool. The hand-embroidered calendar base will truly last a lifetime, so you can use it every year, loading it with candies, teas, and beauty goodies – whatever you please!

Nordstrom

L'Occitane 24 Days of Beauty Advent Calendar

This treasure chest of goodies for your skin, body, hair, and hands is well-worth the investment (a $115 value for just $84) considering you can get some good year-round use out of it. The contents will come in particularly handy for all your dry skin woes once winter is, well, wintering. The best part about this cal is you can keep what you want, then gift more minis to the skincare-obsessed in your life!

Compartés

Compartés Winter Foxes Chocolate Advent Calendar

By far the coolest, most intricate chocolates we've tried, Compartés' offerings make the best holiday gifts. Opt for this 24 day-long advent calendar inspired by a mystical fox named Samson. Like Samson, you'll be able to cleverly venture out on a world of bite-sized chocolate treasures from the likes of Creme Brûlée, Campfire S'mores, and Blackberry Crumble. How yummy.

Lush

Lush Advent Calendar

Holiday prep can be stressful. Wind down and relax a bit each day with each of Lush's advent calendar surprises! From colorful bath bombs and home fragrances to beloved beauty picks from years past, this 24-day box is a total banger. Plus, if you don't see yourself using up each day's offering, you'll have some absolutely delightful gifts on-hand to give to your friends and fam.

Subscribe to our newsletter for more gift ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Major Outer Banks season 4 spoilers ahead!

ICYMI, Outer Banks season 4 dropped its second half on November 7, and fans have a lot of very strong feelings about it. Despite the fact JJ's entire character arc is about defiance, hope, and being the ultimate Pogue, Outer Banks season 4 ended with his biological dad, a kook named Chandler Groff, killing him in cold blood.

It's an absolutely devastating ending for everyone's favorite character, and fans are having a hard time coping with the loss. The fact we only got 10 episodes of JJ and Kiara together (a relationship written into the show after viewers picked up on the chemistry between Rudy Pankow and Madison Bailey) makes it even worse — and a lot of fans are saying they won't watch the show again.

"I can’t even watch the previous seasons anymore knowing how it all ends," viewer Jordyn Bruder says in an email. "JJ was the literal heart of OBX and he was the glue that held the Pogues together. There is no OBX without JJ."

Outer Banks Fan Reactions To JJ's Death

​In which episode does JJ die?

Jackson Lee Davis/Netflix

JJ dies at the end of Outer Banks season 4 episode 10, "The Blue Crown" after rescuing Kiara from his father Chandler Groff. "I feel mad, betrayed, disappointed and heartbroken to say the least," Bruder adds. "JJ went through a lot of crap through the show and he was the one character who deserved his happy ending the most. When the series first came out, people fell in love with JJ and [Kiara]."

While the cast obviously found out about the ending while filming, fans are frustrated with how they chose to promote the show. "Obviously the cast can’t spoil a character death, but to blatantly lie and mislead fans by saying that Jiara was 'evergrowing' and fans would be happy with how the season plays out?" Bruder says. "Jiara fans deserved so much better than what we got, ESPECIALLY when they knew they were killing JJ off."

Why are Outer Banks fans so upset?

Jackson Lee Davis/Netflix

The show is the kind of phenomenon that made instant stars out of its cast, but it also made waves because of how the first season portrayed issues like classism, substance abuse, and domestic abuse. "As someone who has been around domestic abuse, I think the handling of the character JJ was detrimental culturally," another fan (who would like to remain anonymous) says. "The character suffered abuse at the hands of a man who was not even his biological father, and the writers almost framed it as if that was okay because in the beginning, his father loved him. Instead of telling a story to victims of abuse about hope and making it through trials, the writers went the opposite way. I also find it interesting that they stated this was a planned death. I think writing a character who is suffering from anxiety and clear mental health issues as well as abuse who is very young like JJ only to let him fall in love and kill him right when he starts to feel happiness doesn’t necessarily make a lot of sense narratively."

