Curvy Models Boost Body Confidence in Women, Says Study

Elyse Roth
Jun 15, 2017

If you’ve ever skimmed a fashion magazine or seen a swimsuit ad featuring a smiling, super-thin model and felt unrepresented, you’re not alone. A recent study suggests that when women see average-sized or curvy models in media, it makes them feel better and captures their attention more effectively. As if that wasn’t enough, that damaging comparison you might do when you see a very skinny model doesn’t happen as much when looking at imagery of a more realistic body shape.

The study, which was conducted at Florida State University and published in Communication Monographs, enlisted 49 college-aged women considered to be of average weight, but who wanted to weigh less. The researchers showed the group photos from the Target and Macy’s websites and asked them to categorize the model on her body type, how attractive and pleasant they thought a model was, and how much they compared themselves to her.

The results revealed what many women probably already assumed to be true. When looking at thin models, the participants made more comparisons to their own figures, felt less body satisfaction, and paid less attention while looking at the pics. After the video, they remembered less about the models. On the other hand, when an average or curvy model was shown, they made fewer comparisons, were more satisfied with their own bodies, paid closer attention, and recalled more details about the media.

Considering negative body image can be bad for you mentally and physically, the study authors thought the outcome of their small study was promising. “We found overwhelmingly that there is a clear psychological advantage of depicting the non-ideal body type in media campaigns,” they wrote in the paper. “These findings suggest that incorporating more realistically sized fashion models in the media might have its benefits in terms of improved health outcomes.”

The researchers want to open the study up to a bigger group of people with varied ages, genders, body images, and ethnicities, but these initial findings are a good start. Lead researcher Russell Clayton, PhD told Health that this study can bring awareness to people who want to be thinner that their “ideal” body type might be due to the limited imagery that exists for women.

Do you want to start seeing more average-sized and curvy models while you shop? Let us know @BritandCo!

(Photo via Craig Barritt, John Phillips, Bryan Bedder/Getty)

The Millennials Vs. Gen Z Debate Made Me Realize We're More Alike Than I Thought

I have an unpopular opinion — the Millennials Vs. Gen Z debate shouldn't exist. I know it's fun to talk about how different each generation is, but the idea that we're so different or can't get along is confusing.

The debate may initially stem may from the fact everyone seems to lump Millennials into a forever state of twenty-something — á la our Gen Z counterparts — but that's not true, and seemingly only pits us against each other. Millennials were born between 1981 and 1996, while Gen Z covers the period between 1997 and 2012 (via Beresford Research). Both generations are younger than the Gen X and Baby Boomers that precede us, but we're each in our own phases of life, bringing a unique mix of experiences and perspectives to younger adults across the world.

My sister and I are both Millennials, which was shocking to learn given that she was born in 1984 and I was born in 1991. Technically this puts me on the cusp of being a Zillennial which covers the years a smaller 10-year period, according to CNN— making me a Millennial with slightly more Gen Z-coded tendencies compared to my sister. Still, any differences I've noticed aren't enough for there to be such divisive conversations between us. More or less, we feel about the same!

If you want to break it down, of course it's going to be a little harder for someone in their 40s to completely relate to a teen or even someone in their mid-20s — that's a given. But, I still think there's more similarities between Millennials and Gen Z than society has spoon-fed us. If you're still not convinced, here's are five reasons I think the Millennials vs Gen Z debate isn't actually that big of a deal.

Millennials And Gen Z Are Both Living In A Digital Age

Ketut Subiyanto/Pexels

Millennials grew up during a time when the digital age didn't exist, but we watched it unfold and change the way the world communicates. The internet launched in 1993 and connected people to each other in a way no one could've expected (via NPR).

I remember when MySpace, X (formerly Twitter), Instagram, LTK, Snapchat, and more popular apps launched — literally started from the beginning. Growing during as the digital age became what we know it as today, I can confidently say that Millennials and Gen Z are still finding our footing with all of the technology — and constant connection — at our disposal.

We both watched as social media and the algorithm change the way we think. We saw the rise of content creators and heavy politicized messages filtered to us. We doom scrolled and curated and shared and liked and kept trying to find the balance that would finally feel just right.

We're all in this very online experience together at the end of the day.

Millennials And Gen Z Value Flexibility

William Fortunato/Pexels

Going from my 20sto my 30s has seriously made me realize the flexibility I crave as a Millennial. It seems like I was born to look at certain parts of traditional ideals and go, "That's not going to work for me." It's even more evident now that I'm older and have found that my approach to my career and family life doesn't completely match what I was taught. And it's not that different for Gen Z either — check it out!

Approach To Careers

Over 80% of both Millennials and Gen Z believe it's important to work somewhere that gives us a sense of purpose. According to Deloitte, both generations also value work/life balance that doesn't require us to pretend that we don't have a life or other obligations outside of our jobs.

As a mom, this was one of the biggest issues I faced because I realized how much society doesn't make room for working parents. The amount of times I heard a random stranger say, "Parents should plan for one person to be at home" as if that solves the problem is ridiculous.

Whether we have families to raise, hobbies to juggle, or anything in between, it's clear that Millennials and Gen Z crave balance in their careers.

