Here Are The Beauty Products The B+C Editors Are Obsessed With

1. e.l.f. Power Grip Primer

This gel-based primer does such an impressive job at hydrating your skin, all while still serving as a surface for your makeup to stick to.

The formula is fully clear, so it's friendly for all skin tones. Plus, it retains a slightly-sticky feel after applying it, allowing subsequent foundation, concealer, and powder to stay put all day long.

"It's really great for dry, oily, and combination skin which explains why my skin feels immediately hydrated after I use it," Brit + Co Staff Writer, Jasmine, writes in her review of the e.l.f. Power Grip Primer. "I usually purchase two at a time because I know it won't take long before I run out of this primer."

2. e.l.f. Hydrating Camo Concealer

This $7 concealer boasts a satin finish that helps you achieve the most natural of natural makeup looks. It leans on the side of hydrating, which we always prefer.

Plus, it's shoppable in a whopping 23 different shades. The option to browse a wide shade range is just another thing we love about e.l.f.!

Brit + Co Entertainment Editor, Chloe, has only good things to say about the e.l.f. Hydrating Camo Concealer:

"It's not too heavy but it still has good coverage," she said. "It's also the perfect balance for me between matte and super dewy, neither of which i'm a huge fan of so the middle ground is great. Super easy to blend."

3. e.l.f. Wow Brow Gel

While many brow gels simply add color, this $5 one also volumizes them. The wax-gel hybrid formula is infused with tiny fibers that just add that extra oomph you may be searching for. The packaging is also really seamless and easy to use, according to Brit + Co Affiliate Writer, Meredith.

"I reach for this brow gel nearly everyday," she added. "My eyebrows are already pretty thick, but I find that it gives them a boost when I want that. When I'm not using a clear brow gel, I'm using this e.l.f. one in a brunette shade that's not too bold."

4. e.l.f. No Budge Retractable Eyeliner

With a convenient retractable design, this $5 eyeliner packs a punch with a very smooth, creamy, and ultra-pigmented formula.

Available in three shades, it's also smudge-proof and waterproof. Whether you wear it on your lash line or waterline, you'll be surprised by its staying power!

In fact, Brit + Co Staff Writer, Jasmine, awarded this pick as the best drugstore eyeliner in her review. It survived a single crying session, and she knew it'd be a fave ever since.

"This eyeliner deserves its own spotlight," she writes.

5. e.l.f. Glossy Lip Stain

Okay, e.l.f. with the innovation! While most lip stains on the market these days are either draw-on markers or funky peel-off formulas, this $6 tube comes in gloss form, which makes it incredibly easy and intuitive to use. Thus, it brings shine and long-lasting color.

After drying down, this glossy lip stain leaves a very natural and hydrating wash of color. It's currently available in 7 shades on Amazon right now.

After testing several viral lip stains, Brit + Co Affiliate Writer, Meredith, ruled this e.l.f. pick the absolute best one.

"I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips," she writes in her review. "What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish."

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

TONYMOLY Petit Bunny Lip Gloss

This adorable bunny-shaped lip gloss is enriched with vitamin E for soft lips and a pinch of pigment so your pout gets a nice wash of color. It comes in a convenient stick form that's super easy to travel with!

Right now, 6 different shades of this gloss are on sale for $6 (originally $8). Snag one before the sale's over!

Promising review: "I am really happy with this product. The tint is very pretty, and not too pigmented. I am very picky about the texture of my lip glosses and lip balms and this one is lovely."

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Cocokind Mymatcha All-Over Moisture Stick

Infused with caffeinated matcha, this one-of-a-kind $9 moisture stick is perfect for combatting everything from dry lips to tried under eyes. Its formula is 100% vegan and super gentle on the skin, so people of any skin type can try it out.

The wide shape of this balm-like moisture stick allows you to cover a good amount of real estate on your face or any dry patches elsewhere. It has a very slight matcha-y scent, too, for all you matcha fiends out there!

Promising review: "I have used these moisturizing sticks since I was pregnant with my son 7 years ago. I used them all over my face in the harsh winter months working at a ski resort and now under my eyes as a sleepy mama to a toddler. Great for preventing windburn and easy for kids to use. I can throw this in my son’s book bag for school when he plays outside in -30 degree weather and don’t have to worry about it getting all over his hands or leaking. No funky ingredients. No synthetic fragrances. We love it."

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

Pulse — Stream on Netflix April 3, 2025

3rd year resident Danny Simms gets thrown into leadership when Chief Resident Xander Phillips is suspended, and a hurricane sends the hospital into lockdown. Now the ER is simply trying to get through the storm — and all the secrets about Danny and Xander's relationship aren't making things easier.

Pulse premieres April 3 and stars Willia Fitzgerald, Colin Woodell, Justina Machado, Jack Bannon, Jessie T. Usher, Jessy Yates, Chelsea Muirhead, Daniela Nieves, Néstor Carbonell, Jessica Rothe, Santiago Segura, Ash Santos, and Arturo Del Puerto.

The Handmaid's Tale season 6 — Stream on Hulu April 8, 2025

The Handmaid's Tale season 6 promises "something big is about to happen" in its first look as June works to take down Gilead. And I totally believe it since June finally reunited with Serena and Noah at the end of season 5.

