These Founders Reimagined The Online Invite Industry

paperless post founders

In our Ask A Founder series, we chat with founders about their passion, entrepreneurial path, and life outside of "work." Here, we meet the co-founders of Paperless Post: Alexa and James Hirschfeld. Read on to learn about the birthday party that inspired this sibling duo to add more beauty, design, and intentionality to the world of digital invites.

How would you describe your brand in five words?

James: 1) Innovative: We took a different spin on invitations vs. what was out there at the time when we founded Paperless Post. 2) Artful: The brand, who we partner with, and our creative team are all focused on creating art and code, cutting paper, and painting. It’s a very creative place to work. 3) Modern: In terms of the technology we use. 4) Personal: The events that people use Paperless Post for are not always personal, but they do tend to be moments that are important; whether that's a dinner party with oldest friends or a 50th birthday, Bar Mitzvah, or wedding. 5) Real-world: We are a digital product, but our whole mission is to help people gather in the real world in a meaningful way. We use software that helps people come together and be more connected. Everything we do is to enrich real-life interactions among our users.

Alexa: The one I had that he didn’t mention is user-centric. I think many users know we’re trying to make the best solution for them, as opposed to selling them a product. We’re on their side, we want them to look good and their event to go well. We are willing to go to unexpected lengths and focus on seemingly random product details to do so.

How do you get in the right headspace to start your day?

James: I wake up and go running in Central Park every morning; I do it every day no matter what. The process of running and elevating my heart rate outside expels any anxiety and makes me ready for the day. Then, I’ll sometimes head into the office. At Paperless Post, we have the choice of whether we want to go in or not. I like being physically in the office because going to a different space to work is good for me. I also find that riding the subway is really enjoyable. I like seeing everybody in New York doing their own thing, riding the subway, and going about their days. I find that very centering. Running and commuting to work are definitely the two main things that help me start my day in the right headspace.

Alexa: I could have a more ambitious morning routine. For me, it is all about sleep. Once I wake up with my kids, I will pass them off, sleep some more, and have a cup of coffee. Eight hours of sleep and a cup of coffee are imperative to a good headspace.

What was your aha moment for Paperless Post?

James: Alexa and I are brother and sister, two years apart. We were always close but as we became adults, we realized that we had complementary strengths. We thought that we might want to work together in some capacity. We both went to Harvard and there was a lot of innovation happening there at the time we were students. Mark Zuckerberg had just left and there was this idea that anybody could create a startup. We’ve luckily grown up in a golden era of entrepreneurship. We knew we wanted to do something together rather than traditional jobs.

The idea came to me very clearly when I was 21. Alexa and I both loved parties and believed that they were one of the best parts of life. I had a big celebration for my 21st birthday and was of course on a budget, still being in college. I wanted it to be creative and an expression of a vision I had that would be memorable. I struggled to find a way to execute this that was elevated and also expressed all of the thought and care that went into the party itself. I also couldn't afford to send paper invites and I didn't have people's addresses. I needed to track RSVPs because it was a big party, so I couldn't just send a JPEG. I thought to myself, what if we could create a platform that makes organizing an event efficient and easy, but also design tools that people could be proud of?

The options were pretty embarrassing in 2009. If we could do that, we could help consumers move this part of life into the digital era. I knew there was a way we could do it that was cheaper and more efficient than custom paper. Then we thought, how can we make it into a viable business and make it last? That is when we started to think about the “freemium” model, which is what competitors were doing at the time (and continue to do). The idea was that if we create something that is high quality, we can charge users a little money to not have ads on their invites and they would most likely be okay with it.

Alexa: James had called me with this idea, and was explaining what it would look like very specifically and also added that we would charge for it. I thought people would like it and I knew James was the right person to do it from a design perspective. I remember growing up, I would often show off James’s paintings, photos, and sculptures when I had playdates. His room was on the way to mine. I always got a positive reaction to his art. I thought it would be a lot of the same impressed reaction with Paperless Post.

James: No one would have picked us as co-founders of a tech company except for each other. We didn't know anything about finance or business and we didn’t know what to do, but we made it work.

As cofounders, how do you make collaborative decisions on the direction of Paperless Post?

