Colleen Hoover Just Dropped New Merch & It's Perfect For BookTok Lovers!

colleen hoover book merch

BookTok lovers rejoice — Colleen Hoover just dropped merch inspired by her best sellers, and it's seriously adorable. From crewnecks and sweatpants to shirts, and accessories, this collection is the perfect way to express your love for Hoover's stories and characters.

The merch falls under a drop called "Collections by Colleen Hoover" and has pieces that celebrate popular books like It Ends With Us, Verity, Ugly Love, and November 9. It's important to note that Hoover has come under fire in the past for commoditizing the sensitive topics explored in her books through merchandise, like coloring books. She did acknowledge the backlash, and this line is designed to be a better form of self-expression and a statement about journeys of strength.

They're great picks for gifts if you have a CoHo lover in your life, but I wouldn't judge if you just picked it all up for yourself! Here's what you can shop!

It Ends With Us

It Ends With Us Trucker Hat

This trucker hat has a cream patch and super cute pink details! The back of it reads, "Naked truths aren't always pretty," a line from the book.

It Ends With Us Crewneck

Following the same trend as the hat, this piece reads, "Naked truths aren't always pretty," on the back. Then, it says, "It stops here, with me and you. It ends with us," on the front.

It Ends With Us Sweatpants

It's still the year of Barbiepink, and these sweatpants fit right in! They're super cozy and are perfect for lounging around and reading in.

It Ends With Us Long Sleeve Henley

This henley pays homage to a swoon-worthy moment in It Ends With Us, where Atlas tells Lily, "In the future... if by some miracle you ever find yourself in the position to fall in love again... fall in love with me."

Verity

Verity Baseball Hat

This hat is inspired by Verity's book cover and features Colleen's signature!

Verity Crewneck

This loose-fitting crewneck reads, "The world was her manuscript. No surface was safe." It's the perfect way to spark the controversial conversation all Verity readers know all too well — team manuscript or team letter?

Verity Sweatpants

These comfy black sweatpants are going to be your new best friend. They pair so well with the crewneck or by themself!

Verity Long Sleeve Henley

This green, loose-fitting henley is a great way to share your love for CoHo in a more subtle way. It reads, "Find what you love and let it kill you," on the back and has Colleen's signature on the sleeve.

Ugly Love

Ugly Love Baseball Hat

This navy hat is similar to the Verity one in that it features CoHo's signature on the front. The back reads, "Love me back to life," which is a sweet quote from the book used to describe Tate.

Ugly Love Crewneck

I love the subtle details on the collarbone and the sleeve of this Ugly Love crewneck! The back reads, "It's the beautiful moments that make up for the Ugly Love."

Ugly Love Sweatpants

These high-rise sweatpants have adjustable drawstrings and are made with 100% cotton, making them the ultimate comfy find.

Ugly Love Oversized Short Sleeve Tee

This lightweight and distressed white tee has an oversized fit, perfect for leggings or a pair of sweatpants. The front reads, "You're looking at me like you fell in love with me," and the back reads, "I didn't fall in love with you. I flew."

November 9

November 9 Trucker Hat

This light blue trucker hat is *so* cute and reads 11/9 on the back.

November 9 Crewneck

The color of this crewneck is to die for!! It has an adorable cloud design on the front and says, "You'll never be able to find yourself if you're lost in someone else."

November 9 Sweatpants

These comfy sweatpants are also in this beautiful, light-blue color. They're a must-have for your wardrobe!

November 9 Oversized Short Sleeve Tee

This T-shirt is comfortable and offers valuable life advice! It says, "When you find love take it." The design on the back is super fun and subtle, making it a great find.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image via Collections by Colleen Hoover

I thought my love for Target was unmatched...but T.J. Maxx is currently giving it a run for its money. Not only can I find some of the same products in there, but I usually get things on a bargain too. My usual $100+ purchases get slashed in half, whether I have a cart full of home decor or beauty finds — huge win for this girl!

Now that I'm back on a budget, I've been eyeing cute (and inexpensive) things that can aid in my upcoming Valentine's Day plans. Here's what I found at T.J. Maxx!

15 adorable T.J. Maxx Valentine's Day finds that won't mess up your 'slow spending' January goals!

