11 Ultra-Reliable Beauty Products I Just Have To Stock Up On Every Prime Day

Artnatural Argan Oil + Aloe Vera Deep Conditioner

This deep conditioner with a 4.7-star rating includes nourishing argan oil and aloe vera. It even comes with a silk bonnet to wear while the product works its magic overnight. The extra layer helps prevent frizz, split ends, and further hair damage. The best part is it's only $13 (was $18)!

Promising review: "Makes your hair soft, shiny and smells amazing! It’s moisturizing, does not weigh my hair down. Definitely improves my hair health, I have highlighted blond hair so I use the mask every two to 3 days to keep up the healthy hair look! You don’t need to use a lot - normal amount from mid strand to ends."

Palmer's Coconut Oil Moisture Boost Deep Conditioner

The coconut oil in this 4.6-star deep conditioner's formula will totally transform dry locks. Its especially hydrating for curly hair of any curl type! The ingredients are fully plant-based, so you can trust they'll always be healthy for your hair.

Promising review: "I know that some ladies are very uptight about ingredients, etc for their hair. I can honestly say that this works so much better than any other deep conditioner that I have either made or bought. I don't get too caught up in the "expensive is better" or "cheap products are junk" debate. I use what works for my hair and this definitely does an excellent job of moisturizing my hair and making it shiny. It only leave it on for the length of my shower and wow!"

Camille Rose Algae Renew Deep Conditioning Hair Mask

Amazon shoppers have granted this heavenly-smelling deep conditioner 4.6 out of 5 stars for how effective it is. The $16 product works wonders at preventing hair thinning, shedding, and breakage. The mango butter acts as a nice emollient to lock in all the moisture.

Promising review: "It’s difficult to find a deep conditioner that actually brings moisture to my hair and revives it. I kinda followed the instructions on the label but I left it on longer than stated. It’s thick and I feel like that’s what my hair needed. I rinsed my hair, dried it with a towel mannn I didn’t have to do much untangling!! It left my hair soft and easy to comb through. I’m now looking to purchase some of the other products."

SheaMoisture Intensive Hydration Hair Masque

SheaMoisture is one of my favorite hair care brands because every one of their products I've tried actually do what they say they do. This 4.6-star hair mask is no exception – it truly does provide "intensive" hair repair and hydration. The formula with manuka honey and mafura oil is friendly on over-processed, damaged, or color-treated hair and helps you build stronger, healthier, and frizz-free strands.

Promising review: "i have naturally wavy/curly hair but i damaged it so bad with bleach that they kind of went away. i did a lot of hair masks, gave it a lot of time to breathe, etc etc etc and this is the only thing to come close to restoring my natural curl pattern. it smells amazing, helps with frizziness, and definitely helps my hair feel healthier, moisturized, and as shiny as it can be. i also notice that it's better than a lot of other products when it comes to maintaining hair color. my dyed hair doesn't bleed or become discolored with this product. love the ingredients too!! phenomenal brand and product overall."

Unove Deep Damage Hair Treatment Mask

This 4.6-star pick comes complete with highly-concentrated proteins that seep deep into your locks for noticeable shine and hydration. What sets it apart the most is it's fast-acting, so you don't necessarily need to let it sit on your head for a long time – just a quick application in the shower will do! It also smells ahh-mazing with notes of citrus and flowers.

Promising review: "This is my favorite treatment I’ve ever used. My hair is thick and dry, but this product makes it feel soft and manageable. It seems to reduce damage as well; every time I go to the salon, my stylist comments on how strong and healthy my hair looks. The scent is just right—not too strong, which I appreciate."

Mielle Organics Babassu & Mint Deep Conditioner

Mielle makes my absolute favorite conditioner (read about it here!), so this 4.5-star deep conditioner is definitely next-up on my self-care "buy" list. The blend of natural oils and fatty acids help reduce breakage and smooth ends, frizz, and flyaways – all without weighing down your hair. It's safe for all hair types, too, so you could easily share the love with your roomie or S.O.

Promising review: "This is my favorite deep conditioner. I sometimes use this as a cowash instead of after shampooing. Smells great and leaves my hair feeling soft and looks shiny. I have natural curly hair with blonde highlights. I wish there was a bigger tub. I go through this fast."

