Halloween Makeup 101: The Creepy (But Kinda Pretty) Doll Face

Let’s face it, this doll face is equal parts creepy and pretty, veering way toward the creepy side of things. It’s Halloween after all, and not everything needs to be the revealing “sexy fill-in-the-blank” look. Find a plain white dress, knee high socks and a pair of good old Mary Janes, and your look will be golden. For this edition of Halloween Makeup, it’s time for you to get doll-ed up! ;)

If you want go for a more specific look, this style is a great base for Raggedy Ann, Wendy (of Wendy’s) and Pippi Longstocking. Now, to the tutorial!

1. Start with a natural makeup look for your base so you have a barrier of your normal makeup between the stage makeup, just in case there are any sensitivities to the more intense makeup.

2. Apply a thick layer of foundation that is lighter than your skin tone. I am using Covergirl Tru Blend in Ivory ($10).

3. Set with a translucent powder.

4. Add an ivory shimmery shadow like Naked in Virgin ($54) to your brow bones.

5. Apply a neutral light brown shadow to your crease like Naked in Naked ($54).

6. Line the inside lower lash line with a white liner like NYX Mechanical Eye Pencil in White ($5).

7. Apply a thick coat of mascara to your upper lashes.

8. Add eyelashes that are meant to go on your upper lashes and instead place them on your lower lash line.

9. Fill your brows in with a red eyeshadow like Urban Decay Electric Palette in Slowburn ($49) for a dramatic effect.

10. Use the same Slowburn shadow as your blush and make very dramatic circles like on a doll’s cheeks.

11. Add concealer to your mouth and set with powder.

12. Fill in your lips with red liner, making them smaller and in a perfect cupid’s bow, giving the illusion of a permanent pucker.

13. Use a fine point brush and gel liner to add freckles.

Creepy to the max.

What makeup tutorials do you want to learn for Halloween? Send suggestions our way via the comments below. Happy creepin’!

We love Halloween here at Brit + Co, I mean really love it. And we also embrace the celebrations in all of their forms, from IRL blow-out bashes to WFH office parties. If you've got a virtual Halloween party to attend on Zoom with your remote team or friends across the country, here's how to get dolled up for the best costuming and celebrating from a Zoom-y distance. Keep reading for fun ways to dress up with wigs, makeup, and festive tops without having to worry about what you've got on the bottom — basically, the costume version of a mullet. Happy Halloween!

Brit + Co

Pirate

Ahoy, matey! Just grab a red scarf, eyepatch, striped shirt and a fishtail side braid for this classic and super easy costume.

Brit + Co

Flamingo

This makeup is on point. Here's how to DIY this feathery look.

Brit + Co

Unicorn

Fulfill your magical dreams with this DIY unicorn costume.

Brit + Co

Cleopatra

Stand out with a costume that's part-Ancient Egyptian, part-badass babe. With some eyeliner and well-chosen accessories, you'll be able to craft up a Queen-of-Egypt-inspired Halloween costume that's sure to blow your Zoom party guests away.

Brit + Co

Rosie the Riveter

White button down and red polka dot headscarf, easy peasy. For the hair, pin up half of your hair and twist it up into a bun. Then take the rest of your hair and create another bun a little lower on your head. Top the look off with the scarf, and you'll be riveting in no time. :)

Brit + Co

Princess Leia

Best buns on the planet! Create this iconic hairdo with this easy hair hack.

Brit + Co

Elsa

Does Frozen still melt your heart? Be everyone's favorite snow queen with this DIY costume.

Brit + Co

Holly Golightly

Top off your top knot with a tiara, then add a LBD, pearls, coffee and sunnies.

Brit + Co

Angry Bird

We've seen this costume before, but this look is too dang cute to pass up. Especially when all you need is a yellow wig and some craft supplies. Draw out the face onto felt and cut it out, then glue the head piece to a headband. Everything else can be taped to the wig.

Brit + Co

Creepy Clown

Whether you're going for a clown or a mime vibe, this kinda creepy, kinda cute look will achieve all of your Halloween dreams.

Brit + Co

Day of the Dead

Dress up as a Dia de los Muertos sugar skull with this easy DIY tutorial.

Brit + Co

Lady Gaga

It's been quite some time since Gaga donned her signature bow, but we'll never get enough of it. Head to our Hair Bow tutorial here for the full how-to.

Brit + Co

Pumpkin

Okay, this may be really, really basic, but it is a Halloween staple. Plus, it's the one time of year you can wear all orange, all the time. Grab an orange wigand go!

Brit + Co

Queen of Hearts

Ace this Queen of Hearts costume with ared wig or red spray dye!

Brit + Co

Frenchie From Grease

Here's an excuse to break out that cute pink wig in your closet. Add a Pink Ladies jacket and bubble gum and you're ready for beauty school!

Brit + Co

Strawberry Shortcake

You can go with the full Strawberry Shortcake costume or just order a pink wig and bonnet— then add freckles and a pink top and you're Zoom ready!

Brit + Co

Pop Art

If you are looking to really up your costume game and stand out on Zoom, go for this pop art makeup look. Pop on some comic leggings (totally WFH-friendly!) and yellow wig too.

Brit + Co

Vampire

Don a black lip and eye makeup, then use that same eye makeup or black face paint to create a faux widow's peak. Spooky!

Brit + Co

Jem

We are as obsessed with our '80s cartoon characters as we are with wig costumes. For bright pink tresses, Jem is an absolute must!

Brit + Co

Cruella de Vil

This fierce villain oozes style, even if she is totally evil. Use spray hair dye on half of your head, then top off the look with red gloves, a faux fur coat, cigarette holder and a little Dalmatian. Oh, and that evil cackle is essential.

Brit + Co

Kitty

Every girl's backup costume is also the perfect Zoom costume. We made our ears by attaching black foam ears to a headband, but you can easily find a readymade option at just about any store this time of year. Get the full Black Cat makeup tutorial right here.