James: For me, it is about respecting each other's different skills. I own the design and the vision and Alexa thinks about building a scalable organization. We don't get in each other's way. For example, I would never try to tell her how to recruit or manage a product in engineering. It is about knowing each other's lanes and letting us each do our own thing.

Alexa: Our collaborative decision-making benefits from mutual trust and awareness of strengths and weaknesses. We don't need to tiptoe around each other’s feelings; there are tactics for saying hard things to a co-founder, but we’ve never had to learn them.

James: Exactly, I don't need a lesson on giving hard feedback to my sister. When you are siblings you know there is a foundation of love and respect so you don't need to ever question that. There is alignment and trust. People often say that they couldn't work with their siblings, but many people don't know how magical it can be.

Describe your proudest moment with Paperless Post.

Alexa: It isn’t one big moment. It’s more day-to-day, seeing how other people use the product who I don't know at all and the feedback we get from users. I love when I meet someone for the first time and they tell me about their experience using the product with pride. For example, there was a couple from Germany I met last weekend who were planning their wedding celebration. They were so excited about the design and to check every day to see who was RSVPing.

James: Anytime I meet users on an airplane or train and talk to them it’s clear the product has been a part of really personal moments in their lives. There are similar companies with bigger and smaller user bases, but it is the personal nature of each Paperless Post event that makes me proud. I also love when I’m in the office with the whole Paperless Post team and can see people actively working to make our vision better and greater; it makes me really proud.

How do you recharge?

James: Travel, whether that’s geographically or going to a museum to travel to different cultures through art. It’s an escape for me.

Alexa: Traveling, ideally somewhere in nature that is different from my life in New York City.

What’s one thing you wish you knew before becoming an entrepreneur?

James: How much to trust inner vision. There were a lot of moments early on where we were swayed by outsiders because they were older or investors, and we were put off course by their differing opinions. I wish I had known to trust my own vision and know that vision is valid.

Alexa: Don’t stress too much about what you can’t do. The better you are at focusing on what you’re good at, the more you are able to bring people around you who can do what you can’t. You can get great people to complement you and the work around you. The more you can specialize early, the better.

What’s your favorite form of self-care?

Alexa: Sleep. It is chemical for me. I have a protective layer over my emotions when I’ve slept enough.

James: Exercise.

What is the most powerful thing you do in your day?

Alexa: Pause, listen, and consider the other person's opinion. That is really hard when you have your own opinion, but it is powerful.

James: Similarly for me, pause, consider, but give myself the space to look inside. Really taking the time to think through the difficult questions that I know, as a CEO, I need to grapple with and try to answer. Sometimes 90-100% of your day can be reactive, but trying to carve out the time to be disciplined, go through the things that need to be thought through, and put them down on paper, helps with the vision and eventual solution.

Thanks for sharing your story, James and Alexa!

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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


Now that fall is officially in full swing, there’s a lot of seasonal traditions to look forward to, like apple picking, enjoying pumpkin spice lattes, or perfecting Taylor Swift’s famous chai sugar cookie recipe. But in recent years, a new Halloween trend has taken social media by storm – boo baskets. Whether you’re planning on crafting the perfect basket for a loved one, or you have no idea where to start, here is a guide that will help you get on the right track.

What Are Boo Baskets?

Reine Jalloul

Boo baskets are Halloween or fall-themed gift baskets typically filled with candy, seasonal decorations, and fun crafts that you can surprise your significant other with to celebrate the season. While videos of this trend usually show people giving their baskets to their “boo” (pun intended), it’s not limited to just your partner. You can also make one for your friends, your parents, your kids, or even your pets if you wanted to!

What Do You Put In a Boo Basket?

Sarah Barna

Just about anything can go in a boo basket! If you’re creating a basket that’s specific to your loved one’s interests, the possibilities of what you can include are endless. But based on countless TikTok videos and Instagram reels posted about this trend, the general formula for a basket that I’ve noticed includes a cozy item, a mug, a fall-themed drink mix, snacks or candy, a stuffed animal, and (of course) a basket big enough to fit everything!

First, The Basket

Amazon

Technically, any big basket or container could be used to hold your boo basket items. However, if you’re the kind of person that likes to go all out when gift-giving, I would recommend a Halloween-themed basket like the Andemie Halloween Collapsible Organizer from Amazon. Not only does this basket come in multiple colors and patterns, you can easily flatten the basket and store it anywhere you want, so you can reuse it next fall.

