TikTok’s Viral 'Demure Fall' Trend Is SO Rory Gilmore

demure fall tiktok trend 2024
  • Demure Fall is the newest viral trend taking over TikTok after Brat Summer.
  • The trend began when Jools Lebron posted a video of her "demure" approach to getting ready for work.
  • Social media users have added Demure into their own lives, and have posted videos of everything from eating subs to rushing a sorority.

Charli XCX, TikTok, and even the Twisters cast agree that Brat Summer's been fun, but as we get closer to September, it's time to embrace Demure Fall. The new TikTok trend has taken off since TikToker Jools Lebron posted the first Demure video in August 2024. The new trend has led some of Gen Z to pack up the leather and lime green that defined summer 2024 in anticipation of Gilmore Girls season. And what can we say? Lorelai Gilmore might be Brat, but Rory Gilmore is SO Demure.

What is the Demure trend?

www.tiktok.com

#fyp #demure @OAKCHA @Paul | Fragrance Influencer

The Demure Fall trend began when Jools Lebron posted a TikTok video on August 2, talking about how she gets ready for work. "I do my makeup, I lay my wig, I do a little braid," she says in the viral video, which now has 3.9 million views. "Very demure, very mindful. Don't forget to be demure divas!"

TikTok users immediately embraced the new characteristic, turning it into 2024's next big trend. And women have applied it to everything from eating subs to sorority rushing. And they're not the only ones! Even Netflix hopped on the trend, posting a clip from Gilmore Girls season 5 episode 20.

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the demurest is actually @joolieannie...but Rory comes close

In the episode, Rory tells Emily she wants a club soda, to which Emily responds, "So demure, isn't she demure?" "The demurest," Richard answers. This is just another reason to join the trend if you ask me. If it's Emily and Richard-approved, I'm there!

What does Demure mean?

According to Merriam Webster, demure means "affectedly modest, reserved, or serious : coy." This new trend might feel like it's in opposition to the loud edge of Brat Summer, but I think Demure Fall is more about being coy (or playful) than it is about actually being reserved.

Ajaila Walker/Dupe Photos

In a society that constantly tells women we should be quieter or take up less space, Demure Fall turns being quiet or reserved on its head by taking up even more space. It's a bold, albeit sly, declaration that there is value, fun, and freedom in womanhood.

Lebron takes a more feminine approach to the trend, but Demure is really more of a mindset than a fashion aesthetic. Anyone can be Demure!

That being said, I feel like my most powerful self when I get in touch with my femininity (thank you glazed donut nails and dresses!!), so a dainty Demure Fall will definitely be a part of my 2024!

Is Demure Fall connected to the viral Trad Wife movement?

Demure Fall and the Trad Wife movement do have a lot of similarities at first glance. They both provide an aesthetic of femininity and womanhood, but the major difference between the two is that the Trad Wife movement is sincere in their approach to traditional femininity, while Demure Fall appears to take a more humorous, satirical approach.

Will you be taking part in Demure Fall? Tag us with your take on the trend on TikTok!

Lead image via Warner Bros. Television

With an acting career that spans over four decades, Tom Hanks (born Thomas Jeffrey Hanks) is revered as one of the most beloved and well-respected actors in Hollywood. Whether he’s portraying a lovable man-child in Big or voicing a trustworthy cowboy sheriff doll in Toy Story, the now 68-year-old actor and filmmaker has managed to capture the hearts of audiences around the world, solidifying himself as an American cultural icon. Aside from having many prestigious awards under his belt, Hanks’ impressive acting catalog includes a movie or two that is an absolute must-watch. (Ahem, I’ve watched You’ve Got Mail more than a dozen times, but who’s counting?)

From Cast Away to Apollo 13, here’s a list of the best Tom Hanks movies everyone should watch at least once—if you haven’t already!

1. Forrest Gump

Paramount Pictures

One of the most memorable quotes from this widely-praised classic comes from Forrest Gump himself, where the titular character repeats a phrase often used by his late mother: “Life is like a box of chocolates. You never know what you’re gonna get.”

That’s just one of the inspirational lessons you will take away throughout the film. Serving as an adaption of Winston Groom’s 1986 novel of the same title, Forrest Gump follows an Alabama man who doesn’t let his intellectual shortcomings stand in his way. From fighting on the front lines of the Vietnam War to captaining a shrimp boat, Forrest Gump is living his life to the fullest.

