How to Quit Your Day Job and Start a Company for Cat Ladies

We can’t get enough of pudgy cats hanging out in boxes, following Grumpy Cat-types on Instagram or freaking out about a newly opened cat cafe that serves meow-carons. Sure, you’ve made it a (secret) part-time job to find the best cat videos and cat-themed gifts on the Internet, but can you really turn your passion of all things kitties into a full-fledged company? This week, in our How to Quit Your Day Job series, we chat with Dorian Wagner, a self-professed crazy cat lady who is proud of the moniker. Dorian recently launched CatLadyBox, a monthly subscription box service filled with cat-inspired goodies for both owners and cats. If you’re crazy about kitties, Dorian’s venture will inspire you to open your own feline-friendly business and create the dream job you’ve always wanted.

Dorian is a cat lover who dedicates her time to cat rescue, fundraising and posting cat videos on her long-running blog, Your Daily Cute. She runs Santa Paws Drive, an annual toy and treat drive for shelter animals, and oversees the Cute Transport Network, a Facebook group that helps kitties from shelters and rescue groups get forever homes. Dorian is passionate about helping felines find homes and embracing crazy cat-lady culture. In fact, she’s actually the official crazy cat lady, as deemed by the Internet.

Dorian came up with the idea for CatLadyBox while working full time as the director of marketing for an online travel company. She planned on working on CatLadyBox at night after she finished her day job, but soon realized that the demands of launching her passion project required more than just weeknights. “It was both terrifying and exciting to walk away from a very good job for something that was still relatively unsure, but it’s the best decision I’ve ever made, and I’ve never looked back,” says Dorian.

The Tips

1. Rely on a strong support system. Through her many volunteer gigs and blogging, Dorian built a warm circle of supporters and friends for her business. When Dorian was first launching CatLadyBox, her cat-focused community was a source of tremendous encouragement. “I can’t express how incredible all of them have been and continue to be every day. You can’t overestimate the power of having people behind you,” says Dorian.

2. Buy goods from indie artisans. A fun aspect of Dorian’s job is curating a box of “stylish, cat-themed shirts, jewelry, accessories, art, home décor, books, mugs, stationery, exclusive products and much more” by scouring through Etsy, Instagram and Facebook for great products to feature. Dorian purchases items from artisans she’s met at trade shows or indie businesses who contact her directly. “We also work to create exclusive designs just for CatLadyBox. These are some of the most fun because this is the only place you can get these items!”

3. Provide great customer service. As a small business owner, Dorian knows that her customers are the life blood of CatLadyBox. She loves hearing from her customers, especially when they share pics of their furry friends. Taking care of customers “means going the extra mile sometimes, throwing in a little extra surprise when you can and being super responsive when people email.”

4. Embrace being your own boss. While Dorian admits that she works long hours, she cherishes the flexibility she has with running her own company. “I’m not tied to someone else’s cubicle or to the set hours someone else has decided I should work,” says Dorian.

5. Be inspired by your passions. “CatLadyBox was born out of my love for cats, my passion for cat rescue and my determination to change the way the world thinks of cat ladies,” says Dorian. At the end of a grueling 14-hour day, reconnecting with her reasons for starting the cat subscription-box company pushes her forward. “Things aren’t always going to go as planned. It may take a lot of creativity and a lot of scrambling and a lot of work, but if you care enough, it will all happen.”

6. Break down stereotypes. A common stereotype is that lonely women live with a horde of cats. CatLadyBox is a celebration of a woman’s love for her feline friend, just as Dorian intended. There are two levels of subscriptions: the regular CatLadyBox, with items just for the cat lady herself, and the Crazy CatLadyBox, which has items for the cat lady plus a couple items for her cats as well. The items are meant to be unique, “treat yourself” gifts. “My hope is that more people will adopt cats because they won’t be afraid of being labeled crazy, which will help save more cats lives. Thousands of cats are dying in shelters every day, and if we can get more people adopting them and realizing how great it is to have a cat (or a few!), then we can make a big difference in that number!”