Candles, Body Care, Sweaters & More … A Cozy Girl’s Galore!

Cora Pursley

Everyone has their own preferences when it comes to getting all relaxed and comfortable, especially on a chilly, rainy fall day. Personally, there are three essential elements to my lazy days – an oversized sweater, some gourmand scented body care, and a candle that makes my entire apartment smell like walking into a bakery. If this sounds like you, here are some of my favorites.

Etsy

This sweater from the LoveStitchesCo shop on Etsy has quickly become a staple to my “lounging around” outfits this season, and for a good reason. For only $26, this sweater is made out of 100 percent cotton, has a wide size range available (S to 3XL), and can be customized to whatever color you’d like. Plus, the embroidered design is absolutely adorable; who doesn’t love ghost kittens?

Sol de Janeiro

As the weather gets colder, many people (like myself) opt to swap their perfumes and scented lotions from fruity and tropical notes to warm and edible notes like vanilla, caramel, honey and chocolate. If you’re looking to spoil your boo basket recipient who likes these kinds of scents, Sol de Janeiro recently released a limited edition body cream in one of their best-sellers, Cheirosa 71. Fragrance notes of caramelized vanilla, white chocolate and toasted macadamia nut will have you smelling like a snack (literally), while moisturizing ingredients like macadamia seed oil and tucumã butter will keep your skin feeling silky smooth.

Bath & Body Works

If you’re a candle lover, then you already know that the best place to find candles for every season is at none other than Bath & Body Works. Sure, there are plenty of pumpkin scented candles to try, but if you’re looking to include something in a boo basket that screams fall, Autumn Chai is the perfect option. This three-wick candle has notes of cinnamon chai, French vanilla, and caramel – a great combination if you’re looking for something cozy, but not too overwhelming.

Drink Mixes

Target

Hot chocolate is one of the quintessential cold weather beverages, but if you want to be more creative with your drink choice, Target’s Favorite Day brand has a spooky-themed hot cocoa mix that would be a great addition to your boo basket. One box comes with two cocoa mixes and a marshmallow confetti mix shaped like beakers you can find in a science laboratory, and when combined with warm milk, changes to an orange or green color. How cool is that?

And Of Course, A Mug To Match

Target

You got the perfect fall drink for your boo, but what mug would go with it the best? At this stage, I think this is where you get something that is the most personable to your boo basket recipient. You could include a mug that matches their career or their favorite hobbies and interests. If you want to play it safe and stick with a Halloween theme, this 15 oz ghost mug from Target is spook-tacular!

Plushies Make Everything Better

Warmies

Who says that stuffed animals are just for kids? Not only are they fluffy and come in all shapes and sizes, giving a stuffed animal to your loved one is one of the best ways to show that you care about them. As a plushie connoisseur, my go-to pick for a boo basket would be any plush, like this pink llama from Warmies. Each cuddly buddy is lavender-scented and also serves as a microwaveable heating pad that can be used to relieve stress or soothe muscle aches and pains.

Don’t Forget the Candy

Target

No Halloween basket would be complete without candy! From chocolates to gummy worms and sour WarHeads, there are so many options to choose from that it can seem overwhelming to pick just one. And if your boo basket recipient has any dietary restrictions, it can be even more difficult to find something that fits that person’s needs. My twin sister has been vegan for almost five years, and before we both moved out from our parents’ house, these dark chocolate coconut bars from Unreal were a staple snack for the whole family. Not only are these bars certified vegan and gluten-free, each bar only contains three grams of sugar and three ingredients – coconut, cassava syrup and dark chocolate. As someone who isn’t vegan, trust me when I say that when you try these, you won’t want to go back to the name-brand chocolate.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This article has been updated.

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

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Header image via Meghan Lamle on Unsplash

We're officially one week into Scorpio season — are you feeling it? Is your intuition heightened? Are you super sensitive and a bit more introverted? It’s a good time to slow down, feel your feelings, and tap into the inner wisdom of your soul. Scorpio is often misinterpreted, perhaps because this season coincides with Halloween, the decreasing daylight in the northern hemisphere, or simply Scorpio’s intensity and power. A key word for Scorpio is transformation, which is never easy.