Brit + Co

Witch

Don a black witch hat and follow this makeup tutorial for this spooky cool green witch.

Brit + Co

Black Swan

The hair hack here is that slick top knot and the crowning tiara, though the key to the whole scene is obviously those crazy eyes. Here's a great tutorial right herefor gals who want to go all out.

Brit + Co

Minion

Learn how to get the look of the cutest minion costume ever!

Brit + Co

Katy Perry circa 2014

Or go for any of Katy Perry's Dark Horse video costumes with these Brit + Co DIYs.

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Brit + Co

Mad Hatter

This Mad Hatter costume is pretty easy to replicate. Grab a brown jacket from your closet, orange wig and top hat. The thread holster is made by stringing thread spools onto yarn and draping it over the shoulder. The makeup is an understated version inspired by the original, but really easy to recreate. And yes, those are fake eyelashes as eyebrows!

Brit + Co

Mime

You can just stay on mute!

Brit + Co

Pippy Longstocking

Recreate Pippy's completely insane pig tails with this easy DIY trick.

Brit + Co

Barbie

Your co-workers will immediately get the idea once you show up with your pink visor, watercolor swimsuit and bike shorts outfit! They may even get a little jealous!

Brit + Co

Poison Ivy

"That girl is poison" best describes former botanist turned green seductress Poison Ivy. See how you can DIY this costume here!

Brit + Co

Gamora from Guardians of the Galaxy

Maybe you prefer to be a bada**, take no prisoners green goddess like Gamora from the Guardians of the Galaxy franchise. For fun, you can try your hand at method acting by acting like her during your virtual Halloween party. Just try to keep the sarcasm on the lighter side.

Brit + Co

Minions

To make things more fun, you and a few co-workers can dress up as Minions! It's a DIY-costume that's inexpensive and funny.

Brit + Co

The Sanderson Sisters

Hocus Pocus is basically life for the Brit + Co team so it only makes sense to show up to your virtual Halloween party wearing one of the above costumes!

Planning any virtual Halloween gatherings? Share your costumes with us @BritandCo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial

Your sister deserves the world — you know it, I know it, and she definitely knows it. But what do you give someone who deserves the world when there's so much to sift through? If finding the perfect gift for your sister feels like a herculean feat, join the club! I've got an older sister whose priorities have shifted after getting married and having kids, so I'm always on the hunt for the best present to get her. Fortunately, I've found all the best gifts for her that she'll actually use — and I'm ready to share them with you, too!

From the best of beauty finds to some self-care goodness, these top-notch gifts were carefully considered because this little sister knows Christmas is better when your sibling keeps you in mind!

The Best Beauty Gifts

Sephora

T3 Aire 360 Ceramic Air Styler Blowout Kit

Your sister's wash day routine won't be the same once you introduce her to this blowout kit. Before I got boho braids, I decided to use it to dry my natural hair and it literally cut my blowdrying time in half! I have thick coils so it usually takes a while for me to gently stretch my hair without damaging it, but not anymore!

This kit includes:

  • Aire 360 Base
  • 2 Curling Attachments (Left and Right)
  • Oval Brush Attachment
  • SoftAire® Drying Concentrator
  • Storage Tote

I personally love the drying concentrator and the oval brush attachment because they give me the softest blowout I've ever had!

Calista Tools

Calista Tools The Classic Volume Duo

If your sister already has the perfect curling iron and blow dryer, you can still gift her something that boosts her hair. Calista Tools' Classic Volume Duo includes a pro heated round brush and the embellish flex spray to create the same look she'd get with the T3 Aire 360 Ceramic Air Styler Blowout Kitfor a fraction of the price.

Kora Organics

Kora Organics Turmeric Brightening Trio

Give your sister the gift of powerful antioxidants in skincare form this year! Kora Organics has so many products that boosts skin's glow — trust me — so this brightening trio is a great place to start for anyone.

The set includes:

  • Turmeric Glow Foaming Cleanser: It's pH-friendly and works to clean skin without stripping it of moisture. Your sister will appreciate the Turmeric, Noni, Aloe and natural sugar complex that effortlessly works together.
  • Turmeric Brightening & Exfoliating Mask: Your sister can use this daily because it'll gently smooth and detoxify her skin.
  • Turmeric Glow Moisturizer: Your sister's skin will crave the benefits of this moisturizer because it'll add a healthy glow to her skin while making it a little tougher. External impurities don't stand a chance!

EADEM LLC

EADEM The Even Skin Set

Has your sister been complaining about her stubborn dark spots? She'll love if you surprise her with EADEM's Even Skin Set! She'll get the following:

  • Dew Dream: A yummy cleansing balm that removes all makeup and other icky things from skin
  • Cashmere Peel: A gentle exfoliant that specifically targets dark spots
  • Milk Marvel: A creamy serum especially created for BIPOC skin that struggles with dark spots
  • Cloud Cushion: A ultra hydrating moisturizer that 'cushions' skin

Fur

Fur Full Frontal Set

Has your sister been looking for the perfect bikini waxafter-care? Tell her to get intimate with Fur's Full Frontal Set! It's dedicated to providing the softest skin that doesn't suffer from inflammation and ingrown hairs which sounds like my kind of party. All products have been gynecologically tested, so they're 100% safe!

The set includes:

  • Fur Oil
  • Ingrown Concentrate
  • Stubble Cream

Supergoop!

Supergoop! Endless Glow SPF Set

Don't tell me it's 2024 and your sister still hasn't found a sunscreen she loves. *Sigh* Okay, lean in closer so I can hold your hand while I talk about the Supergoop! Endless Glow SPF Set. Besides being TSA-friendly, this gift will add an extra glow to your sister's visage and I know she'll love that.

