We Need To Take A Second Look At De-Influencing, TikTok's Anti-Trend

what is de-influencing

De-influencing has become an emerging counter to the never-ending stream of influence on the internet – what exactly is it, and what does it mean for our shopping habits? After the recent Stanley tumbler mania, it's time to take a step back and look at our craze for overconsumption.

What is influencing?

Photo by Polina Tankilevitch / PEXELS

If you hang out anywhere on the internet, especially on social media platforms like Instagram and TikTok, you are no stranger to influencing.

By definition, to influence is to do just that – “have an influence on,” but the word has taken on a whole new meaning in the modern age. It’s essentially a new(ish) marketing technique that employs social media creators to promote certain products and services.

We’ve all seen the classic examples of internet influencing on our daily scrolls. It’s a cute gal showing you her favorite beauty products through a nicely cut video, or tapping through a quick outfit check story. It’s perfectly polished ‘get ready with me’ vlogs and ‘dupe’ videos.

These appealing posts are typically marked with a “paid promotion” disclaimer alongside the content. The content of the posts or the person showing them off just makes you want to buy something – and boom, you’re influenced!

@ashlynnrudzinski don’t mind the bone in the back lol #fashiontiktok♬ original sound - Tik Toker

Though internet influencing can benefit not only the companies employing the strategy, but also the influencers themselves, more and more consumers are catching on to the idea that it’s not exactly a great model for promotion and consumption.

Influencing has become overdone – it fuels overconsumption and shopping addictions, makes the consumer feel empty and left out by determining trends, and oftentimes encourages unsustainable practices in a time where we should be interested in the opposite.

The Case for De-Influencing

For me, the term ‘de-influencing’ started popping up on the same platform that its counterpart did: TikTok. I normally get a lot of consumer-forward content on my For You Page, whether it’s makeup, gym outfit recommendations, or new food products that I need to know about. Whether the person on my screen is a paid influencer or not, the app and community surrounding it makes me feel like I need whatever they’re putting on display. So yes, influencing does work.

De-influencing aims to combat that insatiable need and craving for material things that are typically encouraged by internet influencers and trends. Users are coming out and realizing that you don't need twelve mascaras to feel prettier, you don't need fifteen different colors of the same tank top to look cooler, you don't need that limited-edition Stanley tumbler to stay hydrated.

Essentially, de-influencing is the rejection of influencer culture, which consumers have just had enough of. It feels like an extremely brave declaration, especially in our society that constantly promotes wanting more.

What is de-influencing? 

All of this is not to say that buying things that make you happy is bad. It’s okay to want certain things when they’ll bring you happiness in a time when you feel down.

One small purchase here and there for the sake of your own sanity is a habit I know very well, and it's okay to feel tired, depressed and on the hunt for more in our society. One of the main motivations behind de-influencing is getting you, the consumer, to rethink your consumption habits, and reject the desire to be ‘on trend.’

Will the latest and greatest really make you feel more valued in society? Rock what you really think is cool. Rock a sustainable, small brand. Repurpose and donate your clothing. Some things you just don't need to enhance your life, though it feels like every force is working against you, especially internet influencers. There is beauty in appreciating what you already have, instead of endlessly searching for something that likely won’t fulfill you.

The Impact of Influencers and Consumer Culture

Trends make consumers feel left out, or obligated to participate.

TikTok is a vast breeding ground for the newest trends in beauty and fashion – this realm is where I see the most influence pushed. Though trends can be fun, the internet seems to have a new trend every other day, and keeping up with them is unrealistic.

When consumers look toward creators with large internet followings for trends, especially creators who actively promote and influence trends, the idea that they need certain things to stay in the loop gets deeply rooted.

