Introducing BFF: A Community for the Crypto Curious

1. Scent Beauty by Sabrina Carpenter Cherry Baby Eau de Parfum

Leave it to Sabrina Carpenter to influence my list of gifts for best friends. Her "Cherry Baby" scent carries sultry notes of vanilla, peony, cherries, and chocolate, which is the perfect aroma for a night out with the girls.

2. Summer Fridays Lip Butter Balm

This lip balm is viral for a reason. Your besties' lips deserve all the instant moisture, color, and shine this tube provides. This brown sugar shade looks decadent AF, but you can also snag it in other fun 'flavors' like iced coffee and mint.

3. Camp Snap Screen-Free Digital Camera

For the one that's always documenting the friend group's antics, they'll enjoy taking this unique, screen-free digicam on nights out, weekend trips, and cozy nights in! It captures film-style photos (without the time-consuming film photography process), and it can be used over and over again since it's rechargeable.

4. SeaVees Hayward Platform Shoes

Moccasin-style shoes are super popular this winter. I love how comfortable SeaVees' shoes are, so I might just have to share the love with my besties this holiday season... and snag a pair for myself so we can match, of course!

5. Dieux Angel Face Cleanser + Moisturizer Bundle

Dieux is one of my go-to skincare brands for effective products that still take it easy on my sensitive skin. Their Baptism cleanser, part of this giftable duo, provides a nice clean without stripping any moisture from my skin. I also use their Instant Angel moisturizer religiously in the wintertime since things tend to get real dry. I'd say you can confidently gift this set to besties of any skin type.

6. By Anthropologie Monogram Heart Locket Necklace

Personalized gifts will always feel special. Kick this gift idea up a notch by inserting a little pic of you and your BFF in the locket before wrapping and handing it over!

7. Baggu Mini Nylon Shoulder Bag

I carry this Baggu bag just about everywhere I go. It's perfect for happy hours or dinners since it's small and not too much of a hassle to tow along, but don't let its size fool you: this baby can fit a lot. Your most stylish best friend will be wearing it the moment they open their gift!

8. Jingle & Mingle 5 Days of Rosé Wine Set

You can never go wrong with rosé, baby! This gift set carries 5 personal-sized bottles of different varieties for them to sip on around the holidays.

9. Kulfi Beauty All Night Out Eye Set

This eye makeup set is complete with a bold eyeliner shade and a shimmery pot of eyeshadow. You get to choose the exact shades of each before purchasing, so this is truly one of the most fun personalized gift ideas. The set also comes with a funky pair of mismatched hair clips – so cute!

10. Dame Massage Oil Candle

This soothing candle melts down into a sweet-smelling massage oil that's easily dispensable, thanks to the pointed spout on the glass. This is a great gift for your single and partnered pals alike, whether they're using it to wind down themselves or for sexy time with their S.O.!

11. Life is Good 'I Deserve A Little Treat' Boxy Crusher Tee

Everyone deserves a little treat. Wrap up this awesome (and comfy!) tee alongside your bestie's favorite snack, sweet treat, or freshly-baked dessert to totally nail their gift this year!

12. Compartés Pistachio Sea Salt Chocolate Truffles

These aesthetically-pleasing truffles could be the perfect sweet treat in question!

13. OSEA Super Glow Body Set

I know anyone in my close friends circle would be happy to be gifted some nice skincare goodies. This luxe set from OSEA comes with a body wash, oil, and serum to keep skin looking and feeling happy!

1. Talking About Money Can Expose Hidden Feelings

It's impossible to know how someone feels every second of the day, but we probably all think we have a good understanding of the people we're close to. But people are capable of hiding how they feel about something or burying their discomfort until certain situations 'expose' them. Why does it seem like money has a way of doing this?

Both Irwin and Dunlap agree that "money is taboo," leading people to avoid conversations about it. "Data tells us that we are more likely to talk about any other taboo topic—sex, politics, religion, even death—before we’ll talk about money," says Dunlap. West agrees and says, "Money is like that one friend who’s incredibly helpful but totally untrustworthy—everyone likes what they bring to the table, but no one wants to talk about them directly." Did you think of someone specific? It's okay because I did too!

The problem is that money can make "hidden insecurities come out, old sibling rivalries rear their heads," and more, according to West. "Even something like 'who paid for what' can suddenly become a life-or death conversation," she says. It's strange because Irwin says a Wells Fargo study shows that "many Americans across all ages are worried about money," proving we're all thinking about it, despite our avoidance issues.