Views Of The Nuclear Family

Speaking of motherhood, I like to think Millennials and Gen Z aren't so different when it comes to our perspective of the nuclear family. Studies via Pew Research Center show we're not as judgmental about single-parent homes than prior generations, and that only 44% of Millennials were married in 2019.

This idea that families are supposed to look a certain way in order to be legit is something Millennials and Gen Z continue to raise their eyebrows at — and even scoffed at — but not because we don't value family. We're just less likely to stress ourselves out believing we're failing or behind because we don't have or want the traditional nuclear family model. Both generations approach relationships and family on our own terms.

Millennials And Gen Z Gravitate Towards The Same Pop Culture

Artem Podrez/Pexels

Did you know almost half of Millennials love listening to music in our spare time (via Spotify), while 43% of Gen Z loves to stream it (via EMarketer) as well? It seems like music still makes the world go around.

Besides that, Millennials and Gen Z are still the driving force behind what's considered in or out in pop culture. Gen Z is usually regarded as being tastemakers on TikTok, but reporting from Ad Newsshows that Millennials are "...2.3 times more likely to be the ones fueling this online content engine by posting videos and tagging brands."

Basically, we're both moving the pop culture needle forward, consuming and driving the trends across platforms! So remind me, how different are we again?

Millennials And Gen Z Value Diversity And Inclusivity

RDNE Stock project/Pexels

I grew up during a time where certain internal biases were stated as facts and it was always handful of weird pills to swallow. I couldn't understand why I'd hear "Love thy neighnor" in church only to watch some of the same people blatantly treat the LGBTQ+ community in hellish ways. We could talk about what's in the Bible all day long, but I've never been a fan of picking and choosing who's worthy of being treated with love and respect.

It's clear I'm not the only one who rejects those notions, though. First of all, more young adults are identifying as queer than ever. In 2022, 19.7% of Gen Z and 11.2% of Millennials identified as part of the LGBT community compared to 3.3% of Generation X and 2.7% of Baby Boomers (Gallup).

Outside of sexual identity, there's also the racial aspect of how accepting Millennials and Gen Z are. According to reporting from Built In, 48% of Gen Z are racially diverse, and Millennials are 19% more racially diverse than Baby Boomers. This leads me to believe that both generations know that the world doesn't look a singular way — and therefore respect and understand that diversity even more than previous generations.

These shared qualities and values are just another way that Gen Z and Millennials are more similar than they are different at the end of the day. But in the ways we are different — well both generations would know how to celebrate that diversity, now wouldn't they? 😉

Millennials And Gen Z Aren't Fans Of Injustice

RDNE Stock project/Pexels

Compared to prior generations, Millennials and Gen Z have found ways to speak out against injustice. Both generations believe that systemic racism is still an issue in society (via Forbes) with 92% of Gen Z willing to be a part of public protests (via Oliver Wyman Forum). Despite the higher number of Gen Z that are actively participating in protests, Millennials have changed their tune.

Social justice organization, Points of Light discovered that 50% more of Millennials believe in civic engagement now that we're living in a post-pandemic era, which isn't hard to believe. We're in the midst of a great political, racial, and social reckoning that's causing more younger people to speak up than before.

A part of me is keeping hope alive that this Millennials vs. Gen Z debate doesn't take away from all of the ways we can align to continue changing outdated ideals and policies. It seems like together, we can create a positive change in the world around us.

I know social media loves to create division about so much, but there's no reason why the Millennials vs. Gen Z debate should be so huge. We can all learn something from each other to help make society and the world better places to live.

Besides, you have to admit — we both have a sense of humor that's totally unmatched. 😉 So here's to Millennials and Gen Z coming together, one shared meme at a time.

Follow us on Facebook for more fun social commentary!

Header image via Antonius Ferret/Pexels

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Your November Horoscopes Are Here — See What's In Store For Your Sign

Welcome to November 2024! It’s official, everyone. We are cleared of the eclipse season and approaching the holiday season and Election Day. The collective is stirring with anticipation, awaiting the next course in our journey. Breathe. Tensions are especially high due to the major polarity brought on by the collective planet Pluto's re-entry into Capricorn just months ago. The tides are expected to change as the regeneration planet regresses into Aquarius for good.

You may be thinking, “What’s in it for me?” Aligning with the cosmic flow will bring more peace, understanding, and balance in your everyday life. Scorpio season is in full swing, and it beckons you to begin analyzing your internal landscape, desires, and control. You'll improve the world by grasping the importance of revitalizing your inner self. Believe it or not, you're the main character of your story, and your light contributes more than you know. This November highlights this part of your narrative. Are you ready to learn what is in store for you this month? Read on for your sun, moon, and rising November horoscope below.

Themes For Your November Horoscope In 2024

Brian Yurasits

This month kicks off with the New Moon in Scorpio on November 1st, helping you see how you're being of service to yourself and others. Due to Scorpio's vibe of death and regeneration, this lunation will also materialize the importance of “clearing out” from the old. Remember last month’s solar eclipse?

This New Moon in Scorpio extends the path for you to turn over a new leaf and actualize your desired changes. Make a move.

The communication signals will power up as Mercury enters Sagittarius on November 2nd, manifesting a feeling of warmth and hope in our messages. The dialogue exchanged will be inspiring and educational.