Purrrr-rfect Your Skills

1. Volunteer With Cat Rescues and Shelters: Connecting to your love of cats, as Dorian can attest, can give you a much-needed boost when running your own cat-themed business. Visit VolunteerMatch.org, plug in your location, click Animals or search for “cat” and find tons of volunteer opportunities in your local area. Bonus: You’ll also get that warm and fuzzy feeling while caring for fuzzy felines. (Free)

2. Learn How to Run a Successful Subscription Business: Subscription School offers dozens of online guides, videos and webinars on how to start a subscription-based company. Topics covered include Building the Perfect Box: A Guide to Product Procurement, Four Best Practices for Facebook Page Management and Communicating With Customers — Dos and Don’ts. (Free)

3. Turn Your Talent into a Business in 12 Steps: If you’re like Dorian and have a natural passion in a particular niche community, take the time to learn how to transform that specific interest into a custom company. ($149 for an online class)

What career would you like to see covered next in our How to Quit Your Day Job series? Let us know in the comments!

(Photos via Stephanie Sonju/Sonju Photography)

Betsey Johnson turned 75 last year, and her feminine hippie style is famous in fashion. The designer has dished on how to nail your own personal style, rents out her stylish Mexican home via Airbnb, and knows how to rock a red carpet with her signature split. In this week’s How to Quit Your Day Job series, we chat with the fashion maven herself, Betsey Johnson, who blazed a path for herself, starting in the 1960s, to create a whimsical style that is uniquely hers. Here, Johnson shares some hard-earned wisdom for future fashionistas and creatives with all the sparkle and wit you’d expect from the pretty in pink powerhouse.

MEET THE FASHION ICON: BETSEY JOHNSON

In 1964, Betsey Johnson won a Mademoiselle magazine contest to become a guest editor and charmed editors at Mademoiselle with her home-sewn t-shirt dresses. A year later, she became the top designer for Paraphernalia, a clothing boutique in New York City, that catered to a younger clientele that offered silver mini skirts and neon bikinis, and had go-go girls dancing in the store windows. It was London-style by way of NYC, and Johnson was one of the first employees. After her experience at Paraphernalia, Johnson wanted to branch out on her own. Now, with 50+ years working in the fashion industry, the style icon gives an inside look at how she built her empire and what she hopes other creative women implement in their own career journeys.

Brit + Co: What’s your morning routine?

Betsey Johnson: Lately I have been crawling out of bed at 8:30am, which is quite late for me because I am usually a 7am girl. I really enjoy spending time in my backyard, so once I’m up, I drift into the kitchen and have my one cup of black coffee. I often take my coffee to my birds-of-paradise garden in the backyard and sit among my flowers. I’m all about fruit for breakfast, and I’ve been on a grape kick recently. Once I’ve eaten, l call my assistant and we will go over what I am up to for the rest of the day. My schedule usually changes from day to day, so I never know what the day will bring!

B+C: What inspired you to start your brand?

BJ: I worked for 10 years in the industry before starting my namestake brand, and between the ’60s and ’70s, I realized that I wanted to be my own boss, have my own company, do my own thing. I simply just didn’t want to work for anyone anymore.

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Sparkle in our step ✨ Dancing on our minds 💃

A post shared by Betsey Johnson (@betseyjohnson) on

B+C: You are a pioneer in the fashion industry and celebrated diversity like casting transgender models in your runway shows. How were you able to trust your inner voice in your business life and beyond?

BJ: Sometimes you have to keep your blinders on and move full speed ahead without distraction from what others are doing/saying. I cast my shows to represent the world I see around me, and that is the most important thing to me.

B+C: You’ve got a book in the works about your life, a boutique hotel in Mexico, and continue to be involved in your company. What keeps your creative spark alive?

BJ: Nothing can keep you creative, you either live it and you have it, you either do it or you don’t. There is no time zone, season, or reason for you to be creative. You just have to motivate yourself and be your own biggest source of energy! No one or anything should be able to make you do something if you don’t have passion for it.

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No such thing as too much pink 💖

A post shared by Betsey Johnson (@betseyjohnson) on

B+C: What have you’ve learned from a failure or mistake you made?

BJ: Your past, the mistakes you’ve made, and the failures that follow you are only going to help you direct how you want to live your future. I am always looking back to my past to inform the way I want to do things now. We should never be ashamed of our mistakes. They make us who we are!

B+C: What’s the best advice you’ve ever gotten?

BJ: “Love it or it will leave you.” I feel you have to love what you do, and be connected to the whole business, then the best results will happen.

B+C: Your clothes, design style, and personality are iconic while remaining true to who you are as a person. What would you tell future female fashion designers about how to blaze their own trail?

BJ: Always be true to yourself. It’s the most important thing you have. Be kind, respect others, and fight hard for the things you want.

