We Need To Take A Second Look At De-Influencing, TikTok's Anti-Trend

what is de-influencingwhat is de-influencing

De-influencing has become an emerging counter to the never-ending stream of influence on the internet – what exactly is it, and what does it mean for our shopping habits? After the recent Stanley tumbler mania, it's time to take a step back and look at our craze for overconsumption.

What is influencing?

girl holding up a cell phone

Photo by Polina Tankilevitch / PEXELS

If you hang out anywhere on the internet, especially on social media platforms like Instagram and TikTok, you are no stranger to influencing.

By definition, to influence is to do just that – “have an influence on,” but the word has taken on a whole new meaning in the modern age. It’s essentially a new(ish) marketing technique that employs social media creators to promote certain products and services.

We’ve all seen the classic examples of internet influencing on our daily scrolls. It’s a cute gal showing you her favorite beauty products through a nicely cut video, or tapping through a quick outfit check story. It’s perfectly polished ‘get ready with me’ vlogs and ‘dupe’ videos.

These appealing posts are typically marked with a “paid promotion” disclaimer alongside the content. The content of the posts or the person showing them off just makes you want to buy something – and boom, you’re influenced!

@ashlynnrudzinski don’t mind the bone in the back lol #fashiontiktok♬ original sound - Tik Toker

Though internet influencing can benefit not only the companies employing the strategy, but also the influencers themselves, more and more consumers are catching on to the idea that it’s not exactly a great model for promotion and consumption.

Influencing has become overdone – it fuels overconsumption and shopping addictions, makes the consumer feel empty and left out by determining trends, and oftentimes encourages unsustainable practices in a time where we should be interested in the opposite.

The Case for De-Influencing

For me, the term ‘de-influencing’ started popping up on the same platform that its counterpart did: TikTok. I normally get a lot of consumer-forward content on my For You Page, whether it’s makeup, gym outfit recommendations, or new food products that I need to know about. Whether the person on my screen is a paid influencer or not, the app and community surrounding it makes me feel like I need whatever they’re putting on display. So yes, influencing does work.

De-influencing aims to combat that insatiable need and craving for material things that are typically encouraged by internet influencers and trends. Users are coming out and realizing that you don't need twelve mascaras to feel prettier, you don't need fifteen different colors of the same tank top to look cooler, you don't need that limited-edition Stanley tumbler to stay hydrated.

Essentially, de-influencing is the rejection of influencer culture, which consumers have just had enough of. It feels like an extremely brave declaration, especially in our society that constantly promotes wanting more.

What is de-influencing? 

All of this is not to say that buying things that make you happy is bad. It’s okay to want certain things when they’ll bring you happiness in a time when you feel down.

One small purchase here and there for the sake of your own sanity is a habit I know very well, and it's okay to feel tired, depressed and on the hunt for more in our society. One of the main motivations behind de-influencing is getting you, the consumer, to rethink your consumption habits, and reject the desire to be ‘on trend.’

Will the latest and greatest really make you feel more valued in society? Rock what you really think is cool. Rock a sustainable, small brand. Repurpose and donate your clothing. Some things you just don't need to enhance your life, though it feels like every force is working against you, especially internet influencers. There is beauty in appreciating what you already have, instead of endlessly searching for something that likely won’t fulfill you.

The Impact of Influencers and Consumer Culture

Trends make consumers feel left out, or obligated to participate.

TikTok is a vast breeding ground for the newest trends in beauty and fashion – this realm is where I see the most influence pushed. Though trends can be fun, the internet seems to have a new trend every other day, and keeping up with them is unrealistic.

When consumers look toward creators with large internet followings for trends, especially creators who actively promote and influence trends, the idea that they need certain things to stay in the loop gets deeply rooted.

