Fall TV 2017 Cast Changes: Who’s Leaving and Joining Your Favorite Shows?
Sep 28, 2017
Did we miss some cast changes on your favorite show? Let us know @BritandCo!
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It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!
Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!
Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.
Erika Doss/Prime Video
"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.
But no matter which team you're on, Lola Tung promises the season won't let you down.
Team #JellyFish will get their time this season.
Erika Doss/Prime Video
"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."
And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."
And 'The Summer I Turned Pretty' images also feature Conrad.
Erika Doss/Prime Video
But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."
Keep reading for more images from The Summer I Turned Pretty season 3!
Erika Doss/Prime Video
Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.
Erika Doss/Prime Video
But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.
Erika Doss/Prime Video
Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.
Erika Doss/Prime Video
And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.
Erika Doss/Prime Video
But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.
How many episodes will The Summer I Turned Pretty season 3 have?
Erika Doss/Prime Video
Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.
Who's in the cast?
Prime Video
The Summer I Turned Pretty season 3 cast features all your favorites:
- Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
- Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
- Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
- Sean Kaufman as Steven Conklin: Belly's older brother.
- Rain Spencer as Taylor Jewel: Belly's best friend.
- Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.
Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!
It’s always a great day when Target drops a whole set of new fashion finds! We scrolled through 22 entire pages of their site and uncovered only the most iconic pieces for spring – think trendy tops, breezy maxi skirts, and perfect spring dresses!
What we love most about these 10 Target new arrivals is that they’re super stylish, yet super affordable. Whether you're set on refreshing your entire spring wardrobe or just looking to add a few statement pieces, these new budget-friendly finds are totally worth shopping.
Scroll on for our top 10 favorite new finds from Target for the cutest spring and summer outfits!
Target
Wild Fable Open-Back Halter Denim Vest
This denim vest makes the perfect going-out top for warm spring and summer nights. It's totally 'business in the front, party in the back' with its open-back design that lets you show some skin! Get playful with this piece and pair it with mismatching denim shorts or jeans.
Target
Wild Fable Puff Sleeve Tie-Front Peplum Blouse
This Scandi-inspired gingham top features some ties in the front, that when paired with a peplum hem and puff sleeves, become super fun and youthful for the spring season. Target's even selling some adorable coordinating capris to make it a set!
Target
A New Day Long Line Vest
Wearable to the office and happy hour alike, this sleek longline vest is so flattering since it elongates your torso. It supplies a good amount of coverage, too!
Target
A New Day Tube Knit Maxi Dress
Drop-waist dresses are bound to be everywhere this spring. Embrace the trend with this stunning strapless moment for just $40. This piece can pair well with sandals, loafers, sneakers, boots – the list goes on!
Target
Wild Fable Relaxed Baggy Overalls
Overalls are a great one-and-done outfit to have on-hand in the springtime. This pair boasts a comfy relaxed fit, so you can layer it over tees and tanks with ease.
Target
A New Day Checked Pleated A-Line Skirt
Oh, so chic! This pleated skirt is designed with a dropped waistline to flatter your figure. It's fitted with a perfect touch of class in case you want to pull an elevated look this season.
Target
Wild Fable Ruffle Midi A-Line Skirt
For flirtier effect, this floral mmidi skirt is covered in spring-ready colors and embellished with he cutest ruffle hem! Whether you wear it casually or more formally, you'll want to live in it all season long.
Target
Wild Fable Puff Sleeve Flyaway Blouse
White blouses are our #1 wear come springtime, so we're absolutely enamored with this lightweight one that boasts the most stunning feminine touches, from the tied bows up front to the eyelet lining along the neckline.
Target
Universal Thread High-Rise Sailor Wide Leg Ankle Jeans
Statement piece central! These wide-leg jeans come in so many playful colors, but this bright blue truly can't be missed.
Target
Wild Fable Tie-Front Cami
Gingham is for the girls! This breezy cami flows with your body for a comfy, yet flattering spring 'fit.
Subscribe to our newsletter to shop more amazing Target finds!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!
"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."
Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.
Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.
By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"
The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.
"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."
The actress also says Elizabeth would connect with her 'Landman' character Ainsley.