T.J. Maxx Fashion Finds For The Stylish Girl On A Budget

T.J. Maxx

1. Dreamers by Debut Bow Applique Cardigan, $30

If you don't buy this bow cardigan for Valentine's Day, I will. I'm partially in my cute grandma era, so I've been looking for more to add to my closet. Aside from the red color, the pink bows add a 'coquette' vibe to it, which reminds me of one of the fashion trends that stylists say should be on your radar.

T.J. Maxx

2. Linea Donatella Satin Wrapper Robe, $14 (Was $17)

You'll feel like a sultry diva in this satin robe while getting ready for a hot date. It's a nice Barbie pink that has lace-trimmed sleeves and a cute tie to keep your goodies from spilling out.

T.J. Maxx

3. Idem Ditto Short Sleeve Mini Dress, $17

This short sleeve mini dress is perfect for grabbing dinner with your crush or friends because it doesn't give off a super sexy vibe. It's on the shorter side, but it's still an appropriate length for different settings!

T.J. Maxx

4. Le Lis Pff The Shoulder Crossover Bodysuit, $13

You don't have to wear a dress on love day if you don't want to! There's always this crossover bodysuit and a pair of nice jeans you can comfortably wear.

P.S. Add a pair of matching red flats or heels to really lean into the V-Day spirit.

T.J. Maxx

5. Madden Girl Sleeveless Bubble Dress, $17

Planning on going to a V-Day party? Wear this sleeveless bubble dress so that you have the freedom to move the way you want. I do recommend wearing a pair of bike shorts underneath so you don't accidentally flash anyone!

Bargain Beauty Finds For The Hair, Makeup, & Skincare-Obsessed Girl 

T.J. Maxx

6. Foxy Bae Spring Clip Curling Iron, $17

T.J. Maxx is starting off strong with aesthetic beauty products because this cute mauve curling iron looks like it belongs in a feminine bathroom. Do you or I need another styling tool in 2025? Probably not, but you won't feel bad about the $17 price tag if you do decide to add it to your counter.

T.J. Maxx

7. Cala 8pc Hair Setting Clips, $6

Psst — you need hair clips to help set the curls you created with your new pink curling iron! They're work on every hair type and don't leave weird creases in your hair like some can. They're also great to use when you're doing your skincare or makeup routine!

T.J. Maxx

8. Studio Dry Satin Pillowcase, $7

When nighttime falls, you need a satin pillowcase to lay your head on. It helps reduce friction and frizz that can be caused by cotton pillowcases, plus it keeps moisture in your hair. I always buy every few months so that I can rotate them.

T.J. Maxx

9. Cala 12pc Cosmetic Powder Puffs, $8

If you're a setting or pressed powder girl, you need flat puffs to lock them into your makeup. I've noticed that using one helps create a smoother base, making my makeup look airbrushed. Even if it's not the look you're going for, a puff helps minimize the mess of using loose powders down.

T.J. Maxx

10. Le Monde Gourmand 1oz Rose Riche Eau De Parfum, $13

I love fragrances as much as the next person, but sometimes I don't have $60+ to drop on a new perfume. If you're looking for something that smells good and won't interfere with your grocery store cash, this Eau de Parfum will make you smell like a million bucks.

It has notes of Madagascar vanilla, cedar, and bergamot for a feminine scent that'll make your Valentine's Day date want to cuddle all night.

Bargain Home Finds For The Girl Who Loves Dopamine Decor

T.J. Maxx

11. Hearts And Kisses Set Of 2 Heart Shaped Dessert Dishes, $10

After you've cooked you and your spouse's favorite meal, dish something sweet and savory in these heart shaped bowls. They're perfect for the love bird energy that's sure to be coursing through your veins!

T.J. Maxx

12. Enchante 5x7 Beveled Glass Picture Frame, $10

Place your favorite picture of you and your gal pals in this gold frame as a reminder of why you have the best crew ever. Make sure it's on full display during your Galentine's get-together so you can reminisce about what happened when the picture was taken!

