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Unveiling Cécred's Launch In Ulta

Grace Ray, the CEO of Cécred shared how excited the brand is to launch in a major beauty retailer like Ulta in a press release. She said, "Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we've built with our community," (via PR Newswire). She also said, "Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can't wait for everybody to experience this new chapter with us."

Want to know if Ulta is equally excited about the partnership? Look no further than the retailer's CEO Kecia Steelman. She told PR Newswire, "Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us and a reflection of our commitment to partner with brands that work for everyone. From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way."

Not only that, but Steelman says Ulta feels "honored to co-create a vision that will delight" customers and "drive success" for them as well as Cécred.

Additionally, Ulta Beauty and Cécred are offering an exclusive salon experience for customers. Stylists will be trained on how to effectively use products to offer the following services:

• Cécred Scalp Revival: "Creates a foundation for healthy hair with a gentle exfoliation that nourishes your scalp, removes flakes and buildup, and helps keep your hair hydrated. This service includes a signature Cécred circulation scalp massage. It can be paired with any Cécred treatment and any finished style."
• Cécred Protein Bounceback Treatment: "Features Cécred’s Fermented Rice & Rose Protein Ritual to help strengthen hair and make it 3x more resistant to breakage. The Cécred Moisturizing Deep Conditioner ensures a perfect protein-moisture balance, deeply nourishing hair while supporting everyday wear and tear."
• Cécred Hydration & Repair Treatment: "Repairs and restores hair weakened by color, heat, chemical services, and extensions. This service includes Cécred Reconstructing Treatment Mask, which reduces damage in just one use, and Cécred Moisturizing Deep Conditioner to deeply nourish and maintain the ideal protein-moisture balance."

Beginning May 18, Cécred Sundays will take place at a "select 200 The Salon at Ulta Beauty locations!" It'll be a recurring event catered to customers who are looking for a relaxation during their hair appointments, plus they'll receive a complimentary mini Temple Oud candle with any of the above services.

I'm all for it because Cécred's on par with brands like Design Essentials, Olaplex, Aveda, Kérastase and Mizani. It might sound biased, but I've sat in the salon chair enough times to know this isn't your average line. But don't just take my word for it.

I spoke with my community to learn more about their experience using Cécred and they were gracious enough to share their hair journeys as well as thoughts about how the haircare brand fits into their overall routine!

1. Carolyn Gray, Content Creator 

My conversation with Caroyln felt like a huge breath of fresh air. There wasn't a need to code switch (something Black women often navigate when communicating in the workplace and otherwise) as we had an open and honest discussion about her hair journey.

"When it comes to hair, I had two amazing perspectives on two ends of the spectrum in my family. I had my grandmother on my mom's side of the family — which is Caribbean — and they were all about relaxing the hair, doing the hair, having the hair salon in the back of the house that everyone would come to. That was their perspective of having refined, relaxed, and always put together hair...Having this idea that's how hair should be," she says.

On the other hand, her grandmother in the Maryland had gorgeous locs who told Carolyn as a child, "Don't ever let them tell you that they're dreadlocks. Ain't nothing dreadful about them." Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual sense.

This helped prepare Carolyn for working in the corporate side of the fashion and fitness worlds. "I had a short perm there [in fitness] and was spoken to about what types of hair was acceptable on the sales floor or not. I started relaxing my hair in high school because it took my mom hours to manage my hair in its natural state and she fell into 'It's just easier for me this way without having to always go to the hair salon,' thing."

Her relaxer lasted from ages 14 until 27, but she's always played around with colors, short cuts, weaves, and even made her own wigs at one point. Though she knew there was a stigma around natural hair, she's always made it a point to have fun no matter what hairstyle she has.

So when Beyoncé announced the launch of Cécred, Carolyn didn't hesitate to send the news to her hairstylist to see how she felt. Her hairstylist's response? "I'm gonna buy the [super] fan bundle! Whatever bundle there is, I'm buying it!."

Carolyn says, "Initially I wanted to get her perspective to see if this would be something to try on my hair. Like, what did she think about the legacy of Beyoncé and her affair with hair as well as her mother's history as a hairstylist." She also reminded me that fans were able to catch a glimpse of Cécred's formulas on a table in her documentary for Renaissance. "I was like, 'what is this gold liquid thing on that table,'" she recalls excitedly.

"I didn't have any negative feeling about it because her mom has been a hairstylist. She [Beyoncé] has to wear weaves and color and I always wondered how she maintained her hair. I also thought how she cares for her hair with all the performing and the things she has to do," she says.