Another viewer adds that ending JJ's story that way felt "disrespectful...especially when in an interview following the episode, one of the creators literally referred to his death as pointless." She even says "it feels almost like the show died along with him."

Jackson Lee Davis/Netflix

Actress Madelyn Cline (Sarah Cameron) called JJ the "heart of Outer Banks"and for a lot of fans, JJ also became a beacon of hope, a reminder that you can endure, persevere, and come out stronger on the other side. Since the first season of the show dropped during April 2020, it's been one consistent, fun thing for TV fans since the COVID-19 pandemic began, which makes the loss feel even greater.

"Seeing him die at the hands of another abusive father was honestly kind of sickening," the viewer adds. "It’s also unfortunate that his death didn’t seem to mean anything. A character death like this would be one thing if it meant something. If he had died protecting his friends or actively protecting Kiara, rather than having already saved her and then getting killed afterward, it might’ve be easier to get past."

"It’s like a connection to something good and steady was just broken," X user @onlykiep4l says. "Killing a character that has literally gone trough so much trauma and was finally happy just doesn’t make sense. It’s not just the character that’s gone — it feels like a part of the show has ended too."

Why does JJ get killed off?

Jackson Lee Davis/Netflix

Rumors have been circulating for years about behind-the-scenes drama between actors Rudy Pankow and Madison Bailey, which has fans believing Rudy asked to be written off the show(for the record, Outer Banks creators Josh & Jonas Pate and Shannon Burke have said it was the plan from the beginning). With Rudy's exit, the writers had a difficult choice in front of them. JJ isn't the kind of guy to abandon his friends, meaning the writers obviously felt like killing him was the only option. But according to an additional viewer, "Outer Banks hasn't been that type of show."

"To attempt to turn this fun, summer, boat show into some dark, depressing story where the heart of the show is gone destroys everything that the show started out as," she says.

Another anonymous fan calls the choice "a character assassination," adding other moments from the season that feel like a different character than the one fans have come to love: barely reacting to John B. and Sarah's pregnancy announcement, or to the fact Rafe had come to talk to Kiara — especially after his reaction to Rafe catcalling Kie in the first season is a moment that led fans to ship them in the first place.

The fan continues by calling JJ's treatment a "lack of respect" toward the character. "The fact that the writers tried to make us dislike him, to soften the blow of him dying. It didn’t work. It has everyone distraught because many people’s favorite character ended up dying after 'finding happiness' for about 10 minutes in Episode 10."

​Does Sarah get pregnant in Outer Banks season 4?

Jackson Lee Davis/Netflix

But JJ's death isn't the only moment that has fans reeling. In addition to the fact viewers are saying the Pogues barely reacted to the death of their lifelong best friend, Pope is now a murderer and Kiara makes an absolutely chilling vow to get revenge on Groff — a far cry from the characters we fell in love with in season 1.

"Outside of the JJ of it all, a lot of plot lines/dynamics in part 2 felt off," one of our anonymous fans continues. "Sarah’s pregnancy plot line, especially when coupled with the quote from a creator about ‘giving her a baby specifically because she wasn’t ready’ feels incredibly tone deaf given the current state of things here in the US. The fact that there wasn’t even a conversation of if she wanted to continue with the pregnancy felt very icky. Overall, episodes 1-4 of this season did feel like Outer Banks, but everything after that felt like it was from an entirely different piece of media."

Jackson Lee Davis/NetflixYep, 'Outer Banks' Season 4 Just Killed Off THAT Character

However, some fans are excited to see where the show goes from here. "JJ was such a strong character and his presence will obviously be missed, [but] I am excited to see how the Pogues react and what they do to get revenge on Groff," Virginia McGrew says in an email. "I also think that the scene of JJ dying with Kiara was extremely well done and emotional, making his passing even sadder. I ultimately believe that JJ’s passing serves as a reminder of the themes the show."

