Introducing BFF: A Community for the Crypto Curious

Brit Morin
Jan 20, 2022

If you haven’t followed Brit + Co for very long, you probably don’t remember that we have been into crypto before crypto was cool. In fact, nearly 4 years ago to the day, we hosted our very first Decrypting Crypto Summit and thousands of you showed up. At the time, Bitcoin was all the rage, yet only 4% of women were cryptocurrency buyers. We knew we had to shake things up by educating as many people as possible about this new, exploding financial opportunity.

Fast forward a few years, and the market opportunity has only gotten bigger. With NFTs, Ethereum and other new technologies, the industry is now a multi-trillion dollar one. Yet sadly, women are still largely on the sidelines with only a 19% participation rate.

If this technology ecosystem is part of our future world (or “web 3.0” as many are now calling it), then women should be equally participating to shape the path forward. That's precisely why I’ve recently helped launch a one-of-a-kind collective: meet BFF, a new community for the crypto curious.

Started collaboratively by myself, Jaime Schmidt, and over 50 female leaders across industries, we are a new decentralized organization with a mission to help women and non-binary people get educated, connected, and financially rewarded in crypto and web3.

If you're new to crypto, BFF is here for you: a community that makes space for both technical conversations and emotional vulnerability. We seek to help educate you, connect you to early-access opportunities, and most importantly, hope to create some financial upside for those that participate. Zing!

As the internet evolves, know that you're not alone on this journey, and you don't have to navigate this world of new paradigms or forge a path forward by yourself.

Want to get involved? Say no more! Get registered for BFF’s (free!) inaugural event on January 26th at 4:30 PST. Your hosts include people like me, Mila Kunis, Gwyneth Paltrow, Jennifer Hyman (Rent the Runway), Gregg Renfrew (BeautyCounter), Deepica Mutyala (Live Tinted), Shiza Shahid (Our Place), Amy Porterfield, Rebecca Minkoff and more. Trust me when I say that there will be more than just education for those that join. We’ve got a lot of surprises in store.

And if you're looking to do some background research before the big day, here are some great resources to help you up your crypto IQ:

This is not about women simply hovering around the edges of an industry dominated by men. The next wave of the internet, i.e., “web3,” promises a decentralized future: where power and control don't reside with a select few, but rather in the hands of everyone all at once.

Together, we have the power to take ownership of the things we love, while building more positive and inclusive communities at the same time. It’s time for a healthier internet. Come learn more and help build the future with us.

Photo by Caroline Lee.

10 People Who Grew Up Wealthy Share Their Wake-Up Calls: "I Didn't Realize That This Was Privileged"

Millions of people are painfully aware of the struggles that come with being an adult in today's economy (hello, cost of eggs?!).

The average salary in the United States is just over $66,600, according to data from the Social Security Administration. Meanwhile, mortgage rates are still above 6%, and food prices have risen a whopping 31% since 2019.

Being able to afford outings like date nights or brand-name clothing, let alone going on family vacations or buying a home, has become a privilege. But, for people who grew up in affluent households that didn't have to worry about finances, privilege can be an invisible force that shapes their lives in ways they don't even realize.

When you grow up surrounded by other individuals just like you, it's easy to assume that everyone has the same opportunities. However, once you venture outside your "bubble," you might experience a wake-up call or a defining moment that opens your eyes to the disparities that exist beyond your own upbringing.

So, people who grew up wealthy recently took to Reddit to share their own personal wake-up calls, which made them realize just how privileged they were compared to others. Here are 10 of the most intriguing revelations.

Scroll to see the wake-up calls that made these wealthy people finally see the real world...

1. Not everyone's parents can put them through college. 

"My parents are wealthy, but I grew up in a place where many of my peers' parents were super, duper, crazy wealthy, so I had a skewed understanding of wealth," shared one user.

"It was really eye-opening for me when I went to college. I didn't have to take out student loans; my parents were able to just pay for it. But I had friends who, even with financial aid, had to work their [behinds] off year-round to cover the cost of school. I realized pretty quickly just how privileged I was and that I did, in fact, grow up with wealth."

2. Country clubs aren't the only kind of "clubs" out there. 

"When I was confused about people on Maury complaining their spouse was at 'the club,' and I couldn't figure out what type of country club would let people like that through the front security gate," admitted another user.

3. Not everyone views their parents as good role models. 

"Becoming an adult and realizing that I have extremely good role models as parents because when they have disagreements, they talk them out, and I have never, ever, heard them argue or badmouth each other," one user revealed.

"I also realized that as a kid, my parents got me mental health help that I needed even though it was expensive and continued that care for as long as I have needed it," they added.

"A third [wake-up call] that doesn't seem like much but has had a huge impact was being taught financial literacy from a young age; to budget my money and only buy the things I really, really want."