Arvazallia Hydrating Argan Oil Hair Mask + Deep Conditioner

This $13 deep conditioner leaves your locks with such a luxurious feel, thanks to the strengthening and hydrating argan oil. The shine it gives is also impeccable! Shoppers have given it 4.5 out of 5 stars for its rich texture, effectiveness, and its ability to deliver "salon-quality" results.

Promising review: "My hair is three feet long. I use this generously around every couple weeks after I shampoo. I get as much water out of my hair, I slather on about half the tub (again, my hair is very long). I leave it in while I shave and soap up and rinse. Then I rinse it out. One side bonus is that it makes the skin on my body so soft. The smell is beautiful and I get comments about the nice smell. The end result is that my hair flows from the top to bottom. The areas that tend to look a little dry (bottom) look just as shiny and moisturized as the rest of my hair. I will use this the rest of my life and recommend it to everyone."

OUAI Thick Hair Mask

If you want your locks to look and feel expensive, this 4.5-star OUAI hair mask is the way to go. Just one use will leave your hair feeling smoother, softer, and stronger. The formula includes ilipe and shea butters to condition, almond, olive, and macadamia oils to soften and smooth, and hydrolyzed keratin to prevent breakage.

Promising review: "I have oily scalp and dry ends. My end are so dry that they soak up water and takes hours to air dry. I used this today for the first time and my hair air dried 50% faster than normal. My hair feels soft, but not oily. This is my new favorite hair product!"

1. Full Coverage Foundation

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

• Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
• Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

Ingredients for Paleo Christmas Cookies

For the cookies:

• 1/2 cup grass-fed salted butter, softened
• 6 tablespoons raw honey
• 2 eggs, room temperature
• 2 teaspoons vanilla extract
• 1/2 teaspoon almond extract
• 3 cups almond flour
• 1/2 cup coconut flour
• 1/2 teaspoon baking soda

For the frosting:

• 6 tablespoons coconut butter or coconut manna
• 1/4 cup cacao butter
• 1-2 tablespoons honey
• Plant-based food coloring
• Vegetable-dyed sprinkles, for topping*

How to Make Paleo Christmas Cookies

1. Add the softened butter and honey to a large mixing bowl. Cream the mixture together using a handheld mixer until it is smooth. Add in the eggs, vanilla extract, and almond extract and whisk until they are well combined. Pour in the almond flour, coconut flour, and baking soda, and continue mixing until the batter has come together smoothly.
2. Separate the dough into two, and place each one on top of a piece of plastic wrap. Roll each dough into a ball, then flatten to a thick disk, cover completely with the plastic wrap, and place in the refrigerator to firm up for at least 2 hours or overnight.
3. Preheat the oven to 350 degrees F. Remove one of the dough discs from the refrigerator, unwrap the plastic and place the dough on top of a piece of parchment paper, then top it with another piece of parchment paper. Use a roller to flatten out the dough to about 1/4 to 1/2 of an inch thick. Work quickly with your favorite Christmas cookie cutters, and use a thin spatula to lift the cut cookies onto a baking sheet lined with parchment paper.
4. Bake the cookies in the oven for 10 minutes. Let them cool for a few minutes, then place on a wire rack for further cooling. Gather the leftover scraps back into a ball in the plastic wrap or parchment paper and place it back in the refrigerator, while working with the other piece of dough. Do this in batches to keep the dough from getting too warm and so you don’t overcrowd the baking sheet.
5. While the batches of cookies are baking, use a small saucepan to lightly melt the coconut butter and cacao butter together over low heat on the stovetop. Remove the pan from the heat when the ingredients have just melted together. Stir in the desired amount of honey, then set aside to cool and thicken up slightly. If you are using food coloring, add in the desired amount into the frosting mixture (1-2 teaspoons of green or red should do the trick). If you plan on only using white frosting, only use a small amount of honey, as it can make the frosting an off-white or light brown color.
6. After the cookies have completely cooled, decorate them with the frosting and sprinkles as desired. If you don’t have any professional piping tools, an easy fix is to place the frosting in a plastic sandwich bag and remove all the air when sealing the top. Cut a tiny tip off one corner of the plastic bag, then gently squeeze and pipe over the cookies. Use one plastic bag or piping bag for each color of frosting. Top with corresponding sprinkles and enjoy!