5 Best Apps of the Week: Facebook’s Latest, A Foodie Must + More

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Your First Look At Nicola Coughlan In 'The Magic Faraway Tree'

Nicola Coughlan is in her fairy era, and this first look at Nicola as Silky in The Magic Faraway Tree is just as, well, magical as I hoped. Just a glimpse of her long blonde hair and those stunning eyes pique my curiosity. And TBH, where Nicola leads, I follow.

What is the main plot of The Magic Faraway Tree?

The Magic Faraway Tree Plot

When the Thompson family moves to the English countryside, the three children — Joe, Beth, and Frannie — “discover a magical tree and its extraordinary and eccentric residents, including treasured characters Moonface, Silky, Dame Washalot, and Saucepan Man," according to Variety. When they reach the top of the tree, the children "are transported to spectacular and fantastical lands and, through the joys and challenges of their adventures, the family learns to reconnect and value each other for the first time in years.”

When is the Magic Faraway Tree coming out?

The Magic Faraway Tree Release Date

The Magic Faraway Tree is currently filming, which means we could see it in the fall or winter of 2025. This would be the perfect movie for the holiday season!

​Who is starring in the movie?

The Magic Faraway Tree Cast

Joe, Beth, and Frannie’s actors have yet to be announced, but the adult cast is chock-full of familiar names. Andrew Garfield and Claire Foy are set to play the children’s parents, Tim and Polly. (The film’s screenwriter cheekily said, “I mean, even Enid Blyton might be impressed we got Spider-Man and the Queen.”) Nicola Coughlan will be playing a woodland fairy named Silky, and Rebecca Ferguson will be playing one of the film’s villains, Dame Snap.

Nonso Anozie, Jessica Gunning, Jennifer Saunders, and Dustin Demri-Burns are also in the cast.

Who is writing and directing the movie?

Fans of the Faraway Tree series can breathe a sigh of relief — the film is in great hands. The Magic Faraway Tree’s screenwriter, Simon Fanaby, is no stranger to adapting beloved British children’s classics from page to screen. He’s one of the pens behind Wonka and Paddington 2, which is a great sign that The Magic Faraway Tree is sure to be as whimsical and fun as the books it’s adapting.

A less familiar name (unless you’re a fan of BBC’s Black Ops) is Ben Gregor, who has been tapped to direct the film. According to his talent agency, Gregor specializes in making comedies with visual flair. This writer/director combo is magical.

​Will The Magic Faraway Tree be a franchise?

The Magic Faraway Tree seems to be a standalone film at the moment. The book series it’s based on is made up of four books total: The Enchanted Wood, The Magic Faraway Tree, The Folk of the Faraway Tree, and Up the Faraway Tree. Although the movie gets its name from the second book, its plot seems more similar to that of the first book. It’s very possible that the movie will incorporate all four books in one since plans for a franchise have yet to be announced.