She'll get:

  • Glow Screen Sunrise SPF 40
  • Glow Stick SPF 50
  • Soothing Oil

Sephora

Tower 28 Mini Lil Softies Tinted Lip Treatment

I've been wearing Tower 28's 'Ube Vanilla' shade in their Tinted Lip Treatment and I can't get enough. This means your sister deserves to know about this miniature set! Unlike other lip oilsand treatments, this formula isn't sticky whatsoever! It has shea butter, jojoba oil, and lysine in it to provide a super kissable pout.

P.S. I've noticed that my lips are visibly softer and haven't been peeling or cracking as much since I've been wearing this!

Sephora

Beautyblender Power Pocket Puff

Celebrity Makeup Artist Natalie Dresher has nothing but rave reviews about this cute pocket puff! She says, "My absolute favorite tool for on the go mattification (is that a word? Or did I just coin that?). A must have for those going out for special events, it’s compact and fits in the tiniest of purses."

Sephora

LYS Beauty Mini Higher Standard Cream Glow Blush Set

Why commit to just one blush when you can have three? At least that's what I think you'll say to your sister when she opens this cute gift. I love that it's by a black-owned brand, but I'm even more excited that these blushes are vegan. They have kaolin clay, avocado oil, and vitamin E in them which has all the makings of a smooth, hydrating finish.

Sephora

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow

Dresher says, "One swipe and your eyeshadow is done with these Armani Beauty eye tints. They are user friendly and even the most beginner makeup user can figure out how to apply these! I love shade 67S Sparkle because it looks great on all skin tones making it a universal shade."

Stila Cosmetics

Stila Cosmetics Meet the Icons 4-Piece Set

You think your sister's iconic, right? I sure think my sister is so I''d love to add this to the running list of gifts I'm choosing for her. Everything is, once again, TSA-friendly, so your sister can take everything with her at all times.

She'll love getting:

  • Stay All Day Waterproof Liquid Eye Liner in Intense Black
  • Full-size Huge Extreme Lash Mascara (Jet Black)
  • Full-size Convertible Color Dual Lip & Cheek Cream in Lillium (Nude Pink)
  • Travel-size Shimmer & Glow Liquid Eye Shadow in best-loved shade, Kitten (Shimmering Nude Pink)

Lilac St.

Gold In My Veins Press-On Nails

I've been wearing these press-on nails for the past two weeks because they're the best I've ever worn. I personally think you should gift your glamorous sister these cuties before Christmas because she'll want to have something nice on her nails when she goes to take holiday pictures.

Cult Gaia

Cult Gaia Mast Eau De Parfum

If your sister has been looking for a new fragrance that she and others will love, I'm sure she'll fall in love with Cult Gaia's new scent, 'Mast.' It's a mix of Italian Bergamot and tropical coconut — two blends that make me want to spray on every piece of clothing I have!.

I really love that your sister won't have to fret about parabens, sulfates, BHA, mineral oils or other formaldehydes! I mean, clean beauty is truly the way to go!

Kohl's

Valentino Born In Roma The Gold Eau de Toilette

Not everyone loves wam or musky scents, including your sister. She may enjoy something that smells 'fresh' which is why Valentino's Born In Roma fragrance will work for her. It'll remind her a little of summer, helping to keep some of seasonal depression away.

The Best Self-Care Gifts 

Target

Stanley 40 Oz Quencher Tumbler

Staying hydrated is one of the best ways anyone can boost their wellbeing which is why your busy sister needs a Stanley Tumbler. She can't survive on coffee alone — even if she thinks she can! This tumbler is actually in collaboration with e.l.f. Cosmetics so you know the color payoff and water intake are the best things your sister needs to help power through her day.

Amazon

Allura & Arcia Stress Relief & SelfCare Cards

I'm not going to pretend self-care is easy because there are some days you and your sister aren't going to be in the mood. If it seems like your sister has forgotten how to take care of herself and fan the relaxation fans, surprise her with these stress relief cards. She'll be provided with an activity, it's objectives, and ways to implement it in her daily routine!

Skims

Skims Cozy Knit Unisex Robe

It's time for your sister to have an unparalleled spa day at home. Your only job is to gift her this Cozy Knit Unisex Robe from Skims! Not only is this robe super comfy, but it's also leopard print! I'm telling you now, your sister needs this.

Amazon

Good Molecules Yerba Mate Wake Up Eye Gel

My bias is showing with this gift idea, but I'm sharing it anyway! After a while, everyone needs a good eye product to keep dark circles at bay. If your sister is pulling late nights because she's studying or has to wake up with a newborn, she absolutely needs Good Molecules' Yerba Mate Wake Up Eye Gel. It helps bring much needed life back into the under eye area and even plumps the delicate skin back up.

Amazon

The Sleep Guard Pure Silk Sleep Mask

When your sister's done placing her new eye gel on her eyes, make sure she opens the other gift that contains this Pure Silk Sleep Mask. It'll block out light and make sure her eyes stay protected.

Amazon

BEDELITE Satin Pillowcase

While you're at it, throw in a satin pillowcase for good measure. It's good for reducing frizz and breakage, especially if your sister has naturally curly hair or braids!

Amazon

Lucky Bear Spa Headband And Wristlets Set

Your sister's days of getting her hair and the sleeves of her shirt wet are over because you're absolutely getting her this spa set. I would ask, but I already know this is at the top of your gift idea list for her because you can't get enough of it.

The Best Home & Kitchen Gifts

Target

KitchenAid 5qt 10-Speed Stand Mixer

If your sister is always on cooking or baking duty, save the strength of her arms by investing in a KitchenAid Stand Mixer. She'll lose her mind over the 10 attachments that come with it and the depth of the mixer itself.

P.S. It's by Hearth & Hand Magnolia which may also score you the best sibling award if she loves this brand!

Target

Tabitha Brown 8qt Digital Air Fryer

Wait, an air fryer under $100 exists and it's available at Target? Yes! Tabitha Brown's exclusive collection has so many goodies, but I just know your sister likely doesn't have time to think about making elaborate meals multiple times per week. Ease her mind with this digital fryer that'll let her roast, dehydrate, or even reheat meals!

