With #WaterTok, We’re Micromanaging Flavored Water – Why The Internet Is Obsessed

flavored water on tiktok

People are adding weird sh*t to their water, and the internet is furious.

The highly contested #WaterTok trend seems an apt solution for our boredom with plain water – users are adding flavored drink mixes and syrups to their H2O, raving about how it’s completely transformed their hydration habits.

The current debate within #WaterTok surrounds its hypocrisy – while water hydrates, some users worry that the addition of dyes and artificial sweeteners have an unfavorable impact on health.

Fundamentally (and personally), once you add something to water, especially those eclectically colored, deathly sweet powdered drink mixes, it’s not really water anymore. Others disagree, though, which is why we’re diving deep into the drink phenomenon to see if this sip is actually worth savoring.

What is #WaterTok?

@beccers_gordonn Do you guys still consider this water? #watertok#water#skinnysyrups#oceanwater#watertok2023♬ COLLIDE X HOLD YUH BY ALTÉGO - ALTÉGO

#WaterTok drinks are wild – they remind me of a combo between the “potions” I mixed with shampoo and soap in my childhood bathroom, and just about any sippable item you could order at the Sonic drive-thru.

Scrolling through the 135 million-view #WaterTok hashtag, you’ll see creators doctor up their water with flavored mixes, powders, and syrups to inside their heralded Stanley cups and other assorted vessels. Skittles, Nerds, KoolAid, and Welch’s-branded mixes are all sugar-free solutions involved in the routine. The result is an extremely non-water water concoction, with flavors ranging from sweet Cotton Candy to a truly chaotic Salted Caramel Apple.
@kaleighfinch Like girl grow up and drink plain water😭 “0 calories 0 sugar” imagine what is in it then😭 sorry yall im just baffled #watertok2023♬ Bombastic Side Eye Criminal Offensive Side Eye - CasaDi

There are essentially two sides to #WaterTok: one side categorizes the drinks as water, and one doesn’t. The latter group is simultaneously preoccupied with the potential health consequences of the trend – and that’s honestly…fair.

Artificial colors and sweeteners found in most drink powders like Red 40 and aspartame (the stuff that makes Diet Coke “diet”) are suggested to cause allergic reactions and can affect gut health. It’s been long hypothesized that aspartame causes cancer, but connections between the two are still weak and remain scientifically unsubstantiated.

Despite the facts, the health-and-wellness sphere is still concerned it’s detrimentally carcinogenic. This could be why strangers have the audacity to drop hate comments on #WaterTok enthusiasts’ posts – “Cotton Candy water” equals “bad,” so flavored water-drinkers are bad, too. More notably, strangers are equally perturbed by #WaterTok’s fluidity with diet culture.

#WaterTok and Diet Culture

We (especially as women) have experienced the cultural expectation for “diet” foods to aid us in our journey towards peak health, which we discovered in most cases meant peak skinniness.

The concerns that users have about #WaterTok are valid – the trend reflects a lot of the same mentalities and verbiage that supported OG diet culture (think the Weight Watchers and crunches during TV commercials era). Indulging in artificially flavored water can be extra alarming when it’s presented on a platform that’s recycling 2014 Tumblr’s #thinspo values. I mean, I grew up in a WW household, and discovering the trend gave me PTSD from adding Crystal Light packets to my water bottles for a satisfying “snack” as a kid.
@eatwithlis somewhere inbetween #edrecocery#esrecovery#healing♬ anchor - -

#WaterTok does walk the line of being ED-affirming, and essentially feeds into our collective rebranding of diet culture. Beyond straight-up confusion about whether it’s water or not, discussions about users’ lifestyle choices and eating habits closely follow most of the videos in the trend – and the thing is, it’s not necessary.

The reality is that health is not a one-size-fits-all thing anymore, and how you treat your body and view your health should be what works for you. Diet choices shouldn’t diminish your livelihood, they should enhance it. Be brave enough to let zoodles become pasta, SkinnyPop become potato chips, and black coffees become lattes.

If that flavored water is giving youlife, stick with it. We are little people living on a floating rock. If it seems terrible to you, who even cares? Don’t be a hater.

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Illustration by Claire Shadomy

I am undeniably a chocolate lover by nature, and aside from Christmas, Easter is one of my favoritesweet treat-centered holidays because all the festive egg- and bunny-shaped chocolates hit shelves, sparking my cravings (and teasing my wallet).

I’ve probably tried every kind of Easter chocolate under the sun, so I’m ranking the 5 I view as the most classic. All of these Easter chocolates are great in their own ways and will certainly satisfy anyone when added to their Easter basket, so take this ranking with a grain of salt.

Read on for my full ranking of the 5 best classic Easter chocolates.