Share information that will benefit others. You'll experience serendipitous moments as you give back.

Our drive and bravado will turn up as the motivator planet Mars enters Leo on November 3rd. Our self-worth will drive passion and desire. Step forward and claim your desire.

Patricia Luquet

Create your masterpiece and watch it come to life. Believe.

Love will shift to rationality and structure as Venus shifts into Capricorn on November 11. These next several weeks will help you gauge more accordingly with long-term plans and practical concerns. It will also invoke a more grounded approach to romance and dating.

Slow and steady builds stronger foundations in love.

On November 15th, the Full Moon in Taurus illuminates the sky, highlighting the importance of taking the reigns through a measured approach. With the rebel planet, Uranus, in alignment with this full moon, it will stir up massive changes involving our narrative and how we are playing our part in our storyline. It can lead to impulsive moves, so remember to be intentional. The great news is that Saturn, the structure planet, is direct today, bringing more clarity regarding our direction.

Ahmed ツ

Brilliance awaits as you hold steady.

Buckle up! On November 19th, Pluto ingresses into Aquarius, settling into this future-oriented sign. Anticipate significant technological advancements, including refined artificial intelligence, quantum computing breakthroughs, renewable energy innovations, and immersive virtual reality experiences. Side note: VR Games like Supernatural(I'm a BIG fan!) are revolutionizing workouts, allowing people to exercise in other worlds while engaging with a supportive community for weight loss, endorphins, and positive accountability. As you visualize your ideal paradigm, Pluto will guide you toward the tools or necessary changes to attract your desired results. Embrace this transformation and let go of outdated constructs, paving the way for a brighter, more interconnected future.

Vlada Karpovich

Happiness and fulfillment await those willing to adapt and grow.

This month ends with the Sun in Sagittarius on November 21 and Mercury Retrograde on November 25. Sagittarius season invokes wanderlust, adventure, and growth. Remember that you'll reign this season as you remain open-minded to new concepts and ideas.

Close-mindedness and dismissiveness of others' input lead to dead ends.

As we conclude working with Mercury’s backspin this month, steer clear of making traveling plans (like booking a ticket/itinerary), launching a business, or signing contracts. Plus, it will help you streamline your messages, think through your personal beliefs, and change your attitudes towards life. Going through reflection will help you gravitate toward your desired outcomes.

Which signs will be most affected in November?

Juliane Monari

As we journey through November 2024, Scorpio, Taurus, Aquarius, and Sagittariuswill each feel the cosmic waves uniquely. Scorpios will harness the transformative energy of the New Moon to reflect on their desires and initiate powerful changes. Taurus will be called to acknowledge new narratives during the Full Moon, prompting them to take control of their path and make intentional decisions. Aquarians will experience a significant shift as Pluto settles into their sign, inviting them to envision a brighter future and release old patterns that no longer serve them. Meanwhile, Sagittarians will be inspired by the Sun’s entry into their sign, igniting a sense of adventure and growth. However, they should navigate Mercury's retrograde carefully to avoid miscommunications and hasty decisions. Allow these energies to guide you toward a more fulfilled and intentional existence this month!

​Key Dates & Transits This Week

Griffin Wooldridge

  • 11/1 New Moon in Scorpio
  • 11/2 Mercury enters Sagittarius
  • 11/3 Mars enters Leo
  • 11/11 Venus enters Capricorn
  • 11/15 Full Moon in Taurus, Saturn Direct
  • 11/19 Pluto re-enters Aquarius
  • 11/21 Sun enters Sagittarius
  • 11/25 Mercury Retrograde in Sagittarius

​Read Your November Horoscope For Your Sun & Rising Signs

Brit + Co

Aries (March 21 – April 20)

Themes: Investments and Ambition

This month brings transformative opportunities for personal growth and ambition. The New Moon in Scorpio encourages you to dive deep into your desires and set intentions for long-term investments. As Mercury enters Sagittarius, your voice shines, sparking optimism and inspiring connections. Let love lead the way as Mars in Leo ignites your creative passion and pushes you to take bold steps in your relationships. Make a move while factoring in your happiness. The Full Moon in Taurus prompts you to let go of unwanted habits while tying loose ends with finances. The great news is that your adventurous spirit flourishes with the Sun entering Sagittarius later this month. Be mindful of impulsive trips or conversations, as Mercury retrograde calls for thoughtful reflection on your plans and communication style.

Brit + Co

Taurus (April 21 – May 21)

Themes: Connection and Identity

Expect a month filled with deeper connections and self-reflection as you reassess your values and domestic life. The New Moon in Scorpio encourages the exploration of your love life and partnerships, manifesting progress. With Mercury shifting into Sagittarius, discussions around shared resources become enriching and insightful. Consolidate your research or your internal landscape of beliefs and get to the bottom of what keeps you from attracting more abundance. Mars in Leo energizes your home life, inspiring you to create a nurturing environment. Rearrange furniture or begin visualizing your ideal home life — this new pattern will attract movement in your domestic life. The Full Moon in your sign focuses on your identity, offering a moment of self-realization and understanding about how you need to reshape your narrative. Mercury retrograde will help you retrace your steps regarding merged resources and enable you to work out your financial priorities or unresolved debts — research methods.