Take last year’s Ugg Mini surge for example. The low-rise boot was pretty much everywhere I went (and scrolled). It was all the rage, and cozy outfits didn't seem complete without them. “This is your sign to get the Ugg Minis,” one creator preached. “You need these boots in your life,” another said. And this went on and on. It felt like everyone had the shoes, and I definitely contemplated grabbing myself a pair, cycling between adding them to my cart and taking them out a few days later. They’re expensive, I told myself, but I would be dressing like that one cool influencer. It sounds shallow, but it was hard not to feel like I was part of a trend – something bigger than myself – and I know others that feel the same way.

@sadgrlswag De-influencing you, no more over consumption or else 💣💥! 😡😤 #GenshinImpact34♬ original sound - Estef

Influencer culture promotes unrealistic expectations for consumption.

The urge to be part of trends encourages overconsumption and shopping addictions. When we’re getting bombarded with marketing messages every day via influencers, we want something different and new every day.

TikTok’s search bar as well as Instagram’s shopping tab make it so easy to fall into a rabbit hole of capitalistic consumption: a plethora of cool-looking internet personalities promoting countless clothing items and life hack tools, makeup hauls, and it definitely goes on. After a while, staying on-trend becomes financially unrealistic. When all we see influencers post are insane PR hauls and new products every day, we want what they have, but we forget that they’re just like us – they have bills to pay, and lives to live. Like I say all the time, social media is a highlight reel. Plus, this is the influencer’s job, to post and influence you.

This element of need that’s embedded in influencer culture is quite contradictory to our generation’s pleads for sustainable practices. While we face a real climate crisis that’s fueled by production and shipping, it seems like the right thing to do to change our consumption habits to be more sustainable – but a lot of younger consumers don't really know how to practice what they preach. It’s easy to get sucked into the internet and do what it tells them to. It’s hard to not want what makes others look cool.

Big influencers often recommend fast-fashion giants like Shein to their audiences, without either stakeholder realizing the impacts of the industry. Fast fashion production contributes about 8-10% of the world’s carbon emissions, and 20% of global industrial water pollution. Not only does production itself impact the environment, but shipping goods also contributes to global carbon emissions, about 3%. Though companies are setting measurable goals to improve waste and emissions by 2050, it’s not just on them to change their habits. You can change your consumption habits at an individual level:

How To Be a More Conscious Consumer

Photo by Angela Roma / PEXELS

  • Think critically about your need for the item(s).
  • Evaluate if the internet is just trying to sell you something.
  • Research the company that’s selling the product for their mission on sustainability and practices.
  • Evaluate your need for the item(s).
    • Do you already have something that serves the same purpose?
    • Could you see yourself using it every day?
    • Is it worth what you’d be paying for it?
  • Try waiting a day or two before buying in order to reconsider the purchase. If it's still on your mind, then think about if it fills a necessity.

Are you into the wave of de-influencing? Let us know @BritandCo!

Illustration by Claire Shadomy.

This post has been updated.

Millions of people are painfully aware of the struggles that come with being an adult in today's economy (hello, cost of eggs?!).

The average salary in the United States is just over $66,600, according to data from the Social Security Administration. Meanwhile, mortgage rates are still above 6%, and food prices have risen a whopping 31% since 2019.

Being able to afford outings like date nights or brand-name clothing, let alone going on family vacations or buying a home, has become a privilege. But, for people who grew up in affluent households that didn't have to worry about finances, privilege can be an invisible force that shapes their lives in ways they don't even realize.

When you grow up surrounded by other individuals just like you, it's easy to assume that everyone has the same opportunities. However, once you venture outside your "bubble," you might experience a wake-up call or a defining moment that opens your eyes to the disparities that exist beyond your own upbringing.

So, people who grew up wealthy recently took to Reddit to share their own personal wake-up calls, which made them realize just how privileged they were compared to others. Here are 10 of the most intriguing revelations.

Scroll to see the wake-up calls that made these wealthy people finally see the real world...

1. Not everyone's parents can put them through college. 

"My parents are wealthy, but I grew up in a place where many of my peers' parents were super, duper, crazy wealthy, so I had a skewed understanding of wealth," shared one user.

