What’s App-ening? Find Yourself, Multi Task Like a Pro and More!

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Watch The Official 'Severance' Season 2 Trailer!

Adam Scott is back in the first teaser trailer for Severance season 2 — and spends the entire trailer running from his problems (relatable). It appears that despite the fact Mark's innie retreats at the end of season 1, it looks like he wakes back up in the elevator and has lots of surprises waiting for him in the office.

Is there a release date for Severance Season 2?

Severance Season 2 Release Date

Yes, we finally have a release date for Severance season 2! The sophomore season will hit Apple TV+ on January 17, 2025.

What is Severance about?

Severance Season 2 Plot

Severance is a fictitious psychological thriller TV series that’s focused on a biotech company named Lumon Industries. In the show, Lumon Industries has popularized a procedure called ‘severance’ that separates their employees’ work selves from their personal lives. Essentially, when Lumon employees are at work, they can’t recall anything outside of work, and vice-versa when they aren’t at the office.

The first season of Severance follows Lumon Industries employee, Mark (portrayed by Adam Scott). Throughout the first season’s nine episodes, Mark and his coworkers begin to learn more about the severance procedure, their double-lives, and Lumon Industries’ true objectives – and it all begins to unravel in a mysterious way.

Who stars in Severance?

Severance Season 2 Cast

Adam Scott, Patricia Arquette, John Turturro, Christopher Walken, Zach Cherry, Britt Lower, Tramell Tillman, Jen Tullock, Dichen Lachman, and Michael Chernus are all part of the main cast in Severance.

Deadline confirmed in 2022 that Gwendoline Christie, Bob Balaban, Merritt Wever, Alia Shawkat, Robby Benson, Stefano Carannante, Ólafur Darri Ólafsson, and John Noble are part of the Severance season 2 cast.

Where can I watch Severance?

You can stream season 1 of Severance on Apple TV+. If you don’t already have a subscription to Apple TV+, you can try the platform 7 days free before subscribing for $9.99/month.

Why is Severance season 2 taking so long?

Severance season 2 is taking so long because production was halted in the wake of last year’s writers strike.

The cast and crew began filming season 2 on October 3, 2022, with production shutting down on May 8, 2023. Since SAG-AFTRA has struck a deal with AMPTP studios, it’s “back to work” on the Severance set per executive producer, Ben Stiller.

Is Severance creepy?

Severance follows the horrors that come with working in an office, so yes, it’s creepy. Just kidding (sort of)!

The surreal tone of Severance definitely makes it creepy. There’s an ongoing feeling that someone – or something – is constantly keeping watch and wants to gain control. This tone, paired with the series’ clean, manicured (yet cold) visuals, chalks it up to be fairly disturbing.

The characters in the show become increasingly aware of this cryptic, surveillant presence, and the building tension definitely adds to the show’s creepiness. It’s also pretty existential, which is the creepiest feeling of them all.

Was Severance canceled?

Severance was not canceled. (Thank goodness!) The production was put on pause due last May to 2023’s writers strikes, but it’s up and running now. We are enthused about the show’s return!