Feeling a little… sensitive these days? No, we don’t mean your emotions (although we totally respect that). We mean your skin. If you’re suffering from chronic redness, stinging, burning, or itching, you might have sensitive skin. And those of us with this finicky skin type know that discovering the right cleanser can feel like trying to find a needle in a haystack — especially since using the wrong face wash just once can lead to painful breakouts and even burns. But, rest assured, the beauty industry has your back (or rather your face). The 14 formulas below are some of our favorites. Which will you choose?
As a skincare lover, the skincare industry’s growth continues to amaze me – in 2024, it was valued at $115.65 billion, and is only expected to expand to $122.11 billion in 2025. Even if you’re not looking at the numbers, it’s likely you’ve noticed a boom in the presence of skincare expertise and products buzzing on social media. As time goes on, people are learning more and more about what it takes to take care of their skin, and naturally, certain trends in the skincare realm transform.
While slugging and glass skin routines took center stage in 2024, an entirely new slew of skincare trends are on the rise for 2025. Since I’m a firm believer that you don’t have to shell out a fortune to take care of yourself – especially your skin – I’ve tracked down the best (affordable!) drugstore productsfor every 2025 skincare trend, should you choose to give ‘em a try this year.
Scroll on for 2025’s top skincare trends, plus the 17 best drugstore products you can use to achieve them.
Shiny Diamond / PEXELS
1. Upcycled ingredients
Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.
Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.
In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.
Amazon
Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream
This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.
Ulta
Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream
This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.
Amazon
Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch
This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.
Kaboompics / PEXELS
2. Peptides on peptides
Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.
While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.
If you’re looking for stronger, healthier skin in 2025, these products are the way to go.
Amazon
For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum
This gentle peptide formula does all the things a higher-end product would – for only $15!
Amazon
For a stronger skin barrier: CeraVe Skin Renewing Night Cream
Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.
Amazon
For anti-aging: Good Molecules Super Peptide Serum
This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.
Cottonbro Studio / PEXELS
3. All things anti-wrinkle
Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.
Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.
Check out the best drugstore formulas below.
Amazon
Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream
This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.
Amazon
Differin Acne Treatment Gel + Retinoid Treatment
This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.
Amazon
Eucerin Pro-Retinol Night Cream
For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.
Kaboompics / PEXELS
4. Mineral sunscreen > chemical sunscreen
Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”
While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!
Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.
Amazon
Neutrogena Clear Breakout-Free Liquid Sunscreen
This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.
Amazon
CeraVe Ultra-Light Moisturizing Lotion
CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.
Amazon
Hawaiian Tropic Weightless Hydration Sunscreen
This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.
Olha Ruskykh / PEXELS
5. Décolletage care
The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.
The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.
Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.
Amazon
The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum
This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.
Amazon
COSRX AHA + BHA Treatment Toner
Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.
Amazon
6. Passive patches
I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).
Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.
Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”
So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.
Amazon
Hero Cosmetics Mighty Patch Original
Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.
Amazon
Starface Hydrocolloid Pimple Patches
These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.
Amazon
Hero Cosmetics Mighty Body Patch
If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
The hottest bag trends for 2025 are here, and they’re quick to make a bold statement in every shape, size, and color. This year’s bag styles are already super exciting, ranging from retro to modern – plus, they’re pretty much wearable for any occasion.
Find a bag that truly matches your vibe with these top 6 bag trends for 2025!
Urban Outfitters
Silence + Noise Suede Fringe Hobo Sling Bag
1. Fringe-y Bags
Fringe is just plain fun. Echoing the popularity of the ever-Western cowboy boot trend from 2024 (and also carrying a bit of retro flair), this bag trend definitely has enough detail to get heads turning your way.
Time Resistance
Time Resistance Little Dorrit Leather Barrel Bag
2. Doctor Bags
Also known as medicine bags, doctor bags literally recall the bags doctors would take with them to make house calls. They're gonna be super popular in 2025, so get to shoppin' with this adorable green design. Similar bag styles to look out for include satchel and duffle bags.
Madewell
Madewell The Essential Medium Bucket Tote
3. Bucket Bags
Bucket bags will continue to be a huge hit in 2025. Not only are they cute, they're also practical, thanks to their larger size. This pick from Madewell could easily fit any and every essential you need for the workday – laptop included.
Free People
Free People Movement Quilted Carryall Bag
4. Puffy Bags
Things are about to get... puffy. Texture of any kind will instantly draw eyes to your outfit, but there's something so unique about the up-and-coming puffy bag! Typically, you'd find this pattern on a down coat or puffer jacket, so it's familiar enough that you won't feel overly wacky wearing this bag trend.