"It was really eye-opening for me when I went to college. I didn't have to take out student loans; my parents were able to just pay for it. But I had friends who, even with financial aid, had to work their [behinds] off year-round to cover the cost of school. I realized pretty quickly just how privileged I was and that I did, in fact, grow up with wealth."

2. Country clubs aren't the only kind of "clubs" out there. 

"When I was confused about people on Maury complaining their spouse was at 'the club,' and I couldn't figure out what type of country club would let people like that through the front security gate," admitted another user.

3. Not everyone views their parents as good role models. 

"Becoming an adult and realizing that I have extremely good role models as parents because when they have disagreements, they talk them out, and I have never, ever, heard them argue or badmouth each other," one user revealed.

"I also realized that as a kid, my parents got me mental health help that I needed even though it was expensive and continued that care for as long as I have needed it," they added.

"A third [wake-up call] that doesn't seem like much but has had a huge impact was being taught financial literacy from a young age; to budget my money and only buy the things I really, really want."

4. Many people have never left the country.  

"My parents loved to travel. By the time I was 16, I had been to every continent aside from Antarctica. I didn't realize that this was privileged behavior until I went to university, and most of the guys I met had never left the country," a user shared.

"In fact, I grew up thinking I was less privileged because everyone at my school was just obscenely rich. Like, all their stuff was high-end designer stuff while I was in Converse."

5. Some families cannot afford to have pets. 

"My dad was an engineer, so professional wealth, but... probably hearing about a kid whose family had to give his dog away due to the cost in elementary school," another user remembered.

"Giving away our dog wasn't on the radar or even on the table. But it was only out of the question because my parents had the money for it to be out of the question."

6. Owning multiple properties is not the norm. 

"When I learned that not everyone has a summer cottage or trust fund, and not all grandparents have weekend and summer homes," a user noted.

7. Exposure to cultural education isn't a given. 

"I didn't think I grew up in a wealthy family, but when I started high school, I was part of a group of girls who became close friends with me. Apparently, they thought it was very weird that I knew things that I considered cultural knowledge, like the history of some important building in the city or the fact that I actually knew about art and went to museums quite often," detailed a user.

"All this because my parents made me go to museums and theaters my whole life growing up. Apparently, that's not a normal thing for normal parents to do with their kids, and asking your parents if they can take you to the ballet is not something a teenager would normally ask."

8. Some people have never been able to fill up their tanks at the gas station. 

"In college, I went on a road trip with friends, and one asked how much money he should put in the gas tank. I told him to fill it up," recalled a user.

"He kept asking, 'Okay, how much should I pay?' and I kept saying, 'Fill it up!' It turned out he had only ever put $10 to $15 at a time, and it had never occurred to me that some people never fill their gas tanks to the top."

9. Seeing how families abroad make do.

"I realized how privileged I was when I spent a summer with my great-grandmother in a small village in rural Hungary. No indoor running water, the only phone was at the church, and everyone came out to touch the rental car we drove there in. This was in the late 1980s," recalled a user.

10. Learning that not everyone takes their first flight as a child.

"I have been flying around the world since I was 4 months old. When I was 16, my friend told me she'd fly for the first time in an airplane, and I was shocked," said another user.

"I told my dad that I couldn't believe it took her 16 years to fly! I got a stern talk after; my dad is very humble despite it all."

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This post was updated.

To no one’s surprise, Trader Joe’s is keeping all the good stuff coming this season. As Easter approaches and everyone’s dreaming about summer vibes (definitely us), TJ’s has been placing only the coolest finds on their shelves to embrace the season! From irresistible sweets to stunning charcuterie board additions, these are the 8 best new items from Trader Joe’s any and every TJ’s fan needs to try in April!

Scroll on to discover the most exciting Trader Joe’s finds you can’t miss in April!

