These Are the Best Fashion Buys from Amazon Prime Day 2018

RVCA Commonwealth Snapback

This flat-brimmed baseball cap replaces those older, worn-out styles you know your man has been hoarding. The green corduroy fabric on this gift-worthy hat will grace his head perfectly for every season!

Apple Watch SE

Get him motivated to reach his fitness goals with features like fitness tracking and heart rate monitoring, plus he can send a text, take a call, listen to his favorite music and podcasts. You can customize the watch faces and bands to his liking too. It's the perfect gift for the active guy!

Every Man Jack Mens Amber + Sandalwood Body Set

This gift set is filled with an ideal assortment of gifts for him. From body wash, shampoo, deodorant, and face wash, your man will have everything he needs to feel fresh – plus, having a good-smelling guy around is the real gift for you that keeps on giving.

VANKYO Leisure D30T Mini Wi-Fi Projector

Bring the cinema home to your movie buff with a sleek projector setup for your own private screenings and viewing parties!

Sunswell The R&R Pant

Made from recycled materials for rigorous wear, the Sunswell R&R pants are bound to be a staple in your man's year-round wardrobe.

Cosori Pour Over Coffee Maker

This sturdy coffee maker will be a total hit for the caffeine-loving guy in your life. The layered stainless steel filter allows for a rich, creamy flavor in every sip, plus the decanter is holds a whole 34 ounces of brewed coffee to help him wake up!

Stanley Stainless Steel Shot Glass and Flask Gift Set

This durable drinking set complete with a flask and shot glasses will be his new BFF for sharing on camping, fishing, or hunting trips. Top it all off with a brand-new bottle of whiskey to complete the gift for him.

Creem Magazine Subscription

For the music-loving man in your life, a subscription to Creem (the coolest rock 'n' roll mag) will really impress. The publication's covered plenty of classic names in the industry – as well as newer bands – so he's sure to soak up plenty of new knowledge about the scene. There's a handful of annual subscription tiers for the mag starting at just $79.

Thermajohn Thermal Shirt

Whether he's hitting the slopes or is braving the cold winter weather to run errands with you, this warm thermal base layer tee will swarm his upper half in comfort, flexibly moving with his each and every move.

Herschel Little America Backpack Pro

For his outdoor adventures or social gatherings, outfit him with a cool backpack (literally, this one is insulated) that he can fill with his favorite snacks and beverages.

Ties The Scientist Sock Pack

Whether it's a stocking stuffer or a smaller gift, a playful set of socks is both practical and personal.

Tie Bar Navy Travel Tie Storage Case

This tie storage case means business, just like your man does. If he travels for work often, he'll appreciate that you're looking out for his formal-wear.

Marlowe. Coffee Bar Soap

This manly bar soap is infused with coffee beans and cocoa butter butter that help tackle even the worst bouts of sweat and body odor. It's definitely long-lasting, too, so he can smell lovely all night long.

Taylor Stitch The Workhorse Jacket

This jacket will hug his bod in the most stylish way, all while keeping him comfy throughout the season's cold weather.

Breville Precision Brewer 12-Cup Drip Coffee Maker with Glass Carafe

For the early risers and coffee-obsessed, a programmable coffee maker means he can wake up to the smell of coffee every day (and no longer has to use wasteful pods for an instant brew).

Mark & Graham Italian Leather Desk Set

Whether he's going to work, outfitting a permanent at-home office, or heading back to school, a personalized desk set like this luxe leather one will please the most studious types of guys.

Ugg Beckett Fleece Robe

If your man loves a cozy night in just as much as you do, a soft robe to lounge around in will make the ultimate gift for him.

Mejuri Flat Curb Chain Necklace

Once you've reached long-term status with your guy, gift him a signature gold chain he can flex for years to come.

Pangaia 365 Heavyweight Hoodie

For the hoodie-obsessed, Pangaia's signature sustainable sweatshirts (and sweatsuits!) are best-in-class.

Custom Soundwave Art Print

From a first dance song to the one you always blast together in the car, every guy has their favorite tune. Memorialize it for your music-loving man with this custom art print.

DUER Performance Relaxed Taper Denim Jeans

A good quality, fresh pair of denim is gonna set him (and his style) so right for the new year. These jeans feature a stretchy fabric that'll allow wear for practically any occasion.

Mark & Graham Leather Poker Set

Outfit his next game night with a poker set that's sure to impress and easy to bring on the go for weekend trips and group hangs.

New Balance 9060 Sneaker

Secure your status as the greatest of all time by copping him that stylish pair of sneakers he's been eyeing.