Anthropologie
Anthropologie The Love Knot Slouchy Bag
5. Slouchy Bags
Slouchy bags are also on the rise for 2025. Plus, the larger, the better! You can find slouchy bags in all kinds of fabrications, so you're sure to find one that speaks to your personal style and daily toting needs. This black leather one will wear well with any ensemble.
Quince
Quince Italian Suede Slouchy Shoulder Bag
6. Suede Bags
Suede is truly timeless. The material is about to be everywhere this year – garments, shoes, and even bags will be decked out in it. Try out the trend with a sophisticated style like this one from Quince!
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
The best part of taking a shower, other than getting clean, of course, is all the delicious scents. From shampoo and conditioner to body scrubs, nothing truly compares to a good-smelling body wash. I recently discovered Lush’s amazing Sticky Dates shower gel, and I don’t think I can ever go back to bar soap now. These best-smelling body washes smell just as great in the shower as they do outside of it, and are sure to earn you tons and tons of compliments – all while treating your skin so nicely.
Check out our top picks for the best-smelling body wash below!
Lush
Lush Sticky Dates Shower Gel
This shower gel from Lush is undeniably sweet-smelling. I think it smells like straight-up dessert – I had to fight off the intrusive thoughts to eat it when I was in the store checking it out (don't judge, okay?). It lathers up luxuriously, and always feels nourishing and hydrating on my skin. It's formulated with organic date syrup, sandalwood oil, and orange juice to properly cleanse off your bod. I already know I'm going to buy a bigger bottle once my sample size one runs out!
Promising review: "The scent of this body wash is sooo mouthwatering. I love the light lather and the soft scent left on the skin after rinsing off. Definitely worth the hype!"
Target
Saltair Seascape Serum Body Wash
You won't be able to stop sniffing this heavenly body wash. It smells spot-on to a dreamy island getaway! I love this formula in particular because it's crafted with hyaluronic acid, which helps add even more moisture to the skin. Extra points to this body wash since the bottle's so cute!
Promising review: "Oh man. Boy do I love this scent. Reminds of the fresh smell of the sea when I visit the Carribbean Islands. Im just in a trance when I'm in the shower."
Amazon
OUAI St. Barts Body Cleanser
If there's one thing OUAI absolutely nails, it's their scents. From their hair oil to shampoo, I fall in love with the products over and over again after every use. Their body wash is no exception, especially this one in the scent St. Barts. You get a little bit of every note: floral dragonfruit, orange blossom, and tuberose, plus a nice gourmand dose of and Baltic amber that feels oh-so sophisticated. The formula is made with jojoba oil, which expertly hydrates the skin, deep down. Dreamy!
Promising review: "I’ve been using the OUAI Body Cleanser for a few weeks now, and it has become a staple in my shower routine. The first thing that drew me in was the scent—it’s light, fresh, and lingers subtly on the skin without being overpowering. It makes showering feel like a mini-spa experience."
Amazon
Nécessaire The Body Wash
For a fancy(ish) body wash that smells downright divine, reach for this one from Nécessaire. It's packed with eucalyptus, which is uber-refreshing for a nice wake up call in the AM! The body wash is boosted with plenty of lipid-rich oils and niacinamide, which can help strengthen the skin's natural barrier.
Promising review: "I have very sensitive skin but I also really like things that smell good! After reading reviews I decided to give this a try. My skin didn’t react to this at all (yay!!) and the smell is great! Super relaxing and perfect for after a long day. The bottle came well packed inside its own box - this was great because it didn’t leak or anything. The bottle is also really big so I think with cleaner ingredients & great smell it’s worth it!"
Target
Olay Cleansing & Firming Body Wash
If you're in love with clean scents, this body wash from Olay delivers. Not only does it smell so fresh and so clean, it's heavy on skincare benefits. The formula includes collagen and a vitamin B3 complex that nourishes for "beautiful, healthy-looking skin."
Promising review: "My new go-to body wash! I so love the smell! I felt so luxurious and soft after each use!"
Sephora
L'Occitane Cleansing & Softening Shea Shower Oil
Though it's not technically a body wash, this shower oil still lathers up gorgeously to cleanse your skin. Its main ingredients are shea oil and shea butter, which nourish the skin like no other, leaving it as soft as can be. Dry skin-havers will fall in love with this one!
Promising review: "Ten stars. One of my absolute favorite shower indulgences. This smells amazing. A warm, soft musk scent that lingers long after your shower is over. It leaves my skin feeling brand new, so soft and super smooth. I absolutely love going to bed with this scent on my pajamas and even waking up the next day to get dressed and still feeling so soft and smelling pretty. Not a strong scent whatsoever. A very soft, musk like skin scent."