Frazer Harrison/Getty Images
And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?
"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."
Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.
This interview has been edited for length and clarity. And this post has been updated.
Spring is here and it's brought the promise of more riveting new books with it! Bookish readers will love getting lost in our most-anticipated recommendations by authors Sarah Damoff, Allison Raskin, and more! We know how much you love rom-coms, but we've also included mystery, romantasy, and self-improvement titles to give you a range of TBR picks to choose from.
Scroll to find the best swoon-worthy rom-coms, nail-biting mysteries, and helpful self-improvement books debuting in April!
The Best Fiction Books Debuting In April
Amazon
The Griffin Sisters' Greatest Hits by Jennifer Weiner (April 8, 2025)
Sisters Cassie and Zoe Grossberg were once the the greatest pop stars ever. Known to the public as The Griffin Sisters, their hits coupled with public appearances made them ultra popular. However, their personalities have always been different and it's part of what eventually drove them apart.
Between Zoe being a mom and Cassie living an obscured life, the only person who seems to have an idea of what happened to their careers is Zoe's daughter Cherry. But the only way the past can be healed is if everyone's willing to confront it and reconcile the lives they currently live.
Amazon
Happy Land by Dolen Perkins-Valdez (April 8, 2025)
Nikki's been caught in the middle of a strange feud between her mom and grandmother, so she's shocked when the latter wants her to visit. Before long, Nikki arrives in North Carolina and hopes to discover what happened to the women she loves. Instead, her grandmother begins to tell her about a forgotten kingdom that her great-great-great grandmother Luella was queen of. Adding to Nikki's astonishment is the revelation that her grandmother is telling the truth based on the artifacts the young woman finds hidden in the hills.
Sadly, there are people who are threatening to completely erase the Kingdom of Happy Land's history which leaves Nikki in charge of saving it.
Amazon
A Proposal to Die For by Molly Harper (April 8, 2025)
Jessamine Bricker is a planner who knows how to make situations flow effortlessly. It's why she's successful at proposal plannings. However, she decides to help a former classmate named Diana and her boyfriend Trenton Tillard, IV to continue affording her office. She'd rather not, but she doesn't want to be pushed out of the space she's in. It's how Jessamine finds herself being a reluctant guest during Diana's pre-wedding trip.
Beginning with day one, one thing after the other goes wrong and it leaves Jessamine wondering why she agreed to help Diana and Trenton. But the scariest thing involves a murder that seeks to destroy everything and everyone...maybe even Jessamine.
Amazon
The Eightsby Joanna Miller (April 15, 2025)
In 1920, four young women are allowed to study at the prestigious and exclusive Oxford University. Their arrival is immediately balked at because women weren't traditionally allowed to attend before, but that doesn't completely deter Beatrice, Dora, Marianne, and Otto. For them, being on campus is fueled by individual desires that are revealed over time.
As their time on campus ebbs and flows, these young women will discover a tenacity they never knew they had. Not only that, but they'll also forge an incredible sisterhood that gets them through the toughest times of their lives.
Amazon
To Have and Have More by Sanibel (April 15, 2025)
Emery Hooper and Lilah Chang may be Asian students who attend Derrymore Academy, but that's where their similarities end. While the adopted Emery has perfectly assimilated into the culture around her, she finds Lilah to be a cringey representation of Asians. She's also unsure why Lilah is working so hard to be her friend.
But over time, Emery begins to see how much she's subject to covert racism despite being wealthy. It's what eventually unites her and Lilah because they begin to see how much some things can't save you from harmful rhetoric that's ingrained in society.
Amazon
The Bright Years by Sarah Damoff (April 22, 2025)
Ryan and Lillian Bright may have built their marriage on love, but their secrets eventually tear them apart. It's something their daughter Georgette witnesses, causing her to back away from their once close-knit family. But even her plans are changed when Lillian's secret son appears. This forces Georgette to learn more about her family so she's able to see if love can save everyone.
Amazon
The Book Club for Troublesome Women by Marie Bostwick (April 22, 2025)
Margaret Ryan starts off living a life that every woman dreams of in the 1960s. She has it all — the cushy husband, kids, and comfortable life — and it seems like she's content. However, a perceptive person would be able to pinpoint how unfulfilled she is. It's something she wasn't willing to admit until her new neighbor Charlotte Gustafson moved to Concordia.