Your sister will probably brag about her weekly dinners once she starts using this, but she can because "that's her business!"

Ruggable

Ruggable Frances Vintage Teal Blue Rug

If your sister's favorite rug has been dismantled by her pets or kids, she may have mentioned how she's in the market for something that won't show as many stains. Though it's more of a big ticket item, Ruggable's Frances Vintage Teal Blue Rug was made with your sister in mind.

It's one of those rugs that instantly gives a room personality and gets better with time. It's spill-proof, but she can still wash it if she feels like it needs to be refreshed!

Sweet July

Sweet July Alma Throw

It's cozy season so your sister needs a couple of throw blankets to choose from. I actually can't get enough of Sweet July's Alma design because it's so abstract and goes with any design aesthetic. It's also reversible so she can lighten or darken the mood as she sees fit!

Baloo

Baloo Weighted Blanket

I've recently invested in a weighted blanket and I'm not sure what I was doing before. This takes sleepmaxxing to another level so I'm sure your sister will appreciate it! It's sustainably made, but that. doesn't mean it's not washer friendly! She'll enjoy how easy it is to fall asleep and clean one of the best blankets on the market. Again, trust me!

Amazon

Preston Lane The Deluxe 3-Wick Candle

What's a home decor gift without a scented candle? I'm not sure I want to find out so don't make your sister suffer! Gift her the warm and inviting scents of bergamot, fresh lime, Jasmine, tuberose, sandalwood, and cedar. It'll even match her new throw or weighted blanket.

Target

Threshold Medium Faux Wood Table Lamp

I know your sister spends her nights reading a book instead of binge watching new shows sometimes so make sure she has a cute lamp on her bedside table. I personally have this same lamp on my desk and it's so soothing when I'm working in the morning instead of opening my blinds or turning on a bright overhead light.

The Best Motherhood Gifts

Amazon

OWSUMER New Mom Candle

Do I love uplifting moms? Uh, yes! They deserve so much love and tenderness considering all of the things they have to endure. If your sister has recently joined motherhood or is a seasoned mom who's expecting, this candle will bring a smile to her face. I promise you she'll never forget unwrapping it and knowing you're the one who gifted her this!

Amazon

Unboxme Gifts Cloud Socks

Moms are often getting up and down for various reasons, so make sure your sister has something cozy on her feet like these cloud socks. They'll provide a nice barrier between her feet and the carpet or hardwood floors she has to cross to find a snack or break up a little sibling quarrel.

Amazon

EverFoams Fuzzy Open-Toe Slippers

If she doesn't care for wearing socks around the house, you can always gift your sister these cute slippers. They're open-toe, making them the fuzzy, breathable footwear she'll love padding around in.

Amazon

KeaBabies Pregnancy Journal

I'll never forget when my sister gifted me a pregnancy journal when I was pregnant with my son. I still have it and love reviewing different moments from it. Plus, I always think about how it was such a nice gesture from my sister.

From one former pregnant mama to your eyes and ears, this is something you can give your sister if she's currently expecting. She'll always look at it and remember the moment she unwrapped it.

Amazon

MomCozy Breast Therapy Packs

It doesn't matter if your sister is on team breastfeeding or not, her boobs are going to be sore during and after pregnancy — blame it on the hormones. She'll need something soothing in her bra to help combat any aches and pains so please get her these therapy packs.

Amazon

Fourth Trimester Mama Affirmation Cards

The fourth trimester aka postpartum can be really tough for some moms. If your sister has recently given birth and is struggling, don't be afraid to let one of her gifts be these affirmation cards. She'll need reminders that she's not only doing a great job, but that she deserves to be patient with herself.

Amazon

Got You a Little Something Happy Hour Activity Cards

I so wish I would've discovered these activity cards during my sister's last pregnancy, but all that matters is that they're in my orbit now! In addition to affirmation cards, helping your sister rediscover things she likes post-birth is such a huge way of showing her that you still her as a person outside of motherhood.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

We have a serious appreciation for all things creative, like these plus-size Halloween costumes, and we have a hunch you’ll love some of our newest finds, too. Afterward, if you still haven’t decided on which costume to wear this Halloween, gather your group of besties and get their opinion — or, better yet, pick out a group Halloween costume, and you can all dress up together! Here are 40 of the most curve-lovin’ (and seriously hot) plus-size Halloween costumes you’ll find out there this season.

Yandy

Cruella de Vil

Cruella de Vil will always hold a special place among our most-feared villains, right alongside Voldemort and Ursula. After all, she’s going after puppies! But on Halloween, the celebration of the gruesome and morbid, this evilness equates to fabulousness, and we’ll more than forgive you for dressing up like her… just this once.

Walmart

Maleficent

Channel your deepest, darkest powers and channel your inner Maleficent this Halloween. “So you see, the story is not quite as you were told.”

Amazon

Cozy Deer

Wait, so we can look cute *and* be toasty-warm?! We’re sayin’ yes to this fuzzy zip-up.

Yandy

Sexy Stewardess

Get ready for liftoff in this flight attendant costume. If you’re a travel-lover, this is the perfect way to bring your passion into your costume.

Brit + Co

DIY Jessica Rabbit Costume

This has to be the ultimate curvy bombshell character to channel on Halloween. The dress, gloves, hair, and makeup are bold and will definitely put your bangin’ bod front and center. (via Brit + Co)

Amazon

Sexy Kitty

Frisky attitude not included. This plus size Halloween costume might look simple, but it’s anything but basic.

Amazon

Flapper Girl

There’s nothing as fun — and a little dangerous — as the glitz and glamour of the ’20s. Throw on a long string of pearls or do your makeup to look like a ghostly flapper for that extra creative edge.

