TikTok's Clean Girl Aesthetic Keeps Things Fresh and Simple

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Ballet-core, cottage-core, coastal grandmother, Y2K aesthetic, romcom-core— the list of curated aesthetics just got another addition: the clean girl aesthetic. You may have seen the term pop up on your TikTok For You Page a few times here and there, but what does it actually mean? Is a “clean girl” someone who follows certain fashion and beauty trends, or is it a specific lifestyle?

Keep scrolling for a breakdown of what this popular Gen-Z and internet-dubbed aesthetic really is, its origins, and how you can get it for yourself.

Elements to the Clean Girl Aesthetic

The clean girl aesthetic goes beyond just appearances, but it still heavily relies on how one visually presents herself to the world. A clean girl's look is always intentional and neat, right down to the details, but the main idea behind the aesthetic is that it's also achieved with minimal effort. Follow a couple or all of the elements below to find your way to the clean girl aesthetic.

Hairstyles

@heynuraaa clean girl hairstyle for school #hairstyleforschool#cleangirlhairstyle#hairtutorial♬ sonido original - rolitasdecanciones

Popular clean girl hairstyles almost always include a middle part. Slick back buns, braids, and ponytails are the most common styles that fit into the aesthetic. The clean girl loves a good hair oil or leave-in conditioner to let soak in her hair while she makes a seamless Trader Joe’s or Starbucks run.

Skincare and Makeup for the Clean Girl Aesthetic

@olafflee ‘clean girl’ grwm 🤍 #cleangirl#grwm#aesthetic#OOTD ib: @Whitney Hanslow ♬ smile - user19192570443

The ultimate makeup look for the clean girl aesthetic directly reflects the “skinimalism” trend identified by beauty experts at Nouveau Lashes in their 2023 Minimalist Beauty Guide. It's all about glowy skinand light, effortless application and can be achieved by simplifying your skincare and makeup routines. “No makeup” makeup, healthy blush, glossy lips, dewy skin, and manicured brows fall into the clean girl look, too.

Nails

Like with her makeup, the clean girl likes to keep things with her nails as simple as possible, while still maintaining a manicured look. Glazed donut nails made famous by Hailey Bieber, or the new take on the trend, lip gloss nails, are a go-to for the clean girl aesthetic, since the colors are mostly neutral and the styles are easy to achieve.

Clean Girl Fashion

@tamikalanay This set! 🤍😩 #neutraloutfits#casualoutfits#winterfashion#petitefashion#minimalisticstyle#winteroutfits2023#capsulewardrobe#longskirtoutfit#stockholmstyle#scandinavianstyle♬ Fake ID X Walking On A Dream Carter Walsh Remix - CarterWalsh

There’s a sort of uniform for the clean girl aesthetic. The most popular clothes and accessories include comfy matching sets, low-rise Uggs or slippers, gold hoops and necklaces, and claw clips. She likes to remain effortless in all of her routines, so a collection of workout sets, sweatpants, and loose-fitting, oversized clothing is always in her rotation. Neutral tones and monochromatic co-ords are also on trend here.

The Clean Girl Lifestyle

@dianaviskov from this morning #morningroutine#thatgirl#thatgirlaesthetic#cleangirl#cleangirlaesthetic#fyp#dayinthelife#minivlog#aesthetic#motivation#productivity♬ Écoute Chérie - Vendredi sur Mer

You might think that adopting this aesthetic means that you have to get your whole life together. You've probably seen videos that showcase the clean girl in a super organized and put-together home space. She keeps track of every detail of her life with calendars and extensive planners, and she has countless products in her shower.

When it comes to diet and exercise habits, the clean girl eats super healthy, follows low-impact workouts (like pilates), and makes sure to note that “balance is key.” She most def enjoys a classic Sunday reset, too.

Do what you think fits your lifestyle best — you can keep your home organized and your diet healthy without pressuring yourself to maintain perfection.

Things to Remember with the Clean Girl Aesthetic

While TikTok's clean girl aesthetic is presented as a popular and aspirational lifestyle, it's popularly demonstrated only by white women.

Many women of color have called out the clean girl aesthetic for using beauty trends and looks that WOC have been practicing for ages, making these habits “trendy” with essentially no inclusivity or credit to WOC.