Take last year’s Ugg Mini surge for example. The low-rise boot was pretty much everywhere I went (and scrolled). It was all the rage, and cozy outfits didn't seem complete without them. “This is your sign to get the Ugg Minis,” one creator preached. “You need these boots in your life,” another said. And this went on and on. It felt like everyone had the shoes, and I definitely contemplated grabbing myself a pair, cycling between adding them to my cart and taking them out a few days later. They’re expensive, I told myself, but I would be dressing like that one cool influencer. It sounds shallow, but it was hard not to feel like I was part of a trend – something bigger than myself – and I know others that feel the same way.

@sadgrlswag De-influencing you, no more over consumption or else 💣💥! 😡😤 #GenshinImpact34♬ original sound - Estef

Influencer culture promotes unrealistic expectations for consumption.

The urge to be part of trends encourages overconsumption and shopping addictions. When we’re getting bombarded with marketing messages every day via influencers, we want something different and new every day.

TikTok’s search bar as well as Instagram’s shopping tab make it so easy to fall into a rabbit hole of capitalistic consumption: a plethora of cool-looking internet personalities promoting countless clothing items and life hack tools, makeup hauls, and it definitely goes on. After a while, staying on-trend becomes financially unrealistic. When all we see influencers post are insane PR hauls and new products every day, we want what they have, but we forget that they’re just like us – they have bills to pay, and lives to live. Like I say all the time, social media is a highlight reel. Plus, this is the influencer’s job, to post and influence you.

This element of need that’s embedded in influencer culture is quite contradictory to our generation’s pleads for sustainable practices. While we face a real climate crisis that’s fueled by production and shipping, it seems like the right thing to do to change our consumption habits to be more sustainable – but a lot of younger consumers don't really know how to practice what they preach. It’s easy to get sucked into the internet and do what it tells them to. It’s hard to not want what makes others look cool.

Big influencers often recommend fast-fashion giants like Shein to their audiences, without either stakeholder realizing the impacts of the industry. Fast fashion production contributes about 8-10% of the world’s carbon emissions, and 20% of global industrial water pollution. Not only does production itself impact the environment, but shipping goods also contributes to global carbon emissions, about 3%. Though companies are setting measurable goals to improve waste and emissions by 2050, it’s not just on them to change their habits. You can change your consumption habits at an individual level:

How To Be a More Conscious Consumer

Photo by Angela Roma / PEXELS

  • Think critically about your need for the item(s).
  • Evaluate if the internet is just trying to sell you something.
  • Research the company that’s selling the product for their mission on sustainability and practices.
  • Evaluate your need for the item(s).
    • Do you already have something that serves the same purpose?
    • Could you see yourself using it every day?
    • Is it worth what you’d be paying for it?
  • Try waiting a day or two before buying in order to reconsider the purchase. If it's still on your mind, then think about if it fills a necessity.

Are you into the wave of de-influencing? Let us know @BritandCo!

Illustration by Claire Shadomy.

This post has been updated.

While some Y2K looks have made a huge comeback, like denim skirts, butterfly clips, halter tops, and cargo pants, there's a seemingly endless amount of strange fashion trends from this era that are just cringeworthy today.

From massive, clunky belts to chunky highlights and ultra mini skirts that could've fallen off at any moment, these style choices might be nostalgic, but they wouldn't hold up on retail racks in 2025. So, in my humble opinion, here are the worst early 2000s fashion trends that have aged terribly.

Scroll to see all the outdated 2000s fashion trends that we should totally leave behind...

1. Dresses Over Jeans

Urban Outfitters

Wearing a dress is already enough of an ordeal, particularly when you have to use the restroom. Yet, for some reason, this process was made even more complicated with the infamous dresses-over-jeans look.

The 2000s loved layering, whether it made sense or not, so dresses were just thrown on over jeans, even for the red carpet. The result was a strange combination that wasn't functional or fashion-forward. And if you wanna try it for yourself in 2025, this Urban Outfitters dress seems to work for the trend...

2. Skinny Scarves

Free People

These ridiculously thin pieces of fabric served no real purpose other than to add another layer to an outfit. Nonetheless, the skinny scarf was used to spice up all kinds of ensembles, from dresses to basic T-shirts with jeans.