Brit + Co

DIY Ursula Costume

We’ll always be a sucker for classic Disney costumes. And if you want to give Ursula that extra-special take, you can follow this relatively simple DIY for the costume contest win! (via Brit + Co)

Halloween Costumes

Sea Siren Mermaid

This is — hands down — one of the best mermaid costumes we’ve ever seen. From the form-fitting metallic mermaid “tail” to the bustier top, this is for sure a look to emulate if you want to flaunt your curves.

Yandy

Storybook Alice

Down the rabbit hole you go this Halloween. You never know what’s going to happen when you channel this fairytale classic!

Halloween Costumes

Sea Siren

You had us at gold, sequins, and tulle. Oh, and we’re always down to rule the sea!

Amazon

Ninja

Pop off this Halloween in a comfortable disguise that’s both sleek and sexy.

Amazon

Beauty And The Beast Belle

We’ll always love our classic Disney princesses, especially this beauty.

Amazon

Minnie Mouse

You don’t need a Mickey to look fly as heck in a retro-inspired Minnie Mouse getup.

Amazon

Empress Divine

One of the best reasons to dress up as an ancient Egyptian is obviously the cat-eye makeup.

Amazon

Goth Red Riding Hood

Pay homage to one of your favorite fairy tales with a sexy twist. Plus, if you haven’t worn a cape before, you truly haven’t lived.

Amazon

Flirty Cop

It may be illegal to impersonate a police officer, but no one ever said a flirty cop was off-limits!

Halloween Costumes

Cinderella Fairy Godmother

We could all use a fairy godmother, albeit notthis scheming one from Shrek. Still, this is a hilarious costume, and we’re definitely eyeing that wand and wig combo.

Yandy

Commando Cutie

Serve your country by wearing this retro army green uniform.

Amazon

Harley Quinn

We’re impressed with the mismatched thigh-highs and color-coordinated armbands on this plus-size Halloween costume.

Amazon

Cozy Bat Costume

The name of this costume says it all. If you’re in the mood to prioritize comfort, you’ll feel extra-snuggly in this cozy bat costume.

Amazon

Ghostbuster

If you loved the all-female Ghostbusters as much as we did, grab your friends and go as the whole crew. The best part? On Halloween, there will be plenty of monsters to bust, which makes a great conversation-starter!

Amazon

Queen Bee

Everyone at this year's Halloween party will be buzzing about you in this flattering bee costume. You are the queen, after all!

Amazon

Poison Ivy

Wow, here’s a sexy take on the evil Poison Ivy.

Amazon

Oktoberfest Fraulein

The beer maid costume is always a safe choice. It’s cute and classic, and you get to wear pigtails.

Yandy

Sexy Nurse

They’ll need a nurse after you knock ’em out with this costume!

Amazon

Snow White

If you’re going to wear this outfit out on the town, you’ll definitely have at least seven admirers following you wherever you go.

Amazon

Pinup Sailor

Sail the open seas with this cute and comfy sailor costume. This retro getup is all about the accessories!

Yandy

Miss Muerte

Another way to celebrate Halloween is to celebrate the dead. Do it in style with this awesome costume.

Amazon

Cozy Skeleton

If you’re into traditional bones, this comfy number will surely scare the living dead out of you.

Amazon

Grease Pink Lady

This is the perfect Halloween costume for when you don’t really want to dress up. Flats? Check! Awesome jacket to keep you warm? Double check!

Walmart

Supergirl

No one is going to mess with you in this costume, and you just might feel faster than a speeding bullet.

Halloween Costumes

Spanish Senorita

With plenty of sass and a whole lot of ruffles, this costume will have you dancing for joy.

Amazon

Mrs. Incredible

Be your own superhero with this sleek Elastigirl costume. You would look totally incredible in it.

Amazon

Dark Alice

We wouldn’t drink the tea that this Alice serves. While we do love the original blue that Disney’s Alice wears, we are really digging this all-black dress too.

Amazon

Batgirl

Trick-or-treat in the name of justice! Grab Superman and bring him along too, because you two are friends now, remember?

Amazon

Hippie

Keep this Halloween totally tubular by donning this adorable retro dress with go-go boots and a fun '70s eye makeup look!

Amazon

Friday The 13th Miss Voorhees

If you’re team Jason, then you need to buy this sexy number. While we’re not sure who would ultimately win this fight, we’re sure this outfit is already winning our hearts.

Walmart

Justice League Wonder Woman

While Superman is cool and all, we are particularly fond of Wonder Woman. She’s a badass chick that we are ready to represent. Flying an invisible jet doesn’t hurt, either.

Yandy

Cat Burglar

Feeling feisty? Go classic cat with a twist. Meeeow.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated with additional reporting by Meredith Holser.

Social media is full of trends that come and go — think loud budgeting or sleepmaxxing — but I have a feeling one may grow legs beyond TikTok or Instagram: the 4B Movement. TBH, it doesn't feel right to call it a 'trend' because its origins are rooted in something much deeper than saying or doing something controversial for likes.

If you're not familiar with this movement and are curious about it, we're going to take a deep dive into where it originated, it's purpose, and why women in the U.S. have started to abide by its principles. To understand the 4B Movement's sustainability and potential benefits, I spoke with Somatic Trauma Therapist and Founder of Freshwater Counseling & Consulting, Blessing Uchendu; Sex and Relationships Coach Leah Carey, host of the Good Girls Talk About Sex podcast; and Senior Statistician and Addictions Researcher at UCLA Nicole Prause

Here's what they had to say!

Scroll To Learn What The 4B Movement Is, How It Started, & What It Means For Women In America

  • The 4B Movement is all about abstaining from relationships with men, from dating to sex.
  • This movement started in South Korea after an atrocious act of gender-based violence.
  • Since the 2024 election, American women are exploring the idea of abstaining from relationships with men as well.
  • Ultimately, the 4B movement could lead to de-centering men from women's lives, eliminating some fears surrounding reproductive health and ultimately improving their mental health overall.

What is the 4B Movement?