Think of the caterpillar’s metamorphosis — its time in the cramped and dark cocoon. That primordial, gooey existence is anything but comfortable. Transformation requires time, a willingness to experience discomfort, and patience before emerging as a beautiful butterfly.

Ajaila Walker

Scorpio is one of the healing signs in the zodiac, and while the Sun is in Scorpio, we can make great strides toward healing ourselves and helping others. There’s nothing superficial about Scorpio — it demands depth, wanting to uncover layers and expose what’s hiding. That’s why it’s a great time to focus on your inner world and subconscious mind. All forms of therapy are beneficial during Scorpio season, but psychotherapy is especially powerful if that's an option for you.

Eager to know what this transformational energy has to offer? Read on for your weekly horoscope to understand how this can impact your sun and rising sign!

​Astrological Overview For Your Weekly Horoscope

Eugene Lisyuk

The New Moon in Scorpio occurs on November 1 at 9 degrees of Scorpio. You'll want to check your birth chart to see where 9 degrees of Scorpio falls — this is the area of your life where you can experience transformation and growth. New Moons are powerful times to plant seeds for future growth, to dream and plan for the coming month. Take time to reflect on what truly matters during this period of darkness and inward focus.

Yuliia Tretynychenko

Mars, the planet of action and determination, has been opposite Pluto, the planet of transformation, for months. Both Mars and Pluto co-rule Scorpio, creating an intense and volatile energy. This opposition becomes exact again on November 3 and 4. Use this energy to propel yourself in a new direction and honor your true self. Strength and focus can harness this intensity for personal breakthroughs, but be cautious in making impulsive decisions during this time — on the global stage, tensions may rise, and there could be heightened aggression.

Sam Lion

Adding to this turbulent energy, Mercury, the planet of communication and learning, leaves Scorpio and enters Sagittarius on November 2. As Mercury exits Scorpio, it forms a beneficial trine to Mars and a sextile to Pluto. This is a powerful opportunity for words to contribute to healing, so take care in how you communicate. Be mindful of the power your words hold, especially as Sagittarius can be blunt and outspoken. While Mercury is in Sagittarius until January 9, focus on expanding your consciousness, learning new skills, and broadening your horizons.

Key Dates For Your Weekly Horoscope

Ashley Singerling

  • November 1 — New Moon in Scorpio
  • November 2 — Mercury enters Sagittarius
  • November 3-4 — Mars and Pluto opposition becomes exact

Read Your Horoscope Based on Your Sun and Rising Signs

Brit + Co

Aries (March 21 – April 20)

You’re being asked to dig deep into your subconscious this week. Keep your eyes and ears open for messages from dreams or moments of creativity. Meditation or solitude may reveal powerful realizations. If you feel the need to make a major life change, be sure your decisions come from the heart. You’re on the cusp of a creative breakthrough, but make sure your actions are driven by authenticity.

Brit + Co

Taurus (April 22 – May 21)

Relationships are in focus for you. This is a great week for couples therapy or deep, transformative conversations with your partner. Be willing to make changes that benefit your relationships, home, and career. Your sensitivity may be heightened, so incorporate self-care and self-love into any changes you make. Don’t shy away from this potential for growth — there’s tremendous opportunity for profound shifts.

Brit + Co

Gemini (May 22 – June 21)

Good fortune and harmony are possible, but luck won’t just fall into your lap — you need to be proactive. This could show up in your relationships with others or in your relationship with yourself. Kindness, equality, and fairness are key to success. Be cautious around people exhibiting aggressive behavior. You’ll receive back what you give out, so practice kindness and ensure you’re approaching things with fairness and balance.

Brit + Co

Cancer (June 22 – July 22)

You prefer to avoid conflict, but this week you’ll have the chance to step out of your comfort zone. You don’t have to be confrontational, but a bit of assertiveness will help you move toward your goals. The seeds you plant during this New Moon will grow stronger if you add passion and creativity. Follow your intuition, especially when making important decisions. Your dreams need a touch of energy and action.

Brit + Co

Leo (July 23 – August 22)

The Mars-Pluto opposition has likely stirred up some drama in your life. Have you mustered the courage to start something new? If not, this week offers an opportunity to fully step into your authentic self and begin a new chapter. Don’t hold back, but be prepared for uncharted territory. Your relationships, particularly with yourself, may need a refresh. Self-love and self-care are essential as you embark on these transformations. You might even consider sprucing up your home or making a move.