The The Handmaid's Tale season 6 premieres April 8 and stars Elisabeth Moss, Bradley Whitford, Yvonne Strahovski, Max Minghella, O-T Fagbenle, Samira Wiley, Ann Dowd, Madeline Brewer, Amanda Brugel, and Sam Jaeger.

Hacks Season 4 — Stream on Max April 10, 2025

Hacks season 4 finds Ava and Deborah at odds — and threatening to spill some serious tea to get what they want. But that's showbiz, baby.

Hacks season 4 premieres April 10 and stars Jean Smart and Hannah Einbinder.

Your Friends & Neighbors — Stream on Apple TV April 11, 2025

Hedge fund manager Andrew Cooper is dealing with his divorce and losing his job when he decides to steal from his wealthy neighbors. Only then does he realize just how dangerous their secrets really are.

Your Friends & Neighbors premieres April 11 and stars Jon Hamm, Olivia Munn, Amanda Peet, Mark Tallman, Hoon Lee, Lena Hall and Aimee Carrero.

Doctor Who — Stream on Disney+ April 12, 2025

Doctor Who is back for another set of adventures as the Doctor works to get Belinda Chandra back to earth — and fight the mysterious force keeping the TARDIS from returning home.

Doctor Who premieres April 12 and stars Ncuti Gatwa, Varada Sethu, Millie Gibson, Rose Ayling-Ellis, Christopher Chung, Rylan Clark, Alan Cumming, Anita Dobson, Freddie Fox, Michelle Greenidge, Jonah Hauer-King, Ruth Madeley, Jemma Redgrave, and Susan Twist.

The Last of Us season 2 — Stream on HBO and Max April 13, 2025

Five years after the events of The Last of Us season 1, Ellie and Joel are safe in Jackson — but secrets from their past and a ruthless new threat could ruin everything. Not to mention all the infected.

The Last of Us season 2 premieres April 13 and stars Pedro Pascal, Bella Ramsey, Gabriel Luna, Rutina Wesley, Kaitlyn Dever, Isabela Merced, Young Mazino, Ariela Barer, Tati Gabrielle, Spencer Lord, Danny Ramirez, Jeffrey Wright, and Catherine O’Hara.

Government Cheese — Stream on Apple TV April 16, 2025

This comedy series follows the dreamy Chamber family in 1969, whose world gets turned upside down when Hampton Chambers returns home from prison.

Government Cheese premieres April 16 and stars David Oyelowo, Simone Missick, Bokeem Woodbine, Adam Beach, and Sunita Mani.

Law & Order: Organized Crime season 5 — Stream on April 17, 2025

This offshoot of Law & Order follows the beloved Elliot Stabler and the Organized Crime Control Bureau as they handle the most intense dealings in New York City.

Law & Order: Organized Crime season 5 stars Christopher Meloni, Danielle Moné Truitt, Ainsley Seiger, Rick Gonzalez, Dean Norris, and Jason Patric.

Ransom Canyon — Stream on Netflix April 17, 2025

Yellowstone fans will love this Netflix show, which follows three ranching families in Texas as they wrestle with destiny, secrets, and crime.

Ransom Canyon premieres April 17 and stars Josh Duhamel, Minka Kelly, James Brolin, Eoin Macken, Lizzy Greene, Marianly Tejada, Jack Schumacher, Garrett Wareing, Andrew Liner, Jennifer Ens, Niko Guardado, Casey W. Johnson, Philip Winchester, Kate Burton, Brett Cullen, Tatanka Means, Jaren Robledo, Justin Johnson Cortez, and Kenneth Miller.

Andor season 2 — Stream on Disney+ April 22, 2025

Cassian is now playing a vital role in the Rebel Alliance's plans to take down the Empire. This Rogue One prequel is sure to break our hearts with its final installment.

Andor season 2 premieres April 22 and stars Diego Luna, Stellan Skarsgård, Genevieve O’Reilly, Denise Gough, Kyle Soller, Adria Arjona, Alan Tudyk, Faye Marsay, Varada Sethu, Elizabeth Dulau, Ben Mendelsohn, and Forest Whitaker.

Étoile — Stream on Prime Video April 24, 2025

Gilmore Girls creator Amy Sherman-Palladino's new show Etoilé takes place in the high-stakes world of ballet. When two world-famous companies in New York and Paris run into trouble, they decide to swap their best dancers — and everyone's in for a world of drama. Here's the first look!

Etoilé premieres April and stars Luke Kirby, Charlotte Gainsburg, Lou de Laâge, Gideon Glick, David Alvarez, Ivan du Pontavice, Taïs Vinolo, David Haig, Simon Callow, Kelly Bishop, and Yanic Truesdale.

You season 5 — Stream on Netflix April 24, 2025

Joe is back for one last season of You — and this time, he's looking at, well, you. And in the official trailer, he promises it "is the last time" he's going to be tested by love. I'm scared!

You season 5 premieres April 24 and stars Penn Badgley, Madeline Brewer, Anna Camp, Charlotte Richie, and Griffin Matthews.