Brit + Co

Gemini (May 22 – June 21)

Themes: Wellness and Subconscious Needs

Prepare for a month rich in exploration and relationship review, inviting you to evaluate your connections and daily routines. The New Moon in Scorpio prompts you to reflect on health and work, paving the way for beneficial changes. Begin a new protocol and establish a sacred practice involving wellness that will reorient you with your goals. With Mercury entering Sagittarius, your focus shifts toward partnerships, enhancing the depth of your conversations. Work on listening intently to your partner or connections to find practical solutions. Mars in Leo ignites your curiosity, encouraging the pursuit of fresh ideas. Get involved in the local realms and initiate conversations — this will inspire you. Mid-month, the Full Moon in Taurus sheds light on your subconscious, urging you to confront hidden fears and clear out. The Sun in Sagittarius with Mercury retrograde will help you backtrack and analyze your relationships and their direction.

Brit + Co

Cancer (June 22 – July 22)

Themes: Happiness and Friendship Circles

This month invites you to balance your daily routines with self-care for emotional fulfillment. The New Moon in Scorpio inspires you to understand the core of your joy and what fulfills you. Mercury’s entry into Sagittarius shifts your focus to daily routines, enhancing discussions around wellness. Health is wealth. As you focus on your overall well-being, abundance will follow. The great news is that Mars in Leo energizes your financial goals, motivating proactive steps forward, so taking care of yourself this month will ensure the results. Later this month, the Full Moon in Taurus highlights your social circles, prompting a reassessment of friendships. As Pluto in Aquarius encourages transformative growth, the Sun’s ingress into Sagittarius and Mercury retrograde emphasizes health, inviting you to take self-care practices and review how you typically extend your energy to others.

Brit + Co

Leo (July 23 – August 22)

Themes: Fulfillment and Reassess Life Purpose

Get ready for a vibrant month of self-discovery and creative expression. The New Moon in Scorpio prompts you to reflect on your domestic life and family, inspiring you to cultivate a supportive environment while establishing your terms. With Mercury entering Sagittarius, your focus turns to love and creativity, allowing you to step out of your comfort zone and explore these realms of joy. Mars in your sign boosts your confidence, empowering decisive actions in your pursuits. Be yourself and ignite your fire to get things done. Mid-month, the Full Moon in Taurus highlights your professional aspirations, prompting you to reassess your career goals. Factor in what makes you happy and optimizes your energy. The Sun's entry in Sagittarius alongside Mercury retrograde will help you backtrack and align with your priorities in love and your creative potential.

Brit + Co

Virgo (August 23 – September 22)

Themes: Ideas and Past Aspirations

This month brings clarity and enriched communication, inviting you to refine your thoughts and deepen your familial connections. The New Moon in Scorpio encourages engagement with new ideas and community interactions, promoting open dialogue. Being openhearted and receptive to people's feedback will lead to breakthroughs in your development. Mercury’s transition into Sagittarius shifts your focus to home and family, enhancing emotional discussions regarding your direction. Be curious in your approach; it will heal your unresolved matters. Mars in Leo energizes your subconscious, motivating you to confront hidden fears while helping you understand your habitual patterns. Rest and reflect. Mid-month, the Full Moon in Taurus prompts reflection on your philosophical outlook and long-term goals. Look back at your old journals or past aspirations to fill the gaps in your story. Mercury's backspin entails reviewing your next steps involving your emotional security — look within yourself and align with your feelings instead of seeking external validation.

Brit + Co

Libra (September 23 – October 22)

Themes: Self-Worth and Vulnerability

You're in for a month filled with financial themes and meaningful interactions, guiding you to reassess your values and friendships. The New Moon in Scorpio inspires you to reflect on personal resources, setting intentions for more stability. This is an opportunity to revamp your approach to money and security — research new methods that will attract more abundance. As Mercury enters Sagittarius, your focus shifts to engaging conversations and learning opportunities. It is also an excellent opportunity to network locally and gain traction and confidence with the side hustles you may be working on. Mars in Leo energizes your social life, motivating you to cultivate new friendships and connections that will get you one step closer to achieving your long-term aspirations. Mid-month, the Full Moon in Taurus highlights shared resources, prompting a reassessment of intimate relationships and closing the chapter on any outmoded approaches. By the end of this month, Mercury retrograde will enable you to reflect on old ideas that may have rested on the back burner. This is your chance to let your past endeavors rest or revive once Mercury goes direct.

Brit + Co

Scorpio (October 23 – November 21)

Themes: Self-Empowerment and Commitment

Embrace a month of self-confidence and financial insight! The New Moon in your sign empowers you to set intentions for your goals and new beginnings. You're worthy, as this is your chance to establish a new seed based on what's aligned with your heart. As Mercury moves into Sagittarius, your focus shifts to finances, enhancing your ability to express your needs clearly. It can lead to frivolous spending, so be mindful of ongoing patterns that can result in retail therapy. Your hard work will pay off as Mars in Leo energizes your career ambitions, motivating you to make bold moves. You'll shine as you begin to dream bigger and aim higher. Mid-month, the Full Moon in Taurus illuminates your partnerships, prompting a reassessment of commitments and closing the chapter on past disagreements. Hold space for your heart and your past to find a solution. As this month closes, Mercury retrograde will enable you to feel more in your power as you analyze your self-worth and become intentional with your next steps in financial planning or business endeavors. Clarity will be set next month.