Things like slicked back, oiled hair, minimal makeup, and gold jewelry are details that have been popularized over time, thanks to Black and Brown women. If you’re going for that clean girl aesthetic, make sure you know where its origins lie, and be sure thank the real inventors of the look.

In addition, users on TikTok and other social platforms can make it seem like there are strict rules as to what a "real clean girl" should look like, and how she should live her life.

It's easy to feel pressure to hold yourself to certain standards put in place by the fashion, beauty, body image, lifestyle, and home content online, especially when you see a perfectly packaged aesthetic that comes across as effortless for others. Online appearances can make it seem like you're supposed to live your life a certain way, but it's important to remember that you are a complex human being.

Keep in mind that for some creators, presenting a single aesthetic is their job, and they likely don’t fit into one box all the time. And it's okay if you don't fit into one box all the time either.

Sign up for our newsletter for more on the latest trends, and make sure to follow us on TikTok.

Header image by Polinach / PEXELS

By now, we all know that e.l.f. has mastered the art of high-quality makeup products at drugstore prices. But as they grow their collections, which are truly the best of the best e.l.f. products out there? Our team of beauty-loving editors has a few in mind, especially after testing what e.l.f. has to offer. These 5 e.l.f. finds undoubtedly belong in your everyday rotation – plus, they’re all under $10!

Scroll on to discover our top 5 tried-and-true e.l.f. products!

Amazon

1. e.l.f. Power Grip Primer

This gel-based primer does such an impressive job at hydrating your skin, all while still serving as a surface for your makeup to stick to.

Amazon

The formula is fully clear, so it's friendly for all skin tones. Plus, it retains a slightly-sticky feel after applying it, allowing subsequent foundation, concealer, and powder to stay put all day long.

Jasmine Williams

"It's really great for dry, oily, and combination skin which explains why my skin feels immediately hydrated after I use it," Brit + Co Staff Writer, Jasmine, writes in her review of the e.l.f. Power Grip Primer. "I usually purchase two at a time because I know it won't take long before I run out of this primer."

Amazon

2. e.l.f. Hydrating Camo Concealer

This $7 concealer boasts a satin finish that helps you achieve the most natural of natural makeup looks. It leans on the side of hydrating, which we always prefer.

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Plus, it's shoppable in a whopping 23 different shades. The option to browse a wide shade range is just another thing we love about e.l.f.!

Chloe Williams

Brit + Co Entertainment Editor, Chloe, has only good things to say about the e.l.f. Hydrating Camo Concealer:

"It's not too heavy but it still has good coverage," she said. "It's also the perfect balance for me between matte and super dewy, neither of which i'm a huge fan of so the middle ground is great. Super easy to blend."

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3. e.l.f. Wow Brow Gel

While many brow gels simply add color, this $5 one also volumizes them. The wax-gel hybrid formula is infused with tiny fibers that just add that extra oomph you may be searching for. The packaging is also really seamless and easy to use, according to Brit + Co Affiliate Writer, Meredith.

"I reach for this brow gel nearly everyday," she added. "My eyebrows are already pretty thick, but I find that it gives them a boost when I want that. When I'm not using a clear brow gel, I'm using this e.l.f. one in a brunette shade that's not too bold."

Amazon

4. e.l.f. No Budge Retractable Eyeliner

With a convenient retractable design, this $5 eyeliner packs a punch with a very smooth, creamy, and ultra-pigmented formula.

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Available in three shades, it's also smudge-proof and waterproof. Whether you wear it on your lash line or waterline, you'll be surprised by its staying power!

Jasmine Williams

In fact, Brit + Co Staff Writer, Jasmine, awarded this pick as the best drugstore eyeliner in her review. It survived a single crying session, and she knew it'd be a fave ever since.

"This eyeliner deserves its own spotlight," she writes.

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5. e.l.f. Glossy Lip Stain

Okay, e.l.f. with the innovation! While most lip stains on the market these days are either draw-on markers or funky peel-off formulas, this $6 tube comes in gloss form, which makes it incredibly easy and intuitive to use. Thus, it brings shine and long-lasting color.

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After drying down, this glossy lip stain leaves a very natural and hydrating wash of color. It's currently available in 7 shades on Amazon right now.