2. And Money Can Also Create Unease In Conversations

"When we don’t have open conversations about money, we’re left to navigate it on our own, which can keep us feeling underpaid, overworked, or unsure about our financial situation," Dunlap points out. She feels "discussing money requires a huge amount of vulnerability" which "isn't easy for everyone." You may have seen how other topics are swept under the rug by family members or friends based on reasons they're not ready to talk about.

Though Irwin believes saying something like saying, "'Here's what's keeping me up at night' or 'here's what my goals are' could strengthen connections," Dunlap knows that "shame, comparison, or fear of judgement" can cause people to remain tight-lipped about their finances.

If you've experienced a weird moment because of money or had to be the unfortunate witness of an awkward conversation, my apologies. It's not fun no matter who's involved because, unfortunately, "money carries layers of emotions, like pride and insecurity, that turn simple conversations into potential minefields," says West.

Dunlap says there's a silver lining if people are willing to be open, however. "The key is respecting each person’s comfort level, and encouraging openness if they're willing to meet you there. It’s not going to be perfect at first, but by starting to share more about your own financial experiences, you can start to break the cycle of shame and fear around money. You might be surprised at how quickly others are willing to open up too."

3. Making Assumptions About Other’s Money Status And Financial Situation Can Lead To Disrespecting Boundaries

No one's saying you should never lend friends money, but being mindful about the decision is worth noting. West feels "it's complicated" while Dunlap believes the issue "can be tricky." There's a chance a low-key loan becomes an expectation that you should dish out money every time someone needs help, even if you're trying to maintain your own bills. "Lending money to a friend is like sharing your Netflix password—simple in theory, but one wrong move, and things get weird," West forewarns.

Dunlap also says, "When you lend money to someone close to you, there's always the chance that you won’t get it back. You want to be mentally prepared for that! Otherwise, it can strain your finances and your relationship. The emotional toll can be just as heavy, as unpaid loans can lead to resentment or awkwardness." It's not unusual to hear about certain friends being unreliable in more ways than one after you've let them borrow something. Unfortunately, Irwin indicates this happens because some people "don't expect to give something back that they've borrowed."

Because of this, Dunlap thinks "it's best to avoid loans if possible." Should you decide to move forward with helping out a friend who's in a bind, make sure you're both in agreement about repayment and what to expect moving forward. West says "having clear terms" or "gifting a small amount if you can afford it" is like "buying their friendship insurance." The latter is something Dunlap agrees with because it "helps prevent resentment if they can't pay you back as planned." Plus, she feels it also "keeps the loan within an amount you're okay with potentially losing."

4. Lending Money Is A Slippery Slope That Can Lead To Distrust And Resentment

It's amazing how money can lead to a friendship breakup if boundaries aren't created or respected. "Money is a sneaky little devil who can push everyone’s buttons. It can cause resentment if one person feels taken advantage of or someone’s 'casual loan' becomes an epic saga of unpaid IOUs," West says. Not only that, but Dunlap knows "money can strain relationships between friends and family by highlighting differences in how we value it, expect to use it, or feel about sharing it."

Friends and family members shouldn't take each other's kindness for granted, but human nature is fickle at times. That's not an indicator that someone you love is a "bad" person, but they may feel like you owe them your time and money. However, Irwin says this isn't "de facto that that person is entitled." Still, Dunlap is more than aware how this can play out. "For example, it can lead to resentment if one person is always the one picking up the tab, while another might feel uncomfortable or indebted because they’ve been helped financially," she says.

On the other hand, it can show up a little differently in families. She adds, "Issues like unequal inheritance or constant requests for financial help can lead to deep emotional tension. Money can also become a tool for power imbalances, where one person feels in control and the other feels dependent, and that can mess with trust and respect."

When certain negative patterns show up in relationships, it can make people decide to take a step back from being available. "And once distrust settles in, it’s hard to shake; nobody wants to be 'that friend' who’s forever dodging a Venmo request or getting side-eye from relatives at every family BBQ," West points out. How many times have you built up a wall with the people you love because of repeated unreliability or the expectation that you're supposed to help them whenever they ask? If you didn't hesitate to think of a moment, you're living proof that distrust can affect even the closest relationships.

