DIY Jewelry Holder

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Entryway

From work commutes to errand runs, you're probably on the go a lot. Why waste time getting out the door by dealing with a disorganized entryway every single day?

Think of your front door as a "launching pad." In other words, whatever you need to help make leaving and arriving home easier should be right there for simple access.

If you have a closet to work with, that's great. Otherwise, cubbies or even a utility shelf will work. Make sure your most used shoes, coats, and other accessories are neatly stacked, hung, or put away. You can take those heels you only wear for date nights or random extra scarves back to your bedroom.

Then, set up a space for your personal items, like your purse, keys, sunglasses, and any mail you grab on the way in. You'll know exactly where they are the next time you're running late, and you can add personal touches like greenery or artwork to make your launch pad more aesthetically pleasing.

2. Living Room

Next up is the living room, where you probably spent the bulk of your time with family and friends. This fact means it tends to naturally become the most cluttered room in everyone's home.

If you feel like you're lacking storage, don't forget to utilize vertical space. You can install shelving, for instance, or buy tall open-shelving cabinets that look like built-ins.

Either way, by adding decor pieces, books, or other commonly used items, like speakers and games, you'll infuse the room with more character and dimension while saving floor space.

Don't underestimate the functionality of baskets, either. They're great for holding everything from pet toys to blankets and even magazines or photo albums.

Plus, if you have kids and constantly feel inundated by their toys, say goodbye to the typical storage container solution. Even though it may work for some parents, these containers are still an eyesore and never really leave your line of sight in the living room.

Instead, you can transform an old or thrifted dresser into a toy storage area. Select one that matches your interior design style to keep your space looking clean and uncluttered while allowing your kids to easily grab whatever they want to play with.

3. Bedroom & Closet

Shared or not, the bedroom has a way of collecting clutter like nobody's business. That's why we have to get creative to save space and make our lives easier.

One of the most overlooked areas is right under your bed. You can store anything from hobby items, like art supplies, to seasonal clothing and less frequently worn shoes.

Search for storage containers with wheels under the bed. Or, if your bedframe needs an upgrade, look for one that has drawers!

Then, in your closet, make sure your clothing and accessories are arranged in a way that makes sense.

For example, if you work a corporate job, group all of your business attire, like slacks, blazers, and loafers, in one section to quickly get dressed and go in the morning. The same goes for casual wear, workout attire, and evening wear or pajamas.

Finally, if you have shelving, add labeled bins to store clunkier garments like sweaters and sweatshirts. Any remaining room can be used to hold extra clutter that you clear off horizontal surfaces, like your desk, vanity, or dresser, to make your bedroom feel more light.

4. Bathroom

Last but not least is the dreaded bathroom. This room of the house can become a dumping ground for all sorts of products and beauty tools.

Just like in your living room, you should use any empty wall space to your advantage. Hang up hooks to hold your towels and clothing while you bathe, or use an over-the-door organizer to give your extra towels and robes a home.

Also, if you live with multiple people, it can be helpful to give each family member their own designated cabinet. This will keep everyone's products separate and prevent any from becoming a "junk drawer."

Last but not least, our top tip for keeping your bathroom fresh and organized is to get rid of your personal items on a regular basis. Stop holding onto that old tube of toothpaste that's practically flat or accumulating multiple bottles of face wash.

Rather, go through your products once a month to purge anything that's expired or no longer used. This simple act alone will make a real difference.

10 of Wands & 10 of Pentacles:

The reading emphasizes a theme of completion and abundance. The 10 of Wands suggests that the path to your desired outcome is near, and you must persist through the final push. Giving up now would be detrimental as you are on the verge of achieving your goals. The 10 of Pentacles reinforces this message, indicating abundance in all areas of life: money, time, energy, relationships, and joy. You are nearing the end of a significant phase, described as "the end of the beginning," which will propel you forward. For some, this signifies the culmination of a project or goal, and for others, it's about finalizing the initial steps to ensure a strong foundation for future endeavors. The message is clear: complete what you've started, add the finishing touches, and celebrate your achievements. Don't rush into the next phase until you've fully concluded the current one. Focus on your personal definition of "perfect" and recognize that your own standard is sufficient.

King of Pentacles:

This card highlights themes of integrity, honesty, and truth, with a particular emphasis on discerning information. On a wider scale, it warns against blindly following authority figures, even those you respect. You are urged to conduct your own research, question what you hear, and assess how information directly affects you. There may be deception regarding finances or other matters of material value. Personally, be mindful of white lies and trust your intuition when something feels off. Rely on your own knowledge and wisdom to navigate situations, whether it's in your personal relationships or in understanding broader societal issues. The card encourages you to be discerning, to sift through "smoke and mirrors," and to ensure that you are receiving and sharing honest information.

King of Swords & Five of Cups:

These cards address the challenges of manifestation and maintaining a positive mindset. The King of Swords represents mastery and intuitive action, while the Five of Cups signifies disappointment. The message is to avoid dwelling on what isn't working and instead focus on your accomplishments and what you are grateful for. You may feel discouraged by perceived setbacks, but these are part of the learning process. The King of Swords advises you to tailor your manifestation practices to your own needs and preferences. Take notes on what works and what doesn't, and don't be afraid to adjust your approach. Avoid focusing on negativity, as it can hinder your intuitive connection and pull you away from your path to mastery. Instead, celebrate your small wins, learn from your experiences, and trust in your ability to navigate challenges. The reading emphasizes that you are learning a new skill and should give yourself grace and focus on what you know and what you have.

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