Meredith Holser

After testing several viral lip stains, Brit + Co Affiliate Writer, Meredith, ruled this e.l.f. pick the absolute best one.

"I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips," she writes in her review. "What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish."

Subscribe to our newsletter to shop more editor-loved beauty products!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

We realize that good shoes are a decent investment nowadays, but knowing when to swap out your old footwear for a fresh pair can save you from a lot of discomfort, injury, and unnecessary strain.

Aside from just completing an outfit, shoes are supposed to support you, protect your feet, and carry you as you get your steps in each day (whether you count them or not). But as you go about your normal life, wear and tear will definitely take their toll.

It can be tough to know when it's time to retire a pair and move on to the next, but by keeping an eye out for these key signs, you'll be able to spot when your shoes are definitely worn out.

Scroll to see the obvious signs that your shoes are way past their prime...

1. Worn-Out Soles

One of the clearest indicators it's time to replace your footwear is worn-out soles. Take a look at the tread: is it smooth or uneven? If so, your shoes are no longer offering the same level of grip and stability as they did in the past.

The lack of traction can lead to discomfort with each step and slips, especially if you're walking over wet or slick surfaces. That's why any bald spots suggest they're no longer providing the support and safety you need.

2. Heel Breakdown

Since we naturally walk with heel-to-toe strides, the heel tends to be the first part of a shoe that shows signs of wear. With every single step you take, your heel absorbs a significant amount of your body weight and gradually breaks down the material.

Some wear is completely normal, but it becomes a problem when the heel starts to lose its shape or, again, the tread pattern is too worn. A broken-down heel isn't giving you any cushioning or support, so replacing your old pair is smart to prevent discomfort or potential foot problems.

3. Uneven Wear Pattern

Now, after taking a closer look at your footwear, you might notice the inside or outside of your sole is wearing down faster than the center. This may be due to walking pattern imbalances.

For instance, if your ankle rolls inward, it's known as pronation; meanwhile, rolling outwards is supination. Usually caused by muscle weakness, these imbalances put uneven pressure on your shoes, meaning one side of the sole wears out faster than the other.

Uneven wear is a sign you're no longer receiving balanced support and need to invest in a new pair of kicks.

4. Squeaking

If your shoes were silent when you got them, then randomly started squeaking or creaking, that's an indicator that the internal structure or sole is breaking down.

These sounds typically happen when the materials inside the shoe no longer fit together properly, or the cushioning has deteriorated. Apart from the sound just being annoying, persistent squeaking suggests you probably need a replacement.

5. Odors

We put our shoes through the ringer on a daily basis. Not only do they encounter outside elements like mud, rain, and snow, but they also deal with our own sweat inside. If your footwear has lingering odors that don't go away even after cleaning, it's a red flag that they've simply absorbed too much moisture or bacteria.

Shoes can trap sweat, dirt, and moisture, creating an environment that's perfect for bacteria to thrive. And after a while, odor-fighting products might not even work against stubborn smells. Take that as your sign to find a new pair.

6. Decreased Athletic Performance

When it specifically comes to athletic shoes, you'll notice a drop in performance. Your sneakers might've once been bouncy and very cushioned, giving you a literal spring in your step.

Then, over time, you may notice that they start to feel flat or less responsive. The energy return decreases, and you no longer feel the same level of comfort from the cushioning. This means your sneakers are no longer suited for high-impact activities, and replacing them is crucial to preventing any possible injuries.

7. Workouts Are Painful

Have you ever experienced a sharp stabbing pain in your arch or heel while exercising? Your shoes' lack of support is probably the culprit.

This type of pain is usually associated with conditions like plantar fasciitis, which can be exacerbated by worn-out footwear. For your next pair, make sure you pick out shoes with proper arch support and cushioning for a pain-free workout.

8. You've Hit Your Mileage Limit

Lastly, it's important to track how much wear your shoes have experienced, even if they still feel comfortable. That's because most walking shoes are designed to last around 500 miles, which equates to about six months of use (depending on how active you are).

If you haven't been keeping track of your mileage, that's okay. This metric is roughly equivalent to walking about 30 minutes a day or three to four hours per week. If this sounds like your routine, you can aim to get new shoes every six months for the best support and comfort.

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1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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