Dunlap says, "When money becomes a main factor in a relationship, it can overshadow the connection, making it difficult to maintain genuine trust and understanding. You can avoid this by having open conversations with friends and family about your financial situation. Clear communication can help keep the focus on the relationship, not the money."

5. You Can Worry You're Not A Good Friend Or Family Member For Setting Money Boundaries

Worrying about how other people feel can keep us from setting boundaries. There's a difference between being an empath and a people pleaser, but it's easy to blur the lines. You can absolutely empathize with someone's hardship while knowing you're not in the position to lend the amount they may be looking for. I'm a huge fan of saying that two things can be true at once — because they can.

Irwin says you need to "address the conversation head on" if a friend does ask you for a loan. Your response may depend on if their ask was "emotionally-charged or "in an uncomfortable environment," but Irwin doesn't recommend ignoring it. If you're not in the space to respond, here's what she suggests saying in a "timely" fashion:

1. "Hey, I need time to think about this. Let me get back to you."
2. "We can help you, but here are our boundaries."
3. "We see and understand you, but we're unable to help because we're trying to pay off debt or save for _______."

Yes, Financial Boundaries Are Essential

Don't think you need to create financial boundaries for yourself and your friends? Think again. West says, "Establishing some ground rules is a lifesaver—think of it adding airbags to the friendship. Setting boundaries early on, like when you’re still in the happy, non-monetary part of the relationship, can protect both sides if things get sticky."

Here's how she advises you proceed with creating boundaries:

1. Keep it light and be honest; you’re not making a prenuptial agreement here, just letting them know you’d like to avoid “financial fireworks” later.
2. Say, “I’m your friend, not your ATM.” It’s funny but helps set the tone that your wallet isn’t a free-for-all.
3. Set a gift cap, such as, "I'm happy to chip in for brunch or a birthday, but let’s not get into home-loan territory.”
4. If you do lend, draw up a repayment plan. Think of it as adulting with a side of accountability to avoid “accidentally” becoming their financial fairy godmother.
5. Limit talk of big financial choices unless you’re genuinely invested together. After all, nobody needs to know how much their friend spends on avocado toast or scented candles, let alone home renos.
6. A little humor and some boundaries go a long way. You’ll save yourself a lot of awkwardness and keep the friendships intact, one “non-loaned” dollar at a time!

Tori says, "It's so important to have transparent conversations about money, set clear boundaries, and ensure that relationships are prioritized in any money exchange." Here are a few things you can try:

1. Communicate about your budget with a “gratitude sandwich.” Say you’re invited to an outing—a dinner, or a sports game—that isn’t within your budget right now. You can respond with the “gratitude sandwich.” The “pieces of bread” are positive, and the “meat” is the money thing you’re scared to say. Thank that person for the invite, let them know it’s not within budget right now, and then offer a cheaper alternative, reassuring them that you’d really love to see them. Offering an alternative reminds that person that declining their invitation isn’t about them, and you still care about them. In doing so, you prioritize your budget AND your relationship in the process.When in doubt, remember that no is a complete sentence. You don’t need to overcomplicate things, and sometimes a simple “no” is all you need.
2. Set expectations early. When planning trips with friends, discuss the budget and how costs will be split upfront. Having these conversations ensures that everyone is on the same page and helps avoid any misunderstandings. It creates a supportive, stress-free environment where everyone can enjoy the experience together without any added worries!

The Final Verdict:

Once you've weighed your options and considered what you need, you can decide to loan your friend money. However, Irwin wants you to consider being formal about it. "You can absolutely draft a promissory note or loan agreement so that your friend knows how serious you are about your boundaries. If you want, you can also put an interest rate on it," she says.

It's not to hurt your friend's feelings, but it is a boundary you can put in place so they think to themselves, "This is truly a loan because I'm borrowing money with the intent to pay it back," Irwin says. It could change the dynamics of your friendship, but it's more about being "purposeful about the language being used" so you and your friend can both move in the "right direction," according to Irwin.

If the idea of creating a 'loan agreement' sounds icky to you, Dunlap wants you to seriously consider it as "an extra bit of protection." She says all you need to do, again, is "try setting up a simple contract to outline repayment terms" because it "can help both of you stay on the same page and avoid misunderstandings down the road."

Her ultimate piece of advice? "Only lend what you're comfortable giving and potentially losing, and keep open communication to maintain trust and respect in the relationship."