But he yearns to be with his childhood love, Jenny, who goes on to live a troubling life. Not only was Forrest Gump a box office success (garnering a whopping $678.2 million worldwide during its theatrical run, btw) but it was admired by critics and fans alike, earning an 8.8 out of 10 rating on IMDb and a 75 percent on Rotten Tomatoes. While this Tom Hanks movie has faced some controversy over the years, its redeeming qualities make it one of the most iconic movies of the 90s.

2. Toy Story

Disney

Woody is the true definition of best friend goals. Woody’s unwavering fearlessness and ability to go to infinity and beyond for Andy (AKA his owner) and his fellow toys is quite endearing. It’s hard to picture anyone other than Tom Hanks voicing the iconic vintage doll. From the moment Woody is first introduced on screen, Hanks brings a story of charm and je ne sais quoi to the character that can’t be replicated.

While the Toy Story movie franchise consists of four movies (with a fifth movie currently in the works, ICYMI), the first Toy Story movie will always be a fan favorite, earning an 8.3 out of 10 rating on IMDb and a perfect 100 percent score on Rotten Tomatoes.

3. Philadelphia

TriStar

Moving, poignant and unforgettable. Those are the three words that describe Hank’s phenomenal (and don’t forget Oscar-winning!) performance in 1993’s law drama Philadelphia. Meet Andrew Beckett, a lawyer working at a prestigious law firm in Philadelphia. In a desperate attempt to save his career, he keeps his HIV diagnosis and homosexuality a secret from his co-workers.

However, an employee discovers his secret, and as a result, Beckett is let go from the law firm. Angered by the firm’s decision, Beckett enlists the help of a Black lawyer named Joe Miller (played by Denzel Washington) and sues his former employer for discrimination.

From the talented ensemble cast to the film’s underlying message of social injustice and prejudice, Philadelphia is an absolute must-watch from beginning to end. And the ratings speak for themselves: Philadelphia has a 7.7/10 on IMDb and 81 percent on Rotten Tomatoes.

4. ​Big

20th Century Fox

If you ask me, Big is like the big brother to 13 Going on 30 and 17 Again. Directed by Penny Marshall (who you may recognize from the TV sitcom Laverne & Shirley!), Big follows a 12-year-old boy named Josh Baskin, who wishes he was “big.”

One day, he wakes up as an adult. However, Josh longs for the days of childhood. But what makes this film so great? Hanks brings such a childlike innocence to the role that you can’t help but smile whenever he appears on screen. Whether he’s playing with toys or gleefully playing a sonnet on a life-size piano keyboard with his feet, Big makes you feel an enchanting sense of nostalgia, where you can think back to a time when life was so carefree and being a child wasn’t a distant memory. Also, it has a 7.3/10 rating on IMDb and a whopping 98 percent on Rotten Tomatoes.

5. Sleepless in Seattle

TriStar

As someone who has watched Sleepless in Seattle more than once, I can’t say enough how much this timeless rom-com deserves a spot on this list. From the undeniable chemistry between Hanks and Meg Ryan to the talented ensemble cast, this is a movie I put on whenever I’m in the mood for a genuine, heartwarming romance. What’s not to love?

Following the death of his wife, Sam Baldwin and his son move to Seattle for a fresh start. One night, Jonah calls into a radio station to find his dad a new wife. While driving late at night, a journalist named Annie Reed is listening to the same radio segment and she falls for Sam, but—get this—she’s engaged.

Unable to get him off her mind, Annie takes a leap of faith and writes to Sam, asking him to meet up on top of the Empire State Building on Valentine’s Day. If that doesn’t scream romance, then I don’t know what does. Though Sleepless in Seattle received a 6.8/10 rating on IMDb and 75 percent on Rotten Tomatoes, it remains one of my fave Nora Ephron films and Tom Hanks’ swoon-worthy portrayal of Sam is chef's kiss.

6. ​Cast Away

DreamWorks

If you were questioning Tom Hanks’ range as an actor, just put on Cast Away (which has a 7.8/10 rating on IMDb and 88 percent on Rotten Tomatoes) one time and you’ll see for yourself. I mean, the man is acting alongside a volleyball named Wilson for most of the movie, for crying out loud.

Hanks is a force to be reckoned with in this film, where he plays a FedEx executive who survives a plane crash and becomes stranded on a deserted island. As he fights to survive, he dreams of one day reuniting with a person he holds near and dear to his heart: his soon-to-be fiancée.

