Make This DIY Candy Cane Treat Box for Sweet Treat Gifting

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Heart-shaped jewelry

Now don’t get me wrong – heart-shaped jewelry can be super cute, but oftentimes, it can feel a little cheesy and predictable for Valentine’s Day.

2. Huge teddy bears

Those big teddies – or even just the cheap stuffed animals from the drugstore – are not practical whatsoever and tend to collect dust. Unless you know of a very specific plush that your Valentine's been wanting, it’s okay to skip the stuffed animals.

3. A dozen roses

While red roses can be a romantic gesture, there are so many other flowers to consider. Roses are simply generic AF and very expected – instead, get to the bottom of what your Valentine’s favorite flower is and run with that! From lilies to mums, you could even create your own bouquet with just a little extra effort.

4. Fake plants

The same idea goes for fake plants. Why invest in a fake plant when a real one can be so much more meaningful? This way, every time your Valentine goes to water the plant you gave them, they’ll be thinking of you. ❤️

5. Matching gifts

Matching t-shirts, mugs, socks, and the like are honestly pretty cringeworthy, unless you’re really into them. Your Valentine will definitely appreciate a unique gift a lot more this year.

6. Cheap chocolates

Cheap chocolates are good for a last-minute gift, but if you want your gift to feel special to your Valentine, please take the extra time (and money!) to opt for a fancier box. They’ll look better and taste better.

7. Anything impersonal

All of this goes to say that anything impersonal makes a cliche and outdated Valentine’s Day gift. You don’t even have to go insanely above and beyond for your date this year – just a little extra consideration will definitely make them feel loved.

Sophia Bush thought Peyton and Lucas leaving 'One Tree Hill' was "really weird."

One Tree Hill season 6 ended after Peyton almost died giving birth to her and Lucas' daughter, and after introducing baby Sawyer to the rest of the crew, they just...drive off into the sunset.

"I don't even remember where they moved. Where did they go?" Bethany Joy Lenz says, to which Robert Buckley replies, "They left in a convertible, so I'm gonna guess maybe the West Coast where it's a bit warmer and less rainy."

But no matter where Peyton and Lucas moved, the One Tree Hill cast can't quite wrap their heads around the fact that, in the story, Brooke literally never hears from Peyton again. "I used to ask, 'Why can't Brooke [Davis] be getting text messages from Peyton? Why can't you see them texting? Like, why am I not getting photo updates of this baby? It feels really weird.'"

And while Lucas returns for an episode in season 9, he was also radio silent for his three-season absence, as was his mom Karen. "Everybody, they just faded off into the distance," Bethany says. "I do wish they had kept that up in some more clear way. I don't think it would have been hard."

While Bethany Joy Lenz think is was because of "personal beef" behind the scenes.

But Bethany theorizes the onscreen confusion boils down to behind-the-scenes drama with creator Mark Schwann, whom the cast accused of sexual harassment in 2017. The women of the show wrote an open letter explaining how “many of us were, to varying degrees, manipulated psychologically and emotionally," and how "more than one of us is still in treatment for post-traumatic stress."

"I think it was some sort of personal beef behind the scenes," Bethany adds in the Drama Queens episode. "He was hoping the audience would just forget about them."

"Which seems so stupid because it's a choice rooted in ego," Sophia adds. "It's like, 'Dude, you wrote those characters, so you knew they were great. So why are we suddenly pretending they're not?'"

Hopefully we'll see all our favorite Tree Hill Ravens return for a One Tree Hill sequel series. While the show hasn't been officially greenlit at Netflix yet, Hilarie Burton exclusively told Brit + Co that everyone involved in the show is "really proud of the work that we did back then too. And so to see the public support this little show we made 20 years later, that's so special and it's so rare."