T.J. Maxx

13. Cupcakes And Cashmere Striped Tufted Hearts Throw Blanket, $25

Curl up with this tufted hearts blanket and a good romance book any day of the week. It'll be a nice addition to your living room if you don't want to spend a ton of money changing your decor every holiday.

T.J. Maxx

14. Shabby Chic 4pk Ruffle Heart Placemats, $13

Bridgertonfans will love these ruffle heart placemats! You get four in a pack which is great if you're having an intimate dinner party with close friends. As far as I'm concerned, you never need a reason to eat good food with friends and laugh.

T.J. Maxx

15. Made In India Large 2 Tier Bling Heart Server, $17

You'll always have a reason to bake tasty desserts once you get your hands on this heart serving tray. It has two tiers for all manners of macaroons, cake pops, and cookies topped off with a cute blinged-out heart at the top.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Landman fans, how we feeling? The first season of Taylor Sheridan's new drama came to a close on January 12 with the season finale, "The Crumbs of Hope," and it provided viewers with plenty of to think about as tensions between the cartel and M-Tex Oil came to a head — and one character suffered a potentially-fatal medical emergency.

Here's everything you need to know about the Landman season finale, including THAT (potential) character death.

What happens in the last episode of Landman?

Emerson Miller/Paramount+

The last episode of Landman opens after Monty's (Jon Hamm) ruptured aortic aneurysm in episode 9 lands him in the hospital for a heart transplant...if they can find a new heart in time. (I'm getting flashbacks to Dan's heart transplant catastrophe in One Tree Hill). But based on the fact Monty flatlines and Cami (Demi Moore) and their daughters cry over his bed, things aren't looking hopeful.

Meanwhile, Tommy (Billy Bob Thornton) takes over as M-Tex Oil president, and as he works on smoothing things over between the cartel and the oil company, he gets kidnapped by the cartel, who also blow up an oil tank and drive a nail into Tommy's leg for good measure. But just when it looks like Tommy might meet his end, cartel leader Galino (Andy Garcia) wipes out the other members and helps him escape.

Billy Bob and Andy have actually been friends for awhile, but this is the first time they've acted onscreen together! "Andy is such a great guy and great actor, and when we did those scenes at the end of the last episode, it felt so good, because we kind of had us two old veterans going head to head,” Billy Bob Thornton told Variety. “It was quite an experience, and I have to say every moment of it felt real. Tommy’s dealing with someone now who is really smart. The other guys were hired to work for him, but now Tommy’s talking to the man himself. There are advantages and disadvantages to that. Since he is so smart, who knows what Tommy is going to get tricked into?”

How did Landman end last night?

Landman season 1 ends with Tommy returning home with a proposition (er, more like a friendly demand) from Galino that the oil business and the cartel become allies. After all, the cartel's interested in taking part in the industry — and seeing what it has to offer.

“The cartel and the oil industry are kind of these odd neighbors living side by side in West Texas,” co-creator Christian Wallace tells Variety. “Now Andy’s character is thinking he is going to make a change and utilize that proximity in a way that could benefit him.”

Hopefully Paramount+ greenlights Landman season 2 so we can see just what happens between Galino and Tommy in the future...and if Monty makes it out of the hospital alive.

What did you think about the Landman finale? If you're a Taylor Sheridan fan who's still reeling from those final moments — and the Yellowstone finale — check out 17 TV Shows Yellowstone Fans Should Watch Next.

It Ends With Us might have premiered in August 2024, but Blake Lively and Justin Baldoni's behind the scenes conflict continues to unfold in the new year. What started out as rumored drama escalated into legal issues when Blake filed a lawsuit against Justin on December 20, claiming his behavior on set was “disturbing" and “unprofessional," adding "improvised gratuitous sexual content" after the actress had already signed onto the film — all in all facilitating a "hostile work environment."

Here's why Justin Baldoni's lawyer called the claims "outrageous" — and what Blake Lively's team had to say.


Blake Lively & Justin Baldoni's conflict is reportedly more than a "feud."

Lia Toby/Getty Images

After Blake filed the suit, and the New York Times published messages between Justin Baldoni and his team, reporting they were behind a smear campaign against the actress, Justin responded with his own $250 million lawsuit against the NYT. Justin's lawyer Bryan Freedman told People the claims are "false, outrageous and intentionally salacious with an intent to publicly hurt."