According to The Washington Post, this is a "radical Korean feminist movement that swears off men to reclaim a sense of agency." It sounds similar to abstinence, but the trickle down effects are vastly different. Abstinence is taking a step back from anything that usually taps into your pleasure center — and that doesn't always mean sex. However, the 4B Movement is specifically rooted in 'de-centering men' completely.

CBSstates that researchers Jieun Lee and Euisol Jeong wrote a paper for Yonsei University about the movement, and deciphered that the "B" has four meanings:

  1. biyeonae — "refusal of dating men"
  2. bisekseu — "sexual relationships with men"
  3. bihon — "heterosexual marriage"
  4. bichulsan — "childbirth"

How did the 4B movement start?

In 2016, Hankyoreh reported that a man in his 30's chose to stab an unknown young woman in Seoul, Korea. When asked why he committed the crime, he gave this answer: "I did it because women have always ignored me." In response to the random attack, Hong Seong-su, a law professor at Sookmyung Women’s University, share a chilling message that the outlet recounted in the article. "The fact that [Kim] chose ‘some woman’ [as opposed to ‘some person’] as the target for his crime suggests it is not going too far to view this as a crime of hate against women."

This radical moment was an inception point for the movement overall, started in opposition to this gender-based violence, as well as gender-based discrimination as a whole. The Korean Herald noted that factors like pay inequality and a Donald Trump-like president of their own (Yoon Suk-yeol) were driving forces in 4B. Since his election in 2022, Yoon Suk-yeol has "promised to abolish the Ministry of Gender Equality and Family, which has been popular with his anti-feminist base," (via Korean Herald). Between all this and the global sensation of #MeToo, the 4B Movement gained major momentum throughout the last eight years.

The 4B Movement's Lasting Impact In South Korea

According to The Korean Herald, over 150 elementary schools aren't seeing first-graders walk through their doors and it has everything to do with the falling birth rate in South Korea. CNN reports that officials are so concerned, they're willing to do something to combat it. President Yoon Suk Yeol said, "We will mobilize all of the nation’s capabilities to overcome the low birth rate, which can be considered a national emergency."

But, this isn't the first time the birth rate has been addressed. Another CNN article reported that South Korea dished out $200 billion to "boost the population over the past 16 years." Still, things haven't worked in the government's favor. It's evident less women are having children and it seems to directly stem from women upholding the ideology they're not allowing their bodies to be used for motherhood anymore.

American Women's Response To The 4B Movement

Kaboompics.com

After the shocking results of the 2024 presidential election, many women began to rethink how they relate to the men in their lives, finding South Korea's 4B Movement in the process. Based on the current rhetoric about women who don't have children and the restrictive anti-abortion laws with hardly any policies in place to reduce the maternal mortality rate, it's understandable why some women are fearful or fed up — and why many women are now finding parallels to what sparked 4B in the first place.

When you see people like Nicholas J. Fuentes tweeting things like "Your body, my choice. Forever," on the same day Trump won a second term as president, it can leave a sickening taste in one's mouth. One user's response to this was, "Funny how the loudest champions of 'freedom' are often the first to undermine it for everyone else."

Alongside this are men's social movements that are clearly intertwined with the current political climate, too. While obviously not all men believe in these ideologies, there's been a stark rise in their prevalence.

Mizuno K

In 2020, ADL reported about the mindset of "Incels" and discovered that they feel emboldened by the 'manosphere.' So, what do they tend to believe? According to outlet, there's a belief "that the current sexual 'marketplace' gives women too much freedom to choose their own partners." Not only that, but the outlet says Incels tend to think women choose to ignore men unless they look a certain way or have a certain status, "leaving the remaining 80 percent of men (including incels) without a potential partner."

Nicole Prause, a UCLA Statistician and Academic, is well-versed in abstinence movements, and what they ultimately indicate based on statistics. "There are a number of similar men's movements already, especially Men Going Their Own Way (MGTOW)," she says. According to her, MGTOW don't pursue marriage or relationships with women, but "seek sex when it is on their 'terms.'" She says, "They're often viewing it as a battle pitting sexes against one another. These movements tend to be separatist, often evolving into misogyny and violent speech, such as glorifying sexual coercion and rape."

www.tiktok.com

started in south korea. now in america? yas. #4b #4bmovement #jesusisking

As a result of these growing men's movements and the incoming 47th President of the United States — a convicted felon with multiple allegations of sexual assault — there have been growing calls from women on social media to consider the 4B Movement for themselves. X user @jungsooyawning wrote, "american women it's time to learn from the koreans and adopt the 4b movement as a matter of fact women from all over the world should adopt the 4b movement i'm so serious," on the platform.

Freelance writer Daria Yasmiene also wrote about about why she's taking part in the movement for POPSUGAR. She said, "As a Black woman who has lived through three back-to-back elections with Trump as a focal point, I'm so far beyond tired that I need a lifestyle change." Ultimately, she wants to continue having the freedom to choose to live her life in a way that's not solely governed by men.

"With the little autonomy that I have left, I would rather be alone and safe from the consequences of male influence in my life than lie next to someone who doesn't see me as an equal. We deserve so much more than that."

Meanwhile, Sex and Relationships Coach, Leah Carey says that 4B "makes sense as a response to realizing that a majority of men valued the economy over a woman's right to self-determination." Depending on where you stand, she also says that it can be "seen as 'punishment' for men" or "as a choice of self-determination and self-protection for women." Somatic Trauma Therapist, Blessing Uchendu shares Carey's sentiments in that the movement is "a response to patriarchy and the centering of men and conversely the objectification of women, with the expectation that they fulfill roles as wives and mothers."

Potential Benefits Of The 4B Movement

Antoni Shkraba

So with all that in mind, is a movement like 4B beneficial? And is it even sustainable? I'm not going to tell you that you should or shouldn't join the 4B Movement because it's a personal decision. It's always wise to examine where you are in life instead of relying on social media, news outlets, or even the government to determine what you're going to believe. Still, there may be some benefits to the 4B Movement that outweigh any potential fallouts.