Charlotte's mysterious and intriguing, prompting Margaret to start her own book clubwith two other women. Soon, she, Charlotte, Bitsy, and Viv begin meeting to dissect The Feminine Mystique. It's a classic book that begins making them question their suburban lives which opens them up to even more books that help them challenge the status quo.
Though they didn't anticipate this, these four women's friendship becomes a sturdy foundation during the most pivotal year of their lives.
The Best Romance Books Debuting In April
Amazon
Save the Date by Allison Raskin (April 8, 2025)
Couples therapist Emma Moskowitz's life is left in shambles when the abrupt end of her engagement upends her wedding, career, and book plans. As far as her audience knows, she's skilled at matters of the heart so she feels like she's letting everyone down when she comes up short in the romance department.
Unwilling to give up her wedding date, Emma concocts an intriguing plan to find someone who's willing to marry her in the next 6 months. Call it desperate, but sharing her plans online garners a ton of attention that leaves her torn between a podcast produced named Will and the divorced Matt. But, you can't possibly find love that'll stand the test of time in such a short amount of time...right
Amazon
That's What She Said by Eleanor Pilcher (April 15, 2025)
Are you really best friends if your personalities don't differ a little bit? For Serena and Beth, it's amazing they've been able to find things in common because their outlooks aren't similar. Whereas Beth seems to be a walking shell of a person, Serena brazenly lives a full life. But some things just make sense and that sums up their friendship.
One day, Beth makes a shocking revelation that delights Serena because she's been waiting for her friend's sexual desires to be awakened. The latter gets to work helping Beth get comfortable with what she wants and it seems like things are headed in the right direction. But an old crush and a FWB situation confuses both women, leading them to wonder if their friendship will survive.
Amazon
Gold Coast Dilemma by Nana Malone (April 29, 2025)
Ofosua Addo thinks she's found the love of her life when she and Cole Drake kiss for the first time, but there's two problems. One, she's an heiress to a vast empire and two, she's supposed to marry someone else her mother approves of. Being a good daughter means forging ahead with her wedding, but it comes crashing down in flames.
On her path to self-love and discovery, Ofosua and Cole cross paths again. This time, they'll have to remember why they fell for each other and if their love can cancel out tradition's strict protocol.
The Best Mystery & Thriller Books Debuting In April
Amazon
Bitterfrost by Bryan Gruley (April 1, 2025)
Jimmy Baker used to be a famed hockey player, but his career ended when he made a drastic decision. Since then, he's been a Zamboni driver who doesn't make waves in Bitterfrost, Michigan. It's not the life he wanted, but he has no other choice but to atone for his mistake. His days are mostly eventful until he's suddenly accused of a double murder he doesn't remember committing.
With the odds stacked against him, Jimmy will have to figure out what happened and if he's as violent as everyone says he is.
Amazon
Follow Me by Elizabeth Rose Quinn (April 1, 2025)
Adrienne Shaw is positive something foul happened to her twin sister Chiara when the latter vanishes during an influencer trip. Never mind the fact Adrienne never understood her sister's obsession with building a social media presence. It doesn't mean something bad should've happened.
Fed up with everyone's lack of a motive, Adrienne decides to visit the same retreat her sister went to because she's sure she'll find answers to her many questions. For a few days, Adrienne finds herself surrounded by toxic positivity and eyes that tell a different story than smiles do.
Amazon
Rabbit Moon by Jennifer Haigh (April 8, 2025)
Claire and Aaron Litvak's worlds come to a halt when they learn their daughter Lindsey's been hurt in China. Not only is she in critical condition, but the unlucky parents begin realizing her life in Shangai might not have been as linear as they thought. The only person who may have an idea of what happened is Lindsey's adopted sister Grace, but can Claire and Aaron piece together the truth before it's too late?
Amazon
The California Dreamers by Amy Mason Doan (April 8, 2025)
The Merrick siblings are used to beautiful California summers because they know they're guaranteed to have fun with their parents. However, a secret picture taken of them begins circulating and it puts them in danger. Years later, the patriarch of the Merrick family is being honored when a nosy journalist finds them and begins poking around their past.