Polaroid Now 2nd Generation I-Type Instant Camera + Film Bundle

If your man is into photography and all things nostalgia, consider surprising him with a retro Polaroid camera set. We bet you'll be his favorite muse.

Manly Bands The Forged Ring

This sleek wedding band stands up to tough, hands-on jobs with a carbon fiber construction, unlike traditional rings. The inner part is actually made from a Jack Daniel's whiskey barrel, making the perfect personalized touch for gifting the guy who loves a drink.

New York Times Custom Football Book

This isn't just any coffee table book, but one that true sports buffs will actually want to devour – with clippings from his team's history, glory days, and highlights.

Best hyaluronic acid formula: CoverGirl & Olay Simply Ageless 3-in-1 Liquid Foundation

Pros: Infused with Olay skincare like niacinamide, a hyaluronic complex, and vitamin C, good coverage, smooth application

Cons: Customers have noted that the shades can run darker than what's noted on the packaging

Promising review: "This product is amazing. It truly provides full coverage. It makes my skin look flawless. No cakeiness and foundation seems creamy and good quality. Not super lightweight but that's ok with me."

Best SPF formula: L'Oreal Paris Age Perfect Radiant Serum Foundation

Pros: Higher sun protection than other options at SPF 50, includes vitamin B3 and a hydrating serum to better complexion

Cons: Some users noted the formula can feel oily

Promising review: "I found my holy grail. Years and years, probably hundreds of dollars later, my Goldilocks foundation is cheap, available and even includes a high SPF. Why I waited so long on this L’Oréal winner, I don’t know. My mature dry skin loves this one. Never settles in lines or texture and lasts all day. Medium coverage and so easy to apply with brush, fingers or sponge. Very natural finish but not dewy."

Best antioxidant formula: Neutrogena Healthy Skin Liquid Foundation

Pros: Includes vitamin E, feverfew (known for calming properties), and natural soy to enhance skin

Cons: Poor shade range, formula can be thicker than others but "dries right away and covers very well."

Promising review: "Finally found a foundation that looks natural with a good match to my skin. I read an article on a celebrity who uses it so I decided to give it a try. I dot it all over my face and use a makeup brush to stipple it first and then swirl. It’s buildable so you can start slow. I love how it looks on my mature skin. Doesn’t settle or look dry."

Best on-the-go formula: Maybelline Instant Age Rewind Eraser Foundation

Pros: Packaging makes it easy to travel with and apply, buildable coverage, blurring applicator

Cons: Some users noted the formula can feel oily, leading it to fade quickly

Promising review: "So easy to apply, can be blended with fingertips or makeup brush, really excellent coverage! No strange smells and doesn't irritate my skin (and I'm very sensitive, in the past had to use hypoallergenic brands). Have reordered and will not try any other brands going forward. It's funny because it's been 55 years since I used a Maybelline product, spent years paying for upscale brands, and now they've finally got it right!"

Best long-wear formula: Revlon 3X Age Defying Foundation

Pros: Claims to work as a moisturizer, serum, and primer all in one, easily buildable

Cons: Sun protection is very low at SPF 20, poor shade range

Promising review: "I have dry mature skin. This is perfect for me. I like how it looks natural... I don’t use my moisturizer when I use it…it’s like using moisturizer. I cleanse, tone and then apply with a kabuki brush. A+"

Best dewy formula: Maybelline Fit Me Dewy + Smooth Liquid Foundation

Pros: Adds a luminous finish, oil-free formula

Cons: Sun protection is very low at SPF 18

Promising review: "An older friend with beautiful skin told me she used Maybelline Fit Me Dewy, so I tried it. It works better with my aging skin than many more expensive brands of foundation I’ve tried. Despite being light as a feather, it has fairly good coverage for blending out dark spots or splotches, [so] I sometimes use a concealer for under eye circles, too. There is a great range of colors, so it’s easier to get a good match."

Best buildable formula: Covergirl Advanced Radiance Age Defying Foundation

Pros: Reduces fine lines and imperfections, cruelty-free formula

Cons: Some customers have noticed discrepancies between this product's shade names and the rest of Covergirl's foundations and that it can be cakey on the face, but only with a heavy hand

Promising review: "When I started to develop fine lines around my eyes I found the mineral powder foundation settled into them and made me look older. (I'm now mid 40s). This foundation provides a medium to full coverage (depending on amount used) which I like but still looks natural. It is very creamy, feels light, and does not settle into my fine lines. It doesn't feel like I'm wearing makeup."