4. Many people have never left the country.  

"My parents loved to travel. By the time I was 16, I had been to every continent aside from Antarctica. I didn't realize that this was privileged behavior until I went to university, and most of the guys I met had never left the country," a user shared.

"In fact, I grew up thinking I was less privileged because everyone at my school was just obscenely rich. Like, all their stuff was high-end designer stuff while I was in Converse."

5. Some families cannot afford to have pets. 

"My dad was an engineer, so professional wealth, but... probably hearing about a kid whose family had to give his dog away due to the cost in elementary school," another user remembered.

"Giving away our dog wasn't on the radar or even on the table. But it was only out of the question because my parents had the money for it to be out of the question."

6. Owning multiple properties is not the norm. 

"When I learned that not everyone has a summer cottage or trust fund, and not all grandparents have weekend and summer homes," a user noted.

7. Exposure to cultural education isn't a given. 

"I didn't think I grew up in a wealthy family, but when I started high school, I was part of a group of girls who became close friends with me. Apparently, they thought it was very weird that I knew things that I considered cultural knowledge, like the history of some important building in the city or the fact that I actually knew about art and went to museums quite often," detailed a user.

"All this because my parents made me go to museums and theaters my whole life growing up. Apparently, that's not a normal thing for normal parents to do with their kids, and asking your parents if they can take you to the ballet is not something a teenager would normally ask."

8. Some people have never been able to fill up their tanks at the gas station. 

"In college, I went on a road trip with friends, and one asked how much money he should put in the gas tank. I told him to fill it up," recalled a user.

"He kept asking, 'Okay, how much should I pay?' and I kept saying, 'Fill it up!' It turned out he had only ever put $10 to $15 at a time, and it had never occurred to me that some people never fill their gas tanks to the top."

9. Seeing how families abroad make do.

"I realized how privileged I was when I spent a summer with my great-grandmother in a small village in rural Hungary. No indoor running water, the only phone was at the church, and everyone came out to touch the rental car we drove there in. This was in the late 1980s," recalled a user.

10. Learning that not everyone takes their first flight as a child.

"I have been flying around the world since I was 4 months old. When I was 16, my friend told me she'd fly for the first time in an airplane, and I was shocked," said another user.

"I told my dad that I couldn't believe it took her 16 years to fly! I got a stern talk after; my dad is very humble despite it all."

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8 "Precious" Old Lady Baby Names Perfect For Your Little Girl

Now that so many parents continue to prefer ultra-modern and unique baby names, there's something super charming about turning to the past for inspiration.

Choices that were once considered "old lady" names are making a big comeback as more expectant moms and dads seek out classic picks with a retro feel. Not only do they have a clear sense of nostalgia, but they also offer elegance and individuality.

So, if you're considering selecting a name that's a bit old-fashioned yet full of character for your little one, here's a list of our top "old lady" options.

Scroll to see all the adorable old lady baby names we love for 2025!

1. Agnes

This classic girl's name has Greek roots and means "pure" or "holy." Its popularity can be traced back to Saint Agnes of Rome, and over the centuries, Agnes has been embraced across various cultures. That's why it has different forms in varying languages, such as Agnese in Italian and Inés in Spanish.

Aside from its historical significance, Agnes has a simple elegance to it that continues to resonate with parents around the globe.

2. Clara

With Latin origins, Clara is a feminine name that means "bright" or "famous" and can be a perfect fit for a baby girl with a future full of promise.

This pick stands out from other similar and more common names, like Claire and Clarissa. Plus, it has some ties to classic Hollywood, most notably because actress Clara Bow was a silent film star and "it girl" during the 1920s.

3. Edith

With British roots, Edith is a name that embodies resilience and grace. It means "prosperous in strife" and suggests your little one will stand strong and have a solid character when faced with adversity.

Historically, Edith is best known as the daughter of Edgar the Peaceful. She was a woman who balanced nobility, intellect, and deep faith while remaining unbothered by external judgment. That's why this name can encourage your baby girl to follow her heart and hold her own values above all else.

4. Frances

If you'd like to go the gender-neutral route, Frances is a great choice that has roots in both Latin and German. It carries meanings such as "of the Franks," "free man," and "truthful" or "sincere."

Frances originally emerged during the 17th century in Britain and is often considered the feminine version of Francis. It's since gained popularity across Europe and can even serve as a nickname for the longer Italian version, Francesca.

5. Harriet

German in origin, Harriet translates to "home ruler" and connotes leadership and authority. Its popularity in the United States has been largely influenced by Harriet Tubman, the iconic abolitionist whose courage helped lead countless enslaved people to freedom.

This name symbolizes strength, resilience, and the power to create change. Its powerful legacy is undeniable and can inspire your baby girl to make an impact on the world around her.