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1. Cadbury Crème Eggs

When I think of Easter chocolates, my mind immediately goes to Cadbury Crème Eggs. They’re filled with a gooey fondant that is downright addictive. Once you break through the chocolate shell, you’re faced with a deliciously silky sugar concoction that, for me, feels really nostalgic to snack on since I’d get one in my Easter basket just about every year.

While some people may find ‘em too decadent, I think Cadbury Crème Eggs are the #1 Easter chocolate, hands-down, because they’re always tasty. We love a reliable treat – but you definitely do have to enjoy these one at a time since they’re undeniably rich.

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2. Reese’s Peanut Butter Eggs

Next up on my (very subjective) ranking of Easter chocolates is none other than Reese’s Peanut Butter Eggs! I’ll take Reese’s stunning peanut butter filling in any form I can have it, but the egg shape this treat takes on for Easter just makes it feel even more special.

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Reese’s Peanut Butter Eggs totally master the perfect balance of chocolate and peanut butter, which can be a nice departure for my tastebuds from just straight-up chocolate, like the other Easter chocolates on this list. Thus, I’m placing it in the #2 spot.

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3. Easter M&M’s

I love me a colorful treat, and I love me some M&M’s – which is why the Easter M&M’s that come in the cutest pastels every April simply had to place somewhere this ranking.

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Though I don’t view these as the most show-stopping Easter chocolates (they’re quite literally the same as the regular M&M’s you can get year-round in flavor and form), they’re still a festive treat worth snagging from the store. By themselves, I have to put them in the #3 spot – though I’d consider granting more points if you give ‘em to me on top of a slice of Easter cake.

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4. Cadbury Mini Eggs

My note about colors also applies to the next Easter chocolate: Cadbury Mini Eggs. Decked out in adorable pastel candy shells, these egg-shaped chocolates always come around at Eastertime – though they’re not really the first thing I reach for. Though, when I do get my hands on them, I find that their small size makes them extremely snackable, and they disappear quite quickly.

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5. Chocolate Bunnies

I don't mean to be the Scrooge of Easter, but at this point, chocolate bunnies are so expected. I have eaten many in my lifetime, but they never truly blow me away. Don’t get me wrong: I still love chocolate, but there’s also something that feels so wrong when I bite off the bunny’s ears. And face. And body.

It would take a really great chocolate bunny to impress me – most ones I’ve had are lower in quality and vary in being too thick or too thin to bite into easily.

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I've been on the edge of my seat for Anne Hathaway and Dakota Johnson's Verity (even before I saw It Ends With Us), and after hearing about the first look that aired at CinemaCon this week, the internet is even more locked in on the “gothic, psychosexual thriller” (as the film's described by director Mike Showalter) than they've ever been.

Here's what the Verity cast, including Anne Hathaway, Dakota Johnson, and Josh Hartnett, had to say about the new movie from Colleen Hoover.

What is Verity about?

Any Colleen Hoover fan knows the Verity movie revolves around Lowen Ashleigh (Dakota Johnson), who gets hired by Jeremy Crawford (Josh Hartnett) to finish his wife's novels. Renowned author Verity Crawford (Anne Hathaway) is no longer able to write after a tragic accident, but what begins as an exciting project takes a turn for the horrifying when Lowen discovers Verity is hiding a terrible secret.

Anne Hathaway promises 'Verity' is worth "waiting for."

At Amazon MGM's CinemaCon presentation, the Verity cast, Colleen Hoover, and Mike Showalter offered attendees a new look at the movie via video message.

“My character Verity Crawford is an accomplished author with a tragic past,” Anne said, while Dakota joked, “Or is she?”

Josh added, “My character, Jeremy Crawford, is a devoted husband who’s committed to protecting his wife’s legacy.”

“Or is he?” Dakota said again.

“One thing we can say for sure is that seeing Verity in theaters will give fans the shared experience they’ve been waiting for," Anne promised.

And everyone's losing it over the "wild" footage from CinemaCon!

The presentation also included the first trailer for the movie, which showed Verity and Jeremy meeting at a bar — which explains those iconic set leaks of Anne Hathaway and Josh Hartnettrunning through the streets of New York! And when Jeremy's introduced to Lowen and brings her to their giant home, he tells her "she's the only writer who can do this"...and then they begin their own illicit affair. And as they have a hot make out sesh on the couch, Lowen realizes she's kissing Verity and not Jeremy. Wow.

"Just saw the first footage for VERITY starring Josh Hartnett, Anne Hathaway, and Dakota Johnson," @JoeySpielberg says on X. It looks like it’s gonna be good but I honestly couldn’t tell you the plot is but it’s definitely gonna be wild. Seems like a movie you just don’t know what happens next."

"The footage showcases a sexy, mind-bending thriller," @howatdk agrees.