Amazon
Aesop A Rose by Any Other Name Body Cleanser
You've likely never smelled a body wash like this one before. It combines notes of rose petal, cardamom, and black pepper for a punchy, yet floral-heavy scent. The aroma can come off as super saturated upon first impression, so a little goes a long way.
Promising review: "I love the Aesop products because I have very dry skin and am allergic to perfume soaps. After many trials and errors with other products this was recommended and I love it ! Worth every penny. Wish it also came in travel size because the hotel soap bars don't measure up."
Target
Dove Shea Butter & Vanilla Pampering Body Wash
Forget all the frills and fancy stuff – sometimes a basic vanilla scent works the best! This gentle body wash is friendly on all skin types and boasts the perfect balance of shea butter and warm vanilla for an uplifting shower experience each time. Your skin will look instantly cleaner, fresher, and more moisturized!
Promising review: "My favorite body wash!! It smells amazing and is so affordable. The scent really lingers."
Amazon
Method Pure Peace Body Wash
If I had to compare this body wash to anything, it'd be Glossier's signature Glossier You perfume. It smells sooo good. The mix of floral peony and pungent pink salt just work together so well! The clean formula is gentle on the skin and always leaves it feeling noticeably soft and moisturized.
Promising review: "One of the standout aspects of this body wash is its formula. It’s paraben- and phthalate-free, which is reassuring for those with sensitive skin or anyone conscious about the ingredients in their skincare products. The wash lathers well, providing a luxurious feel while gently cleansing without stripping the skin of its natural moisture. My skin felt clean and hydrated after use, which is a big plus."
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
I thought my love for Target was unmatched...but T.J. Maxx is currently giving it a run for its money. Not only can I find some of the same products in there, but I usually get things on a bargain too. My usual $100+ purchases get slashed in half, whether I have a cart full of home decor or beauty finds — huge win for this girl!
Now that I'm back on a budget, I've been eyeing cute (and inexpensive) things that can aid in my upcoming Valentine's Day plans. Here's what I found at T.J. Maxx!
15 adorable T.J. Maxx Valentine's Day finds that won't mess up your 'slow spending' January goals!
T.J. Maxx Fashion Finds For The Stylish Girl On A Budget
T.J. Maxx
1. Dreamers by Debut Bow Applique Cardigan, $30
If you don't buy this bow cardigan for Valentine's Day, I will. I'm partially in my cute grandma era, so I've been looking for more to add to my closet. Aside from the red color, the pink bows add a 'coquette' vibe to it, which reminds me of one of the fashion trends that stylists say should be on your radar.
T.J. Maxx
2. Linea Donatella Satin Wrapper Robe, $14 (Was $17)
You'll feel like a sultry diva in this satin robe while getting ready for a hot date. It's a nice Barbie pink that has lace-trimmed sleeves and a cute tie to keep your goodies from spilling out.
T.J. Maxx
3. Idem Ditto Short Sleeve Mini Dress, $17
This short sleeve mini dress is perfect for grabbing dinner with your crush or friends because it doesn't give off a super sexy vibe. It's on the shorter side, but it's still an appropriate length for different settings!
T.J. Maxx
4. Le Lis Pff The Shoulder Crossover Bodysuit, $13
You don't have to wear a dress on love day if you don't want to! There's always this crossover bodysuit and a pair of nice jeans you can comfortably wear.
P.S. Add a pair of matching red flats or heels to really lean into the V-Day spirit.
T.J. Maxx
5. Madden Girl Sleeveless Bubble Dress, $17
Planning on going to a V-Day party? Wear this sleeveless bubble dress so that you have the freedom to move the way you want. I do recommend wearing a pair of bike shorts underneath so you don't accidentally flash anyone!
Bargain Beauty Finds For The Hair, Makeup, & Skincare-Obsessed Girl
T.J. Maxx
6. Foxy Bae Spring Clip Curling Iron, $17
T.J. Maxx is starting off strong with aesthetic beauty products because this cute mauve curling iron looks like it belongs in a feminine bathroom. Do you or I need another styling tool in 2025? Probably not, but you won't feel bad about the $17 price tag if you do decide to add it to your counter.
T.J. Maxx
7. Cala 8pc Hair Setting Clips, $6
Psst — you need hair clips to help set the curls you created with your new pink curling iron! They're work on every hair type and don't leave weird creases in your hair like some can. They're also great to use when you're doing your skincare or makeup routine!
T.J. Maxx
8. Studio Dry Satin Pillowcase, $7
When nighttime falls, you need a satin pillowcase to lay your head on. It helps reduce friction and frizz that can be caused by cotton pillowcases, plus it keeps moisture in your hair. I always buy every few months so that I can rotate them.