Let's save scarves for, well, when our necks need to be kept warm in the fall or winter. Otherwise, the tiny piece of fabric isn't doing anything for us except adding noise.

3. Big Belts

Princess Polly

Do you remember the giant belts that Y2K celebs wore high on their waist or super low on their hips? They typically had flashy buckles or heavy metal details and wouldn't even fit through jean belt loops!

Again, Y2K fashion followed the "go big or go home" mentality and big belts were no exception. They just weren't practical, flattering, or necessary most of the time.

4. Wedge Heels 24/7

ASOS

We all know that certain trends have the power to last for more than one decade. Wedge heels were one of them, infiltrating the early 2000s and remaining the go-to footwear for literally all occasions.

Nowadays, wedge heels are generally reserved for more casual or even beachy outings. But during this era, they had us in a chokehold and were worn for nights out and even by celebs on the red carpet.

5. Striped Highlights

Scott Gries/Getty Images

Given how balayages are all the rage today, it's unimaginable why anyone wanted chunky stripes of highlights in their hair during the early 2000s.

To be clear, there's nothing inherently wrong with experimenting with your hair, but this bold style was both hard to maintain and super patchy, making it just painful to look at. I don't envision this trend making a resurgence anytime soon.

6. Pirate Pants

Anthropologie

Thanks to M.C. Hammer, teens and young adults ate up wide, voluminous pants. Then, this garment got its own spin in the 2000s with the rise of Pirate Pants — or baggy joggers.

They tapered around the ankles, puffed around the thighs, and made everyone look pretty pear-shaped. We commend the fashion risk-taking, but the result didn't really complement any silhouettes.

7. Neckties

Princess Polly

Arguably, one of the most random accessories to pop up in this decade was the necktie, particularly in punk-inspired fashion.

Avril Lavigne was this trend's trailblazer and added ties to tons of her outfits, even if she was just wearing jeans and a tank top. This look never made sense and, in hindsight, feels a lot more misplaced than edgy.

8. Ultra Mini Skirts

Urban Outfitters

Finally, the ultra mini is perhaps one of Y2K's worst offenders. These barely-there skirts were so tiny that I don't even know how they stayed in place.

The idea was that you'd get to show off your legs, but with one wrong move, you'd end up accidentally revealing much more. Again, kudos to 2000s celebs for trying out something bold, but the constant stress isn't worth it. Thankfully, our more recent ultra minis are skorts, now!

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It's probably safe to say that most fans of The White Lotus were heartbroken over how Tanya McQuoid, played by the iconic Jennifer Coolidge (A Cinderella Story), met her end in Season 2. After delivering a riveting performance as an insecure and arguably unstable rich heiress, Jennifer's character was killed off, and no one saw the murder coming.

And now that Season 3 is underway, most people have understandably shrugged off the possibility that Tanya may make a comeback because, well, she's dead. However, fans online may have found a workaround for this problem.

Here's how some fans think Tanya could return for The White Lotusseason 3...

HBO

One TikTok user posted a shocking yet potentially plausible The White Lotustheory on their account @longmirelp. They call attention to the monitor lizard that keeps showing up in Belinda's storyline and suggest it could be the reincarnation of Tanya trying to protect her.

"The lizard is not random; it's not just some throwaway thing. It keeps popping up and following specifically Belinda," the TikToker said.

HBO

Remember, Belinda is one of the only two characters who returned from Season 2 for the series' latest season, along with Greg/Gary. It's also worth underscoring how both Belinda and Greg/Gary played critical roles in relation to Tanya's Season 2 storyline.

Then, following Tanya's tragic death, Natasha Rothwell reprises her role as Belinda and travels to Thailand for a wellness training exchange. It was during her tour of the latest The White Lotus hotel that she first saw a monitor lizard and got startled, to which her tour guide responded, "In time, the lizards will become your friend."