B+C: Name two female heroes who you think should get a shout-out.

BJ: First, I want to give a shout out to [my daughter] Lulu and my grandkids. I’ve been with them more than anyone else in my life, and I don’t know where I’d be without them. Also, women like Tina Turner, Madonna, and Janis Joplin have always been huge inspirations for my clothing and in my life. I can’t just pick two!

B+C: If you could tell aspiring creative women anything, what would it be?

BJ: You have to work really really really hard, but you should want to work hard. I think you make your own luck. I’ve been lucky in my life, but that is because I’ve worked hard. I believe the same thing can happen for any other young women out there.

RELATED: Insta Icon Eva Chen Dishes on Her Career, Fashion, and Her Latest Dream Collabs

(Photos via Betsey Johnson)

Now that fall is officially in full swing, there’s a lot of seasonal traditions to look forward to, like apple picking, enjoying pumpkin spice lattes, or perfecting Taylor Swift’s famous chai sugar cookie recipe. But in recent years, a new Halloween trend has taken social media by storm – boo baskets. Whether you’re planning on crafting the perfect basket for a loved one, or you have no idea where to start, here is a guide that will help you get on the right track.

What Are Boo Baskets?

Reine Jalloul

Boo baskets are Halloween or fall-themed gift baskets typically filled with candy, seasonal decorations, and fun crafts that you can surprise your significant other with to celebrate the season. While videos of this trend usually show people giving their baskets to their “boo” (pun intended), it’s not limited to just your partner. You can also make one for your friends, your parents, your kids, or even your pets if you wanted to!

What Do You Put In a Boo Basket?

Sarah Barna

Just about anything can go in a boo basket! If you’re creating a basket that’s specific to your loved one’s interests, the possibilities of what you can include are endless. But based on countless TikTok videos and Instagram reels posted about this trend, the general formula for a basket that I’ve noticed includes a cozy item, a mug, a fall-themed drink mix, snacks or candy, a stuffed animal, and (of course) a basket big enough to fit everything!

First, The Basket

Amazon

Technically, any big basket or container could be used to hold your boo basket items. However, if you’re the kind of person that likes to go all out when gift-giving, I would recommend a Halloween-themed basket like the Andemie Halloween Collapsible Organizer from Amazon. Not only does this basket come in multiple colors and patterns, you can easily flatten the basket and store it anywhere you want, so you can reuse it next fall.

Candles, Body Care, Sweaters & More … A Cozy Girl’s Galore!

Cora Pursley

Everyone has their own preferences when it comes to getting all relaxed and comfortable, especially on a chilly, rainy fall day. Personally, there are three essential elements to my lazy days – an oversized sweater, some gourmand scented body care, and a candle that makes my entire apartment smell like walking into a bakery. If this sounds like you, here are some of my favorites.

Etsy

This sweater from the LoveStitchesCo shop on Etsy has quickly become a staple to my “lounging around” outfits this season, and for a good reason. For only $26, this sweater is made out of 100 percent cotton, has a wide size range available (S to 3XL), and can be customized to whatever color you’d like. Plus, the embroidered design is absolutely adorable; who doesn’t love ghost kittens?

Sol de Janeiro

As the weather gets colder, many people (like myself) opt to swap their perfumes and scented lotions from fruity and tropical notes to warm and edible notes like vanilla, caramel, honey and chocolate. If you’re looking to spoil your boo basket recipient who likes these kinds of scents, Sol de Janeiro recently released a limited edition body cream in one of their best-sellers, Cheirosa 71. Fragrance notes of caramelized vanilla, white chocolate and toasted macadamia nut will have you smelling like a snack (literally), while moisturizing ingredients like macadamia seed oil and tucumã butter will keep your skin feeling silky smooth.

Bath & Body Works

If you’re a candle lover, then you already know that the best place to find candles for every season is at none other than Bath & Body Works. Sure, there are plenty of pumpkin scented candles to try, but if you’re looking to include something in a boo basket that screams fall, Autumn Chai is the perfect option. This three-wick candle has notes of cinnamon chai, French vanilla, and caramel – a great combination if you’re looking for something cozy, but not too overwhelming.

Drink Mixes

Target

Hot chocolate is one of the quintessential cold weather beverages, but if you want to be more creative with your drink choice, Target’s Favorite Day brand has a spooky-themed hot cocoa mix that would be a great addition to your boo basket. One box comes with two cocoa mixes and a marshmallow confetti mix shaped like beakers you can find in a science laboratory, and when combined with warm milk, changes to an orange or green color. How cool is that?