Brit + Co

Sagittarius (November 22 – December 21)

Themes: Revelation and Health

Get ready for a month of revelations and enriching opportunities. The month begins with the New Moon in Scorpio inviting you to assess your emotional patterns, reorienting you toward powering up your inner belief and renewal. Begin an affirmation practice because this lunation will level up your manifestation abilities. Mercury gracing in your sign will invoke clarity and enhance your ability to articulate your ideas. Traveling or seeking out new experiences will be your go-to course, as Mars in Leo fuels your adventurous spirit, motivating you to seek a new perspective. Taking a class or engaging in higher study will fulfill you. Mid-month, the Full Moon in Taurus shifts attention to your work life and health, helping you to assess your well-being. Release whatever is weighing down at work or mental patterns — focus on one thing at a time to ensure productivity. Later this month, your season begins while Mercury retrograde occurs. It will be beneficial to slow down and observe your personal goals and how you're showing yourself up for others.

Brit + Co

Capricorn (December 22 – January 19)

Themes: Community and Desires

Prepare for a month focused on community engagement and clarifying your core desires. The New Moon in Scorpio invites you to energize your social circles, sparking intentions for collaboration and shared goals. Be sure that your connections contribute to your vision — enthusiasm is vital for success. With Mercury moving into Sagittarius, you’ll gain insights into your emotional patterns, helping you navigate feelings more effectively. This is your chance to change what no longer meets your standards as Mars in Leo brings energy to transformative experiences in intimacy and with your vulnerability. Get to the root and realize what needs revamping. Mid-month, the Full Moon in Taurus shines a light on your creative and romantic pursuits, urging you to reassess what brings you joy and fulfillment. As Mercury retrograde approaches, take a moment to reflect on past experiences that shaped your emotional landscape; you might find clarity in revisiting old dreams and wishes.

Brit + Co

Aquarius (January 20 – February 18)

Themes: Professionalism and Family Roots

Get ready for a month rich in professional focus and social opportunities. The New Moon in Scorpio prompts you to define your career goals, inspiring strategic intentions for success. With Mercury entering Sagittarius, your attention shifts to building social networks and enhancing collaboration and networking potential. Love and partnerships will fire up as Mars in Leo energizes your connections, motivating you to seek mutual growth and shared ambitions. It's time to set the terms with your relationship — this will help you get answers involving its direction. The Full Moon in Taurus highlights your dynamics, prompting a reassessment of your foundational support systems. Revisit the old structures regarding your family roots and decide whether you want to implement this as your course moving forward. As Mercury retrograde sets in, consider reaching out to old friends or colleagues; reconnecting could spark fresh ideas and rejuvenate your professional aspirations and inner needs.

Brit + Co

Pisces (February 19 – March 20)

Themes: Exploration and Purpose

You're in for a month of exploring and understanding your life purpose. The New Moon in Scorpio inspires a quest for new knowledge, guiding your intentions toward education, beliefs, or travel opportunities. It is time to fall in love with life by broadening your reach. As Mercury enters Sagittarius, your focus sharpens on your life purpose and public image, enhancing your ability to articulate your ambitions. Dig deeper and understand what stirs in your zest for life. Expect vitality and endurance as Mars in Leo energizes your daily tasks, fueling your enthusiasm for tackling responsibilities. Consider a health kick or a new regimen to help you keep up with your new endeavors. Your body is a temple, and this month is the starting point in getting things done with your motivation. The Full Moon in Taurus lights up your communication skills, enabling you to reassess your old ideas and how they can be cultivated. It's time to launch your idea or make room for something better. With Mercury retrograde approaching, reflect on past career choices; revisiting old projects or connections might unveil new growth opportunities.

With 2025 just around the corner, it’s the perfect time to explore how you can power up your year ahead. Lumi Pelinku invites you to dive deeper into your journey through an extended reading that can provide tailored insights and inspiration. Click here to book your reading today!

Wanna stay up-to-date on all things astrology? Be sure to sign up for our weekly newsletter!

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The Sunny Cup Helps Our Planet Be Better, Even Beyond Sustainability

You’re sustainable. You use reusable bags for grocery trips and swore off plastic water bottles in favor of saving the earth, but have you ever considered the environmental impact of your period? The tampons or pads that you just used during your last cycle make up one small speck in the nearly 200,000 metric tons of landfill waste derived from period products every year. Yep – it’s an unfathomable number, and it doesn’t even begin to account for the period litter scattered across the world’s beaches *or* the microplastics derived from them (which we have yet to quantify and truly understand their impact).

In a time where our planet really needs it, a lot of us want to practice sustainability, but it’s time to actually mean it. The founders of Sunny Period agree. In response, they developed the Sunny Cup, a first-of-its-kind reusable menstrual cup that inserts like a tampon with the help of a unique applicator.

Cindy Belardo, 26, and Drew Jarvis, 23, might have come up with the Sunny Cup from opposite sides of the country, but both knew they needed to find a solution for traditional menstrual cups that just weren’t meeting their respective needs.

