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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Opening my stocking is absolutely my favorite part of Christmas morning. There’s nothing a tiny lil’ gift can’t fix! If you’re looking to bulk up your fam’s stockings this year, Target’s got you covered with tons of fun finds under $5. I scoured 300+ Target stocking stuffers and found some truly stunning (and cute) options just in time for Christmas!

Scroll on for the best Target stocking stuffers you can shop for $5 or less!

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Wondershop Winter Road Trip Cozy Crew Socks

You can't ever go wrong with a cozy pair of socks! These recall the holiday season in the cutest way.

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Favorite Day Reindeer Christmas Cocoa Mix

This readymade hot chocolate mix comes complete with marshmallows for the tastiest cup around. Plus, how adorable (erm, a-deer-able) is that packaging?

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Room Essentials Disco Notepad + Pen Set

This shiny notepad will come in handy for collecting New Year's goals, work notes, and, of course, miscellaneous doodles.

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Real Techniques Miracle Complexion Sponge + Travel Case Ornament

Whether you hang it on the Christmas tree or stuff it in their stocking, any beauty lover will appreciate a brand-new blending sponge (and the handy travel case)!

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Teak + Tobacco Reading Light Candle

Got a bookworm in your life? They're sure to love this cozy candle that smells like a robust blend of teak and tobacco for their reading sessions.

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Anihana Aromatherapy Shower Steamer

Gift 'em a dose of self-care with this calming, sinus-relieving shower steamer! The aroma is truly heaven.

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Burt's Bees Lip Balm Set

This lip + hand care duo comes in the cutest Christmas-y packaging to evoke so much cheer.

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Wondershop Christmas Tree Mug

A $5 mug will always get me. This one comes in the shape of a festive Christmas tree for hosting all sorts of hot chocolates, teas, and hot toddies.

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Wild Fable Essential Gloves

Gloves make the perfect practical gift for those who live somewhere cold. These even have touch screen compatibility on the fingertips so they don't have to sacrifice comfort to make a call or send a text.

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Chapstick 4-Piece Lip Balm Set

If your giftee is anything like me, they'll always adore a new set of lip balms (even though their collection may be overflowing).

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Favorite Day Hot Chocolate Drink Bomb

I fear it truly doesn't get any more festive than a chocolate and peppermint combo. This $4 find is sweet.

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A New Day Cozy Knit Ribbed Embroidered Cherry Crew Socks

Oh, these socks are so cute! They have little embroidered cherries on the top and even come with an attached gift tag so you don't necessarily have to wrap them.

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Wondershop Christmas Cat Mug

Any cat lover will want to reach for this festive feline all year long!

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Da Bomb Bath Fizzer Snowflake Gingerbread Bath Bomb

This delicious-smelling bath bomb will infuse their next soak with notes of freshly-baked gingerbread. Plus, once it fizzes away, a little surprise (both adult- and kid-friendly) awaits inside!

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SpaLife Radiance Eye Masks 3-Pack

These under eye masks wake up tired eyes with vitamin C and coffee – the perfect post-holiday refresh.

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Vitamasques Candy Cane Lip Butter Balm

This sweet lip butter smells like a candy cane, all while nourishing dry winter lips. I'll take 5, thanks.

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eos Holiday Candy Cane Lip Sugar Scrub

This $5 lip scrub is a total treat to dehydrated, flaky lips. They'll be reaching for it every day!

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