Carey says that "not being refused care for reproductive matters" is a potential benefit of 4B, while also highlighting that "the mental health benefits can also be huge for people who deal with anxiety, depression, or anything else that might cause emotional hardship in the current climate."

This could also lead to women identifying and honoring their true desires instead of following society's scripts about who they should be. Somatic Trauma Therapist, Blessing Uchendu believes that 4B is about women de-centering men and re-centering themselves — about "being the 'stars of their own stories,' rather than supporting characters in a malde-dominated narrative." Uchendu says. "It can be incredibly empowering to step away from systems that have felt compulsory in order to reflect on whether you are making decisions centered on yourself and your desires or whether these decisions are centered on the expectations of the society around you."

The most important thing Carey wants to note is that women aren't unable to find love and joy ever again by participating in the 4B movement. "Just because a woman chooses not to date, have sex, get married, or have kids with a man doesn't mean she can't do those things: with other women. it's more and more common for adult women to explore their same-sex attractions after divorce or widowhood," she notes. "With a generation of young women growing up with the understanding that heterosexuality is not the only option, we may see a wave of younger women also exploring in this arena (in addition to all the younger women who already know themselves to be queer)."

I would also say that you can always go back to dating and engaging with men whenever you want — this movement doesn't have to be a permanent choice if you don't want it to be. The whole point is to take charge and embrace your own sense of agency.

Yet, Prause does pause to mention the downside to "separatist movements." She explains that without support from men, women could struggle financially given pay disparities and other gender-based work inequities. Still, she says this doesn't really affect much if women have been figuring things out for themselves with little help from men.

Ultimately Uchendu says women having the freedom to exist without the weight of society's patriarchal standards on their shoulders is the "ultimate freedom." She says, "In the words of Audre Lorde 'If I did not define myself for myself, I would be crunched into other people's fantasies for me and be eaten alive."

Andrea Piacquadio

No woman should have to live in fear of having violence committed against her, but history continues repeating itself in terms of how society treats our bodies. "When a woman's right to make choices about her own body and health care are removed, she may decide to not put herself in a position where pregnancy can become an option," Carey says.

Prause chimes in with, "On average, women are more likely to experience mental health declines with marriage to a man (the opposite is true for men). While men also can experience domestic violence and sexual assault, the risks are exceptionally higher for women." Not only that, but she also points out that "women risk unwanted pregnancy, from which they now have fewer healthcare rights to address" and "are at much higher risk for sexually transmitted infections, even from their regular romantic partner."

As if that weren't a slap in the fact, Prause mentions that "childcare continues to fall disproportionately on women and does cause less income for women over time."

So, at the end of the day, I can't tell you what the right choice is, but I do know that patriarchy's long-lasting fixture in society has harmed everyone. From men who think women owe them something to women who believe they're not worth anything unless they're married or mothers, there's a lot to unpack.

What I do know is that no one should have the right to control the personal lives of other people nor should they try to make their personal beliefs and religious ideologies into laws that govern people who will be around long after they're not.

No matter where you stand on the matter, hatred and violence should never be tolerated or praised. Remember to take care of yourself by diving into more self-care stories we have on-site.

Gifting is hard. Unless you're able to work some serious mental magic and track down the most perfect and most personalized gift for everyone on your list, searching for the right thing(s) to give is a full time job! That's where gift sets come in. Gift sets are often packaged up to perfection (taking some precious wrapping time out of the equation), plus they come in every different category you could ever think of!

Below, we've listed our favorite gift sets – that we're totally eyeing for ourselves 👀 – by Beauty, Foodie, Home, and Fashion categories. You're sure to find some gift sets that will make them go crazy!

Scroll on for our favorite holiday gift sets of 2024!

Beauty Gift Sets 

Amazon

Sol De Janeiro Bum Bum Summer Jet Set

With nearly 100 5-star ratings on Amazon, this gift set from Sol De Janeiro brings forth luscious scents of pistachio, salted caramel, and vanilla via a travel-size trio of shower gel, skin cream, and perfume mist.

Target

Camille Rose Scalp Goals Hair Treatment Gift Set

Scalps need TLC too! Your little sister will love this pretty pink gift set that features Camille Rose's Rosemary Oil droplets and a much-needed massager. All she needs to do is section her hair and spend time applying the drops to her hair before massaging them in!

Amazon

Foxybae Rose Gold Round Brush Set

The girls love a blowout – for the gal who always has her locks in check, this round brush gift set will give her routine a rose gold reset. Right now, you can shop this trio for 50% off.

Amazon

LOOPS Hydrogel Face Masks 5-Pack

The face masks in this pack are tailored to virtually any skin type, taking the guesswork out of skincare gifting. Most importantly, the formula is hydrating, which we all know is much needed during wintertime.

Burt's Bees Tips & Toes Gift Set

Dry skin? Nobody has time for that! This Burt's Bees gift set comes prepped with purse-sized hydrating lip, hand, and body products.

Amazon

Laniege Midnight Minis: Lip Sleeping Masks

These lip masks seal up cracked, flaky lips overnight. This is one gift set that'd made of pure magic, soothing throughout the dry season.

Target

R.e.m. Beauty x Wickd Galinda Makeup Set

Can't get enough of Wicked? Achieve Galinda's look with this cute makeup set. It comes with a smudge-proof kohl liner, long-lasting liquid eyeshadow, a hydrating blush & lip stick, and a creamy metallic lipstick. It's the only things you'll need to complete your holiday look!

Henry Rose

Henry Rose Mini Body Spray Trio Set

This gift set sells for $90 ($120 value) and includes three 50ML dreamy scents. Each one is hypoallergenic and cruelty-free, but most notably, they all smell like sheer luxury.

Amazon

Charlotte Tilbury Plillow Talk Beautifying Lip Kit

This gift set has everything required for the perfect juicy pout – coordinating lipstick, lip liner, gloss, and balm.