And Of Course, A Mug To Match

Target

You got the perfect fall drink for your boo, but what mug would go with it the best? At this stage, I think this is where you get something that is the most personable to your boo basket recipient. You could include a mug that matches their career or their favorite hobbies and interests. If you want to play it safe and stick with a Halloween theme, this 15 oz ghost mug from Target is spook-tacular!

Plushies Make Everything Better

Warmies

Who says that stuffed animals are just for kids? Not only are they fluffy and come in all shapes and sizes, giving a stuffed animal to your loved one is one of the best ways to show that you care about them. As a plushie connoisseur, my go-to pick for a boo basket would be any plush, like this pink llama from Warmies. Each cuddly buddy is lavender-scented and also serves as a microwaveable heating pad that can be used to relieve stress or soothe muscle aches and pains.

Don’t Forget the Candy

Target

No Halloween basket would be complete without candy! From chocolates to gummy worms and sour WarHeads, there are so many options to choose from that it can seem overwhelming to pick just one. And if your boo basket recipient has any dietary restrictions, it can be even more difficult to find something that fits that person’s needs. My twin sister has been vegan for almost five years, and before we both moved out from our parents’ house, these dark chocolate coconut bars from Unreal were a staple snack for the whole family. Not only are these bars certified vegan and gluten-free, each bar only contains three grams of sugar and three ingredients – coconut, cassava syrup and dark chocolate. As someone who isn’t vegan, trust me when I say that when you try these, you won’t want to go back to the name-brand chocolate.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This article has been updated.

If your sweet tooth is your calling, why not learn how to turn your dessert dreams into a full-time passion from women entrepreneurs who took their inspiration beyond an idea? One movie date with her future husband to see Willy Wonka and the Chocolate Factory prompted Sugarfina co-founder Rosie O’Neill to wonder why grown-up candy stores didn’t exist. Food blogger Katie Higgins flipped her side gig of writing healthy dessert recipes into a career, and food scientist Natalia Butler found her ideal job creating new flavors for the Ben & Jerry’s ice cream empire. In this week’s How to Quit Your Day Job, we chat with Kim Malek, the CEO and founder of Salt & Straw — a popular West Coast chain of ice cream parlors focused on local flavors — about how she turned her idea for a community-based gathering spot for good times into a sweet success story.

Meet the Ice Cream Pro: Kim Malek

Years before Salt & Straw founder Kim Malek started her company, she worked at Starbucks Coffee, Yahoo!, adidas, and Gardenburger in marketing, community outreach, and product management and development. But inspired by the time she lived in the foodie paradise of Portland, Oregon, she had a vision to create a local eatery where friends could gather. Fourteen years later, she and her cousin Tyler, now head ice cream maker, started with an ice cream cart in Portland. Their unique flavors, like Strawberry Honey Balsamic with Black Pepper and Pots of Gold & Rainbows (a mix of colorful marshmallows and cereal milk-flavor), garnered fans and graced Food Network’s list of the Top 5 Ice Creams in America.

With brick-and-mortar scoop shops now open in Los Angeles, Downtown Disney District, Portland, San Diego, San Francisco, and Seattle, the neighborhood ice cream dream Malek had 14 years earlier is now a thriving company. This year, Salt & Straw is gearing up to open its 19th location, and the team will be releasing its first cookbook, the Salt & Straw Ice Cream Cookbook (out April 30).

Brit + Co: What’s your morning routine?

Kim Malek: I have three kiddos, and I try to always take them to school when I’m not traveling. My mornings are all about them. I wake up around 5:30am, take our new puppy out for a little walk, make coffee, and pull myself together over a morning dose of NPR, and then wake up the littles and get them rolling. I’m big into ensuring they have a well-rounded breakfast, so I’m always dreaming up new things to serve along with a large plate of fruit daily. We dash out the door to be sure they have some time to play before school starts (essential to burn energy before sitting all day), which also gives me time to connect with other parents and teachers. Having accomplished all of that before I arrive at the office by 8:30am makes me feel like I’ve already packed in a lot. It’s great momentum for my busy day ahead.

B+C: What inspired you to start your company?