7. ​Saving Private Ryan

DreamWorks

The first time I watched Saving Private Ryan was in Social Studies class. Middle school, to be exact. Set during WWII, Saving Private Ryan follows Captain John Miller and his regiment as they embark on a journey to locate Private James Ryan, whose three brothers have been killed in combat.

This movie will stick with you after the screen fades to black and the end credits roll. And Hanks’ ability to capture Captain John Miller’s sincerity and valiantness with so much authenticity was nothing short of spectacular. But that’s not the only reason why it deserves a spot on everyone’s watch list. While it’s certainly not an easy watch, this film tells an impactful yet inspiring story about resilience, loss, and the disastrous conditions of war. Not to mention, it has an impressive 8.6/10 rating on IMDb and 94 percent on Rotten Tomatoes. Need I say more?

8. ​Catch Me If You Can

DreamWorks

What do you get when you put Tom Hanks and Leonardo DiCaprio in a crime-action comedy? Catch Me If You Can, that’s what! Serving as a live adaptation of Frank Abagnale Jr.’s autobiographical book of the same name, Catch Me If You Can revolves around the young conman, who becomes the most successful bank robber in the history of the U.S. before the age of 19.

Frank has done it all: he’s worked as a doctor, a lawyer, and as a co-pilot for a major airline. In a cunning game of cat and mouse, FBI Agent Carl Hanratty (played by Hanks) tries to bring Frank to justice, only for Frank to be one step ahead. It garnered an 8.1/10 rating on IMDb and a 96 percent on Rotten Tomatoes. And don’t even get me started on Hanks and DiCaprio being the ultimate on-screen duo.

9. ​Apollo 13

Universal Pictures

“Houston, we have a problem!” If you heard this iconic phrase before, I bet you didn’t know that it came from the 1995 docu-drama Apollo 13. Aside from its stellar ensemble cast, the film was also praised for its accurate retelling of the Apollo 13 lunar mission.

The year is 1970. A crew of three astronauts boarded a NASA spacecraft in hopes of landing on the moon. When an oxygen tank explodes during their mission, the crew must find a way to survive and make it safely back to Earth. Not only is it regarded as one of the best movies of all time, but it also received praise from critics, earning a 7.7/10 rating on IMDb and a 96 percent on Rotten Tomatoes.

10. Splash

Buena Vista Pictures

Last but not least: Splash. Sure, the plot may be a bit cheesy. But it has everything that makes an '80s rom-com great. Strong chemistry? Check. Quirky humor? Oh, there’s a lot of that! Splash follows a man who's reunited with a mermaid that saved him from drowning 20 years ago.

Now, as an adult, he falls in love with the mermaid after she ventures onto dry land to find him. However, their perfect love story is cut short when a scheming scientist tries to expose her secret to the world. Now, I know what you’re thinking: This movie has a 6.3/10 rating on IMDb and it somehow received a 95 percent on Rotten Tomatoes (with an audience rating of 65 percent.) But Splash is an overall good time. If you’re looking for a chuckle or two, you’ll get it with Splash. (And can I just say that Tom Hanks is so charming and funny in this film?!)

What’s your favorite Tom Hanks movie? Did we miss one on the list? If so, let us know in the comments and read up on the 10 Cringy 90s Movies That Would Never Be Made Today for more!

I don't know whether to treat my period acne as guests or annoying pests. I'm familiar with balancing my hormones, but even that seems to be a great mystery when painful breakouts appear on my forehead or chin. Even relying on a face wash fromFarmacy Beautyisn't always a match for their stubbornness.

But esthetician Danielle Gronich wants to dispel the idea hormonal acne's impossible to treat. Plus, she's exposing the truth about ingredients that could be causing flareups 👀. Known as The Acne Guru, Gronich has over 10 years of experience treating cystic acne, and is the founder of both the San Diego Acne ClinicCLEARSTEM Skincare.

Ready for our acne to be in great hands?

Scroll to learn The Acne Guru's top 4 tips for treating stubborn hormonal breakouts

What's the biggest myth about hormonal acne?

Taylor Nicole/Dupe Photos

I love relying on TikTok to find cute matcha drink recipes to remake, but I know some of the skincare advice shared on the app shouldn't be followed. But there's one thing in particular Gronich isn't a fan of.