T.J. Maxx
9. Cala 12pc Cosmetic Powder Puffs, $8
If you're a setting or pressed powder girl, you need flat puffs to lock them into your makeup. I've noticed that using one helps create a smoother base, making my makeup look airbrushed. Even if it's not the look you're going for, a puff helps minimize the mess of using loose powders down.
T.J. Maxx
10. Le Monde Gourmand 1oz Rose Riche Eau De Parfum, $13
I love fragrances as much as the next person, but sometimes I don't have $60+ to drop on a new perfume. If you're looking for something that smells good and won't interfere with your grocery store cash, this Eau de Parfum will make you smell like a million bucks.
It has notes of Madagascar vanilla, cedar, and bergamot for a feminine scent that'll make your Valentine's Day date want to cuddle all night.
Bargain Home Finds For The Girl Who Loves Dopamine Decor
T.J. Maxx
11. Hearts And Kisses Set Of 2 Heart Shaped Dessert Dishes, $10
After you've cooked you and your spouse's favorite meal, dish something sweet and savory in these heart shaped bowls. They're perfect for the love bird energy that's sure to be coursing through your veins!
T.J. Maxx
12. Enchante 5x7 Beveled Glass Picture Frame, $10
Place your favorite picture of you and your gal pals in this gold frame as a reminder of why you have the best crew ever. Make sure it's on full display during your Galentine's get-together so you can reminisce about what happened when the picture was taken!
T.J. Maxx
13. Cupcakes And Cashmere Striped Tufted Hearts Throw Blanket, $25
Curl up with this tufted hearts blanket and a good romance book any day of the week. It'll be a nice addition to your living room if you don't want to spend a ton of money changing your decor every holiday.
T.J. Maxx
14. Shabby Chic 4pk Ruffle Heart Placemats, $13
Bridgertonfans will love these ruffle heart placemats! You get four in a pack which is great if you're having an intimate dinner party with close friends. As far as I'm concerned, you never need a reason to eat good food with friends and laugh.
T.J. Maxx
15. Made In India Large 2 Tier Bling Heart Server, $17
You'll always have a reason to bake tasty desserts once you get your hands on this heart serving tray. It has two tiers for all manners of macaroons, cake pops, and cookies topped off with a cute blinged-out heart at the top.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Stranger Things fans have one thing in common: we love Steve Harrington, played by Joe Keery. (Well, that and we'd give anything to bring Eddie Munson back). Despite the insane life or death situations the characters go through every single episode, the hit Netflix show is notorious for keeping all its main characters alive.
Even though that means we don't have to mourn our faves, some fans also think it lowers the stakes. Well, as we near Stranger Things 5, the final installment, fans have been terrified that we'll see Steve sacrifice himself for best friends Dustin (Gaten Matarrazzo) and Robin (Maya Hawke) or for Nancy (Natalia Dyer), who he definitely has unresolved feelings for. But there's one Stranger Things spoiler that could give us all the info we need.
This huge Stranger Things 5 spoiler could confirm Steve Harrington's fate.
The latest 'Stranger Things 5' leak appears to bring Steve Harrington into the '90s.
TikTok · stversse90s Steve Harrington hello pic.twitter.com/3FzjYiwx7m
— ris (@byrhop) December 13, 2024
We know that Stranger Things 5 will open in the fall of 1987 — and based on another recent leak, it's also bringing us into 1989. That means the epilogue will probably features tons of '90s vibes! And the latest Stranger Things spoiler shows off Steve Harrington in a VERY 1990s outfit. So this means he could make it out of the finale after all!!!
Steve fans have been worried for years that he'd die in a finale, whether it be because of the Russian torturers in season 3 or in Vecna's house in season 4. But this single photo has given fans a ton of hope. And they've already run with it. "steve survives oh we won," on TikTok user says in the comments of a slideshow. "90s Steve Harrington has just made me like Steve even more dear lord," another comment says.
The slideshow also shows off what appears to be a college-aged Dustin. "DUSTIN HAS EDDIE'S BAT TATTOOS," a third comment reads. Yep that's right — you get a glimpse of Dustin's new ink, which is totally a nod to Eddie, who sacrificed himself in season 4 to a bunch of demon bats (and I'm still not over it).
Dustin and Steve are my absolute favorite relationship in the show, and after some ups and downs in their brotherly relationship, I'm so excited that it seems like they'll both make it out. However, I'm not feeling so confident about Eleven's (Millie Bobby Brown) fate after all those rumors she'll sacrifice herself to close the Upside Down. We'll have to wait to see when Stranger Things 5 comes out later this year!
Are you a Steve Harrington fan? What do you think about this leak & the potential, spoilery implications? Let us know on Instagram!