KM: I’d spent most of my adult life in Seattle but lived in Portland for a brief period in the mid-’90s. While there, I was struck by the incredible sense of community and collaboration that I experienced, and I was convinced that an ice cream shop would be the perfect way to reflect that. I wanted to create a place where people could run into their neighbors and spend time with friends and family. I started to work on a plan to open a shop and even looked at real estate. But I got cold feet and retreated back to my safe corporate job for the next 14 years, until the stars aligned for me to move back to Portland in 2010 and dust off my plans. Now, when I see the lines and groups of people who come together at our shops, it’s really gratifying to know that my original inspiration of creating great neighborhood gathering places has come to life in so many wonderful places up and down the West Coast.

B+C: How do you challenge yourself as an entrepreneur?

KM: I heard [football quarterback] Joe Montana speak several years ago and identified with a statement he made about being motivated by fear. As a classic entrepreneur who is motivated by the possibilities with a great appetite for risk, also being motivated by fear seemed ironic to other people when I described it. I had the opportunity to sit next to Joe at a dinner a few months ago and let him know that his statement had stuck with me all these years later and asked him if he’d explain a bit more what he meant by that. He said that he was generally pretty confident that he’d succeed at whatever he was doing, but he was motivated by fear to create contingency plans, be more ready than seems logical, and work harder than anyone else. I loved that!

B+C: Tell us about how your family and friends help support your business.

KM: My family has been instrumental in the company. I founded the company with my cousin Tyler. He wanted to join me to make ice cream when I was getting the company started, but he’d never made ice cream before and just started culinary school. He lived in my basement and experimented with ice cream making on a machine he got at Goodwill. It quickly became apparent that he was really talented, and he became the head ice cream maker right off the bat. It turned out to be a terrific partnership, and his culinary sense has made the company what it is today. The other person I have to mention is my partner Mike. Before I started Salt & Straw, I lived in Seattle and was about to move to NYC. I came to Portland for a birthday and met a guy in a bar, which doesn’t usually end well, but we are still together with three kids. And so I moved to Portland instead of NYC for love. I began working on the business but didn’t really have the funding needed. I cashed in my 401(k), sold my house, and had a garage sale to raise money, but was still $40K short. Mike put his house up as collateral for a small loan from the City of Portland to secure the final funds needed. He’s been an incredible support ever since.

B+C: What have you learned from a failure or mistake you made?

KM: One mistake that most growing companies make is around hiring. I’ve learned what a costly mistake this can be. I’ve found that spending more time on scoping roles to be sure we understand what the company needs over the next two to three years and collaborating with the team on core competencies associated with the position are key to ensuring that we find the right person. It slows us down at the start but allows us to move forward with everyone aligned on what we are looking for in a candidate.

B+C: What’s the best advice you’ve ever gotten?

KM: One of the best pieces of advice I’ve gotten: not to take advice! Stay clear about your original vision and mission, and come back to that when making decisions. I find it most helpful for others to share their experiences versus offering advice. I’ve learned the most that way and have been able to choose how to incorporate that experience into my decision-making.

B+C: What do you love about your job?

KM: I’m most inspired by working side-by-side with people who have been with Salt & Straw since the beginning and have had a long career, continuing to push the company and others to new heights. It’s incredible to see how people have grown and taken the idea of this company far beyond what I could have imagined. I popped into a meeting recently with folks from all over the company working to figure out how to introduce a new product. It blows my mind to see these super-smart, passionate people creating a new future together.

B+C: Name two female heroes who you think should get a shout-out.

KM: First, Maggie Weissman, a principal at Billings Montana High School where I grew up and who went on to own Great Harvest Bread in Seattle. Before that, she was in the Peace Corps. I remember going to the drug store with her to buy toiletries for someone she was hiring who was recently released from prison. She worked on a plan to help him be successful in the job. Watching her go through the process changed everything I knew about what creating jobs could mean for others.

Second is RBG [Ruth Bader Ginsburg]. One story I love about her is that when her son’s school called about her son’s behavior, she said, “He also has a father. Please call him from now as the first point of contact for issues pertaining to our son.” Since they both worked, it didn’t seem fair that the school always contacted her first. Funny enough, she said when the school now had to interrupt a man at work, they stopped calling so frequently. As a household with two working parents, it was a good reminder to be sure the systems and institutions we work with are supportive of co-parenting. It’s an ongoing struggle to make it all work.

B+C: If you could tell aspiring creative women anything, what would it be?