Amazon

Olaplex In Good Repair Hair Kit

Give the gift of Olaplex's nurturing products with this repair hair kit. It features the No. 3 Hair Perfector, No. 4 Bond Maintenance Shampoo, No. 5 Bond Maintenance Conditioner, and No. 7 Bonding Oil which work overtime to nourish tresses.

Amazon

Pattern by Tracee Ellis Ross Curl Cocktail Kit

Treat someone's curls to their own personal cocktail with this kit! it features mini versions of the brand's leave-in conditioner, styling cream, and curl gel which will aid in the perfect wash and go set. Or, it can simply be used to refresh 3-day-old twist outs!

Amazon

Conair Infinitipro Multi-Styler

If your friend has been interested in a blowout kit without spending a ton of money for one, surprise her with Conair's Multi-Styler. It comes with four attachments that have different functions. You'll get a curling wand, round brush, paddle brush, and a drying nozzle! It also comes with a storage bag to store all the pieces in one organized place.

Amazon

Touchland Power Mist Hydrating Hand Sanitizer Spray Juicy 3-Pack

Everyone is sure to love these aesthetically-pleasing hand sprays. From post-grocery store runs to gym trips, they provide not only sanitization, but gorgeous smells, too. Gift your recipient all three, or split up the pack to grace several stockings.

Poppi

Poppi x InnBeauty Project Sips & Lips Duo

The two lip gloss flavors inspired by Poppi in this gift set channel that of the holiday season. First, Raspberry Rose Glaze gives off a perfect pink tint, then Cranberry Fizz Glaze comes in with a deeper red hue.

Amazon

Rinna Beauty Icon Lip Kit in Kiki

This lip kit has everything you need to create the juiciest and perfectly balanced lip look like Lisa Rinna. What's more is the formulas are all super hydrating and anti-aging!

Foodie Gift Sets

Isle of Harris

Isle of Harris The Harris Serve+ Gift Set

The gin-loving gals and gentlemen will adore this highly-tailored drink set for its botanical influences. The gin gets its character from local sugar kelp seaweed, a story told further by the details in the sleek box.

Peet's Coffee

Peet's Coffee Ultimate Holiday Treats Gift Set

How could you possibly go wrong with coffee and chocolate?! This gift set blesses the gift receiver with a 1lb bag of Peet's Coffee Holiday Blend alongside two seasonal chocolate bars and a box of chocolate cherries. Yummmm.

Nordstrom

Palais des Thés Holiday Favorites Assorted Tea Gift Set

This gift set was made for any tea lover. There's a really nice assortment of tea varieties that they can sip year-round.

Amazon

The Omsom Saucy Noodle Sampler

We gobble Omsom noodles down on a weekly basis, and so far, there are no regrets. This noodle-fied gift set is complete with ten boxes of some of the brand's most-loved flavors – which come deliciously together in only 5 minutes, the ultimate cure for holiday cooking burnout.

Amazon

Clevr Blends Golden SuperLatte

Functional caffeine is one of 2024's food trends, so for the sippers that keep their finger on the foodie pulse, this SuperLatte kit is sure to please!

Brightland

Brightland The Luminous Capsule

Brightland's pure extra virgin olive oils are prime for cooking or drizzling on meals. Even then, the bottle is just fun to look at! This foodie-forward capsule gift set is packed with their Awake olive oil, Champagne vinegar, and California honey.

Home Gift Sets

Material Kitchen

Death & Co x Material The Stirred Set

This design-forward vessel in intended for batched cocktails (or mocktails), so any happy hour host will love it. Gift this piece alongside a list of our best winter-warming drinks.

Target

GreenPan Rio Nonstick Aluminum Cookware Set

If your friend is moving into her new apartment next month, she'll love this cookware set! It features 16 gorgeous blush pots and pans, plus four wooden utensils come with it! They heat really quick which means she won't have to spend a ton of time in the kitchen if she doesn't want to.

Amazon

The Bamboo Abode 10 Piece Cheese and Charcuterie Board Set

This charcuterie gift set is perfect for gifting to the host or hostess in your life. It comes with high-quality utensils and bowls to help them serve. The best part is it also comes with complementary recipes for them to try out! This really is the whole package.

Grove

Grove Co. Holiday Hosting Set

Adults know that a clean house is invaluable, so gifting cleaning products (especially cute ones like these) will definitely spread some cheer amongst the grown-ups. This gift set is fit with 2 soap dispensers, a hand soap refill, a dish soap refill, a candle, and a scrubber sponge.

Character

Character The Essential Tool Set

Okay, hear us out – though not many people would view a literal toolbox as a great gift, this could make a really epic option for the fresh-outta-college or new-homeowner individuals. Plus, you can't deny that this color is cuuute. You can get it for $295 (a $355 value) to help them get their sh*t together.

Amazon

Mosaic Liquid Hand Soap Gift Set

We're not sure about you, but sometimes we just simply do not feel like splurging on home essentials. In the vein of generosity, please gift the adults in your life only practical things – like hand soaps (ahem, this gift set). laundry pods, or dish-washing goods! We promise it will be valuable to them, especially in these times.

Target

Threshold Diffuser Candle Set

Everyone could use a little more relaxation in their lives so gift someone this diffuser candle set. It comes with a soothing candle, room spray, and diffuser that'll make any room smell good!

Fashion Gift Sets

Amazon

17 Mile Store Gold Hoop Earrings

$20 for an entire nine pairs of earrings (and cute earrings at that) is just unheard of. Grab this gift set for the gold hoop-wearer!

Natural Life

Natural Life Happy Box Gift Set

This gift set is packed to the brim with trinkets and decor that will being a sure smile to anyone who gets it.

Amazon

YZKKE Vintage Wool Crew Socks

This set of colorful socks will stylishly accompany them wherever they go!

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This post has been updated.