The siblings will have to decide if they're ready to deal with the truth or if they're going to continue burying things like they've always done.
Amazon
Ruth Run by Elizabeth Kaufman (April 15, 2025)
Instead of using her intelligence to better the world, Ruth makes her money as a robber who targets banks. In a just a few years, she's managed to steal over $250 million thanks to her cyber smarts. But her clever plan is halted when she triggers an alarm that puts her in danger.
Now considered a high-level threat who could possibly help a government agency, Ruth tries to evade the agents on her trail who don't care how they capture her. It's clear their obsession with her borders other feelings, but Ruth isn't waiting to find out what they are.
Amazon
Coram House by Bailey Seybolt (April 15, 2025)
Young orphan Tommy's disappearance from Coram House in the late 1960s became an unsolved mystery that's haunted Lake Champlain ever since. It's the very case that's could restore true crime journalist Alex Kelley's career, so she jumps at the chance to lend her skills to a book about the orphanage Tommy once lived at. However, the stories surrounding him are complicated. Plus, Alex gets more than she bargained for when she stumbles across a dead woman's body floating in the lake.
She's convinced there's a connection between this and Tommy's case, but officer Russell Parker doesn't take her seriously. But he'll have to because more people are dying and Alex could be next.
Amazon
The Amalfi Curse by Sarah Penner (April 29, 2025)
Nautical archaeologist Haven Ambrose is supposed to be figuring out why ships keep wrecking in Positano, but she's also curious about what her father saw the last time he dived into the beautiful water. As soon as she arrives in town, strange things begin occurring that she has no explanation for.
The more she digs into her investigation, the more she unearths the chance of something magical at work. Despite one woman's desire to save the people she loves, she could've possibly cursed the Amalfi Curse and it's up to Haven to stop it before everything's ruined.
Amazon
A Campus on Fire by Patrick O'Dowd (April 29, 2025)
Student journalist Tess Azar wants to know why someone was killed in the writing program she's been lucky to be admitted to. As she investigates, she learns that something amiss is going on and it may involve a cult. There's also a growing right-wing group of students that are threatening to create more hysteria.
The Best Fantasy & Romantasy Books Debuting In April
Amazon
The Never List by Jade Presley (April 8, 2025)
The kingdom of Lumathyst may be destroyed soon unless the four immortal god-princes can secure their mate. Unfortunately, none of the women who have come before them have been suitable and they're running out of time. The issue is that the woman they choose will need to become immortal like them, but the process is brutal and doesn't guarantee survival. But Rylee Gray may be their saving grace if they don't uncover what she's hiding.
Amazon
The Raven Scholarby Antonia Hodgson (April 15, 2025)
Orrun has been peaceful ever since Bersun the Brusque ruled over it, but it's time for someone else to ascend the throne. So, everyone who considers themselves worthy begins to compete for the #1 spot because they think they have what it takes. But an untimely murder leaves High Scholar Neema Kraa scrambling to discover the murderer. What she doesn't know is that there are forces who are more than willing to help her and keep her out of harm's way at all costs.
Amazon
Awakenedby A.E. Osworth (April 29, 2025)
Wilder awakes to the realization they're able to decipher all languages. Dealing with confusion, they find safe haven with other witches who have also "awakened" to their hidden abilities. There's:
- Quibble, a portal traveler
- Artemis, a caretaker and seer
- Mary Margaret, a powerful telekinetic individual
As soon as Wilder gets comfortable, something evil in the form of AI threatens everything they and their coven's come to know. Before long, their group has to contend with how much is too much when it comes to magic and artificial intelligence.
The Best Parenting Books Debuting In April
Amazon
Autism Out Loud: Life with a Child on the Spectrum, from Diagnosis to Young Adulthoodby Kate Swenson, Carrie Cariello, and Adrian Wood (April 1, 2025)
Autors Kate Swenson, Carrie Cariello, and Adrian Wood have on thing in common: they're parents of children who have autism. This has united them in more ways than one, leading them to write Autism Out Loud with the goal of sharing their firsthand insights. Readers will learn about everything from the diagnosis process to what it looks like to raise a child who has autism.