Concerning all of the negative thoughts about Cécred and Beyoncé's hair, Carolyn admits that she was thoroughly surprised at what some people were saying. She actually experienced said negativity in person when she was a part of a panel about Black beauty, but this didn't change her excitement about trying Cécred.

"I feel like my hair looks really healthy and I find that I've had less hair breakage since I've been using it. The reality is that I feel this hair care collection — the entire collection — is replacing the other products I used to maintain my blonde hair and the health of my hair."

She took care to mention that she believes Cécred is on par with Olaplex and K18. "I haven't had as much dandruff either because of that scrubbing shampoo [Clarifying Shampoo & Scalp Scrub]. Good Lord, what kind of scrub is that," she says with a laugh. Her only initial gripe is that she wasn't a fan of the shampoo's scent because she has a sensitive nose, but she barely notices it now.

You can watch her full review of Cécred on YouTube.

2. Brittany Waugh, Beauty Content Creator

Brittany's hair journey is one that's void of putting chemicals in her hair. She says, "I grew up with a mom who prioritized healthy haircare. I spent the majority of my early childhood in natural hairstyles, only getting press and curls for holidays." The reason for is this is that her mom didn't want her to have damage from coloring her hair or relying on relaxers like she did. Brittany admits, "Even to this day, I am scared to use chemicals."

However, she used to experience pressure to alter her hair growing up. "I wear wigs often, but also wear my hair in a natural pineapple updo to the gym for convenience. In my house growing up, a new hairstyle every week or every two weeks was mandatory, so I have adopted that. However, as I get older, I don't feel as pressured to do this, but more so changing my hair for my enjoyment and wearing it how I feel comfortable."

Now that Cécred is on the market, Brittany shares that she was a little wary about trying the brand's products for personal reasons. "While I was of course excited because it was coming from Beyoncé, I am a person who rarely changes my routine. When I find products that work for me, unless something spectacular comes along and changes my mind, I stick with the products I know work for me."

She's gone on to embrace the brand and says, "I can truly tell that the entire line was well-produced and developed. I am someone who mutually deals with psoriasis similar to Beyonce, so finding products that help with that flare-up is rare. Their Clarifying Shampoo & Scalp Scrub with the Deep Conditioner have helped my scalp and hair more than the products I have been accustomed to."

She shared a brief BTS clip of her admiring Cécred's packaging along with a glimpse of her natural curls on TikTok!

3. Chelsea Hightower, Compensation Professional 

As long as I've known Chelsea, she's always worn her natural hair, and it never occurred to me to ask how she ever felt about it until now. "Growing up, I struggled to fully embrace my natural hair. Being a lifelong natural, I've mostly worn my hair in its natural state. However, as kids, our initial hairstyle choices often reflect our parents' or caretakers' preferences rather than our own," she reflects.

She also says, "My mom chose not to relax my hair when I was young, which greatly influenced my acceptance of my natural hair. However, for a long time, my choice was more influenced by circumstance than by preference. I found myself yearning for relaxed, straight hair, despite my mom’s efforts to encourage me to love my natural curls."

No matter how much her mom encouraged her, it was hard to not be influenced by what she was seeing. Chelsea says, "Most of the women and girls I knew had relaxers, including my mom and eventually my older sister. Despite receiving compliments and praise for my beautiful natural hair, I was still swayed by the prevailing trend of relaxed hair. It wasn't until 9th grade when my mom allowed me to relax my hair that I truly understood and appreciated my natural hair. That single experience of having my hair relaxed was enough to make me realize that I never wanted to do it again—I was mortified by how unnaturally straight and stiff it made my hair feel. I knew I’d be a natural girl for life after that!"

As much as she loves her hair, Chelsea admits that it hasn't always been easy to embrace it in a professional setting due to her own feelings about how she might be perceived. "While no one has explicitly told me to change or straighten my hair, I've felt an internal pressure. With a doctorate in Industrial-Organizational Psychology, where I've delved into research on fairness in the workplace and hiring practices, I've come across studies highlighting unconscious biases against people of color based on characteristics like hair," she shares.

Much of her studies and research revealed shocking documented evidence of the biases that POC face due to our hair, definitely playing a role in some of that pressure to conform. She's not afraid to admit that she even made the decision to wear her hair differently when interviewing for her first post-doctorate role. "This concern led me to wear a natural slick-back for some interviews, but for others, I opted for a straight-haired bob wig. Many Black women joke about the 'bait and switch' tactic of wearing a wig or weave for interviews and then revealing their natural hair once hired. That's essentially what I did. Now that I've secured my job, I feel more at ease wearing my natural hair. However, during the interview process, I felt the need to mitigate potential biases by altering my hairstyle."