Later, Belinda calls her son, Zion, who will soon be arriving at the hotel, and during their conversation, she hears the trees rustling. She thought it could be snakes, but it actually could've been a lizard, given they're excellent climbers.

HBO

Another clue surfaced more recently after Belinda called Greg/Gary out for knowing Tanya, and he initially denied it. Following that interaction, Belinda was in her bedroom when, again, she heard rustling.

Pornchai, who'd previously given Belinda her tour when she encountered a lizard for the first time, proceeded to move a dresser and (shocker) reveal a lizard inside her bedroom. Is it just a coincidence that the camera then showed Belinda's laptop, and she'd been researching Tanya's murder the night prior? Some fans don't think so.

HBO

And even though Belinda is in Thailand for the wellness training exchange, it's no secret that she is a spiritual character. This has led many to speculate that Tanya's spirit might've been reincarnated as the lizard and is attempting to protect Belinda as she navigates the Greg/Gary situation.

Finally, since Tanya dreamt of being on an Asian mountain with a cyanide pill back in Season 2, fans think that could've been foreshadowing, and Tanya in lizard form may help Belinda in her showdown with Greg/Gary.

HBO

If this theory seems totally out there, we get it. But the first episode of Season 3 was entitled "Same spirits, new forms" — and prior to the season's premiere, HBO's EVP Francesca Orsi even noted it was "an exploration about spirituality versus the ego, and it's set against the Eastern religion."

HBO

The TikToker's video has amassed more than 884,000 views and over 64,000 likes, with plenty of commenters commending their detective work.

"This is actually the best fan theory I've ever seen. Even if it's wrong, it's insane," one user wrote.

"I'm gonna try, this is such an amazing take," echoed another.

What do you think about Tanya making a possible comeback as a lizard? Is it too out there, even for The White Lotus, or an idea that's worth considering?

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An Aldi fan on Reddit recently compared the cost of their grocery list at Aldi to several major stores, and we’re absolutely floored by the results. One of our favorite places to go even ended up being 71% more expensive than Aldi – yikes!But in this economy, we can believe it.

Of course, if we're talking about grocery stores, we can’t forget to mention Trader Joe’s! Not only do we love TJ’s for their notoriously quirky vibe and fun new finds, we opt to shop there because it’s seemingly affordable (keyword here being seemingly).

We calculated the cost of a similar grocery list at Trader Joe’s to the Aldi’s one on Reddit, and the final tally was a bit… shocking.

Scroll on to see which retailer wins for affordability in the Trader Joe’s vs. Aldi debate!

Aldi

The original poster on Reddit, an Aldi fan for sure, totaled up a basic grocery list consisting of 22 items from Aldi and concluded: “All I can say is, wow. I know I’m preaching to the choir here but these savings are insane.”

Whole Foods

The Redditor also provided grocery list totals for several other popular grocery stores to compare the Aldi list to. They also made sure to note that they get their grocery shopping done in the Chicagoland area, so that could definitely explain why the numbers may be a little different where you live. Knowing that, here’s what they came up with:

  • Aldi: $60.40
  • Walmart: $74.80 (24% higher)
  • Jewel: $83.90 (39% higher)
  • Whole Foods: $103.51 (71% higher)

Reddit

We did the heavy lifting and concocted a similar grocery list for Trader Joe’s. For reference, see the Aldi bill above, and the TJ’s bill in the bullet points below:

The Trader Joe's List

  1. Tiny Fruity Cuties Cereal (like Fruit Loops) $3.99
  2. Everything but the Bagel Seasoned Crackers (This was the most similar TJ’s product to Aldi’s cheese crackers we could find, plus most of TJ’s crackers average around $2.99 anyways.) $2.99
  3. Saltines (TJ’s no longer sells their version of saltines, but according to one Redditor, they were $1.99.) $1.99
  4. Avocado oil$7.99 (Two more dollars than Aldi!)
  5. Organic black beans $1.19
  6. Unscented deodorant $4.99
  7. Brownie Truffle Baking Mix $3.97 (Two more dollars than Aldi!)
  8. Romaine hearts (We weren't able to find an organic option listed on TJ’s site.) $2.99
  9. Large eggs $4.99
  10. Multicolor peppers (Only organic is listed on TJ’s site.) $2.99
  11. Green peppers (Only red organic peppers are listed on TJ’s site.) $3.99
  12. Seedless cucumber (The only comparable option TJ’s has for the Aldi’s list above is the Persian cucumbers.) $2.49
  13. Mild cheddar cheese (The only comparable option TJ’s has for the Aldi list above is the Shredded Unexpected Cheddar Cheese.) $4.99
  14. Cilantro (This isn’t listed on TJ’s site, but they do sell it in-store. Various sources report different prices for cilantro. Abillion forums say it’s $1.29, but Taste of Home reports $1.99. We're averaging the two for a final item price.) $1.64
  15. Tuna pouch $1.79
  16. Hummus (Only organic is listed on TJ’s site.) $2.99
  17. Yellow onion (Assuming 1 since the quantity isn't clear in the Aldi list above.) $0.99
  18. Red onion (Assuming 1 since the quantity isn't clear in the Aldi list above. TJ’s doesn’t have red onion listed on their site, so we're also assuming it’s a similar price to their yellow onion.) $0.99
  19. Carrots (Assuming 1 since the quantity isn't clear in the Aldi list above. Only organic is listed on TJ’s site.) $2.49
  20. Avocados(Pack of 4, like Aldi.) $5.99
  21. Celery (TJ’s doesn't have celery listed on their site, but they do sell it in-store. For this comparison, we're assuming it’s the same price as Aldi’s celery.) $1.69
  22. Potato chips (TJ’s doesn't have baked chips like Aldi does, so we went with the most basic potato chip option to compare, the Ridge Cut Potato Chips with Sea Salt.) $3.99

Aldi vs. Trader Joe's: The Price Comparison

Trader Joe's

Aldi’s total came to $58.75 without tax, while the Trader Joe’s total ended up clocking in at $68.14 without tax for (mostly) similar items on the Aldi list. That means that TJ’s only came to cost $9.39 more than Aldi for a very comparable haul. 🤔

Aldi

So, who really wins the Aldi vs. Trader Joe’s debate? If you were to measure it solely by the numbers, it’d be Aldi – though the margins aren’t as big as they are at, say, Whole Foods (71% more, remember?!) or drastically big in general.

Aldi vs. Trader Joe's: Who's The Winner?

Trader Joe's

Both Aldi and Trader Joe's definitely have their respective charms. While Aldi boasts a fan-favorite ‘aisle of shame’ and a streamlined store design, Trader Joe’s never stops the flow of fun, new products that keep fans in a chokehold. If you’re set on choosing a clear winner, we say go with your heart – going off of this basic comparison, you’ll honestly end up spending a similar amount of money shopping at Aldi vs. Trader Joe’s.

Do you have a favorite grocery store? Let us know in the comments and make sure to subscribe to our newsletter for more news from your go-to grocery stores!

Jennifer Lopez may be all over our FYPs, but she's also about to be all over the big screen as well. As some of you may know, she's producing the amazing Emily Henry adaptation Happy Place,and now she's set to work on a new romance with Ted Lasso star and writer Brett Goldstein. And guess what? The two will star in the film as well! Keep reading for all the latest information on the new movie — and Brett Goldstein's IRL crush on J-Lo ;).

What do we know about Office Romance so far?

Frazer Harrison / Getty

According to Deadline, there was a huge bidding war over the Office Romance rom-com, and Netflix ended up winning. Jennifer Lopez's production company, Nuyorican Films, is going to be working on it, thanks to Jennifer's multi-movie deal with Netflix.