“I had not learned about menstrual cups before, and was so intrigued,” said Belardo. “But, the learning curve was something that was not ideal for me, and I really wanted to make it work. I knew that others would run into the same problem.”

Menstrual cups were downright frustrating to use.

“When I went to try menstrual cups, I was a little bit intimidated, but I was very willing to at least give it a shot. I spent an hour in the bathroom trying to put it in. I was laughing and crying, like “what the hell is this thing?” said Jarvis. “I ultimately realized, there's not really been much innovation with a period cup in years.”

That’s why they’re not only providing better solutions with Sunny, but working toward a more sustainable, more effective, and overall more inclusive approach to periods.

One menstruator will use an average of 9,120 tamponsor pads in their lifetime. More often than not, these single-use products (which are 90% plastic, BTW) end up in landfills, taking anywhere from 500 to 800 years to decompose, though plastic never truly decomposes.

In addition to the raw materials used to make tampons and pads themselves, manufacturing practices suck up energy and water sources, contributing to carbon emissions.

Menstrual cups can be reused for up to a decade with a lot less of an impact on the environment, but a very slim percentage of menstruators are actually using them. The Sunny Cup is reusable for up to a year, replacing an average of 225 tampons that one person can potentially use per year.


“I mean, billions of pads are going into landfills. You're not supposed to flush them, obviously, but people do,” said Jarvis. “After five years of prototyping, research, and development, we finally came up with a design that we feel will help beginner menstrual cup users switch to this really cool, sustainable option that saves you money and saves disposables from going into landfills.”

There’s a bias for tampons and pads because they offer convenience at the tear of a wrapper – but convenience isn't the only factor driving it. Many menstruators simply do not have the luxury of choice when it comes to period products.

This fact became a reality for Belardo in 2018 when she began working with menstruators in India through a research grant. Her team had the opportunity to survey 200 first-time menstrual cup users on their experience with the device.

“One important takeaway was the taboo around periods and the female body. That was not unique to the individuals we surveyed in India – it's here in the US and globally,” said Belardo. “It became very apparent that period poverty is a worldwide issue that needs to be addressed.”

Medical News Today defines period poverty as “the social, economic, political, and cultural barriers to menstrual products, education, and sanitation.” It’s estimated that 500 millionmenstruators around the world lack proper access to a few or all three of these things. Though not exclusively tied to a specific demographic, period poverty is most commonly present in low income, impoverished, and food insecure communities.

“Unfortunately, [period poverty] is everywhere. I think we don't really realize that where there's food insecurity, there’s poverty,” said Jarvis. “That can be in any community. You may not know those people are dealing with those circumstances.”

Period poverty can put a lot of stress on menstruators, depending on their situation. For those without proper access to period products, scarcity can cause physical stress. For those living in poverty, affording period products in the first place can cause financial stress. For those shamed for having a period, the embarrassment can cause emotional stress.

“When you don't have access to period products, a lot of young menstruators will miss school, which is driving a gap in education, and then ultimately leading into a gap in income for people with periods, which is disproportionately women, and is even more challenging for women menstruators of color,” expressed Jarvis. “Of course, that's no place that we should be living in.”

Societal stigmas and myths surrounding menstruation further the divide between menstruators and access to period-related resources. The belief that periods are gross, unnatural, or perverted comes from a lack of education and understanding, according to Belardo.

“We understand that periods are a bodily process that have been punished, stigmatized, and shamed by society, and we committed to educating and working with our community to co-create solutions to unmet needs,” said Belardo. “The only way we are going to see change is if we can shift society's understanding.”

Sunny is combatting period poverty in the states and abroad by simply normalizing periods. In addition to their menstrual cup, they’ve created a graphic novel for young people that aims to educate about periods. They continue to have candid conversations surrounding periods, sexual health, and period poverty through their social media channels. Sunny is also dedicated to donating products and resources to those who need them through Period.org, a non-profit that advocates for menstruators.

In addition to these things, Jarvis and Belardo are ensuring their efforts with Sunny are oriented towards menstruators of all backgrounds in order to serve the community at large.

“It's vital to openly combat the stigma associated with our bodies in order to advocate and sustain our community's mental health. Part of that is being inclusive,” said Belardo. “Truly including everyone in this conversation, cis and trans men, cis and trans women, non-binary folks, menstruators and non-menstruators, lower-income countries and higher-income countries, people of color, et cetera, so that we can normalize our bodies.”

“We've had people get frustrated by that at times. But the reality is, we're a period care company, and we are addressing people with periods and we're not going to exclude anyone from that,” said Jarvis. “We knew that it was going to be political because we wanted to include everybody with a period. We realized that while we are passionate about earth-friendly products, inclusive education, and global impact, we were always going to be more than just a period product.”

Learn more at SunnyPeriod.com. Sign up for our email newsletter to stay in the know about all things health + lifestyle!

Photography by Scott Vo Photography.

Some quotes have been edited for clarity.

