How to Create Your Own Wallpaper, Gift Wrap, Desktop Background and More

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

BEFORE: Interior

The design pair notes that the original home was stuck in the past with mismatched flooring, a dysfunctional sense of flow, and an extreme lack of character.

AFTER: Interior

Amanda and Taylor took advantage of the LA views and tons of natural light by opening up the space, and then adding high-end materials and statement lighting to add charm and sophistication.

“The house was extremely dated and choppy up so our goal was to open things up while still having the feel of warmth and cohesion," says Amanda. "We did this through adding natural stone, wood, and warm lighting throughout.”

The result? A design that is elevated, functional, and timeless. "We typically let the bones of the house inspire us and let us guide it into what it wants to be," says Taylor. "This house in particular was different from most of our other projects - much more angular lines and harsh divisions between spaces so we had to find a way to soften things while still not trying to make it something it wasn't."

Bed + Bath Inspiration

Amanda and Taylor have perfected the art of blending modern and traditional elements, creating spaces that feel fresh, cozy, and stylish without being overly trendy. “We added cedar beams on the ceilings in some of the rooms and added lighting and warmer tones to add grounding," says Taylor.

The bathrooms share a cohesive look with the home, from the oak flooring, marble and stone, to nature-inspired materials.

Vistas from the hilltop were important to capture, especially from the stunning master bedroom. "In the primary bedroom, the large glass windows feel like you're part of the landscape, which is important to us," says Amanda.

Furniture and art are intentional in each of the rooms, creating symmetry, function and a warm minimalism vibe. I especially love the way the rooms transition from light to dark as you walk through the home.

The master bathroom is elegant and refined with a mix of marble, wood, and natural tones.

"Paint and furniture are everything!," says Taylor. She suggests picking pieces that are special and not something you can find at any big box store. "Layer layer layer. Layer throws and pillows, textures and paint colors. The more dimension a room has the more intentional it feels. Dont be afraid to add accent pieces for a pop of color and playfulness," she says.

Each bathroom plays into the nature-inspired aesthetic while having distinct features like unique mirrors and vanities.

The kids' room is the mini version of the rest of the home, using oak furnishings and cozy, natural layers with a pop of art.

Organic shapes compliment the overall vibe, giving the home an indoor-outdoor California modern feel.

"It's hard to keep an almost 5,000 sq ft home cozy in every space but it is something we prioritize and excel at while elevating it to meet today's needs," says Amanda.

A moody bathroom adds a bit of drama to the light-filled space.

BEFORE: Exterior

The exterior of the home left a whole lot to be desired.

AFTER: Exterior

The facade transformation is quite literally amazing.

The backyard takes advantage of the surrounding nature and views. Simply stunning!

Two of Wands: Mapping Out Your Direction

If you've been dreaming big, now is the time to get organized. The Two of Wands highlights the importance of clarifying your goals and planning the steps to achieve them.

It's time to get strategic. Take those dreams and break them down into smaller, manageable steps. Think of it like planning a trip – you need to book transportation and accommodation. Similarly, take action to map out the steps to your goals. Use a planner or notebook to jot down actionable steps you can take this week. You don't need to have everything figured out, but having a plan will boost your confidence.

Four of Cups: Staying Open to the Unexpected

Even with a plan, life often throws curveballs. The Four of Cups reminds you to remain open to unexpected opportunities and avoid becoming too rigid in your thinking.

Consider your plan a flexible guide, not a strict rule. The universe might have something even better in store for you, something you haven't considered. Be open to unexpected opportunities or intuitive nudges. You might encounter a new connection or a different path. Don't be afraid to adjust your plan if it feels right. It's about balancing intention with flexibility. If things get chaotic, remember you can choose your response. Take a deep breath and stay positive!

Seven of Wands: Setting Healthy Boundaries

This week, it's important to protect your energy and establish healthy boundaries. Think of this as creating a personal shield.

It's time to clarify your "yeses" and "nos." Are you overcommitting or allowing distractions to drain you? Identify areas where you need to set stronger boundaries. This could involve setting limits on work hours or muting distracting notifications. Remember, setting boundaries is essential for your well-being. If things get challenging, remember your self-care practices to maintain your energy.

Your Week Ahead: Plan, Adapt, and Prioritize Yourself

So, bottom line for the week ahead? Make sure you're taking care of yourself, get a bit of a plan going (but don't be afraid to ditch it if something cool pops up!), and definitely set some boundaries. Seriously, lean into these insights – they're gonna help you have a great week!