Little Luxuries

Even on a budget, we love to treat ourselves to a little bit of fancy. Think plush throws, high-thread-count bedding, or a curated collection of decadent candles. This trend celebrates everyday indulgences by incorporating small, meaningful upgrades into your home. Statement lighting and mirrors like this Sarah Sherman Samuel Rook Mirror; handmade pottery; even small touches, like gold-rimmed coupe glasses or elegant trays for organizing your essentials, that elevate the ordinary. This is all about feeling sophisticated yet totally cozy.

Individual Expression

Individual expression embraces personal style over following trends. More people will look within for their home decor style, celebrating unique, curated spaces filled with meaningful pieces, like vintage finds, DIY projects, and bold color choices. It’s about telling *your* story through design and turning your home into a one-of-a-kind reflection of your personality, passions, and experiences.

Elevated 70s Vibes

Wood drenching is back from the '70s with a more grown-up look. Resurfacing are elevated designs and quality woods with '70s decor like sleek chrome lamps, shag rugs, chenille, and burgundy. Disco lamps optional.

Return Of Post-Modernism

CB2 Bodene Ivory Resin Coffee Table

Inspired by 1980s post-modernism, AKA "the designer decade," everything from coffee tables to sofas are coming out with unique shapes and unexpected designs. Look for more sculptural pieces that play together with a still-minimal vibe.

Asymmetrical Rugs

Etsy Handtufted Irregular Shaped Rug

Hopping on the curve trend are rugs in 2025. Play with your wooly shapes for a more organic look.

Intentional Design

As more people become concerned about climate change, WGSN expects 2025 will bring more services that help us reuse and repair. Things like refillable beauty products, climatarian cuisine (food chosen based on its carbon footprint), and products and services that encourage DIY, resale and repair will be big in 2025. Choosing quality pieces that will stand the test of time and even incorporating vintage pieces for their uniqueness and sustainability factor will be part of this trend.

Warm Neutrals Paired With Deep Blues + Blacks

Ruggable Laine Ivory & Natural Tufted Rug

Warm neutrals like chalk, oat milk and taupe are colors that we'll see more of for versatile home decor. But don't worry, color will be back in a big way too. Organic greens like kelp and emerald, oxblood, clay, sepia, and terracotta will add some richness while soothing pastels like glacier blue and mellow peach, plus flashes of brights like pink and teal, will also grace our 2025 homes.

Color + Pattern Drenching

Color drenching will remain a strong trend in 2025, with bold, saturated hues covering entire spaces for a cohesive, dramatic effect. Layering patterns on patterns will also make a statement, as wallpaper and fabric work together to bring texture, character, and a fresh canvas to your space.

Statement Ceilings + Tile

Rebel Walls Bruno Sand Wallpaper

The fifth wall is having a moment, with everything from wallpaper and painted stripes to statement chandeliers adding unexpected flair overhead.

Zen Dens

Crate and Barrel Sogno Chaise Lounge

2025 is all about comfort. Think plush, deep sofas, curvy chaises, and furniture with sweater-like textures, creating cozy nooks and rooms you’ll want to sink into with a good book or enjoy chats with your friends and family.

Sensorial Homes

WGSN forecasts a rise in sensory-driven decor for 2025, so products that soothe our senses. Think ASMR-inspired products like virtual sound baths to enhance focus, mood-boosting products that align with color psychology, robotic scent diffusers, experiential showers and chromatherapy.

Discreet Design

Tech and aesthetics don't always play well together, but that’s set to change. Expect more discreet tech products and kitchen appliances designed to blend seamlessly with decor. Look for natural materials, soft textiles, minimalist shapes, and inviting colors, along with clever design solutions that conceal tech — like photo frames that double as phone chargers.

"More and more people are choosing to live in smaller spaces or want to use rooms for multiple purposes. Multi-functional pieces will be growing in popularity, including hidden storage options or transformative furniture," says Li.

Biophilic Design

Research shows that plants can actually make us happier, so why not design our homes around them? In 2025, expect to see smart gardens with sensor-regulated watering, furniture with built-in planters, and nature-inspired decor. It's all about bringing the outdoors in, and the indoors out.

Outdoor Glamour

Outdoor spaces are becoming true extensions of our homes, with features like al fresco kitchens, plunge pools, outdoor showers (#goals), and cozy outdoor rugs and sofas made with durable, weather-resistant fabrics for fully functional spaces to enjoy most of the year.