Trader Joe's

1. Macaron Ice Cream Sandwiches

These ice cream sammies (limited-time item!) basically combine the two best desserts into one: macarons and ice cream! They're stacked with chocolate on chocolate, so any sweet tooth with an affinity for cocoa will go crazy for 'em. You can snag a box of 2 for $5 at a Trader Joe's near you.

Trader Joe's

2. Easter Joe-Joe's

Ah, yes! All the Easter goodies at TJ's are so cute and tasty. These new Easter-themed Joe-Joe's (Trader Joe's version of Oreos) are generously coated in milk chocolate and white chocolate before they're decorated with festive sprinkles. They're downright perfect for adding to any Easter basket or even topping Easter cakes or cupcakes! The box of 4 cookies goes for $4 – but it's a limited-time item, so make sure you grab it sooner than later.

Trader Joe's

3. Lemon Poppy Seed Buns

Lemon + poppy seed = a match made in heaven! These limited-time Danish pastry buns are sure to fly off Trader Joe's shelves, thanks to not only the tender baked bun, but the fact that it's filled with a delightfully lemony filling and topped with a crunchy mix of sugar and poppy seeds. The box of 2 pastries is on sale at TJ's right now for $4.

Trader Joe's

4. Chocolate Chip Energy Bar

All the walks, hikes, road trips, and picnics you're about to embark on this spring and summer are gonna get a whole lot tastier, thanks to this new energy bar from Trader Joe's! Made with a minimal ingredient list (oats, soy protein, brown rice and tapioca syrups, and chocolate chips), each $1 bar – yes, $1! – delivers 10 grams of protein and 260 calories to keep you fueled up for hours. Anyone that's constantly on the go will adore this convenient new TJ's item.

Trader Joe's

5. Blood Orange Mochi

These ice cream-filled mochi bites may have hit shelves earlier this month, but they're definitely still getting tons of love from Trader Joe's fans – us included! Boasting a unique, citrusy flavor profile derived from real blood oranges, these bite-size desserts are filled with refreshing springtime energy. Plus, they just look stunning once you take 'em out of the package. A set of 6 mochi bites is $5 for a limited time!

Reddit

6. Tom Yum Seasoned Snack Mix

Spotted by a Trader Joe's fanatic on Reddit, this brand-new savory snack mix is inspired by the insanely flavorful Thai dish known as Tom Yum soup, which is typically spicy, lemongrass-y, a little bit creamy, and sour-ish. So good! This snackin' medley is filled with cashews, fava beans, sticky rice bits, and peas for a nice bite. The product isn't yet listed on Trader Joe's site, so we can't verify its exact price.

Trader Joe's

7. Spanish Inspired Charcutería

Charcuterie fans, rise up! Trader joe's just dropped this yummy charcutería that contains three different kinds of cured meat to, well, cure your charcuterie cravings. In this new $6 product, you'll find thinly-sliced serrano ham, salchichon, and uncured chorizo, all of which bring on the salty, spicy, peppery, and smoky flavors needed to complement the other components of your snack spread, like cheeses and crackers.

Trader Joe's

8. Seville Orange Marmalade Fruit Spread

Ooh, how summery! This new $3 Trader Joe's marmalade (limited-time item!) embraces the spirit of summertime by employing Seville oranges, which bring a "sweet, citric, and properly proportioned" flavor to the forefront. They're naturally a bit more bitter than your average orange, but TJ's has totally perfected the ratio of fruit:sugar in this jar. Use it for toasts, bagels, yogurts, cakes, and more!

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The 1980s were a decade of maximalism: bigger was better, and brighter was bolder. Clashing patterns, eye-catching accessories, and perms that seemed to defy gravity ruled the era and created some unforgettable style moments.

But while plenty of trends, like high-waisted jeans and scrunchies, have made a comeback among younger generations, not everything from the '80s deserves a revival. Here are some looks that are better left in the past.

Scroll to see all the outdated '80s fashion trends that should definitely stay in the past...

Etsy

1. Bulky Shoulder Pads

There's no fashion trend that screams '80s quite like big shoulder pads. These boxy additions (as pictured in the above shirt) found their way into blazers and dresses, creating a look that was arguably equally as impractical as it was bold.

