From fashion to home decor to DIY and family content, our friend Steffy does it all – from the comfort of her home. She has built a loyal following doing what she loves and inspires us through her creativity on so many levels. But overnight success isn’t a thing and she has worked hard over the last decade to get where she is today – running a successful creative business full-time. Thanks to getting help on the tax front with TurboTax and expanding her niche, Steffy shares how she built her online business in this fun reel for creatives looking to do the same!
Turning your hobby into a career can take a little trial and error, a lot of resilience, and some good business sense. TurboTax can help you make your moves count so you can focus on what you do best! Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100 percent accurate, or they’ll pay any penalties.
If you’re a creative person looking to take your hobby to the next level, here are tips for getting started and growing your business.
Choose your focus: Before Steffy started focusing on the DIY aspect of her business, her niche was in fashion, mostly vintage fashion, which helped her build a following who loved her aesthetic. “My first big win was I booked a blog a month with a major fashion brand. It was the first time I realized that big companies are paying attention to people on the Internet,” says Steffy. “Over time, working with brands just legitimized what I was doing and made me feel like, yes, this is fun, and yes, this is something that is still a hobby, but also there's a future in it as my business.”
Set clear goals: Define your career goals – actually write them down – and create a roadmap for achieving them. Set short-term and long-term goals that are SMART: specific, measurable, achievable, relevant, and time-bound. Set reasonable dates for achieving those goals and stick to them!
Create a personal brand: Establishing a strong personal brand that feels unique to you and your target audience can help you stand out in a crowded space. Make sure it’s clear what you do from your branding and what services you offer.
Develop a business mindset: Brush up on budgeting, marketing, sales, and customer service to understand how best to monetize your passion. “My first challenge was tax wise,” says Steffy. After getting hit with a big tax bill at the end of year, Steffy realized that she had to pay quarterly taxes as a freelancer to avoid hefty fees. “When you work for yourself, you're thinking you're making all this income, but really a lot of it goes back to the state and the government, and you have to really be on top of that.” TurboTax experts can help you determine all of your deductions as a freelancer and entrepreneur while helping you get your max refund.
Scale wisely: Do you invest in hiring help or do you stay small? That’s a question solopreneurs often struggle with. “I hit a certain point where I realized that I did need help. I'm still working through what that help looks like. I have a part-time employee, but I always grapple with whether I need more hours and more hands on deck,” says Steffy. Balance your creative life by contracting out the responsibilities that take up a lot of your time and that you don’t necessarily enjoy doing. Wearing too many hats can take away from your talents and lead to burnout so get help when you need it, like tax time, but choose wisely where you invest your time and money.
Adapt as you grow: Once you start to gain traction, adjust and adapt your business plan to suit your growing needs. “I was already doing DIY projects behind the scenes, but I just thought, it's not my niche. People won't be interested in this,” says Steffy about transitioning her fashion-focused brand to her other hobbies. “Then I filmed one video of DIY, peel-and-stick wallpaper, and it went viral. That's what made me realize that maybe people do come to me for my fashion, but that my fashion sense trickles down into all aspects of my life, including how I decorate.” That led Steffy to eventually writing a home decor book A Home for Every Season. “It just shifted my business completely,” she says.
Connect with other creatives: Being a solopreneur can be lonely. You have friends and family but they may not understand your business struggles. That’s where a creative community comes in. “A community definitely helps even just to have comradery and bounce ideas off of each other,” says Steffy, who often shares content with other influencers. “We're all on the Internet and then getting together and creating content and sharing it, it definitely helps lift everyone up.”
Consistently show up. Consistency is key to building a following and accomplishing your goals. “The biggest tip I would have is to just get up and do it every day,” says Steffy. “You have to have a strong foundation yourself to grow and just keep coming up with new ideas and trying new things and just showing up, not necessarily every day, but a few times a week, for your audience and trying to inspire them and be creative.”
Photos: Courtesy of Steffy.
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