The Creative Way This Clean Beauty Founder Builds Her Brand

Meet the Selfmade PItch Winners

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Meet Our Other Amazing Finalists!

• Ashley Rankin | AR Naturals Skin
• Brooke Hanson | Bumble Fleur
• Christine Chen | Bridge.WQ
• Melissa Booth | Sustainable Trades
• Renee Ecckles-Hardy | Brown Butterfly Press
• Sara Anees | Astrolabe LLC
• Vivian Bell | NextGen

• On-demand courses
• Live coaching
• 1:1 mentorship with leading industry experts
• Opportunities for pitching your business (such as this pitch comp!)
• Digital events
• AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

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Header image via Meghan Lamle on Unsplash

JJ Maybank from 'Outer Banks'

Okay, considering this one's the most recent, I have to lead with it. Rudy Pankow's JJ died in the final episode of Outer Banks season 4, which was extra devastating for viewers hoping to see a happy ending with Madison Bailey's Kiara. One viewer told me "it feels almost like the show died along with him." Woof.

Marissa Cooper in 'The OC'

The OC's Marissa and Ryan are one of the ultimate 'ships of the early-2000s...so watching her die in his arms at the end of season 3 almost made me stop believing in love.

Sarah Miller on 'The Last of Us'

Sarah's future is literally so bright when we meet her in The Last of Us. She's spunky and clever, which makes her end one of the saddest TV deaths in recent history. And the fact Joel (Pedro Pascal) screaming "Tommy help me!" was improvised? I need 5-7 business days to process.

Glen Rhee from 'The Walking Dead'

Viewers of this zombie show will never forget Glen's (Steven Yeun) death-by-baseball-bat, which came in season 7, episode 1. "I couldn't watch that show anymore after that," one Reddit user admitted.

Charlie Pace from 'Lost'

The way Dominic Monaghan brought complexity to the character of Charlie — and made everyone fall in love with him — is a really beautiful thing. Even if his death marked the end of an era in the show. "A lot of the LOST deaths were sad, but that one was brutal," another Reddit user adds.

Joyce Summers in 'Buffy the Vampire Slayer'

The only thing worse than losing your favorite character is seeing them suffer a loss. Case in point: Buffy losing her mom in season 5, episode 16 of Buffy the Vampire Slayer. Despite the fact this episode aired 23 years ago, it's still "TOO SOON"for some.

Lydia James on 'One Tree Hill'

Speaking of moms, watching Haley deal with her mom's death throughout One Tree Hill season 7 is one of the most heartbreaking arcs on TV. I'm so glad she has Nathan to lean on, but it doesn't make it any easier to watch.

Hodor in 'Game of Thrones'

Game of Thrones is literally filled with tragedy, so when a character death leaves its fans speechless, that's how you know it was a bold choice! "I cry everytime :(," one Reddit user says.

Catelyn & Robb Stark from 'Game of Thrones'

Another GOT death we're still reeling from? Catelyn and Robb Stark at the Red Wedding. TBH, everyone from the Red Wedding #iykyk.

Bellamy Blake on 'The 100'

I'm pretty sure The 100 fans all thought the same thing when we got to the final episode of the show: "What?!" To spend 6 years of watching Bellamy and Clarke flirt (and actors Bob Morley and Eliza Taylor get married IRL) only to see her kill him in the end still infuriates me.

Lexa in 'The 100'

Not to mention the fact The 100 had already killed off Lexa, another one of Clarke's love interests, in season 3. One X user called it one of the "top saddest scenes" in the whole show.

Eddie Munson from 'Stranger Things'

Outer Banks isn't the first time Netflix viewers have experienced a devastating TV death — Eddie Munson's sacrifice in the final episode of Stranger Things 4 will go down as one of the saddest deaths ever! "One of the few times that a TV show actually made me shed a tear," says another Redditer.

Michael Cordero Jr. on 'Jane the Virgin'

This is my most memorable TV death — and one of the first times I was really upset! When I reached the Jane the Virgin season 3 episode where Michael dies after his LSAT exam, I curled up on my roommate's carpet and cried so hard she thought I'd gotten denied from study abroad. Yes, I was that upset.

Amber Volakis  on 'House'

While TV deaths are already hard to cope with, they can feel like they affect us even more when they cause drama between other characters — like when Wilson's girlfriend passes away on House. One Reddit user points out how it "was a toughie. More so because of how it affected Wilson and caused a wedge in his friendship with House."

Fry's Dog Seymour Asses in 'Futurama'

Okay as painful as human deaths are, pet deaths are just as bad! After "Fry's dog in Futurama" died, one Reddit user "was never the same."

Sybil & Matthew Crawley on 'Downton Abbey'

Downton Abbey proved it wasn't afraid to go there when fan favorite Sybil died after giving birth in season 3.

Matthew Crawley on 'Downton Abbey'

Oh, did I mention the show also killed Matthew in a car accident during the Christmas special that year? Happy holidays, I guess.

Derek Shepherd on 'Grey's Anatomy'

Even people who haven't seen an episode of Grey's Anatomy can tell you McDreamy's death changed the show forever!!

Dr. Green from 'ER'

And speaking of medical dramas, Anthony Edwards' devastating TV death absolutely wrecked one Reddit user, who says "I’ve never cried at a character death before. I stopped watching after he died." All too relatable.

Every Single Death On 'The Sopranos'

Y'all know we couldn't make a "Devastating TV Deaths" list and not include The Sopranos. Christopher, Johnny Sack, Cosette — you name it, we probably cried.

Jen Lindley on 'Dawson's Creek'

We fell in love with Michelle Williams on Dawson's Creek — which means when she died (during the series finale no less!!!) we were totally inconsolable.

Danny Matheson in 'Revolution'

I'll be honest. This is one devastating TV death that totally derailed my interest in the show. RIP Danny, RIP.

Allison Argent in 'Teen Wolf'

Allison (Crystal Reed) dying in Scott's arms while "Look Out" by James Vincent McMorrow plays in the background? I'm still not over it.

Enzo on 'The Vampire Diaries'

And finally, I can't NOT include Enzo's death on The Vampire Diaries both because of how difficult it is to watch, and because Bonnie deserved so much better — on every single front.