"The biggest myth about hormonal acne is that you have to be on birth control in order to solve it. This myth is all over social media, but I believe it comes from the medical world not really understanding hormones and having to rely on prescriptions to override them."

Would you believe me if I told you she's not wrong? I've been on birth control off and on since I was teenager, but I've yet to see it get to the root of my acne problem!

What are different types of hormonal acne?

Anna Nekrashevich/Pexels

Did you know not all hormonal acne stems directly from your period? According to Gronich, "there are many different triggers" for it with "the most common ones being stress and high sugar or processed foods" because they "impact our hormones." However, that's not all!

"Also extremely common is PCOS, estrogen dominance, progestin-related acne from certain birth control controls like the hormonal IUD, and then there is another type of hormonal acne caused by the vitamins and supplements we take," she adds. Going a step further, Gronich says "certain vitamins and supplements can spike testosterone or interfere with other enzyme processes that throw off our hormones."

I guess this is why my doctor always recommends I consult with her before taking random tablets so I'm not disrupting anything in my body!

Why do I see breakouts on my forehead, cheeks, or chin sometimes?

Polina Tankilevitch/Pexels

Remember the face mapping tool we were introduced to years ago? There's truth to them which is why Gronich created a Pore-Clogging Ingredient Checker for you to get more insight about what you're putting on your skin. But back to what your breakouts are trying to tell you!

Given Gronich's experience, she knows "different areas of the face can represent different parts of the body." She sees "hormonal acne most on the chin and jawline" because "we have the deepest hair follicles there." Want to know what this means for our body's reaction to certain foods and products?

"Dairy has insulin-like growth factor hormone so many people who consume dairy regularly get hormonal acne right on their chin. Some people are taking too much vitamin B 12 which throws off their hormones and you see it on the jawline," she says.

Then there's our relationship with using a ton of beauty products. Gronich is firm about telling "people to remove pore-ingredients from their skin care ad makeup" because "acne that's all over your face" is the direct result of "something that's being put all over your face." Not being aware of what we're using "will flare with our PMS cycle, so we accidentally think it's hormonal," accodring to her. But nope!

"...it can also just be caused by those hidden pore-clogging ingredients," she states.

Okay, how do I treat what feels like hormonal acne?

Yan Krukau/Pexels

No matter your skin type, there's a few ingredients you can use to treat hormonal acne over time. "People can treat their hormonal acne with mandelic acid, and spot treatments like sulfur," Gronich shares. She also says, "Benzoyl peroxide can be a useful tool as well but must be used carefully so as not to over strip the skin. Don't take this advice lightly because I accidentally created more issues when I used this haphazardly.

If you don't want to use Benzoyl peroxide, she says you try "ice rolling." The amount of times you can use this tool depends on your skin type. "...if you are oily, you can use these treatments every day."

How do I treat dark spots left over from hormonal acne

Ron Lach/Pexels

Gronich's tips for treating dark spots are making me rethink my shower habits because I've been doing the opposite of what's considered helpful for my skin. She says, "Avoid using hot water in the shower as it continually inflames the skin and further damages the delicate scar tissue!" Furthermore, you can "use anti-inflammatory products," according to her.

"Serums that contain hyaluronic acid can be very helpful, as well as gentle massaging to activate circulation which stimulates our wound healing response in the skin. Red light therapy can also be fantastic for scarring, along with professional micro needling treatments," she remarks.

The best things you and I can do are being mindful of what we eat, supplements we take, and what we put on our faces. Also, a lot of patience goes a long way when treating hormonal acne.

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No matter how much you love reading, classic books can feel incredibly intimidating. The language can be hard to understand and the story can be hard to follow. Sometimes I've had to reread the same page multiple times to figure out what's going on. But with prestige TV and more grounded storytelling, book-to-movie adaptations like Wuthering Heights and Anne With an E are giving us new looks at stories that have been around for hundreds of years. And now we can add East of Eden to the list!

Adapted from John Steinbeck's 1952 novel, the story serves as a recreation of the Biblical story of Cain and Abel, marked by family relationships and generational betrayal. Netflix is bringing us a limited series, and the best part is that it'll be led by We Live in Time actress Florence Pugh. Whether East of Eden is one of your favorite books, or you've never picked it up, this is one TV show you're going to want to tune into.

Here's everything we know about Florence Pugh's East of Eden, coming to Netflix soon.

'East of Eden' on Netflix brings the "shocking" story to a new generation.