When I asked her to share her unfiltered thoughts about using Cécred on her curls, Chelsea eagerly shared how her routine has changed since using the brand's products. "I was really impressed with the Cécred line when I first tried it out. I wanted to minimize bias as much as possible, so I made a conscious effort not to let my admiration for Beyoncé as an entertainer influence my perception of her hair products," she says.

This led her to compare Cécred with another hair care line she frequently uses. "I conducted a side-by-side comparison of Cécred and the other brand to judge Cécred’s performance fairly and without bias...the results spoke for themselves. The curls on the side of my hair treated with Cécred appeared shinier and had better definition on Day 2 compared to the side treated with the other brand. I shared my full wash day comparison on social media, and others agreed with my conclusion that Cécred outperformed the other brand." You can watch her comparison video on Instagram!

Ironically, Chelsea immediately loved the scent of Cécred's products, differing from Carolyn's experience. "Being a scent enthusiast, I appreciate the subtly perfumed fragrance of the products. My favorite product from day one has been the Reconstructing Treatment Mask. Everything about it, from its consistency and scent to the softness it imparts to my hair, is *chefs kiss*! This product recently won the 2024 Women's Health Beauty Award for Best Hair Mask, confirming its quality. It's definitely a product worth trying!"

The only issue she has right now is that she wishes the brand offered more styling products, but we'll see what happens as the year unfolds! Knowing Beyoncé and team Cécred, we could see even more surprises unfold this year. They're already scored huge by being in Ulta, so there's no telling what's next!

My Favorite Cécred Picks Found At Ulta

Hydrating Shampoo

If a shampoo claims to be hydrating, I'm all over it because my hair's texture craves moisture. While I wasn't sure what to expect from Cécred's Hydrating Shampoo, I cleared my mind of any preconceived fan bias I may have had prior to using it.

The first thing I noticed is how my coils immediately became bouncy after washing the first section of my hair. That's always my first clue that wash day will go well, so I was excited when that happened.

By the time I finished using the shampoo, my hair was bouncy and incredibly soft.

P.S. It has a slight fragrance, but I actually like it!

Hydrating Conditioner

I don't alway use a conditioner after washing my hair, but I wanted to try Cécred's Hydrating Conditioner to see if it paired well with the Hydrating Shampoo. Once again, I applied the product to each section of my hair and let it saturate my strands for five minutes. Once I rinsed it out, I became convinced that I'd found new staples for my wash day.

Reconstructing Treatment Mask

I love applying hair masks because they give my coils extra TLC, but this Reconstructing Treatment option has put my regular go-to products to shame. It has Cécred's "patent-pending Bioactive Keratin Ferment" in it which helps pump the brakes on damage and improve hair's overall shine.

I honestly didn't notice if my hair seemed shinier after using this, but I didn't notice as much shedding once I rinsed it out. That's a huge plus for me!

Restoring Hair & Edge Drops

Last but not least, Cécred's Restoring Hair & Edge Drops have earned the hype in my opinion. Unlike other serums or growth oils, its texture isn't super thick. In fact, it almost has a watery consistency so you don't need a lot. It doesn't burn and feels like you're applying something handmade by God.

In other words, it feels really good and makes you want to cradle the bottle after you're done making sure your scalp isn't neglected.

My Final Thoughts About Cécred

Whether I'm wearing my natural hair or protective styles, I value using great products to care for my hair no matter what style I'm wearing. As a Black woman, I've faced criticism for having relaxed hair, a pixie cut, braids, sew-ins and more, so I can only imagine how it feels to have Beyoncé's status and watch others decide you're not well-versed enough to have a haircare line.

However, I've searched through hundreds of comments on Cécred's Instagram and there's an overflow of examples of how well the brand works on a variety of hair textures. From people who suffer from alopecia or are looking for products that keep their hair moisturized, Cécred is keeping customers in mind.

P.S. I still can't believe how bouncy and soft it made my coils. The proof is literally in the pudding of the shampoo and restoration mask, so I highly recommend using it!

Cécred's 'A Deeper Understanding Of Hair' Campaign

Just when Cécred couldn't get any better, they decided to parter with the popular creative company Wieden+Kennedy to also launch a new campaign called A Deeper Understanding of Hair!" A dedicated video on Instagram dives into Cécred's manifesto and it sums up how inclusive the brand is. From specialized hair treatments to the immortal silk press, the brand knows that hair tells a story.