6. Louise

Louise might sound like a soft or elegant name, but it has strong and powerful roots that are perfect for a bold little girl.

This name is derived from the masculine Louis and means "renowned warrior." It's a fitting choice for parents who want to combine both grace and strength. Not to mention, it's tied to Irish Author Louise O'Neill, who is known for her powerful feminist novels.

7. Mabel

Next up is Mabel, an adorable name with Latin origins that means "lovable." Derived from Amabilis and Amabel, this moniker has been beloved across cultures. It also has roots in the Middle Ages and graced Dutch royalty, like Princess Mabel of Orange-Nassau.

But even if your little girl won't be part of a regal family, Mabel has a warm, welcoming spirit that will brighten up your home.

8. Winifred

Finally, Winifred is Welsh and Old English in origin, meaning "friend of peace" and "blessed reconciliation." The name is linked to a martyred Welsh princess and has a ton of vintage charm.

The best part? Winifred offers two cute nickname options: Winnie and Freddie. This makes it versatile (and fun) for different settings, whether formal or casual.

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(TEST) of How To Win In Web3 With Mila Kunis + Kevin Rose

Whether or not you understand Web3, there’s one thing you should know: it’s a massive opportunity for almost anyone — if you’re willing to have some growing pains. In this episode, you’ll learn why Web3 just doesn’t have big investors, it’s also a game-changing chance for women and non-binary individuals to get in early where they are typically left out.

Kevin Rose shares his lessons for growing Moonbirds to $500 million in just four months, and Mila Kunis explains how she has used Web3 to launch passion projects and create value for fans like never before.

In this episode, we cover:

(06:30) Meet Kevin Rose and Mila Kunis
(07:36) What is Web3, and how will it shift power to the people
(09:06) How blockchain keeps people honest
(12:20) Analogies to further explain blockchain
(18:03) Kevin's Doge experiment in 2014
(22:10) Mila's introduction to crypto
(25:00) Mila's passion project using NFTs in animation
(31:01) Why Hollywood didn’t get it right
(32:04) Mila's next project with the NFT community
(37:56) The PROOF Collective
(40:47) Explanation of the Moonbirds NFTs
(45:46) How women and non-binary folks have been excluded from financial and tech opportunities
(50:00) How to encourage marginalized folks to get involved in Web3 and the advantages of a diverse team
(55:00) Gatekeeping in the web3 community
(1:00:15) Big picture on web3 and ideas for keeping lower-income folks engaged
(1:04:00) Why NFTs and crypto should be seen more as a hobby

Where to find Mila Kunis:
• Twitter: https://twitter.com/milakunisv
• Instagram: https://www.instagram.com/MILAKUNISV/

Where to find Kevin Rose:
• Twitter: https://twitter.com/kevinrose
• Instagram:https://www.instagram.com/kevinrose/
• Website: https://www.kevinrose.com/
• Podcast: https://www.proof.xyz/

Where to find First In Line and Brit Morin:
• Twitter: https://twitter.com/brit
• Instagram: https://www.instagram.com/brit/ & https://www.instagram.com/firstinline/
• TikTok: https://www.tiktok.com/@firstinline_pod
• Website: https://firstinlinepod.com/

brit morin

10 Stunning Amazon Fashion Finds – All Under $20 For A Limited Time!

Amazon’s Big Spring Sale deals have finally landed, and alongside all the best beauty picks, we’re definitely perusing their fashion deals to scope out the coolest finds for spring and summer. Because we’re all about our budget, we uncovered 10 of the best Amazon fashion finds – all under $20. From cozy loungewear sets to wardrobe basics, these picks are all must-buys if you love a good deal!

Scroll on to discover the top 10 Amazon fashion deals you can’t miss right now.

Amazon

Hanes SuperSoft 2-Piece Lounge Set

This $14 (was $27) lounge set comes with two super-soft separates that boast a roomy fit, so you can relax in total comfort.

Promising review: "I haven’t bought any Hanes products for myself before so I wasn’t sure what to expect. I was pleasantly surprised with these pjs. They’re so comfy and cozy, the fabric is so soft. I ordered my normal size and they fit perfectly. The oversized boxy tee with the oversized shorts work great for hot summer nights. They’re not a heavyweight cotton but not flimsy and thin either; like a typical cotton tee. They washed well and I never put my clothes in the dryer in an effort to extend the life of my clothing. They’re a good quality for the price."

Amazon

Anrabess Overalls

Actually cute overalls? For just $20?! Wowza. This adjustable pair is such fun one-and-done outfit idea to keep close during spring and summer. We love to wear ours over tank tops and tees alike!