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Selena Gomez & Benny Blanco Are Literally Unrecognizable In Their Halloween Costume

Things are heating up betweenSelena Gomez and Benny Blanco since late last year to the surprise of some, but it seems like the couple's romance is just getting started. They're not shy about PDA and posting each other on social media and pretty much telling anyone who doesn't like it to get lost. We love how fiercely supportive they are of each other, giving us so many good green flags! Here's everything we know about the lovely new couple so far.

Selena Gomez And Benny Blanco's Relationship Timeline:

Amy Sussman/Getty Images

March 2019

Selena Gomez and Benny Blanco first collaborated on the song "I Can't Get Enough" along with Tainy and J. Balvin in 2019. Though they were featured in a cute scene together, there weren't any rumors about them being romantically linked then.

August 2023

They didn't work together again until late summer 2023 when he produced Selena's single "Single Soon" with Cashmere Cat.

Frazer Harrison/Getty Images

December 2023

Before 2023 ended, Selena started leaving comments on Instagram that suggested she and Benny Blanco were in fact together. One of the comments she left appear on this Instagram fan page and it reads, "He is my absolute everything in my heart."

Some fans weren't so thrilled to see the two together though and they weren't afraid to express their opinions. But, this only prompted Selena to leave more comments that defended her relationship with Benny.

People grabbed a screenshot of one of the comments Selena responded that revealed the couple had been together for a while. "Not mad. It’s been 6 months bb. I will always defend my friends, family and fans till the day I die," she wrote. They even shared another screenshot from Selena's Instagram Story that showed her wearing a "B" ring on one of her fingers.

Craig Barritt/Getty Images for TIME

December 15, 2023

Soon after that, Selena shared a photo carousel on Instagram that included some of her favorite moments in New York and Benny Blanco can be seen in BTS moments. The last picture of the carousel features them sharing a kiss in a black and white photo that basically confirms the responses the singer had for fans.

December 28, 2023

Before the new year began, Selena Gomez and Benny Blanco spent some time at a cute art exhibit during a date. From the looks of things, it seemed like they discovered their love language of physical touch early on.

Presley Ann/Getty Images for GQ

January 2, 2024

Feeling the love of being with Selena, Benny Blanco took to Instagram Stories to officially signal that the two are dating. People grabbed a few more screenshots that Benny shared and all we can see is the happy glint that was in Selena's eyes.

Sarah Stier/Getty Images

January 3, 2024

The next day the couple were seen court side at one of the Los Angeles Lakers' game. Once again, their love language was on full display in the most intimate way. A source revealed to People that they understood why people had so many opinions about Selena's relationship with Benny. "Everyone was a fan of hers before Only Murders [in the Building], and now everyone is protective of her."

Neilson Barnard/Getty Images

January 15, 2024

Later that month, Selena Gomez and Benny Blanco showed up to the Emmy Awards together. They were sitting side-by-side and weren't afraid to show affection with each other.

Jesse Grant/Getty Images for AFI

March 2024

When Benny Blanco's birthday rolled around, Selena Gomez shared a sweet message to him on Instagram. She wrote, "Happy birthday baby! Your emotional endurance, positive disposition, unbelievable talent (that blows me away), undeniable humor and loving, kind heart absolutely kill me. I love you @itsbennyblanco 🎂🥹."

Frazer Harrison/Getty Images

April 2024

Although we're only four months into the new year, Selena Gomez and Benny Blanco's relationship is still going strong! The Only Murders in the Building star has been seen smiling in every pic she posts which indicates she's genuinely happy in her relationship. A source hinted to People that the two are doing well. "It’s a very serious relationship, and they’re making long distance work while she’s in New York for work commitments," they said.

Alberto E. Rodriguez/Getty Images for Spotify

April 25, 2024

In an interview with WSJ, Benny Blanco gave his POV of how his relationship with Selena Gomez began and it was the cutest revelation. "It’s crazy how your partner could just be sitting there the whole time, right in front of your eyes...And then you have a Clueless moment where you're like, Wait, I'm in love," he says.

A man who compares his relationship to that moment in Clueless where Cher and Josh admit their feelings for each other gets brownie points from us!

May 15, 2024

It looks like Selena Gomez and Benny Blanco's relationship may be ready for the next step — that's if you ask Mr. Blanco. He appeared on The Howard Stern Show yesterday to chat about everything, including his relationship with Selena. When Howard Stern asked, "You want to have kids with Selena? Have you told her you want to have kids yet," Benny replied, "That’s my next goal, to check the box. I have a ton of godkids. I've got a ton of nephews. I love being around kids."

However, he's not in a rush and wants everything to happen naturally. All that matters is that the two of them are in each other's life. He said, "I just know that when I look at her, I just say, ‘I don’t know a world where it could be better than this.’ That’s what I always say to her.”

Neilson Barnard/Getty Images

May 29, 2024

Selena Gomez tells TIME just how much Benny Blanco means to her — no matter what anyone else says. "My own fans, who I adore and feel like have shaped who I am, will say the most hurtful things to me about how I live my life," she says. "But he has the strength in him that none of that noise fazes him. It’s really impressive, and I just cherish every moment with him. I don’t know what the future holds, but I do know that he’s not going anywhere any time soon.”

Selena Gomez/Instagram

October 27, 2024

Selena Gomez and Benny Blanco looked amazing in their Alice in Wonderland couple's Halloween costume. "Curiouser and curiouser," Selena wrote on the post, which is totally reminding us of Taylor Swift's 1989 (hello "Wonderland"!!!).