Brit + Co

Virgo (August 23 – September 22)

Career growth is in focus this week, but you’ll need to find a balance between your home life and work life. You may feel the urge to do more in both areas, but it’s crucial to stay grounded. Pay attention to details and avoid overindulgence. A balance between home and work will lead to the best results — be sure to tend to both areas without letting one consume the other.

Brit + Co

Libra (September 23 – October 22)

Your finances and values are the focus this week. Now is the perfect time to ensure your financial life is in order. Meet with a financial planner or make sure your will is up to date. This planning will give you peace of mind and reduce future stress. Once Mercury moves into Sagittarius on November 2, you’ll feel freer to have fun and pursue adventure, knowing that your financial security is taken care of.

Brit + Co

Scorpio (October 23 – November 21)

Your power and determination will only grow as the week progresses. Use this time to tap into your inner authority and work toward concrete goals. There’s likely to be movement in your career, but it won’t happen overnight. Patience and sustained effort are required. Cultivate joy and focus on long-term goals — there’s no rush, but steady progress will lead to great results.

Brit + Co

Sagittarius (November 22 – December 21)

Mercury entering your sign on November 2 invites expansion and learning. If you’ve been waiting to start a new project, learn a new skill, or expand your understanding of the universe, now is the time. Subjects like spirituality and philosophy will be easier to grasp during this time. Be mindful, though — your blunt communication style could come off as caustic, so take a breath before you speak.

Brit + Co

Capricorn (December 22 – January 19)

Mental well-being should be a priority. Use this time to focus on learning and honing your skills. Your approach to life and work is inspiring to others. If you’ve been dealing with self-doubt, discard any negative self-talk and practice self-compassion. You have a natural ability to teach others, so don’t hesitate to share your knowledge with those who might be facing something similar to your experiences.

Brit + Co

Aquarius (January 20 – February 19)

This week focuses on your community and your relationship with like-minded people. Group learning and activities will be more impactful than solo efforts. Mercury in Sagittarius from November 2 will encourage you to learn through travel and adventure. Something exciting and transformative is on the horizon — seize the opportunity for growth through connection with others.

Brit + Co

Pisces (February 20 – March 21)

It’s time to focus on your physical health. The energy of this week will make it easier to start a health regimen and stick to it. While you may become more serious about your health, don’t push yourself too hard. Take small, steady steps to make lasting changes. As the week progresses, you’ll feel more confident and enthusiastic about these positive changes to your well-being.

Looking for a more thorough reading? Reach out to Tina at SevenSistersAstrology.com!

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If you haven't yet seen the Netflix phenomenon Stranger Things, first of all, whaaat? And second of all, head to Netflix right now (after reading this post I mean) for a serious binge. Stranger Things is amazing for so many reasons. It's not only suspenseful and exciting, but it's also perfectly cast with the sweetest child actors and is wonderfully nostalgic.

Despite the fact we're waiting for Stranger Things 5 (and potentially Eddie Munson) to arrive on Netflix, the first season will always have a special place in our hearts. There is something that's iconic, nostalgic, and classic about it and we just cannot get enough. If you feel the same way, add this Stranger Things costume to your Halloween costume rotation!

Eleven 'Stranger Things' Costume

Brit + Co

Of all the outfits, I was most nervous about Eleven’s pink dress. I really lucked out finding this one at my local thrift store. I tucked a white collared shirt I found from the Brit + Co closet underneath.

Brit + Co

The striped crew socks were from Uniqlo (alternate here) and former visual designer Rosee brought her own sneakers and jean jacket. I tried putting a bald cap on Rosee, but instead of looking mysterious like Eleven, it just looked awkward. We decided to put a blonde wig on her and kept it looking messy and fake to perfectly encapsulate Eleven's faux hair.

Brit + Co

Leggo my Eggo.

Brit + Co

“No.”

Mike Wheeler Costume

Brit + Co

I got Mike’s vintage polo shirt and jacket at a thrift store. Former UI Designer/Engineer Scott brought his own jeans and sneakers. To convince people of your Mike-ness, grab a PARTY ZONE Short Black Wig from Amazon.