Amazon

East of Eden follows "the multi-generational Trask family saga explored from the perspective of the standout female character Cathy Ames," according to TUDUM. The story ranges from the Civil War to World War I and mainly revolves around brothers Adam and Charles, and Adam's sons Caleb and Aaron.

This Great American Novel deals with everything from guilt and freedom to love and acceptance, with the consistent desire for greatness that a lot of Americans feel at one point in their life or another.

Universal Pictures

The seven-part TV show will be written by Zoe Kazan (She Said), whose grandfather Elia Kazan wrote the script for the original 1955 movie adaptation. “In the process of bringing this family saga to life, the resonance of my own familial connection to the material has not been lost on me,” Kazan told TUDUM. “But it is Steinbeck’s writing — personal, shocking, profound, and free — that has kept me enthralled by East of Eden since I first read the book as a young teen.”

“Zoe’s thoughtful and artistic vision pays homage to her grandfather's revered film adaptation while beautifully honoring and introducing new audiences to a true canon of American literature,” Peter Friedlander, Netflix's Vice President of Scripted Series said. “She is an inspiring, creative force and we can not wait for everyone to see what she and Jeb, alongside the brilliant cast led by Florence Pugh, bring to screen.”

The 'East of Eden' cast features your favorite actors.

Marleen Moise/Victor Boyko/Robert Okine/Getty Images

The East of Eden cast has some of the best contemporary actors around, including:

  • Florence Pugh (Dune 2, Thunderbolts*) leads the cast as Cathy Ames
  • Christopher Abbott stars as Adam Trask
  • Mike Faist plays Charles Trask
  • Hoon Lee stars as Lee
  • Tracy Letts plays Cyrus Trask
  • Martha Plimpton plays Faye
  • Ciarán Hinds stars as Samuel Hamilton
  • Joseph Zada stars as Cal Trask
  • Joe Anders plays Aron Trask

When can I watch East of Eden?

John-Mark Smith/Pexels

East of Eden is coming to Netflix soon, and the New Zealand Herald reports the show's aiming for an "early 2026 release." Check back here for more news on the official release date!

Where is East of Eden being filmed?

Aneta Hartmannová/Pexels

Florence Pugh and the rest of the East of Eden cast have been filming around New Zealand, including Harbourside, Scottish Hall, and Ōamaru Squash and Badminton Club (via New Zealand Herald) even though the story is set in California. The first set leaks appeared on the internet in January 2025, and show off everything from Florence's incredible costumes to plenty of horses.

Stay tuned for the latest East of Eden news, and if you're still thinking about Flo's stint in We Live in Time, check out why The We Live in Time Ending Is Actually More Hopeful Than Heartbreaking.

This post has been updated.

Who doesn’t love finding a great deal – especially when everything is under $15? Amazon is serving up the best bargains of the week, from beauty essentials to home goods and fashion finds. All shoppable at unbeatable prices, these 12 Amazon finds won’t break the bank if you’re searching for something stylish, practical, or just downright fun.

Scroll on for our top 12 best Amazon deals of the week!

Amazon

Stanley Quencher H2.0 14-Ounce Tumbler

Stanely cups for just $15?! Count us in!

Amazon

Paula's Choice Skin Perfecting 2% BHA Liquid

This $14 liquid exfoliant is beloved for its ability to deliver smoother, more even skin with consistent use. It's more gentle (and more effective!) than physically exfoliating your skin, which can oftentimes do more harm than good.

Amazon

Bliss Block Star SPF 30 Invisible Daily Tinted Sunscreen

SPF is the star of your skincare routine, and this $11 (was $25) makes applying it every day super easy with a sheer, evening tint and silky-smooth feel.

Amazon

Newcosplay Super Soft Throw Blanket

Cozying up just became so much better with this $13 (was $20) pick. The ribbed texture definitely gives it a luxe vibe, but for less. Love!

Amazon

2-Pack 10-Ounce Overnight Oats Containers

Meal preppers, unite! These 10-ounce containers are perfect for overnight oats, yogurt bowls, or just sectioning out snacks to eat on throughout the workday. Snag the sleek yet durable duo for just $15!

Amazon

Hair Wax Stick

This convenient wax stick keeps your flyways at bay for the most seamless slicked-back buns or ponytails. Shoppers love this $5 (was $7) pick because its sleeking effects last all day long!

Amazon

DreamSky Wooden Digital Alarm Clock

Step up your bedside table decor with this gorgeous $15 (was $17) alarm clock – it fits right in with any home decor style!