Best subtle splurge: IT Cosmetics Your Skin But Better CC+ Cream

Pros: Great coverage, multi-tasking product with hyaluronic acid, niacinamide, vitamin E, and SPF

Cons: On the more expensive side (this travel-size version is $22)

Promising review: "I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway... I LOVE this product and for me it lives up to all the hype."

Little Luxuries

Even on a budget, we love to treat ourselves to a little bit of fancy. Think plush throws, high-thread-count bedding, or a curated collection of decadent candles. This trend celebrates everyday indulgences by incorporating small, meaningful upgrades into your home. Statement lighting and mirrors like this Sarah Sherman Samuel Rook Mirror; handmade pottery; even small touches, like gold-rimmed coupe glasses or elegant trays for organizing your essentials, that elevate the ordinary. This is all about feeling sophisticated yet totally cozy.

Individual Expression

Individual expression embraces personal style over following trends. More people will look within for their home decor style, celebrating unique, curated spaces filled with meaningful pieces, like vintage finds, DIY projects, and bold color choices. It’s about telling *your* story through design and turning your home into a one-of-a-kind reflection of your personality, passions, and experiences.

Elevated 70s Vibes

Wood drenching is back from the '70s with a more grown-up look. Resurfacing are elevated designs and quality woods with '70s decor like sleek chrome lamps, shag rugs, chenille, and burgundy. Disco lamps optional.

Return Of Post-Modernism

CB2 Bodene Ivory Resin Coffee Table

Inspired by 1980s post-modernism, AKA "the designer decade," everything from coffee tables to sofas are coming out with unique shapes and unexpected designs. Look for more sculptural pieces that play together with a still-minimal vibe.

Asymmetrical Rugs

Etsy Handtufted Irregular Shaped Rug

Hopping on the curve trend are rugs in 2025. Play with your wooly shapes for a more organic look.

Intentional Design

As more people become concerned about climate change, WGSN expects 2025 will bring more services that help us reuse and repair. Things like refillable beauty products, climatarian cuisine (food chosen based on its carbon footprint), and products and services that encourage DIY, resale and repair will be big in 2025. Choosing quality pieces that will stand the test of time and even incorporating vintage pieces for their uniqueness and sustainability factor will be part of this trend.

Warm Neutrals Paired With Deep Blues + Blacks

Ruggable Laine Ivory & Natural Tufted Rug

Warm neutrals like chalk, oat milk and taupe are colors that we'll see more of for versatile home decor. But don't worry, color will be back in a big way too. Organic greens like kelp and emerald, oxblood, clay, sepia, and terracotta will add some richness while soothing pastels like glacier blue and mellow peach, plus flashes of brights like pink and teal, will also grace our 2025 homes.

Color + Pattern Drenching

Color drenching will remain a strong trend in 2025, with bold, saturated hues covering entire spaces for a cohesive, dramatic effect. Layering patterns on patterns will also make a statement, as wallpaper and fabric work together to bring texture, character, and a fresh canvas to your space.

Statement Ceilings + Tile

Rebel Walls Bruno Sand Wallpaper

The fifth wall is having a moment, with everything from wallpaper and painted stripes to statement chandeliers adding unexpected flair overhead.

Zen Dens

Crate and Barrel Sogno Chaise Lounge

2025 is all about comfort. Think plush, deep sofas, curvy chaises, and furniture with sweater-like textures, creating cozy nooks and rooms you’ll want to sink into with a good book or enjoy chats with your friends and family.

Sensorial Homes

WGSN forecasts a rise in sensory-driven decor for 2025, so products that soothe our senses. Think ASMR-inspired products like virtual sound baths to enhance focus, mood-boosting products that align with color psychology, robotic scent diffusers, experiential showers and chromatherapy.

Discreet Design

Tech and aesthetics don't always play well together, but that’s set to change. Expect more discreet tech products and kitchen appliances designed to blend seamlessly with decor. Look for natural materials, soft textiles, minimalist shapes, and inviting colors, along with clever design solutions that conceal tech — like photo frames that double as phone chargers.

"More and more people are choosing to live in smaller spaces or want to use rooms for multiple purposes. Multi-functional pieces will be growing in popularity, including hidden storage options or transformative furniture," says Li.

Biophilic Design

Research shows that plants can actually make us happier, so why not design our homes around them? In 2025, expect to see smart gardens with sensor-regulated watering, furniture with built-in planters, and nature-inspired decor. It's all about bringing the outdoors in, and the indoors out.

Outdoor Glamour

Outdoor spaces are becoming true extensions of our homes, with features like al fresco kitchens, plunge pools, outdoor showers (#goals), and cozy outdoor rugs and sofas made with durable, weather-resistant fabrics for fully functional spaces to enjoy most of the year.