Nonetheless, this style was popularized by the rise of power dressing and meant to project confidence and authority, particularly for women who were breaking down barriers in the workplace.

The intention behind shoulder pads was empowering, but today, many would agree the result leans more toward comically oversized than chic.

Anthropologie

2. Animal Print Blazers

Another loud and unapologetic staple of this decade was animal print blazers. Whether leopard, zebra, or even tiger-striped, these statement pieces definitely turned heads and were sometimes even paired with metallic fabrics, taking an already bold outfit and pushing it over the edge.

Nowadays, a touch of animal print can add flair to an outfit. But the extreme blazers of this era are best remembered as a relic of fashion's past.

Amazon

3. Nylon In Neon

You probably wouldn't bust out a nylon tracksuit to run errands today. Yet, back in the '80s, this look was considered the height of fashion. People would rock them in blinding shades of hot pink, neon green, and electric blue just to hit the mall or visit the grocery store.

Even though the flashy fit definitely stood out, nylon wasn't exactly the most flattering choice and kind of made people look like highlighters. Not to mention, the synthetic fabric wasn't exactly breathable since it trapped heat.

Kohl's

4. Acid-Wash Denim

Acid-wash denim was synonymous with looking "cool," but for older generations, the trend was ridiculous. They couldn't understand why anyone would intentionally wear jeans that looked as if they'd been dunked in bleach.

Regardless, anything from jeans to jackets and full-on denim looks got the acid-wash treatment, creating outfits that seemed more like laundry accidents than a fashion statement.

Target

5. Oversized Collars

Thanks to Princess Diana, oversized collars became a go-to style choice. In hindsight, these exaggerated pieces of fabric were more comical than chic.

Sure, they theoretically could be styled thoughtfully and add a vintage touch of elegance. But more often than not, they wound up looking more like unflattering bibs and can stay behind in the history books.

cottonbro studio

6. Side Ponytails

Why wear your hair in the center when you could sweep it to the side? That was the thought process behind this popular hairdo in the 1980s.

Side ponytails were hiked up high, volumized, and usually paired with teased bangs. At the time, teens considered the look effortlessly cool. In 2025, the era of "slick back" buns and lower ponies, it's more just quirky.

Target

7. Hammer Pants

M.C. Hammer and his iconic dance moves gave us one of the craziest fashion statements of the '80s: harem or "hammer" pants. These oversized pants might've been comfortable, but their ultra-low sag up top and billowing legs made them nearly impossible to style in a way that didn't feel like a costume.

Certain variations of hammer pants in more modern forms have stuck around, but the exaggerated and parachute-like proportions of this era are outdated now.

Godisable Jacob

8. Patterns On Patterns

Finally, everyone laughs at the early 2000s for the layering of so many physical garments, like long sleeves under T-shirts under tank tops. Layering was also "in" during the '80s, just in a different way.

This decade saw the unashamed mixing of all kinds of patterns, like stripes with florals or plaid with polka dots. It resulted in outfits that clashed and looked chaotic.

Today, some thoughtful print mixing is considered a chic way to make a statement. However, the 1980s lacked the balance needed to really pull it off.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Amazon’s Big Spring Saleis officially here, and it’s packed with endless deals on everything from fashion to home furnishings. Of course, we’re starting our sale search with the beauty aisle – so many of our go-to skincare goodies and makeup faves are all under a mere $10 right now, and we just have to share ‘em so you can shop ‘em!

Scroll on to shop our top 10 deals on Amazon beauty finds you can’t miss before the sale’s over!

Amazon

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

Amazon

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Amazon

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

Amazon

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

Amazon

TONYMOLY Petit Bunny Lip Gloss

This adorable bunny-shaped lip gloss is enriched with vitamin E for soft lips and a pinch of pigment so your pout gets a nice wash of color. It comes in a convenient stick form that's super easy to travel with!