Brit + Co

Meet Mike Wheeler. He’s the type of person who would go to the Upside Down for his friend. Plus, he toasts the best Eggos ever.

Lucas Sinclair Costume

Brit + Co

I dressed former VP of Strategy, Baldwin, in a vintage striped polo and a maroon jacket, both of which I found at a thrift store, and in a black backpack. Baldwin brought his own jeans, boots and modeling chops. I didn’t add Lucas’s camo headband this time, but you can easily find a scrap of camo fabric at any fabric store to tie around your forehead.

Brit + Co

Meet Lucas Sinclair. He’s a skeptical but fiercely loyal friend. He also has great tree-climbing and binocular skills.

Dustin Henderson 'Stranger Things' Costume

Brit + Co

Dustin’s vintage t-shirt and jacket were awesome thrift store finds. I bought former Editor Trevor a Curly Wig and Mesh Trucker Hat on Amazon. Trevor brought his own sneakers and shoes. We struggled a little with creating Dustin’s missing teeth, but in the end, we stuck some black construction paper over Trevor’s front teeth. The construction paper lasted for the photoshoot, but for a long Halloween night, you may want to try something else. If you find a great way to black-out front teeth, let me know!

Brit + Co

Meet Dustin. He’s known for his expert compass reading and sweet toothless grin.

Brit + Co

Stop fighting guys!!!

Brit + Co

Friends don’t lie.

Barb and Nancy Costume

Brit + Co

Oh, Barb… she may be one of the most tragic characters in Stranger Things. For the most part, it seemed like she only had Nancy looking out for her. Though flawed, Barb and Nancy’s friendship was super strong, and you can tell that they really cared for each other.

Barb Holland Costume

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Amazingly, Barb’s costume was the trickiest to put together. I went to three different stores before finding these high-waisted jeans at Ross. I bought Barb’s ruffled pink button-down from a thrift store and you can grab a red RicHyun Natural Layered PixieWig and Dollger Clear Lens Non Prescription Eyewear from Amazon. Former Planner Micaela brought her own white sneakers and Barb-ness.

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“Nance, seriously, you’re going to be so cool it’s ridiculous.”

Nancy Wheeler Costume

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Nancy has a lot of variation in her wardrobe, but for this costume, I decided to go with the outfit we see her wear to school in the first episode. I found Nancy’s striped sweater, skirt, and white tights at Forever 21. I got the black flats from a thrift store. Former Beauty Editor Misty pinned back former Associate Creative Director Roxy’s bangs and gave her rosy cheeks and berry lips to complete Nancy’s sweetheart look.

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“Barb? Barb?”

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“Ooh, all my boys are here.”

Steve Harrington Costume

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At the beginning of Stranger Things, I was put off by Steve Harrington. I was like, “Nancy, he’s a tool!” But as the show progressed, Steve grew on me more and more. For his costume, I just bought this blue crew-neck sweater from a thrift store. Our model Johnny brought his own jeans, sneakers, and coiffed hair.

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“You’re an idiot, Steve Harrington.” “You’re beautiful, Nancy Wheeler.”

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Hey, who’s the guy taking pictures of us?

Jonathan Byers Costume

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For Jonathan’s broody look, you can use the same PARTY ZONE Short Black Wig from Mike's costume. Misty added oil to the wig and trimmed parts of it to make it look greasy and emo. I also bought a t-shirt and dark sherpa jacket from a thrift store. Former Channel Marketing Associate Sean brought his own sneakers and jeans.

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“I don’t like most people…”

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“Well I was just starting to think you were okay…”

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Team Steve or Team Jonathan?

Group 'Stranger Things' Halloween Costume

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Let’s get the whole gang together!

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The demogorgon!!!

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Eggos on Eggos on Eggos.

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How will you and your gang dress up for Halloween? Tag us with you Stranger Things costumes on Instagram and check out our Pop Culture Halloween Costumes, TV Halloween Costumes, and other Group Costumes on our Halloween page!

Netflix

DIY Production + Styling: Irene Lee

Makeup: Misty Spinney and Micaela Friedman

Photography: Kurt Andre

Models: Rosee Canfield, Scott Gamble, Baldwin Cunningham, Trevor Tillman, Johnny Walker, Roxy Taghavian, Sean Griffis, and Micaela Friedman

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.