The Viral e.l.f. Power Grip Primer Is The Perfect Base For My Makeup

“The secret often lies in a little thing called silicone,” says Laura Pucker, Founder and CEO of Pucker Up Beauty. “This magical ingredient creates an ultra-smooth surface on your skin, helping your makeup adhere and stay put, even when the day brings all kinds of challenges.”

A lot of primers nowadays are also formulated with additional skin-loving ingredients, like hyaluronic acid, vitamins A and C, and niacinamide to give your skin a boost in hydration and brightness – all while keeping your makeup intact. Ingredients like niacinamide in particular can help improve the skin barrier and combat uneven skin tone, too.

No matter your skincare and makeup goals, there’s a primer out there for you. These are the best primers according to our experts and editors!

Best Primers For Long-Wearing Makeup Looks

Smashbox Photo Finish Primer

Both Pucker and Cameron recommend this primer because it truly helps makeup stay put all day.

“When I need a primer that won't let me down, whether I'm at an important event or just want my makeup to last all day, this is my first choice," says Pucker. "It's versatile and reliable, the kind of primer I always have in my makeup bag.”

“This primer has a creamier texture, is non-oily and light," says Cameron. "It protects the makeup from starting to run due to sweat. This makes it excellent for occasions, such as weddings or photographs, where you need your makeup to be worn for long periods.”

Hourglass Veil Mineral Primer

This is a great primer for oily skin since it has a slight mattifying element. It primes your face for makeup and makes it stay, all while simultaneously concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing SPF 15 protection.

Too Faced Hangover Replenishing Face Primer

For drier skin that needs some extra love, this Too Faced primer is perfect. It's crafted with coconut water, which hydrates the skin, and probiotics that boost the skin's radiance and elasticity.

“On days when my skin needs hydration, this primer is my best friend," says Pucker. "This allows my makeup to stay fresh and vibrant, no matter how bad my day is.”

e.l.f. Power Grip Primer

We love this e.l.f. primer over here at B+C. I really enjoy the fact that it has a gel texture that blends well with the water-based skincare and makeup products I use on the regular. It dries down to be tacky to the touch, which is extremely helpful in ensuring my makeup stays on.

B+C Staff Writer, Jasmine, also adores this product.

"It's really great for dry, oily, and combination skin, which explains why my skin feels immediately hydrated after I use it," she writes in her review. "It's also non-comedogenic — giving my pores room to breathe — and it doesn't leave a white cast after it's applied to my face. I'm a brown-skinned girlie, so this is highly important!"

Laniege Glowy Makeup Serum Primer

If glow is what you want, this primer from Laniege expertly primes and hydrates your skin so you have a smooth base to layer on more luminous products. It's formulated with diamond mineral powder, which helps fill in any uneven texture on your face – which is why this is one of my personal go-to's!

My Experience With The e.l.f. Halo Glow

The e.l.f. Halo Glow Liquid Filter was on my wish list for a long time before I was finally able to snag a bottle. I love the applicator wand, and how you're able to control exactly how much goes on your face, rather than trying not to pump too much out onto a beauty blender. It's easy to apply, blendable, and offers an INSTANT glow like I've never seen. And with a rating of 4.5 out of 5 stars, thanks to almost 10K reviews, Amazon customers agree.

I wound up grabbing shade 1 Fair, and it's a little too yellow for my complexion even though it appeared on the cooler side. If you're fair skinned, I'd recommend buying a bottle that looks the slightest bit too cool (because apparently they're warmer on the skin), or buying two shades to mix.

While I love the look of this product, I do have to point out that it makes me break out if I use it too much, so I have to wear it sparingly. I've also cut back how much I use, and I keep it away from my T-Zone, since that area is already oily. If you also have acne-prone skin, consider getting a primer for underneath the e.l.f. Halo Glow, or layer the complexion booster on top of another tried-and-true foundation so it's in direct contact with your skin.

What is the point of e.l.f. Halo glow?

The e.l.f. Halo Glow Liquid Filter provides a dose of sun-kissed, dewy glow to your makeup. Consider it like an Instagram filter in a bottle.

Can you use e.l.f. Halo glow by itself?

You can use the Halo Glow Liquid Filter by itself, or you can layer it with other makeup products! It's truly a unicorn that works wonders, no matter where it goes in your routine.

What is the e.l.f. halo glow a dupe for?

Fans have compared the e.l.f.'s Halo Glow products to other makeup brands like Rare Beauty and Charlotte Tilbury. The brand is a great alternative for a fraction of the cost.

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This $5 figurine gives us so much joy. It'd be perfect on your desk, bedside table, or car dash to keep the love flowin' this V-Day.

Metallic Hearts Wall Garland

Got a Valentine's party planned? This $10 wall garland is just the thing your space needs to feel a bit more festive.

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Coffee & Croissant Valentine's Day Figurine

This $5 decor piece would also make a great gift to give your partner, BFF, or just the person that completes you.

Light-Up Valentine's Day Hearts

These heart-shaped lights mimic conversation heart candies in the cutest (and cheekiest!) way with various sayings.

3-Wick Sugared Watermelon Candle

This candle makes the season even sweeter with a delicious sugared watermelon scent.

Featherly Friends 'Toots' Valentine's Day Decorative Object

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Red Lips Pillow

Need a smooch? This $10 pillow is just what your couch is craving!

Glass Heart Valentine's Candle Holders

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Cherub Valentine's Day Figurine

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Pink & Red Taper Candle Set

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XO Square Valentine's Day Pillow

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