Amazon
Three Minutes for Mom: 365 Days of Empowerment, Encouragement, and Growth for a More Connected Motherhood by Erin Morrison (April 8, 2025)
Sometimes moms need a reminder they can have a few minutes to themselves which is why Erin Morrison's compiled Three Minutes for Mom. Each day will feature an opportunity to look at strengths and areas of growth, but readers will also discover boundless encouragement for one of the toughest jobs in the world.
The Best Self-Improvement Books & Inspirational Books Debuting In April
Amazon
Rewrite Your Rules: The Journey to Success in Less Time with More Freedomby Morgan DeBaun (April 1, 2025)
Blavity's founder Morgan DeBaun is here to share her success secrets with you. She built a powerful platform that aims to empower the Black community and knows that it helps to abide by certain principles that'll help propel you towards the career you want to have. Whether it's challenging certain rules or encouraging you to think outside of the box, readers will learn how to live the lives they want.
Be sure to visit Rewrite Your Rules for a robust look at how you can be living your best life!
Amazon
A Better Share: How Couples Can Tackle the Mental Load for More Fun, Less Resentment, and Great Sex by Dr. Morgan Cutlip (April 8, 2025)
This one's for all the couples who are still dealing with burnout. Dr. Morgan Cutlip knows there's no such thing as 50/50 in relationships, but that doesn't mean your relationship is doomed. In A Better Share, Dr. Cutlip explores things that affect partners like the mental and emotional load of everyday life. There's also great insight about how libidos are impact when people feel things aren't balanced or "fair." So, buckle up and get ready to transform your relationship.
Amazon
How to Giggle: A Guide to Taking Life Less Seriously by Hannah Berner and Paige Desorbo (April 15, 2025)
Featured in our best podcasts article, Hannah Berner and Paige DeSorbo are back with their first book How to Giggle. Instead of listening to them, readers will have a written account of how these two friends navigate life. From awkward moments to realizing men don't have to be the center of everything, you'll get a kick out of the joyous way they tackle real moments.
Amazon
Normalize It: Upending the Silence, Stigma, and Shame That Shape Women's Livesby Jessica Zucker, PhD (April 22, 2025)
After writing the groundbreaking I Had a Miscarriage,Jessica Zucker decided to take things a step further to expound on the many ways girls and women are taught to carry shame. Whether it's navigating body image, sexual harm, or menopause, certain topics are still considered taboo. But in Normalize It: Upending the Silence, Stigma, and Shame That Shape Women's Lives, Zucker's saying the quiet parts out loud.
Without missing a beat, she explains the many ways shame can show up in young girls and women's lives while also sharing helpful insight about how to explore a liberated life. It's empowering no matter what season of life you're in and one that I absolutely recommend!
The Best Cookbooks Debuting In April
Amazon
A Feast of Thorns and Rosesby Chelsea Cole (April 1, 2025)
Can't get enough of ACOTAR? Now you'll get a chance to cook meals inspired by the famous BookTok series! You'll find over 50 recipes that the creatures of Prythian eat (aside from carnivorous moments), that'll make you feel like you have a seat at one of the High Lord's table. Better yet, you'll become a pro at cooking meals that would make them pay you a visit!
Amazon
Scratch That: Embrace the Mess, Cook to Impressby Alix Traeger (April 22, 2025)
Alix Traeger doesn't expect you to be 5-star chef because life's too short for that. However, she does know you're interested in cooking meals that impress your family and friends. Inside of Scratch That: Embrace the Mess, Cook to Impress are recipes that even the most hazard-prone cook will find easy to follow. From girl dinner-esque appetizers to evening meals, anyone can have fun with Alix's cookbook!
Subscribe to our newsletter for more of the spring picks we can't stop obsessing over!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.
Here’s everything you need to know about this season’s matcha shortage.
Nataliya Vaitkevich / PEXELS
Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.
According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.
Cup of Couple / PEXELS
Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.
Olena Bohovyk / PEXELS
This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.
Charlotte May / PEXELS
Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.
Polina Tankilevitch / PEXELS
Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”
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