"JJ made the group even more aware of friendship, the importance of chosen family, and loyalty, which was seen throughout the season and especially in the finale," she continues. "Now that he is gone, the other Pogues will have to step up even more, creating a shift in their dynamic. While many believe that Outer Banks might not be worth watching after this finale, I truly think that it is only going to get even deeper and more interesting."

Let us know your thoughts on the Outer Banks season 4 ending on TikTok. And check out why This Heartbreaking Outer Banks 5 Theory Makes THAT Death Even More Emotional.

Outer Banks season 4 part 2 finally dropped November 7, and after theories were swirling around our favorite Pogues — is Sarah pregnant? Will JJ die? Will the group FINALLY get their hands on some treasure (and NOT lose it?) — we got the answers we'd been waiting for. And unfortunately, not all of them were answers we wanted. Sarah is indeed pregnant but the Pogues finally avenged Terrance, but in the final moments of the Outer Banks season 4 ending, we also lost JJ which is something I literally can't believe I'm writing. JJ and Kiara are the one couple fans latched onto (and that the cast and crew never saw coming) and to finally see them in a relationship only to lose JJ 10 episodes later? I'm heartbroken.

Creators Josh & Jonas Pate and Shannon Burke recently revealed Outer Banks season 5 will be "an epic fifth and final season," and there's one theory going around that makes that finale even more emotional. Here's everything you need to know aboutOuter Banksseason 5. Bring it on home John B.!

Keep Reading For The Latest News On Outer Banks Season 5

  • Outer Banks season 5 will be the last season of the hit Netflix show.
  • The series will follow Kiara and the Pogues getting revenge on Chander Groff for JJ's death.
  • Josh & Jonas Pate and Shannon Burke say "it will be our best [season] yet."

Is JJ really dead?

@unsiredd#obx#outerbanks#jjmaybank#johnbroutledge#johnb#sarahcameron#obx4#fyp#foryou#fireworks♬ Where'd All the Time Go? - Dr. Dog

There are a few theories about how Outer Banks season 5 will handle JJ's death (aside from Kiara's chilling vow to get revenge, of course). Some fans have their fingers crossed the group will use the Blue Crown to wish him back to life, while others are holding onto hope he was simply unconscious. But there's one theory that stands out among the rest to me: JJ is really dead, and this whole time, John B.'s narration has been telling his unborn child about his namesake.

The show teased Sarah and John B. will name their baby JJ, and since Outer Banks is all about family, friendship, and spending time with one another, the reveal that all along, Outer Banks has been the story of the Pogues' adventures would literally be the perfect way to send them off. I'm literally crying just thinking about it.

Will there be a 5th Outer Banks?

Yes, we're getting a fifth and final season of Outer Banks coming to Netflix soon. While we don't have an official release date yet, we're expecting to see the last installment in 2025 or 2026.

In their official letter "to all Pogues," creators Josh & Jonas Pate and Shannon Burke explain how a photo of teenagers on a beach during a power outage inspired them to create the hit show we've all come to know and love. "From this beginning, we imagined a mystery that would lead to a five-season journey of adventure, treasure hunting, and friendship," they say in an official letter. "At the time, seven years ago, it seemed impossible that we would really get to tell the whole five season story, but here we are, at the end of our fourth season, still chopping away."

"Now, with a little sadness, but also excitement, we're putting Season Four behind us and turning to Season Five, in which we hope to bring our beloved Pogues home in the way we imagined and planned years ago," they continue. "Season Five will be our last season, and we think it will be our best yet. We hope you'll join us for one more paddle out to the surf break."

I can't wait to see Outer Banks season 5, and TBH five seasons will round out the show perfectly considering each season focuses on a different Pogue. That means season 5 will probably focus on Sarah alongside Kiara's revenge. 👀 Stay tuned for all the OBX5 info you need to know.

Here's Yep, Outer Banks Season 4 Just Killed Off THAT Character in case you're still processing.