Coffee Tasting Is the New Wine Tasting: Here’s Why

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

You and your friends have likely spent countless hours together, decoding everything from imaginationships to the best comfort shows to watch when you're sad. You've probably even settled into a designated role within the group. Maybe you're the super adventurous one, always suggesting friend date ideas for the group to try, while someone else always knows how to comfort everyone when life gets rough. But, have you ever wondered if you're the most empathetic friend in the group? That's easy, just ask Brianna Paruolo, LCMCH. She's the founder and clinical director of On Par Therapyso she knows how to recognize signs you're an empath, plus how to take care of yourself!

TL;DR

• Empathy is when "you feel what others are feeling."
• There are physical, emotional, social, and mental signs that you're an empath.
• You may be an empath if you get physically exhausted after being in crowds, feel anxious or overwhelmed in emotionally charged environments, feel responsible for other people's happiness, or you find it hard to distinguish your own feelings from someone else's.

Are there really assigned roles in friend groups or am I just imagining things?

Gary Barnes

Like I said before, it can seem like you and your friends unintentionally gravitate toward certain 'roles.' It's not like anyone woke up one day and decided, "I'm going to be the 'mother hen' of the group," but it tends to happen. Why?

Paruolo says, "In my clinical work, I've consistently observed that our friendship roles often mirror our early family dynamics. These patterns show up naturally — think about who in your friend group gets the first crisis call, who plans all the gatherings, or who everyone turns to for emotional support." I'm willing to bet you thought of a name for each scenario — including yours — because I know I did!

"Like in families, we each fall into specific roles that feel familiar to us," Paruolo further explains.

What actually makes someone an empathetic person?

cottonbro studio

There's so many definitions for empathy, but I thought it would be wise to ask a licensed professional for her opinion on the matter. "Empathy means to feel what others are feeling. You do not have to have a personal direct experience with something to feel empathy for another person," shares Paruolo.

For example, your friend could call to tell you she has to have fibroid removal surgery and is feeling scared. You may have never had surgery, but you could find yourself feeling the need to comfort her in spite of this. Paruolo says, "The cool thing about our brains is that we have mirror neurons, which means part of our brain is set up to feel what others feel. The ability to attune to others' emotional states comes naturally to some people, while others may need to develop this capacity more consciously."

Yaroslav Shuraev

To break it down even further, here's signs that Paruolo says point to your empathetic nature.

Physical Signs:

• Getting physically exhausted after being in crowds
• Feeling drained after social interactions, even enjoyable ones (OMG I feel so seen!)
• Needing extra time alone to recharge

Emotional Signs:

• Absorbing other people's emotions like a sponge
• Feeling anxious or overwhelmed in emotionally charged environments
• Finding it hard to watch violence or cruelty in movies/TV

Social Signs:

• Feeling responsible for others' happiness
• Having trouble saying "no" to people who need help

Mental Signs:

• Picking up on subtle changes in others' moods
• Being highly attuned to body language and tone
• Finding it hard to distinguish your feelings from others' feelings

It sounds like I'm the empathetic friend, but are there any downsides to this?

Mikhail Nilov

I've been an empath for as long as I can remember and I've found that I have to 'recharge' my social batteries at times. I thought it was because I was trying to be superwoman by fixing others' problems, but it turns out theres more to it than that. Paruolo says, "Empathetic friends and people have an uncanny ability to sense others' emotional states even when unspoken, and frequently need recovery time after intense social interactions. They tend to be deeply affected by others' experiences and naturally consider situations from multiple perspectives."

In the long run, she says it can be "distressing" for some people to always feel the feelings of others. Over time, she says, "it can cause you to shut down and retract." This can look like not being as quick to respond to the funny memes your friends send you or not even answering their phone calls right away.

cottonbro studio

But, this doesn't mean you're the only person who tends to go through this. "Many empaths struggle with maintaining boundaries due to their deep emotional attunement," she says. Color me guilty because this sounds so much like me. It got so bad at one point that my sister nicknamed me 'Captain Save-A-Lot,' which is actually the clean version of what she truly meant. Still, empathy fatigue is no laughing matter nor does it mean you're defected. You just have the natural ability to show people their feelings are important to you.

How can I protect my peace as the empathetic friend?

Kaboompics.com

You know you need to set boundaries, but what does that mean? Paruolo says, "The key is understanding that empathy needs to be balanced with compassion - it's not just about feeling others' emotions but also knowing how to help without depleting yourself."

One of the things she loves to do is "encourage empaths to set clear boundaries around their emotional availability and make time for regular grounding exercises." As with gratitude journaling, try to focus on an activity that calls for you to be present. Focus on what you can hear, see, touch, taste, and smell.

"Self-care isn't just a luxury; it's essential maintenance for empaths. This might mean scheduling alone time, finding a supportive therapist, or joining communities where you can process your experiences," Paruolo implores.

I know how to be there for others, but how do I ask for emotional support when I need it?

Vitaly Gariev

You may feel like it's impossible to ask others for help since your shoulders are the ones people cry on, but you're only doing yourself a disservice by not speaking up. No one's super resilient or able to handle all of their distressing feelings alone. We're not meant to.

It's the reason Paruolo wants you to speak up about what you need. "The most effective approach I've seen is being direct about your needs rather than hoping others will figure them out," she says. I made this mistake during postpartum and found myself expecting my family & friends to know exactly how I felt, but they're not mind readers. The more I verbally asked for help with little or big tasks, the more my mental and emotional load lightened.

Paruolo wants you to look at "asking for support as strengthening your friendships through trust and vulnerability, instead of waiting until you're overwhelmed." By the time you reach that point, you'll be ready to enter rage or full-blown shut down mode and they're not fun.

Avoid unlocking their proverbial doors by scheduling "regular check-ins with trusted friends," suggests Paruolo. "This creates a sustainable support system and helps prevent emotional crisis points.

We have even more self-care stories for you to dive into if you need a mental and emotional boost!