Promising review: "Really cute short overalls! Fits as suggested. I’m 5’4”, 140 lbs, and I have thick thighs. The leg openings are fairly wide even on me. I’m not a youngster anymore and appreciate that these aren’t short shorts. I washed them and the material and straps came out smooth. Nice material held its shape and no shrinkage."

Amazon

FashionPuzzle Small Crescent Shoulder Bag

This $20 (was $27) shoulder bag makes a great wear-everywhere accessory, especially if you're looking for a playful pop of color! You can find it in 19 more colors to suit your style.

Promising review: "This purse is a keeper. The size is perfect, not too small, not too big. I ordered two colors for my daughter. Colors were vibrant. The quality is good. She has been using for 2 months now with no quality problems. I would buy again."

Amazon

Wiholl Cap Sleeve Top

Fit with some summery cap sleeves, this $9 (was $20) top is a wardrobe must-have for those warmer days. It's also shoppable in so many different solid colors to match your outfit plans!

Promising review: "I admit I did not have high hopes for this top but I was genuinely surprised at the quality. Nice thick fabric that is not see through. Great on trend look for spring and summer."

Amazon

The Gym People Full-Zip Up Hoodie

It's giving Lulu vibes for way less. This $20 (was $37) zip-up hoodie is easy to throw on and even easier to wear all day, thanks to its soft cotton construction. It's fitted with plenty of pockets and accented with seams throughout to give it a luxe look!

Promising review: "The material feels pretty thick and like it will hold up decently well. I think the cut is super flattering. Great value for the price!"

Amazon

Anrabess Boxer Shorts

These stunning $9 (was $15) shorts are perfect for lounging around or heading out for errands in style. The gingham is undeniably on-trend right now – pair 'em with a white tank or graphic tee and sneakers, and you're set!

Promising review: "They are cute and comfy, I would size up though if you wanted more of an oversized look. They feel nice with a cute color. They aren’t see through, good quality for price and not too thick either so they are good for summer."

Amazon

Trendy Queen Going Out Summer Tank Top

This is the most stunning top to take out on the town if you still want some good coverage! The boat neckline is nothing but trendy, plus it looks super sophisticated no matter what you pair it with. For just $12 (was $26) and 20 colors to shop from, this is a deal you can't miss for the sake of your closet.

Promising review: "These are terrific for any wardrobe. I loved them so much that I bought two. They fit nicely, are comfortable, and are great for wearing underneath a blazer, or alone. They are very versatile and slenderizing, hugging your waist."

Amazon

Semaro Casual Linen High Waist Pants

Linen pants are an absolute staple for summer, and now's the perfect time get your outfits prepped and ready with this $17 (was $20) pair. The elastic waistband and breathable linen fabric make them a dream to wear. Comfy vibes only!

Promising review: "Very cool and comfortable for the upcoming warmer weather. Nice bright white. Elastic waist has waist tie to adjust for comfort. They look great on. Slightly wide leg and ankle. Will look great with summer tops. Can be fashionable for older or younger women. Did not shrink when washed in col water on delicate cycle. Air dried. Has a pretty linen texture. Not see through which can be an issue with some white materials."

Amazon

Amazon Essentials Lightweight V-Neck Cardigan

This easy-wearing cardigan is practically begging for a place in your closet. Though basic, it'll pair well with pretty much everything! From jeans to dresses, if you're in need of a reliable light layering piece, this $15 pick is downright perfect.

Promising review: "Bought this cardigan to wear over a denim dress and other dresses. It is 55% cotton and true to size. Quality is great and feels very soft. If you like the traditional-cardigan look, give this one a try!"

Amazon

Feisedy Vintage Aviator Sunglasses

A cute pair of sunnies never fails to make your 'fits pop. This $16 (was $23) pair is packed with vintage vibes to enhance any look.

Promising review: "Absolutely love these!! The style is fun, the color is amazing, and they actually look and feel high quality!"

Subscribe to our newsletter to shop more Amazon deals and check out our Amazon storefront to find more editor-loved products!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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8 Under-$10 Amazon Beauty Finds You Can’t Miss This Week

Amazon’s Big Spring Saleis officially here, and it’s packed with endless deals on everything from fashion to home furnishings. Of course, we’re starting our sale search with the beauty aisle – so many of our go-to skincare goodies and makeup faves are all under a mere $10 right now, and we just have to share ‘em so you can shop ‘em!

Scroll on to shop our top 8 deals on Amazon beauty finds you can’t miss before the sale’s over!

Amazon

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

Amazon

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Amazon

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

Amazon

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

Amazon

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Amazon

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Amazon

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

Amazon

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

Amazon

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Amazon

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

Amazon

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Amazon

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

Amazon

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Amazon

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

Amazon

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

Subscribe to our newsletter to shop more stunning Amazon deals – and find our absolute favorite products easily through out Amazon storefront!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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