13 Must-Follow Viners for New York Fashion Week

10 million new friends

Anna first learned about Photoshop in high school. It fueled her passion for bringing her creative visions to life. Then, at the beginning of her grad school career, an exciting new opportunity to express herself came along when a friend told her about this new app called TikTok that was blowing up.

Anna was getting a masters in film and television production in Los Angeles, which, she says, “was a full 180 switch” after graduating in 2019 with a bachelor’s degree in mechanical engineering.

“My mom and dad always instilled in me that you should take chances while you're young,” says Anna, who has always had a passion for multimedia.

She started playing around and making content on TikTok that felt natural to her creativity and sense of humor. Six months later, COVID hit, and she was sent back home to Michigan to study online.

“I was like, ‘you know what? I should really try this TikTok thing,” Anna recalls. It marked the beginning of her journey to establish herself as a content creator and commit to producing content consistently on the platform. She started doing fashion and makeup GRWM videos, and. music became a big inspiration for her during this. “I would create morning musicals where I make a music video out of my morning routine. Then, I started making these “I don't want it” videos,” she recalls, which ultimately took off as a major social trend.

While she says she was “mentally, physically, and emotionally prepared to be some director's assistant for the next 10 years,” before she knew it, she had over 10 million friends on the app.

“It was such an incredible way to not only connect with people, but to share creativity and feel so freely self-expressive too. I'm so happy to be here,” she says. “TikTok reignited that creativity that I had as a kid,” she told us.

It’s all about the (creative) process

Anna admits that she’s not really a planner. “My mom always jokes, ‘I get my best ideas when I'm sleeping,’ and I feel the same way,” she says. Her creative process always starts with whatever inspires her when she wakes up in the morning. Then she’s able to turn a creative idea into something that’s fun and silly and resonates with her audiences. And that’s why she works with tools like Photoshop, the ultimate image editing and design app, that lets her bring her creativity to life at the speed of her imagination whenever and whenever her inspiration strikes.

“Photoshop allows me to just have such creative freedom. It's such a powerful app and allows me to not only have precision and creative control, but it lets me bring ideas in my head to life. I love that it's something that connects all of us,” she says.

She’s able to take a photo or video and elevate it in a way that makes it even more beautiful and powerful than it was before. Photoshop can be used in so many ways during the creative process beyond photo editing – creating mood boards to kick off the creative process, graphic design for marketing and even for storyboards for videos. Photoshop has a diverse set of features that help with inspiration too. So what is her latest obsession with Photoshop?

“I'm obsessed with making collages – that's my new little love right now in life,” she says. When we spoke, she was getting ready for a spec shoot, and using Photoshop to put all of her ideas in one place, making sure colors worked well together and idealizing and expanding images. She was focused on building the flow of her video through inspirational imagery, so she could execute the perfect setups, fashion, theme and a plan to film her video. As a creator, she doesn’t just shoot and post, but loves to get creative with tools like Photoshop to bring a larger concept to life. “I love that I have an app that just allows me to expand further from just taking a photo and posting it on Instagram versus really bringing different ideas to life,” she adds.

Social media Dos and Don’ts

Anna is known for herrefreshing down-to-earth personality – you can feel it throughout her content. She’s really just herself and living her best life.

“Authenticity is an absolute DO,” she says. But that doesn’t mean you have to focus on just one aspect of yourself. “People often say to try to fit into a niche and I disagree. I don't think you should make content that's catered toward one idea. I think that YOU are the exciting idea, and everything that you have – all of these passions and things that you love – are a mosaic of what makes you creative,” she adds.

Another major DO? Finding the creative tools that most authentically support your content creation process. As an avid Photoshop user from a young age, Anna has continued to utilize the app for creative design across her channels to create content that is undeniably HER, without limits.

For all the chatter about posting multiple times a day to gain an audience, you might be surprised by Anna’s Don’ts. “You make your best content when you feel creative and when you feel like posting and making things that you're enjoying. If you're in a creative block, one, two, three days of rest are actually only going to benefit you in the long run,” she says. And along the lines of authenticity, “don't feel the need to make what everybody else is making to make something good,” she adds.

