12 Fierce Female Fashion Illustrators You Need to Follow

We recently partnered with Bounty to support emerging artists and designers in a national design competition. The ask? Design a graphic for a new Brit + Co and Bounty paper towel collection themed A Clean Fresh Start, which launches this month. In this creator spotlight series, we are featuring the winners of that competition to learn more about their inspirations, their design process, and their winning Bounty design. Read on to meet…

Jill Reynolds | Jill OREY Design | @jilloreydesign | Saint Paul, Minnesota

Tell us your design process? I like to play and experiment a lot. I don’t have a hard structure to my work and instead I prefer to let ideas flow and come about with experimentation. I love to use different objects to paint with and create imperfect textures and marks that I’ll piece together. I work with traditional mediums as well as Adobe programs and Procreate. Color is really important to me and I love an unexpected combination.

How did you get into illustration? My career goal when I was 10 was to travel the world to find inspiration for the books I would write and illustrate so from a young age, I knew instinctively that I wanted to create. I’ve always followed what I’m good at and what I enjoy and that has created a career path that has eventually brought me to becoming a full time surface pattern designer. I still strive to illustrate my own series of children’s picture books.

What are three IG accounts you love?

Fantastic Fungi They forage all these amazing mushrooms and discuss the texture and color and other magical properties. With some ASMR thrown in, it’s addictive!

Lucy Tiffany She paints from her imagination on large-scale using beautiful color palettes and bold strokes. I like designers who take risks, create from the heart, and aren’t following trends.

Domino Magazine There are lots of amazing interior accounts out there and Domino has been one of my favorites for aspirational and real-life living spaces.

How do you know when a piece of art, like your winning Bounty Paper Towel design below, is “finished”? I just know. I can’t really put my finger on it but there’s a certain level of balance and being slightly ‘off’ that I find satisfies me.

What will it be like for you to see your design on a Bounty paper towel at your local store? To see my designs in my local store will be such a thrill! I imagine it’s like when a musician hears their music on the radio. A lot of work and moving parts goes into the final product and it’s starts with an idea and some imagination. It’s a huge reward as a creative to see my thoughts become a real tangible product that people can use. I always hope my work at the least spreads some joy and I think we have done that with these new prints!

Be sure to look out for Jill’s winning design wherever Bounty Paper Towels are sold!

We recently partnered with Bounty to support emerging artists and designers in a national design competition. The ask? Design a graphic for a new Brit + Co and Bounty paper towel collection themed A Clean Fresh Start, which launches this month. In this creator spotlight series, we are featuring the winners of that competition to learn more about their inspirations, their design process, and their winning Bounty design. Read on to meet…

Clara Sasiene | Gumption Road Creative Co. | Santa Fe, NM

What are your design inspirations? My design inspirations really come from everywhere: tiles, murals, local business logos or buildings, food (especially dessert), fashion, landscape, etc. I love to travel so anytime I'm in a new place I have a lot of fun looking at things through that design lens. I also love antiquing and have a small collection of print paraphernalia, like old magazines, old ads, vintage matchboxes, plus art and books. I do look for inspiration online too (mostly on Pinterest or Instagram) but try not to rely on that too heavily to keep my work fresh.

For illustration projects like this one, I finished the inspiration phase and then really just started drawing. I had a good idea of the direction I wanted to go based on the prompt and knew I wanted to stick to my natural design style. In the end, I had 17 different artboards going but felt most passionate about four designs. I kept playing around with my work and ultimately chose the two that felt most like me, that answered the prompt the best, and that I thought would translate to paper towels the best.

Tools and platforms that help me be my most creative self...For me, this spans the digital and physical gamut. It often depends on the project and what direction the client wants to go, but usually I look through my archive of books and old print stuff, at Pinterest, through my saved Instagram collections, and look at brands/creative work that has a similar feel to what I'm trying to create. This really helps me to piece a lot of things together to create something new, unique, and exciting.

As far as specific design tools go, I use Adobe Creative Cloud almost exclusively and work in Procreate when I want to hand-draw something. I'll also look at creative asset websites like Creative Market for direction on a project and general ideas.

How did you get into illustration? I've been a graphic designer for almost 10 years and have never been any good at drawing. I have always been so jealous of that skill in others and wanted so badly to be able to illustrate beautiful things like them. I'm still mostly terrible, but a few years ago I decided to just go for it – I bought an iPad, downloaded Procreate, and started watching tutorial after tutorial. (For some reason that felt easier than traditional pen and paper.)

What are three IG accounts you love? It's so hard to choose just three! Here are my top favorites: @oliviaherrickdesign, @malikafavre, @missmelodymiller, @nationalparkservice, @amauryguichon, and @charlyclements.

How do you know when a piece of art, like your winning Bounty Paper Towel design below, is “finished”? The simple answer is: when there are no more changes I want to make and everything feels harmonious. It's rarely as straightforward as that and often depends on the scope of the project, but most of the time I get to a stopping point where I feel like I could keep going but don't want to overwork it. The thing I have to remember is to not get too caught up in the minutia and sometimes the best thing I can do is just walk away for a while, then come back with fresh eyes, especially when I'm feeling stuck. It's like when you say the same word over and over again and it loses all meaning; after staring at something for so long, it's easy to get lost in the details and overwork the piece. At some point, a piece usually just feels ready and I have to resist the urge to keep picking at it.

What will it be like for you to see your design on a Bounty paper towel at your local store? I think seeing my design on Bounty paper towels at the store will feel like a really great fever dream -- totally surreal and just incredibly exciting. I'm sure I'll be the annoying, squealing with joy, crazy lady who makes all the other shoppers look over and wonder if I've forgotten to take some sort of medication but I won't even care because it will be a moment of pure joy and happiness. Then I'll ask my husband to take dozens of pictures of me next to the paper towels, holding the paper towels, cuddling the paper towels, and people will think I'm even crazier and it will be absolutely wonderful.

Be sure to look out for Clara’s winning design wherever Bounty Paper Towels are sold!

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

• Gifts for Him
• Gifts for Her
• Gifts for Foodies
• DIY + Handmade Gifts
• White Elephant Gifts
• Gift Sets

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

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