Check Out This Simple Cheat Sheet to Bullet Journaling Like a Boss

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Entryway

From work commutes to errand runs, you're probably on the go a lot. Why waste time getting out the door by dealing with a disorganized entryway every single day?

Think of your front door as a "launching pad." In other words, whatever you need to help make leaving and arriving home easier should be right there for simple access.

If you have a closet to work with, that's great. Otherwise, cubbies or even a utility shelf will work. Make sure your most used shoes, coats, and other accessories are neatly stacked, hung, or put away. You can take those heels you only wear for date nights or random extra scarves back to your bedroom.

Then, set up a space for your personal items, like your purse, keys, sunglasses, and any mail you grab on the way in. You'll know exactly where they are the next time you're running late, and you can add personal touches like greenery or artwork to make your launch pad more aesthetically pleasing.

2. Living Room

Next up is the living room, where you probably spent the bulk of your time with family and friends. This fact means it tends to naturally become the most cluttered room in everyone's home.

If you feel like you're lacking storage, don't forget to utilize vertical space. You can install shelving, for instance, or buy tall open-shelving cabinets that look like built-ins.

Either way, by adding decor pieces, books, or other commonly used items, like speakers and games, you'll infuse the room with more character and dimension while saving floor space.

Don't underestimate the functionality of baskets, either. They're great for holding everything from pet toys to blankets and even magazines or photo albums.

Plus, if you have kids and constantly feel inundated by their toys, say goodbye to the typical storage container solution. Even though it may work for some parents, these containers are still an eyesore and never really leave your line of sight in the living room.

Instead, you can transform an old or thrifted dresser into a toy storage area. Select one that matches your interior design style to keep your space looking clean and uncluttered while allowing your kids to easily grab whatever they want to play with.

3. Bedroom & Closet

Shared or not, the bedroom has a way of collecting clutter like nobody's business. That's why we have to get creative to save space and make our lives easier.

One of the most overlooked areas is right under your bed. You can store anything from hobby items, like art supplies, to seasonal clothing and less frequently worn shoes.

Search for storage containers with wheels under the bed. Or, if your bedframe needs an upgrade, look for one that has drawers!

Then, in your closet, make sure your clothing and accessories are arranged in a way that makes sense.

For example, if you work a corporate job, group all of your business attire, like slacks, blazers, and loafers, in one section to quickly get dressed and go in the morning. The same goes for casual wear, workout attire, and evening wear or pajamas.

Finally, if you have shelving, add labeled bins to store clunkier garments like sweaters and sweatshirts. Any remaining room can be used to hold extra clutter that you clear off horizontal surfaces, like your desk, vanity, or dresser, to make your bedroom feel more light.

4. Bathroom

Last but not least is the dreaded bathroom. This room of the house can become a dumping ground for all sorts of products and beauty tools.

Just like in your living room, you should use any empty wall space to your advantage. Hang up hooks to hold your towels and clothing while you bathe, or use an over-the-door organizer to give your extra towels and robes a home.

Also, if you live with multiple people, it can be helpful to give each family member their own designated cabinet. This will keep everyone's products separate and prevent any from becoming a "junk drawer."

Last but not least, our top tip for keeping your bathroom fresh and organized is to get rid of your personal items on a regular basis. Stop holding onto that old tube of toothpaste that's practically flat or accumulating multiple bottles of face wash.

Rather, go through your products once a month to purge anything that's expired or no longer used. This simple act alone will make a real difference.

'Ted Lasso' season 4 finds the characters "exactly where they're meant to be."

Ted Lasso season 4 will see a continuation of all the goodness we got in season 3 Ted returned to Kansas, and his son. Rebecca finally reunited with the man she met in Amsterdam, and started to consider starting a Richmond women's team at the suggestion of Keeley, who's still torn between Jamie and Roy.

"As we all continue to live in a world where so many factors have conditioned us to 'look before we leap,' in season 4, the folks at AFC Richmond learn to LEAP BEFORE THEY LOOK, discovering that wherever they land, it’s exactly where they’re meant to be," Jason Sudeikis said in a statement.

The 'Ted Lasso' season 4 cast will be led by Jason Sudeikis.

We don't have a full Ted Lasso season 4 cast yet, but we do know Jason Sudeikis will return as Ted. I'm hoping the full cast will include:

• Jason Sudeikis as Ted, the AFC Richmond coach.
• Brett Goldstein as Roy Kent, the midfielder and captain of the team.
• Juno Temple as Keeley Jones, a model-turned-marketing and PR manager.
• Hannah Waddingham as Rebecca Welton, AFC Richmond's owner.
• Jeremy Swift as Leslie Higgins, the Director of Football Operations.
• Phil Dunster as Jamie Tartt, the team's striker.
• Brendan Hunt as Willis Beard, one of Ted's assistant coaches.
• Nick Mohammed as Nate Shelley, who becomes an assistant coach.

Here's when you can expect 'Ted Lasso' season 4.

We don't have an official Ted Lasso season 4 release date yet, but considering season 2 was announced in 2020 and premiered in 2021 (the delay during season 3 was reportedly due to script rewrites). So there's a good chance we could see new episodes in 2026.

Does Keeley end up with Jamie or Roy?

Okay so we don't actually know who Keeley chooses yet because the end of season 3 left it unanswered (even though actress Juno Temple told EW she thinks "ultimately, she ends up with Roy"). Hopefully we'll figure out who's endgame in season 4!