KM: Find your voice and use it. You have terrific ideas that the world deserves to hear. I think women tend to be too conservative in sharing their thoughts, dreams, and plans, and wait until they have things perfect to speak out. One of the biggest gifts someone can give you is to underestimate you.

RELATED: How Two College Roommates Turned a Food Allergy Into a Superfood Ice Cream

(Photos via Leela Cyd Ross)

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

We're officially one week into Scorpio season — are you feeling it? Is your intuition heightened? Are you super sensitive and a bit more introverted? It’s a good time to slow down, feel your feelings, and tap into the inner wisdom of your soul. Scorpio is often misinterpreted, perhaps because this season coincides with Halloween, the decreasing daylight in the northern hemisphere, or simply Scorpio’s intensity and power. A key word for Scorpio is transformation, which is never easy.

Think of the caterpillar’s metamorphosis — its time in the cramped and dark cocoon. That primordial, gooey existence is anything but comfortable. Transformation requires time, a willingness to experience discomfort, and patience before emerging as a beautiful butterfly.

Ajaila Walker

Scorpio is one of the healing signs in the zodiac, and while the Sun is in Scorpio, we can make great strides toward healing ourselves and helping others. There’s nothing superficial about Scorpio — it demands depth, wanting to uncover layers and expose what’s hiding. That’s why it’s a great time to focus on your inner world and subconscious mind. All forms of therapy are beneficial during Scorpio season, but psychotherapy is especially powerful if that's an option for you.

Eager to know what this transformational energy has to offer? Read on for your weekly horoscope to understand how this can impact your sun and rising sign!

​Astrological Overview For Your Weekly Horoscope

Eugene Lisyuk

The New Moon in Scorpio occurs on November 1 at 9 degrees of Scorpio. You'll want to check your birth chart to see where 9 degrees of Scorpio falls — this is the area of your life where you can experience transformation and growth. New Moons are powerful times to plant seeds for future growth, to dream and plan for the coming month. Take time to reflect on what truly matters during this period of darkness and inward focus.

Yuliia Tretynychenko

Mars, the planet of action and determination, has been opposite Pluto, the planet of transformation, for months. Both Mars and Pluto co-rule Scorpio, creating an intense and volatile energy. This opposition becomes exact again on November 3 and 4. Use this energy to propel yourself in a new direction and honor your true self. Strength and focus can harness this intensity for personal breakthroughs, but be cautious in making impulsive decisions during this time — on the global stage, tensions may rise, and there could be heightened aggression.

Sam Lion

Adding to this turbulent energy, Mercury, the planet of communication and learning, leaves Scorpio and enters Sagittarius on November 2. As Mercury exits Scorpio, it forms a beneficial trine to Mars and a sextile to Pluto. This is a powerful opportunity for words to contribute to healing, so take care in how you communicate. Be mindful of the power your words hold, especially as Sagittarius can be blunt and outspoken. While Mercury is in Sagittarius until January 9, focus on expanding your consciousness, learning new skills, and broadening your horizons.

Key Dates For Your Weekly Horoscope

Ashley Singerling

  • November 1 — New Moon in Scorpio
  • November 2 — Mercury enters Sagittarius
  • November 3-4 — Mars and Pluto opposition becomes exact

Read Your Horoscope Based on Your Sun and Rising Signs

Brit + Co

Aries (March 21 – April 20)

You’re being asked to dig deep into your subconscious this week. Keep your eyes and ears open for messages from dreams or moments of creativity. Meditation or solitude may reveal powerful realizations. If you feel the need to make a major life change, be sure your decisions come from the heart. You’re on the cusp of a creative breakthrough, but make sure your actions are driven by authenticity.

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Taurus (April 22 – May 21)

Relationships are in focus for you. This is a great week for couples therapy or deep, transformative conversations with your partner. Be willing to make changes that benefit your relationships, home, and career. Your sensitivity may be heightened, so incorporate self-care and self-love into any changes you make. Don’t shy away from this potential for growth — there’s tremendous opportunity for profound shifts.

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Gemini (May 22 – June 21)

Good fortune and harmony are possible, but luck won’t just fall into your lap — you need to be proactive. This could show up in your relationships with others or in your relationship with yourself. Kindness, equality, and fairness are key to success. Be cautious around people exhibiting aggressive behavior. You’ll receive back what you give out, so practice kindness and ensure you’re approaching things with fairness and balance.