Adobe Photoshop tips and tricks

Anna has had a passion for photography since childhood. “I loved making little home movies out of our family vacations, and I grew up really loving photography,” she says. Photoshop is a tool that seamlessly fits into her life as a professional and in her day-to-day.

“I think when people think Photoshop, they think, ‘oh my gosh, I have to be doing these major changes to whatever I'm creating.’ But the truth is, I really do use it for everything from my Instagram post for my podcast page to giving a photo a different color scheme, or resizing or creating a little collage to inspire whatever I want to do next,” she says.

While talking about her community, Anna mentioned how much her Instagram community loves the black and white posters she creates withPhotoshop. “Even for the simplest tasks, the first app that I reach for is Photoshop. I really enjoy having an app that makes me feel like I can have my creativity at my fingertips. It has so many uses beyond just being a tool for elite creatives. It really is a great app for day-to-day life as well,” she adds.

Finding inspiration as a creator

As a creator, it can be easy to live your life online. Anna avoids that way of life and it makes her content even stronger for it. “When you're on a phone all the time and creating content, it's so easy to get lost in filming 90 percent of your life, and filming every time you go to a coffee shop, every time you have a hang out with a friend, every time you wear a good outfit that you're proud of. But my greatest inspiration comes from actually what I'm truly firsthand living and not documenting my life. And then the lessons that I learned and the things that I see and the value that brings to my life is only further elevating the content that I make,” she says.

Anna’s advice

If you’re someone who aspires to have a creative outlet, Anna has some advice for you.“Even if it's little baby steps that you take a photo every single day, or you make a video every single day, or you brainstorm every single day, I think action is the best way that you're going to learn,” she says.

Anna also recommends doing what she does, tinker with different tools and apps, this helps make her content shine. “You can learn so much by just testing out different features to edit photos, different ways to expand and add text and ways to make your creativity really come to life,” she says

“I think the best advice is to play and do what makes you happy."

Why do people want to share their relationship status with others?

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

On February 12, 2025, Travis Kelce opened up about his potential retirement on the New Heights podcast. "I know everybody wants to know whether or not I'm playing next year, and right now, I'm just kicking everything down the road," he said. "I'm not making any crazy decisions."

Travis shared that the Super Bowl loss a "tough pill to swallow" and a "tough reality," but also noted that the Chiefs team is focused on "being there" for each other in the aftermath.

"I'm gonna take some time to figure it out. And, I think I owe it to my teammates that if I do come back, it's a wholehearted decision," he said. "I'm not half-a--ing it, and I'm fully here for them."

During the 2025 Super Bowl, Travis only made four catches, resulting in a gain of 39 yards — his "lowest postseason output since 2019" according to The Athletic. Still, USA Todayreported that he broke Jerry Rice's record of 35 career Super Bowl catches. However, it was pretty clear that even a record-breaking performance wasn't enough to bolster Travis's mood.

The football star didn't hold a larger post-game conference, but he noted that they "haven't played that bad all year" and said that the Chiefs "couldn’t get it going offensively" to a few reporters. He acknowledged, "You don't lose like that without everything going bad," before leaving for the night.

Still, Chiefs quarterback, Patrick Mahomes was asked about what comes next for Travis's career. "I'll let Travis make that decision on his own," Patrick said. "He's given so much to this team and to the NFL, and he's been such a joy, not only for me to work with, but for people to watch."

Mahomes notes Travis "still has a lot of football left in him" and that he "always makes plays in the biggest moments." He said, "But I know he still has a love for the game, and he’ll get to spend some time with his family and make that decision on his own."

Patrick reassured everyone, "He knows he’ll come back here with open arms. We love that guy not only for the football player, but for who he is every single day."

Travis made his way to the suite with Taylor and his family after the tough Chiefs loss. It was a stark contrast from his "fight for your right to party" vibes of last year, so we hope we was able to find some comfort among his loved ones. And as for if Travis is actually retiring, we'll definitely keep an eye out for what he says and does next. 👀