Here Are The Beauty Products The B+C Editors Are Obsessed With

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

Overrated Prices

1. Olaplex No. 7 Bonding Oil

This is one of those hair products where the formula actually works well. I loved how silky it felt on my hands and it provided my hair with amazing shine. However, I also receive the same effect from Carol's Daughter Goddess Strength 7 Oil Blend... without dishing out $30.

My hair's not super picky about oils I use, so I personally don't feel like I need to spend a certain amount just because one brand name is more popular than another.

2. Briogeo Don't Despair, Repair! Super Moisture Conditioner

I purchased this conditioner and fell in love with how soft it made my hair. All it took was two dime size amounts worked into my strands for my hair to let me know it truly appreciated it. The problem is that it costs $39.00! It was definitely a splurge at the time I bought it, but I can't see myself spending that amount every other month.

My alternative is 4U by Tia Moisturizing Conditioner.

Overrated Performance

3. dae Mirage Mist Leave-In Conditioner

This leave-in conditioner left me wanting more because my hair absolutely hated it. It's meant for all hair types, but it just didn't do anything for mine. Instead of reducing frizz and dryness, my hair actually felt hard after using it. Before you think it was user error, I purposely didn't put anything else on my hair after washing it.

I don't think I need to say it, but my little test resulted in this being tossed in the trash. I'll just stick to my 4U by Tia Curl Refresher Mist Hair Spray if I want an extra boost of hydration and shine.

4. Wavytalk Professional Hair Dryer With Diffuser

This is going to be controversial because I've been talking about spending too much money on styling and conditioning products, but I actually prefer the T3 Aire 360 Multi-Styler & Blowout System over this. I have thick natural hair that felt like it was being yanked whenever I used this dryer's comb attachment. I've experienced postpartum hair loss so I'd like to keep as many strands on my head as possible.

Personally, the T3 Aire Multi-Styler & Blowout System cuts my drying time in half while also providing a soothing experience.

Overrated Fragrance — Yes, I'm Serious

5. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliation Shampoo

Am I being picky about something like fragrance? Why yes, I am. I'm fully aware that I have allergies and asthma so it doesn't take much for something to trigger an itchy nose or claustrophobic airwaves. Also, at this point I know I probably should just stay away from Briogeo as a whole.

I digress... I tried this shampoo and should've known better than to use something that reminds me of the charcoal face wash I use sometimes. It also smells like it which is a huge turn-off for me. Hard pass on this!

6. Gisou Honey Infused Hair Perfume — Floral Edition

I think a part of me liked wasting money last year because this hair perfume gave me the ick last year. I don't even like floral scents so I'm not sure why I decided this purchase would be a great idea. I'm sure someone will love the blend of honey, wild rose, and vanilla, but I did not.

The Life Cycle of the Common Octopus by Emma Knight

Penn should be excited about advancing her education at the University of Edinburgh, but she can't stop thinking about the secret her parents have been keeping from her. For some reason, she believes she'll uncover it while she's in Scotland because Lord Lennox — her father's friend — is in the area.

Her hunger for the truth leads her to Lord Lennox's estate where she she starts mingling with his family and even discovers love in this moving novel.

Jenna Bush Hager's Thoughts About The Life Cycle of the Common Octopus