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Cancer (June 22 – July 22)

You prefer to avoid conflict, but this week you’ll have the chance to step out of your comfort zone. You don’t have to be confrontational, but a bit of assertiveness will help you move toward your goals. The seeds you plant during this New Moon will grow stronger if you add passion and creativity. Follow your intuition, especially when making important decisions. Your dreams need a touch of energy and action.

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Leo (July 23 – August 22)

The Mars-Pluto opposition has likely stirred up some drama in your life. Have you mustered the courage to start something new? If not, this week offers an opportunity to fully step into your authentic self and begin a new chapter. Don’t hold back, but be prepared for uncharted territory. Your relationships, particularly with yourself, may need a refresh. Self-love and self-care are essential as you embark on these transformations. You might even consider sprucing up your home or making a move.

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Virgo (August 23 – September 22)

Career growth is in focus this week, but you’ll need to find a balance between your home life and work life. You may feel the urge to do more in both areas, but it’s crucial to stay grounded. Pay attention to details and avoid overindulgence. A balance between home and work will lead to the best results — be sure to tend to both areas without letting one consume the other.

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Libra (September 23 – October 22)

Your finances and values are the focus this week. Now is the perfect time to ensure your financial life is in order. Meet with a financial planner or make sure your will is up to date. This planning will give you peace of mind and reduce future stress. Once Mercury moves into Sagittarius on November 2, you’ll feel freer to have fun and pursue adventure, knowing that your financial security is taken care of.

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Scorpio (October 23 – November 21)

Your power and determination will only grow as the week progresses. Use this time to tap into your inner authority and work toward concrete goals. There’s likely to be movement in your career, but it won’t happen overnight. Patience and sustained effort are required. Cultivate joy and focus on long-term goals — there’s no rush, but steady progress will lead to great results.

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Sagittarius (November 22 – December 21)

Mercury entering your sign on November 2 invites expansion and learning. If you’ve been waiting to start a new project, learn a new skill, or expand your understanding of the universe, now is the time. Subjects like spirituality and philosophy will be easier to grasp during this time. Be mindful, though — your blunt communication style could come off as caustic, so take a breath before you speak.

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Capricorn (December 22 – January 19)

Mental well-being should be a priority. Use this time to focus on learning and honing your skills. Your approach to life and work is inspiring to others. If you’ve been dealing with self-doubt, discard any negative self-talk and practice self-compassion. You have a natural ability to teach others, so don’t hesitate to share your knowledge with those who might be facing something similar to your experiences.

Brit + Co

Aquarius (January 20 – February 19)

This week focuses on your community and your relationship with like-minded people. Group learning and activities will be more impactful than solo efforts. Mercury in Sagittarius from November 2 will encourage you to learn through travel and adventure. Something exciting and transformative is on the horizon — seize the opportunity for growth through connection with others.

Brit + Co

Pisces (February 20 – March 21)

It’s time to focus on your physical health. The energy of this week will make it easier to start a health regimen and stick to it. While you may become more serious about your health, don’t push yourself too hard. Take small, steady steps to make lasting changes. As the week progresses, you’ll feel more confident and enthusiastic about these positive changes to your well-being.

Looking for a more thorough reading? Reach out to Tina at SevenSistersAstrology.com!

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If you haven't yet seen the Netflix phenomenon Stranger Things, first of all, whaaat? And second of all, head to Netflix right now (after reading this post I mean) for a serious binge. Stranger Things is amazing for so many reasons. It's not only suspenseful and exciting, but it's also perfectly cast with the sweetest child actors and is wonderfully nostalgic.

Despite the fact we're waiting for Stranger Things 5 (and potentially Eddie Munson) to arrive on Netflix, the first season will always have a special place in our hearts. There is something that's iconic, nostalgic, and classic about it and we just cannot get enough. If you feel the same way, add this Stranger Things costume to your Halloween costume rotation!

Eleven 'Stranger Things' Costume

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Of all the outfits, I was most nervous about Eleven’s pink dress. I really lucked out finding this one at my local thrift store. I tucked a white collared shirt I found from the Brit + Co closet underneath.

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The striped crew socks were from Uniqlo (alternate here) and former visual designer Rosee brought her own sneakers and jean jacket. I tried putting a bald cap on Rosee, but instead of looking mysterious like Eleven, it just looked awkward. We decided to put a blonde wig on her and kept it looking messy and fake to perfectly encapsulate Eleven's faux hair.

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Leggo my Eggo.

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“No.”