As to who will star in it? Jennifer Lopez and Brett Goldstein themselves! Both are playing dual roles of writer/actor and producer/actress. We've all seen Brett Goldstein's incredible writing at play with Ted Lasso, and now we can't wait to see how it translates in this office romance with J-Lo. Brett will be writing the film alongside writer Joe Kelly.

Has cast information been shared? 

Yes! One of Netflix Film shared news about the cast today on Instagram and we're in disbelief over how good it is. Just Jared also shared who everyone will be playing which makes us even more eager to watch Office Romance. Here's the full cast list:

  • Jennifer Lopez as Jackie Cruz
  • Brett Goldstein as Daniel Blanchflower
  • Betty Giplin as Sydney
  • Edward James Olmos as Captain Jack Cruz, Jackie's father
  • Bradley Whitford as Peter Vance
  • Amy Sedaris as Julie Schatz
  • Jodie Whittaker as Lizzy
  • Mary Wiseman as Clair
  • Roger Bart as William Butten
  • Tony Hale as George Zein
  • Rick Hoffman as Carl Gunderson
  • Natalie Ortega as Heather
  • Jackie Sandler as Caroline
  • Tony Plana as Francisco Alberto
  • Michelle Hurd as Rachel Goldberg
  • Mo Welch as Debbie
  • Donald Elise Watkins as Henry
  • Brian Gallivan as Frederick
  • Ali Stroker as Maggie
  • Scott Seiss as Dave
  • Lisa Gilroy as Tanya
  • Will Sasso as Larry

How does Brett Goldstein feel about J-Lo?

David Livingston / Getty

Immediately after news was released about the two co-starring together, fans were so quick to find a clip on X from an interview in 2018 where Brett is talking about J-Lo's movie, Hustlers. He says in the interview, "She's 50! 50! I love her." He then goes on to say, in regards to a scene where Jennifer cuddles another actress in the movie, "I've never wanted to be cuddled more. That is one of the best cuddles. Give me one of your special cuddles." Based on this reaction, we just know their chemistry is about to be off the charts!

What else is Jennifer Lopez working on?

Amazon

Office Romance isn't the only rom-com J.Lo is working on! She's also working on adapting the EmHen book Happy Place for Netflix, which we all know and love (Hi, Emily. We love you!). It will be a multiple-part series on the platform with Leila Cohan from Bridgerton co-Executive producing it.

According to Deadline, Cohan will be the showrunner and co-writer for the series, which we are so excited for as Bridgerton-lovers! As for other future projects, we can't wait to see more news of projects J.Lo is working on, because if these two are any signifiers, then we know it must be good! You can also stream The Mother and Atlas on Netflix now.

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Spring has officially bloomed because Target & Kate Spade New York are dropping a refreshing collection that will be all over TikTok and Instagram soon. We haven't been this excited for a fashion collab since J. Crew & Christopher John Rogers, so we're aching to share all the fascinating news about it. Ready to see what's in store?

Keep scrolling to learn everything about the Target & Kate Spade New York collection!

What can I expect from the Target & Kate Spade New York collection?

Target

This limited edition collection will feature the brightest, boldest colors and prints you can think of. From fuchsia to polka dots, shoppers will can get a taste of luxury without spending an exuberant amount of money. Plus, the pieces are functional and work for an array of situations.

Hosting a spring soirée at home or plan on lounging by the pool The White Lotus-style? The Target & Kate Spade New York collection has everything you need.

Will it only have women's apparel?

Target

It brings us great pleasure to say no! Everyone will be able to find something they love in this collection because it features women's & kids apparel, home decor, chic accessories, and party decor.

How big is the collection overall?

Target

It seems like Target & Kate Spade New York are anticipating people having a ton of fun this spring because they have over 300 items shoppers can choose from. There's even games you'll be able to buy and put out for guests at the next barbecue you're invited to!

When can I shop the Target & Kate Spade New York collection?

Target

Get your carts and wallets ready because the Target & Kate Spade New York collection will be available to shop on Target.com Saturday, April 12.

Stay tuned to see our favorite pieces from the collection once it launches.

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