But on January 6, Blake's legal team came back with another statement, holding firm that "this is not a ‘feud’ arising from ‘creative differences’ or a ‘he said/she said’ situation,” they said in a statement to People.

“As alleged in Ms. Lively’s complaint, and as we will prove in litigation, Wayfarer [Studios] and its associates engaged in unlawful, retaliatory astroturfing against Ms. Lively for simply trying to protect herself and others on a film set. And their response to the lawsuit has been to launch more attacks against Ms. Lively since her filing.”

“Sexual harassment and retaliation are illegal in every workplace and in every industry," the team wrote. “A classic tactic to distract from allegations of this type of misconduct is to ‘blame the victim’ by suggesting that they invited the conduct, brought it on themselves, misunderstood the intentions, or even lied. Another classic tactic is to reverse the victim and offender, and suggest that the offender is actually the victim. These concepts normalize and trivialize allegations of serious misconduct."

“Most importantly, media statements are not a defense to Ms. Lively’s legal claims," the statement continues. "We will continue to prosecute her claims in federal court, where the rule of law determines who prevails, not hyperbole and threats."

And their costars are speaking out.

Both Blake Lively and Justin Baldoni have found support from previous costars. Amber Tamblyn, America Ferrera, and Alexis Bledel, who starred with Blake in The Sisterhood of the Traveling Pants, released a statement in which they "stand with her in solidarity as she fights back against the reported campaign waged to destroy her reputation."

"Throughout the filming of It Ends With Us, we saw her summon the courage to ask for a safe workplace for herself and colleagues on set, and we are appalled to read the evidence of a premeditated and vindictive effort that ensued to discredit her voice," the statement reads. "Most upsetting is the unabashed exploitation of domestic violence survivors' stories to silence a woman who asked for safety. The hypocrisy is astounding."

They continue that, "We are struck by the reality that even if a woman is as strong, celebrated, and resourced as our friend Blake, she can still face forceful retaliation for daring to ask for a safe work environment. We are inspired by our sister's courage to stand up for herself and others."

Instagram/brandonsklenar

Brandon Sklenar, who stars in It Ends With Us as Atlas, also supported Blake, linking to the NYT story on Instagram with a heart emoji. "For the love of god read this," he said.

Meanwhile, Justin's Jane the Virgin costar Gina Rodriguez told People in September that "sweet, sweet soul" Justin is "my brother forever. Forever and ever."

Stay tuned for the latest It Ends With Us (and Justin Baldoni & Blake Lively) news.

It Ends With Us has quickly become the most memorable movie of Blake Lively's career after rumors of drama between her and costar & director Justin Baldonimorphed into a full-on legal battle. And after the feud was uncovered, the internet has spiraled over what Blake Lively's relationships with her other costars are like — and whether what's happening behind the scenes of her movies are going to delay them. Well, A Simple Favor 2 director Paul Feig had the perfect response to rumors that another feud between Blake Lively and Anna Kendrick caused Amazon to shelve the movie.

Here's exactly what A Simple Favor 2 director Paul Feig had to say about Anna Kendrick and Blake Lively's relationship.

Paul Feig offers a very promising update on 'A Simple Favor 2'

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- YouTube

When a viral tweet claimed that Amazon had indefinitely delayed A Simple Favor 2 because of a feud between Blake Lively and Anna Kendrick, director Paul Feig stepped in to clear up the rumors.

"Despite glowing test screenings, Blake Lively’s refusal to promote—amid her messy legal battle with Justin Baldoni—and growing tensions with Anna Kendrick have derailed the sequel," X user Eric B tweeted on January 10. "Anna is furious. Paul Feig is disappointed. Hollywood is in shock. This isn’t just a movie—it’s an implosion."

"This is total BS. Sorry," Feig said in his retweet that same day. "The movie is finished and coming out soon. Don’t believe anything you read on social media these days."

And Anna Kendrick says reuniting with Blake Lively was "lovely."

Anna Kendrick also spilled on reuniting with Blake Lively, claiming that working together felt "a little bit like riding a bike."