Mike Wheeler Costume

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I got Mike’s vintage polo shirt and jacket at a thrift store. Former UI Designer/Engineer Scott brought his own jeans and sneakers. To convince people of your Mike-ness, grab a PARTY ZONE Short Black Wig from Amazon.

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Meet Mike Wheeler. He’s the type of person who would go to the Upside Down for his friend. Plus, he toasts the best Eggos ever.

Lucas Sinclair Costume

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I dressed former VP of Strategy, Baldwin, in a vintage striped polo and a maroon jacket, both of which I found at a thrift store, and in a black backpack. Baldwin brought his own jeans, boots and modeling chops. I didn’t add Lucas’s camo headband this time, but you can easily find a scrap of camo fabric at any fabric store to tie around your forehead.

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Meet Lucas Sinclair. He’s a skeptical but fiercely loyal friend. He also has great tree-climbing and binocular skills.

Dustin Henderson 'Stranger Things' Costume

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Dustin’s vintage t-shirt and jacket were awesome thrift store finds. I bought former Editor Trevor a Curly Wig and Mesh Trucker Hat on Amazon. Trevor brought his own sneakers and shoes. We struggled a little with creating Dustin’s missing teeth, but in the end, we stuck some black construction paper over Trevor’s front teeth. The construction paper lasted for the photoshoot, but for a long Halloween night, you may want to try something else. If you find a great way to black-out front teeth, let me know!

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Meet Dustin. He’s known for his expert compass reading and sweet toothless grin.

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Stop fighting guys!!!

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Friends don’t lie.

Barb and Nancy Costume

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Oh, Barb… she may be one of the most tragic characters in Stranger Things. For the most part, it seemed like she only had Nancy looking out for her. Though flawed, Barb and Nancy’s friendship was super strong, and you can tell that they really cared for each other.

Barb Holland Costume

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Amazingly, Barb’s costume was the trickiest to put together. I went to three different stores before finding these high-waisted jeans at Ross. I bought Barb’s ruffled pink button-down from a thrift store and you can grab a red RicHyun Natural Layered PixieWig and Dollger Clear Lens Non Prescription Eyewear from Amazon. Former Planner Micaela brought her own white sneakers and Barb-ness.

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“Nance, seriously, you’re going to be so cool it’s ridiculous.”

Nancy Wheeler Costume

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Nancy has a lot of variation in her wardrobe, but for this costume, I decided to go with the outfit we see her wear to school in the first episode. I found Nancy’s striped sweater, skirt, and white tights at Forever 21. I got the black flats from a thrift store. Former Beauty Editor Misty pinned back former Associate Creative Director Roxy’s bangs and gave her rosy cheeks and berry lips to complete Nancy’s sweetheart look.

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“Barb? Barb?”

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“Ooh, all my boys are here.”

Steve Harrington Costume

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At the beginning of Stranger Things, I was put off by Steve Harrington. I was like, “Nancy, he’s a tool!” But as the show progressed, Steve grew on me more and more. For his costume, I just bought this blue crew-neck sweater from a thrift store. Our model Johnny brought his own jeans, sneakers, and coiffed hair.

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“You’re an idiot, Steve Harrington.” “You’re beautiful, Nancy Wheeler.”

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Hey, who’s the guy taking pictures of us?

Jonathan Byers Costume

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For Jonathan’s broody look, you can use the same PARTY ZONE Short Black Wig from Mike's costume. Misty added oil to the wig and trimmed parts of it to make it look greasy and emo. I also bought a t-shirt and dark sherpa jacket from a thrift store. Former Channel Marketing Associate Sean brought his own sneakers and jeans.

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“I don’t like most people…”

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“Well I was just starting to think you were okay…”

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Team Steve or Team Jonathan?

Group 'Stranger Things' Halloween Costume

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Let’s get the whole gang together!

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The demogorgon!!!

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Eggos on Eggos on Eggos.

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How will you and your gang dress up for Halloween? Tag us with you Stranger Things costumes on Instagram and check out our Pop Culture Halloween Costumes, TV Halloween Costumes, and other Group Costumes on our Halloween page!

Netflix

DIY Production + Styling: Irene Lee

Makeup: Misty Spinney and Micaela Friedman

Photography: Kurt Andre

Models: Rosee Canfield, Scott Gamble, Baldwin Cunningham, Trevor Tillman, Johnny Walker, Roxy Taghavian, Sean Griffis, and Micaela Friedman

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.