Make 3 Chic Halloween Masks in a Matter of Minutes

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

When did the 2025 World Happiness Report come out?

The 2025 World Happiness Report was aptly released on March 20, the International Day of Happiness!

What does the World Happiness Report measure?

Published by the Wellbeing Research Centre at the University of Oxford, the report is based on data from the Gallup World Poll, which surveys individuals in over 140 countries. It ranks nations by happiness using the average life evaluations over the past three years, specifically from 2022 to 2024.

Participants in the survey rate their overall life satisfaction, and these self-assessments determine the rankings. To better understand the factors influencing happiness, the report examines six key indicators: GDP per capita, healthy life expectancy, social support, generosity, personal freedom, and perceptions of corruption.

What rank is USA in World Happiness Report?

This year, the United States isn't faring so well. This year, our nation dropped to its lowest ranking ever: number 24.

According to Illana Ron-Levey, Gallup's managing director, some of the United States' decline in happiness was "at least partly attributable to Americans younger than age 30 feeling worse about their lives."

Why would some people be less happy in 2025?

"Today's young people report feeling less supported by friends and family, less free to make life choices, and less optimistic about their living standards," she added.

The good news is that the research shows people are generally kinder than we assume, and recognizing this could boost our happiness and transform how we perceive those around us.

Moreover, there are plenty of extremely happy countries that make desirable travel destinations. Here are some that topped the list in satisfaction.

2025's Happiest Countries In The World

It may not come as a shock that Finland has taken first place for the eighth year in a row. The nation boasts many beneficial policies and initiatives, such as universal health care, as well as a strong social support and education infrastructure. It also has a very low crime rate.

Visitors can enjoy a wide range of activities, too, from soaking up the northern lights under the Arctic sky to hiking in one of Finland's 41 national parks, seeing breathtaking architecture, experiencing Midsummer, a celebration of the summer solstice, and, of course, trying Finnish food.

The runners-up to Finland include Denmark, Iceland, and Sweden in second, third, and fourth place, respectively. Just like Finland, these three countries held onto their global happiness ranking from 2024.

Those hoping to visit Denmark can explore its capital city, Copenhagen, which is rich in museums and other cultural experiences, learn about the fascinating history of Vikings, and dine at Michelin award-winning restaurants.

Over in Iceland, experience unbelievable 24-hour daylight from mid-May to late July, go whale watching, take a diving tour or guided snorkeling trip at Thingvellir National Park, traverse glaciers, relax in geothermal spas, and walk along beautiful black sand beaches.

Finally, in Sweden, there are various vibrant cities to check out, like Stockholm, Gothenburg, and Malmö. Pop fans must visit the ABBA museum, while culinary connoisseurs need to try authentic Swedish meatballs, and nature lovers can take in all the natural beauty that Sweden is renowned for.

Aside from the Nordic countries, which are dominating the globe in terms of happiness, two Latin American countries also made it into the top 10 for the very first time. Costa Rica ranked at number six, and Mexico at number 10.

If you travel to Costa Rica, you can embark on all kinds of adventures, from hiking and zip-lining to surfing and river rafting.

Or, in Mexico, see the archaeological site Chichen Itza, take a delicious food tour, and sit back on the sand of some stunning beaches.

What's the full list of the happiest countries in the world for 2025?

1. Finland
2. Denmark
3. Iceland
4. Sweden
5. Netherlands
6. Costa Rica
7. Norway
8. Israel
9. Luxembourg
10. Mexico
11. Australia
12. New Zealand
13. Switzerland
14. Belgium
15. Ireland
16. Lithuania
17. Austria
18. Canada
19. Slovenia
20. Czechia
21. United Arab Emirates
22. Germany
23. United Kingdom
24. United States
25. Belize