"She lives on the East Coast, I live on the West Coast, so we don't get to see each other often," she told PEOPLE. "But it was lovely, and I think that those characters have such weird chemistry that it's so fun to just get the gang back together."

We don't know many details about the plot just yet but we do know it involves a destination wedding — and Blake Lively's Emily in a very fancy wedding dress. Stephanie and Emily "head to the beautiful island of Capri, Italy, for Emily’s extravagant wedding to a rich Italian businessman," according to the movie's synopsis (via People). "Along with the glamorous guests, expect murder and betrayal to RSVP for a wedding with more twists and turns than the road from the Marina Grande to the Capri town square."

Sign me up!

Check out The Best Blake Lively Movies to get ready for A Simple Favor 2.

Are you anxiously waiting for new TV shows to debut this year? Me too, particularly Meghan Markle's series With Love, Megan (January 15). But, we at Brit + Co have the perfect buffer that'll hold you over — revisiting the '90s.

Instead of trying to cram the likes of Dawson's Creek or Sex and the City into one weekend, we have the best show you should watch based on your zodiac! We've already made cozy plans to curl up with a cute blanket from T.J. Maxx so we can watch endless reruns of the shows associated with our signs, and we hope you join us!

Scroll to find the '90s show that perfectly matches your zodiac sign!

Brit + Co

Aries (March 21 - April 19): Buffy the Vampire Slayer

Bold, fearless, and always ready for a fight, Aries will love Buffy's courageous spirit and kick-ass attitude. She's got all the makings of a fire sign who means business.

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Taurus (April 20 - May 20): Friends

Taureans appreciate stability and comfort. Friends offers warm, familiar characters and a cozy, sitcom vibe. If you really want to tap into this vibe, call your besties and have an impromptu watch party!

Brit + Co

Gemini (May 21 - June 20): Felicity

Curious and ever-changing, Geminis will relate to Felicity's journey of self-discovery and her endless quest for knowledge. There's also the inevitable complicated relationship Felicity has with Ben and Noel that's hard to resist.

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Cancer (June 21 - July 22): Moesha

Cancerians are nurturing and empathetic. They'll connect with Moesha's family-oriented values and emotional depth. Though she didn't get everything right, Moesha always tried to remedy things whenever they went wrong — just like a true Cancer.

Brit + Co

Leo (July 23 - August 22): Beverly Hills, 90210

Leos love the spotlight and drama. 90210 delivers glamorous characters, high-stakes situations, and plenty of over-the-top moments.

Brit + Co

Virgo (August 23 - September 22): The X-Files

Virgos are analytical and detail-oriented. The X-Files offers a perfect blend of mystery, science, and a touch of the paranormal. What's not to love?

Brit + Co

Libra (September 23 - October 22): Sex and the City

Libras appreciate beauty, balance, and social connections. Sex and the City explores love, friendship, and fashion in a stylish and sophisticated way.

P.S. We won't be shocked if some of you discover you're more of a 'Charlotte' than a 'Carrie.'

Brit + Co

Scorpio (October 23 - November 21): Charmed

Intense and passionate, Scorpios will be drawn to the supernatural world of the Charmed Ones, filled with dark magic and powerful sisterhood.

Brit + Co

Sagittarius (November 22 - December 21): Fresh Prince of Bel-Air

Adventurous and optimistic, Sagittarians will enjoy the Fresh Prince's witty humor, vibrant personality, and knack for getting into trouble.

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Capricorn (December 22 - January 19): Dawson’s Creek

Ambitious and disciplined, Capricorns will appreciate Dawson's intellectual pursuits and the show's exploration of complex relationships and coming-of-age themes.

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Aquarius (January 20 - February 18): Daria

Quirky and independent, Aquarians will identify with Daria's unique perspective and her ability to see through societal norms. It's also not surprising that Daria has what some call a 'black cat' personality because Aquarians can have a dry sense of humor that's borderline sarcastic.

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Pisces (February 19 - March 20): Sabrina, the Teenage Witch

Dreamy and imaginative, Pisces will love Sabrina's magical adventures and her ability to navigate the challenges of adolescence with a touch of magic.

Revisit your weekly horoscope to see if our predictions for your zodiac came true this week!