Hair isn't uniform and should never be treated as such. I love that Carolyn, Brittany, and Chelsea dove into their varying experiences and upbringings to share how it all helped shape the way they approach their hair today. I'm also a huge fan of the way they separately champion Black women, giving themselves and others permission to truly love their hair — natural texture and all — without succumbing to the idea that they have to fit into a certain beauty standard.

And while this could all come together without Cécred, isn't it wonderful the way Beyoncé's brought us all together? (And made our hair look and feel good while doing it?) I think so, too!

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

TONYMOLY Petit Bunny Lip Gloss

This adorable bunny-shaped lip gloss is enriched with vitamin E for soft lips and a pinch of pigment so your pout gets a nice wash of color. It comes in a convenient stick form that's super easy to travel with!

Right now, 6 different shades of this gloss are on sale for $6 (originally $8). Snag one before the sale's over!

Promising review: "I am really happy with this product. The tint is very pretty, and not too pigmented. I am very picky about the texture of my lip glosses and lip balms and this one is lovely."

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Cocokind Mymatcha All-Over Moisture Stick

Infused with caffeinated matcha, this one-of-a-kind $9 moisture stick is perfect for combatting everything from dry lips to tried under eyes. Its formula is 100% vegan and super gentle on the skin, so people of any skin type can try it out.

The wide shape of this balm-like moisture stick allows you to cover a good amount of real estate on your face or any dry patches elsewhere. It has a very slight matcha-y scent, too, for all you matcha fiends out there!

Promising review: "I have used these moisturizing sticks since I was pregnant with my son 7 years ago. I used them all over my face in the harsh winter months working at a ski resort and now under my eyes as a sleepy mama to a toddler. Great for preventing windburn and easy for kids to use. I can throw this in my son’s book bag for school when he plays outside in -30 degree weather and don’t have to worry about it getting all over his hands or leaking. No funky ingredients. No synthetic fragrances. We love it."

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

1. Ellie is dealing with some major trauma.

In The Last of Us season 1, episode 8 "When We Are in Need," we had the unpleasant experience of meeting a man named David, who says he's a pastor who found God. And over the course of the anxiety-inducing 51 minutes, David kidnaps Ellie, Joel attacks David's men to get her location, and, oh, Ellie realizes David has turned the group into cannibals without their knowledge.

At the end of the episode, David attempts to sexually assault Ellie while the lodge burns down around them. Ellie winds up killing him with a literal meat cleaver before stumbling outside covered in his blood. (I still think about this scene, I hate it so much).

Joel finds her, and from this moment until the end of episode 9, Ellie's a changed person (duh). She's still curious and fun, but she's definitely more closed off than she was before — and we'll have to see how much it affects her five years later.

2. ​Joel saves Ellie at the expense of the Firefly hospital.

Ellie's troubles are far from over after her run-in with David. In episode 9, "Look for the Light," Joel and Ellie arrive in Salt Lake City. After a very sweet conversation about how she helped Joel heal from his daughter Sarah's death that had me emotional, the Firefly rebels arrive and both knock Joel out and take Ellie.

Joel wakes up in a hospital room, where he learns that the Fireflies will operate on Ellie (who's immune, remember) to get the cure for the infection. The only problem? She won't make it out alive. And in a fit of pure paternal rage, he takes out the entire hospital, including both doctors and soldiers.

3. Ellie is immune thanks to her mom.

The show finally explains Ellie's immunity in the final episode during a flashback. Ellie's mom, Anna, gives birth to our leading lady right around the moment she's attacked by an immune. And since the umbilical cord still connects Ellie and Anna, the cordyceps infection enters Ellie's body, and immune system, differently than if she'd been bitten.

4. Joel and Ellie return to Jackson.

The beginning of The Last of Us saw Joel trying to find his brother Tommy, and they do reunite in episode 6, "Kin." After everything that happens at the hospital, Joel and Ellie head back to Tommy's home in Jackson to start their new lives alongside Tommy, his wife Maria, and the rest of the town (including Dina and Jesse, two new friends Ellie has in season 2).

5. Joel lies to Ellie about the cure.

Perhaps the most important thing to remember about The Last of Us ending is that not only does Joel kill a dozen Fireflies, but he tells Ellie that there were multiple immune people, and that raiders had attacked the hospital. Ellie doesn't know that the cure would cost her life, but she's obviously disappointed by the fact she couldn't help — especially since it's clear she feels like her purpose as an immune is to help develop a cure.

In the final moments of the episode, she tells Joel to swear he was telling the truth. And when he does, all she says is, "Okay."