Amazon

Right now, 6 different shades of this gloss are on sale for $6 (originally $8). Snag one before the sale's over!

Promising review: "I am really happy with this product. The tint is very pretty, and not too pigmented. I am very picky about the texture of my lip glosses and lip balms and this one is lovely."

Amazon

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Amazon

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Amazon

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

Amazon

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

Amazon

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Amazon

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

Amazon

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Amazon

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

Amazon

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Amazon

Cocokind Mymatcha All-Over Moisture Stick

Infused with caffeinated matcha, this one-of-a-kind $9 moisture stick is perfect for combatting everything from dry lips to tried under eyes. Its formula is 100% vegan and super gentle on the skin, so people of any skin type can try it out.

Amazon

The wide shape of this balm-like moisture stick allows you to cover a good amount of real estate on your face or any dry patches elsewhere. It has a very slight matcha-y scent, too, for all you matcha fiends out there!

Promising review: "I have used these moisturizing sticks since I was pregnant with my son 7 years ago. I used them all over my face in the harsh winter months working at a ski resort and now under my eyes as a sleepy mama to a toddler. Great for preventing windburn and easy for kids to use. I can throw this in my son’s book bag for school when he plays outside in -30 degree weather and don’t have to worry about it getting all over his hands or leaking. No funky ingredients. No synthetic fragrances. We love it."

Amazon

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

Amazon

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

We just found the perfectdress for spring and summer, and not only does it come in a super trendy cut, it’s miraculously on sale at Target right now! We’re truly obsessed with this gem of a fashion find because it gives "quiet luxury” vibes for way less, is undeniably flattering, and can pair with practically anything.

Scroll on to discover the Target dress that’s a must-have for your spring and summer looks!

Target

Meet Wild Fable’s Drop Waist Mini Sundress: a sleeveless mini with a high neckline, low-cut back, and a drop waist (!), fit with some adorable buttons running down the front and cut from a lightweight, breathable rayon-linen fabric blend.

Target

This Target dress is truly nothing short of flattering. The high neckline, while considerably modest, is met with a low-cut back detail that balances your look out. Plus, the drop waist serves to elongate your torso for a stunning feminine effect.

Target

The mini length of this dress, combined with the breezy rayon-linen fabric blend it’s made of, makes it so suitable for the spring and summer months, where dressing for comfort should be the #1 priority – but, of course, this dress proves that you don’t have to sacrifice style for practically.

Target

The Wild Fable Drop Waist Mini Sundress is currently shoppable in three wonderful colorways: white, butter yellow, and blue gingham. All of the colors are simply so adorable for spring and summertime, since they can easily pair with other neutral accents or bolder pops of color! The sizing for the dress ranges from XXS to 4X, though several sizes are currently sold out online in certain colors.

Target

The Wild Fable Drop Waist Mini Sundress has earned 3.9 out of 5 stars from shoppers, where the feedback is a bit mixed. While some Target fans adore the dress, a few others note that the sizing is inconsistent. Here are some standout reviews to give you a glance at the bigger picture:

  • “I was so pleasantly surprised when I tried this on. I love the uniqueness of the style and pattern. I won’t even need to wear a bra with this but will probably opt for shorts underneath.”
  • “I got the dress in both extra small and double extra small (I'm 5'1" and 110 pounds) to see which fit better. The extra small was way too big, but the double extra small fit, though a little loose. Still, I really like the fit and the material—it’s great quality and the white isn’t see-through. Super cute overall!”
  • “This dress is very cute and comfy but the sizing is so inconsistent. I have the yellow one, which I got in store, in a small and it fits loosely but the white in a small was too tight. (I returned it and have the gingham one coming in a medium but I have a feeling it’s going to run too large like the yellow.) This is definitely a piece you’ll want to try on in stores.”

Target

Wild Fable Drop Waist Mini Sundress

We are still obsessed nonetheless, especially given the price of this dress. Typically sold for $30, it’s now on sale for Target Circle Week for just $21!

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