We're sure to see many more shocks and surprises when Verity hits theaters May 15, 2026.

Check out the 10 Most-Anticipated Book-To-Film Adaptations We Can't Wait To See In 2025.

Looks like it's time for a Dunkin' run, because the chain just added even more goodies to their spring menu! The first part of the Dunkin' spring menu dropped last month with the “highly requested” return of both the Dunkalatte and Pistachio Coffee. This time around, Dunkin's introducing a brand-new energy drink flavor (that truly rivals one of Starbucks' new items) alongside three sweet bites.

Scroll on to see the full Dunkin’ spring menu, including the new 'part 2' drop!

Surprise! Here's What's On 'The Part 2' Dunkin' Spring Menu

Dunkin'

NEW! Arctic Cherry Dunkin’ Energy

Coming up on the first anniversary of Dunkin's energy drinks, this new flavor brings forth sweet and tart notes of cherry alongside blueberry and grapefruit. Each sip is slightly sparkling and said to supply a "revitalizing burst" of energy. Per the name, this drink also comes complete with a kick of caffeine!

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NEW! Blueberry Sprinkle MUNCHKINS

These lil' donut hole treats are dotted with blueberries on the inside and coated with some bright blue sprinkles on the outside, which taste just as good as they look.

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NEW! Spring MUNCHKINS Bucket

You'll be able to order this big bucket full of Dunkin' MUNCHKINS starting April 2, too. It comes with a 50-count assortment of flavors, including the all-new Blueberry Sprinkle option.

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NEW! Cotton Candy Specialty Donut

Sweet on sweet! This new donut from Dunkin features a cotton candy-flavored buttercreme filling, a strawberry icing on top, and plenty of blue sprinkles to go around.

2 "Fan-Fave" Drinks Return To The Dunkin' Spring Menu

Dunkin'

Dunkalatte

After selling out last fall, the "highly-requested" Dunkalatte returned to the Dunkin' spring menu! Crafted with rich coffee milk, the latte (that truly tastes like a milkshake) also boasts shots of espresso that make it totally charged with caffeine. Dunkin' called it an "instant sellout," which is all the more reason to give it a try. You can order this baby iced or hot.

Dunkin'

Pistachio Coffee

Another Dunkin' fan-favorite, the Pistachio Coffee, has also made its return to the spring menu! This nutty coffee flavor first debuted in 2018, and I've been dreaming about it ever since. It's made with a "subtly sweet" pistachio syrup and Dunkin's Original Blend coffee for a satisfying sip. It's also orderable iced or hot.

More Drinks On The Dunkin' Spring Menu

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Brown Sugar Shakin’ Espresso

This Sabrina Carpenter-approved sip will thankfully stay on the Dunkin' menu. It boasts an icy, shaken mix of "bold" espresso, brown sugar, and oat milk.

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Raspberry Watermelon Dunkin’ Refresher

With notes of raspberry and watermelon, this Refresher is the perfect springtime sipper! You'll have a choice of mixing it with either green tea or lemonade this season.

New Dunkin' Snack Alert!

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Ham & Swiss Pretzel Sliders

Sound the alarms! There's an all-new breakfast snack on the Dunkin' spring menu this go-around. Featuring King's Hawaiian Pretzel Slider Buns, these sliders are stacked up with Black Forest ham, honey mustard, and Swiss cheese. There are two sliders per box, so you can easily snack away.

Dunkin' Snacks Returning (For A Limited Time!)

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Sweet Black Pepper Bacon

The Sweet Black Pepper Bacon will also be available at Dunkin' (for a limited time!) this season, available as a Breakfast Sandwich, Wake Up Wrap, or just the plain Snackin’ Bacon.

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Chicken & Bacon Croissant Stuffer

Just when I was missing chicken-filled breakfast options at Dunkin', the Chicken & Bacon Croissant Stuffer returns to the spring menu! Available for a limited time, this flaky pastry is stuffed with chicken, bacon, and Colby Jack cheese.

Don't Miss Out On The $6 Meal Deal

Dunkin'

The greatness of the famed Dunkin' $6 Meal Deal continues! For just $6, this bundle includes a medium (14-ounces) hot or iced coffee, a Sausage, Egg & Cheese breakfast sandwich, and hash browns. Deal? More like a steal!

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This post has been updated.

A new Trader Joe’s skincare find just hit shelves, and beauty fans are already reeling about its similarities to more luxury products! The night cream features a handful of ingredients that are commonly found in pricier skincare options, but this TJ’s pick costs a fraction of its suspected competitors.

As a Versed Sweet Relief overnight cream loyalist (I use it every single day without fail), I must say I'm thoroughly convinced to try this new Trader Joe’s item after reading shoppers’ reactions!