Amazon

The Gym People High Waist Workout Shorts

These high-waisted $15 (was $23) biker shorts can stretch across tons of different occasions, from workouts to grocery store runs or just lazing around at home! You'll fall in love with them because they feature some convenient side pockets that can easily fit your phone or other small essentials you want to keep close.

Amazon

Bedsure Satin Pillowcase

This skin- and hair-friendly satin pillowcase is going for just $8 (was $13) to protect you from breakouts and broken locks. Shoppers adore how smooth it is to the touch, adding a very bougie feel to your bedtime routine for not much money.

Amazon

Sojos Classic Polarized Aviator Sunglasses

Spring's out, so that means the sun's out! You might as well protect your peepers in style with these $13 (was $20) sunnies that come in endless different colorways to match each and every outfit. We love this green pair for a playful pop of color!

Amazon

e.l.f. Squeeze Me Lip Balm

This $4 – yes, $4! – lip balm keeps your lips lookin' and feelin' super moisturized when they need it most. It also provides a sheer tint of color, so you could easily rock a layer of it with or without makeup. Such an affordable makeup bag upgrade!

Amazon

Grace & Stella Pimple Patches

Our favorite skincare hack is slapping a pimple patch on any pesky breakout that emerges. These patches at least make the experience super cute, plus you can get 36 of 'em for just $5!

Subscribe to our newsletter for more amazing Amazon finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Zoë Kravitz may have moved on already after her split from Channing Tatum, but she's not the only one! According to rumors, Channing has his own new love interest — and she's apparently a model. While we want him to be happy, we're heartbroken to see one of our fave heartthrobs off the market yet again! So here's what we know about Channing, how we got here, and his alleged new gorgeous girlfriend.

Scroll to find out everything you need to know about Channing Tatum's alleged new girlfriend!

I believe that practically everyone has had their own personal "Channing Tatum awakening" at one point or another. For me, that came in 2006 when he starred as Tyler Gage, alongside Jenna Dewan as Nora Clark, in Step Up. What's hotter than a troubled, handsome, and surprisingly talented hip-hop dancer falling in love with a ballerina? I rest my case.

That's why it was thrilling to find out the pair began dating in real life and tied the knot on July 11, 2009. But then, after having a daughter together, Channing and Jenna announced they were getting separated in 2018, and plenty of fans were devastated.

Their divorce was reportedly only finalized in September 2024. Regardless, that hasn't stopped 44-year-old Channing from getting back out on the market.

First, on October 30, 2023, the news broke that he'd gotten engaged to Zoë Kravitz, an American actress and filmmaker most well-known for her portrayal of Catwoman in The Batman and directing Blink Twice, which also starred Channing as Slater King.

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Yet, one year later, in October 2024, Channing and Zoë called off their engagement and split up after spending three years together. Since then, the actor has seemingly begun seeing a younger model, 25-year-old Inka Williams.

Channing and Inka attended a pre-Oscars party hosted by the Creative Artists Agency (CAA) at The Living Room in Los Angeles on February 28. They've also been seen together around town. One source confirmed the pair were "seeing" each other when speaking to People after reportedly meeting through mutual friends.

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"She's great. She has her own life. She's young but seems older," the source said of Inka.

"Channing's doing well. [Inka] makes him happy. He's reuniting with Zoë later this spring for another movie project. It shouldn't be too awkward; they ended things on okay terms."

Inka, who was born in Melbourne, Australia, and raised in Bali, Indonesia, is signed to IMG, a top global modeling agency. She previously said that her childhood in Bali shaped her into a "very compassionate person," and she later moved to London to grow her career.

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In addition to modeling, the 25-year-old also launched her own fashion brand, known as She Is I, in 2019. Her mother often made her clothing when she was a young girl, and she viewed the business venture as a way to continue her mom's "legacy in design and bring back to life her amazing relations from the '90s."

"I always knew one day I would try my best to create those timeless pieces from her wardrobe! I still wear the pieces she made and wore through the '80s, '90s, and 2000s," Inka wrote on her brand's website.

Channing and Inka both have yet to comment on public speculation about their supposed relationship. Nonetheless, she did post a story from the beach on her Instagram @inkawilliams, with the words "I love you" written on top of the sand.

Want more celebrity news? Be sure to follow us on Facebook so you never miss a thing!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.