Selena wore a corset dress in what looks like slate blue with cap puffed sleeves and a tulle skirt, along with a blonde wig, black bow, and slingback shoes. Benny went all out as the Mad Hatter with face paint, a wig, a top hat, and a waistcoat. We'd follow them down the rabbit hole!

What do you think about Selena Gomez and Benny Blanco's relationship?Follow us on Facebook for more celebrity news!

This post has been updated.

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'It Ends With Us' Star Brandon Sklenar's Next Movie Is Another BookTok Favorite

Gretchen Weiners' hair might be full of secrets in Mean Girls, but in Amanda Seyfried's new movie, her life is full of secrets. The Housemaid, based on the novel by Freida McFadden, follows Millie (played by Sydney Sweeney), who's down on her luck and in desperate need of a fresh start. When she snags a job as a housemaid in Nina's (Amanda Seyfried) beautiful home, it looks like things are finally moving in her favor. But all is not as it seems — and it doesn't take long for Millie to realize Nina's secrets are the most dangerous thing about her.

The book, which has sold over 3.6 million copies, has been on the New York Times Bestseller list for over a year and Amazon's Bestsellers list for 98 weeks (talk about popular). It was also the second-most-read title on Kindle for their 10th anniversary, so it's no surprise that the story is getting its own adaptation. Here's everything you need to know about The Housemaid starring Sydney Sweeney, Amanda Seyfried, and Brandon Sklenar.

  • The Housemaid by Freida McFadden is getting the movie treatment.
  • Amanda Seyfried and Sydney Sweeney will star as Nina and Millie, respectively, while Brandon Sklenar will star as Andrew.
  • Seyfried promises fans "I'm gonna do you well."

Who's in The Housemaid movie?

Jon Kopaloff/Andreas Rentz/Getty Images

The Housemaid Cast

The cast of The Housemaid will be led by Sydney Sweeney (Euphoria, Anyone But You) as Millie, Amanda Seyfried (Mamma Mia!, The Drop Out) as Nina, and Brandon Sklenar (It Ends With Us,Drop) as Andrew. Uma Thurman, Phoebe Dynevor, and Anthony Hopkins will also star. Check back here for the rest of the official cast list!

"I hope [die-hard fans of the book] accept this casting," Seyfried jokes in an interview with Bustle. "I know Sydney's amazing...I can't wait to work with her. I think we're going to have a lot of fun. But also, like, I don't know how people see Nina, my character...I hope they like the casting because the fans are the reason it's being made. So I'm here to tell all the fans that I'm gonna do you well."

"I can’t even express how excited I am to announce that #TheHousemaidMovie is coming soon!!!" McFadden said in an Instagram post. "@Lionsgate has come up with the absolute perfect cast and director, and I am just so grateful! I mean, Sydney Sweeney, Amanda Seyfried, and Paul Feig…mind blown!!!! I’m so honored and thankful to all my readers who helped make this dream come true!!!!!"

Is The Housemaid going to be made into a movie?

Anastasia Shuraeva/Pexels

Yes, Deadline announced on October 8 that The Housemaid would become a film, thanks to Hidden Pictures and Lionsgate. Paul Feig will direct, Rebecca Sonnenshine will write the script, and Todd Lieberman, Laura Fischer, and Feig will produce while Alex Young, author Freida McFadden, Sydney Sweeney, and Amanda Seyfried will executive produce.

“I’m thrilled to have The Housemaid join our upcoming slate,” said Adam Fogelson, chair of Lionsgate Motion Picture Group. “A great filmmaker and a great cast with a great script from a great book is a terrific place to start.”

“Part of the fun of the book was imagining the cast while we read it, and Sydney Sweeney and Amanda Seyfried are perfect for Millie and Nina – they’re both mysterious, nuanced, and incredibly skilled at becoming characters who don’t reveal everything right away,” said Erin Westerman, co-president of Lionsgate Motion Picture Group.

What is the plot of The Housemaid?

Amazon

The Housemaid Plot

Millie has one more chance at starting over, and taking a job as a housemaid for wealthy couple Nina and Andrew is the perfect place to start. But as she cleans, cooks, and takes care of their daughter, Millie quickly realizes her employers are far from perfect — even if they'll do anything to keep up appearances.

When is The Housemaid coming out?

Tima Miroshnichenko/Pexels

The Housemaid Release Date

We don't have an official release date for The Housemaid yet, but there's a good chance we could see it in 2025. Stay tuned for more news!

How many books are in the series The Housemaid?

Amazon

Freida McFadden has three books in The Housemaid series: The Housemaid, The Housemaid's Secret, and The Housemaid is Watching.

Is The Housemaid spicy?

hubbugaye/Pexels

There is some sex and violence in The Housemaid, but it's not as overwhelming as some other popular books on the market. One Goodreads user compares the content to what you'd watch in Law & Order: SVU or Criminal Minds. If you're concerned about one of your preteens reading this book, you could always read it first, or start a bookclub and read it together!

Read The 17 Best Mystery And Thriller Books For All Readers while it's still spooky season!

This post has been updated.

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