Scroll on to discover the all-new Trader Joe’s skincare product worth adding to your routine!

Reddit

Trader Joe’s Night Cream is a brand-new addition to their collection of skincare goodies. In fact, it’s so new that it’s not listed on their website quite yet. Despite its newcomer status, tons of shoppers are already buzzing about the Trader Joe’s Night Cream.

Reddit

One TJ’s fan on Reddit surfaced the new find on the r/TraderJoe’s subreddit, and skincare lovers were super quick to chime in.

Per the post, the Trader Joe’s Night Cream is formulated with Irish sea moss extract, a fermented mushroom complex, ceramides, and sodium hyaluronate. It’s also unscented, which can be super beneficial for sensitive skin in need of moisture.

The TJ’s fan that found the night cream on shelves reported that it is “very thick but dry at the same time. I really had to work it into the skin,” they said. “Very odd consistency.”

Kaboompics / PEXELS

Another shopper that tried the Trader Joe’s Night Cream weighed in on their experience:

“Using it sparingly since I’m quite pregnant and don’t want to mess with sensitive skin but so far it’s quite nice!” they said. “Thick but not greasy in the slightest. I still feel it on my skin when I rinse my face in the AM which means it held up overnight in my dry altitude climate.”

Cottonbro Studio / PEXELS

Several more users compared this new TJ’s formula to other products on the market, mentioning Asian beauty and even retinol for its anti-aging benefits.

“It’s interesting to see all the fermented ingredients in this!” one person commented. “I know that they have been very popular in Asian skincare for years, but I don’t see it that often in the States. I’m excited to try this! Thanks for sharing, I’m going to be on the lookout now.”

“Based on the ingredients list, I suspect this might be a Korean product,” another TJ’s shopper agreed.

“Irish Sea Moss is considered an excellent retinol alternative so if it agrees with one’s skin, not a bad option for those who can’t tolerate or don’t want harsh actives,” one more skincare fan noted.

MARA Beauty

One Redditor confirmed that a single 2-ounce jar of the Trader Joe’s Night Cream cost just $9. Similar moisturizers that leverage sea moss in their formulas (like Wildling’s Moonbounce 2% Bioretinol Irish Sea Moss Plumping Moisturizer and MARA's SeaDream Algae Crème) average around $73, which is insane.

KoolShooters / PEXELS

This TJ’s find could be a great way to try out the sea moss skincare wave without shelling out a fortune! Per episode 87 of The Inside Trader Joe's Podcast, it’s certifiably “high-quality” and “incredibly functional.”

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Jenna Bush Hager chose Holly Gramazio's The Husbands as her book club's April pick in 2024 and it became an instant bestseller. Evidently, Apple TV took notice and decided it would be an excellent idea to adapt it into a new drama series! We're fond of adaptations here, so we're elated to this fresh storyline come to life. But, guess what else we're intrigued about?

The Husbands series has already found it's lead star in Ted Lasso and Fargo actress Juno Temple! Her characters are fan favorites, so we're sure she's going to do her lead role in this series justice.

Scroll to learn more exhilarating news about The Husbands series!

What is 'The Husbands' about?

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The Husbands chronicles one woman's journey as she explores an ever-changing life with different men she's never met before. But this isn't a tale of reckless one-night stands. On the contrary, Lauren will be as confused as readers and viewers because she's not sure what's happening.

It all begins with her return to her home and the realization that a man who's strangely familiar with her is calling himself her husband. Unbeknownst to her, she's been married to Michael for a while despite not knowing who he is. What's even more ironic is that her friends think something's wrong with her because they know who her husband is.

In the midst of trying to decipher this phenomenon, Lauren's shocked when Michael disappears into the attic and a new man returns in his place. As she watches her surroundings change to accommodate life with him, Lauren slowly realizes her attic has created a portal that allows her to live out different fantasies with a revolving door of men. But, she'll have to ask herself what she really wants and if she's willing to hang on to one reality instead of wishing for more.

Has more cast information been released?

Diana Patient

Holly Gramazio, Author of The Husbands

We know Juno Temple will star in The Husbands, but there haven't been more cast announcements just yet (via Variety). There's so many options for the many spouses she could have which makes us want to dream about our own casting wishlist.

Who's the executive producers of the series?

Diana Patient

Holly Gramazio, Author Of The Husbands

According to Apple TV+, writer Miriam Battye (Succession) will be executive producing The Husbands with Craig Gillespie (I, Tonya), and Annie Marter of Fortunate Jack Productions (The Devil All The Time), author Holly Gramazio and A24.

We love when authors are allowed to give their input in TV or film adaptations!

When will 'The Husbands' premiere on Apple TV? 

Production hasn't started on The Husbands TV series yet, but we'll share more information once it's available!

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