5 Must-Makes for the Ultimate Color Blocked Rainbow Party

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Ellie is dealing with some major trauma.

In The Last of Us season 1, episode 8 "When We Are in Need," we had the unpleasant experience of meeting a man named David, who says he's a pastor who found God. And over the course of the anxiety-inducing 51 minutes, David kidnaps Ellie, Joel attacks David's men to get her location, and, oh, Ellie realizes David has turned the group into cannibals without their knowledge.

At the end of the episode, David attempts to sexually assault Ellie while the lodge burns down around them. Ellie winds up killing him with a literal meat cleaver before stumbling outside covered in his blood. (I still think about this scene, I hate it so much).

Joel finds her, and from this moment until the end of episode 9, Ellie's a changed person (duh). She's still curious and fun, but she's definitely more closed off than she was before — and we'll have to see how much it affects her five years later.

2. ​Joel saves Ellie at the expense of the Firefly hospital.

Ellie's troubles are far from over after her run-in with David. In episode 9, "Look for the Light," Joel and Ellie arrive in Salt Lake City. After a very sweet conversation about how she helped Joel heal from his daughter Sarah's death that had me emotional, the Firefly rebels arrive and both knock Joel out and take Ellie.

Joel wakes up in a hospital room, where he learns that the Fireflies will operate on Ellie (who's immune, remember) to get the cure for the infection. The only problem? She won't make it out alive. And in a fit of pure paternal rage, he takes out the entire hospital, including both doctors and soldiers.

3. Ellie is immune thanks to her mom.

The show finally explains Ellie's immunity in the final episode during a flashback. Ellie's mom, Anna, gives birth to our leading lady right around the moment she's attacked by an immune. And since the umbilical cord still connects Ellie and Anna, the cordyceps infection enters Ellie's body, and immune system, differently than if she'd been bitten.

4. Joel and Ellie return to Jackson.

The beginning of The Last of Us saw Joel trying to find his brother Tommy, and they do reunite in episode 6, "Kin." After everything that happens at the hospital, Joel and Ellie head back to Tommy's home in Jackson to start their new lives alongside Tommy, his wife Maria, and the rest of the town (including Dina and Jesse, two new friends Ellie has in season 2).

5. Joel lies to Ellie about the cure.

Perhaps the most important thing to remember about The Last of Us ending is that not only does Joel kill a dozen Fireflies, but he tells Ellie that there were multiple immune people, and that raiders had attacked the hospital. Ellie doesn't know that the cure would cost her life, but she's obviously disappointed by the fact she couldn't help — especially since it's clear she feels like her purpose as an immune is to help develop a cure.

In the final moments of the episode, she tells Joel to swear he was telling the truth. And when he does, all she says is, "Okay."