Fall's Version of the Flower Crown is Here—Here's How to DIY It

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

Supplies For Your Own "Cruel Summer" Taylor Swift Fuzzy Dice:

• Sewing machine
• Pink fleece fabric
• Pink thread
• Pink felt
• Scissors
• Blue rope/cord (I took mine off a loofah)
• Needle + pins
• A copy of Lover to listen to while you sew ;)
• Poly-Fil Stuffing (not pictured)
• Ruler (optional)
• Glue gun + glue gun sticks (optional, use it to touch up your seams if you need)

Instructions:

Start by marking your fleece with the measurements for your squares. Since the size of the dice on Taylor's official website was listed as 3.5", I marked them just above 3.5" so I could leave room for a hem. You'll need 12 squares total.

Next, cut out your squares. I used the first square as a template for the others, then went back in and cleaned up the edges where necessary.

The first image I made was a sun, and I started by drawing a circle on my felt. I used the rim of my thread spool to make sure I had a perfect circle but you can also free hand if you want the circle to be a different size.

Pin your felt to the center of a fleece square.

Sew the circle to the fleece using a regular straight stitch.

Next, move your sewing machine from a straight stitch to a zigzag stitch and decrease your stitch length to a lower number like 0 or 1. This will allow your art to have more of a filled-in border, instead of a messier, chevron finish.

Go back over the rim of your circle with the zigzag stitch to give it that embroidered look. I did this with the fabric right side up, then I did it again with the fabric flipped upside down just to be extra thorough.

After your circle is complete, it's time for the sun rays! Use the same zigzag stitch and 0 stitch length to move from the circle outward. This is where you'll want to add another element: stitch width.

To give the sun rays their triangular shape, adjust your stitch width as you move out from the heart of the sun. While the stitch length ensures your sewing won't have empty spaces, the width will let you move from a wider sunbeam base to a thinner point. I just decreased the width every few stitches as I went along.

Your finished sun will look something like this! I went back in with a needle to clean up loose threads by hand. I waited to trim them until I had threaded them to the back so that the front image had a more polished look.

Repeat the above steps for your devil and angel hearts. There are only a few differences between these and the sun; you'll cut the felt into hearts instead of circles, and to fill in the horns and the wings, I used a straight stitch to give it a colored-in look, reserving the zigzag stitching for the borders.

I know the original dice had "Cruel Summer" lyrics stitched onto these squares, but I ended up leaving them off. It makes the design more minimal and easier to work with.

One thing to note about this step: beware of bunched fabric! Filling in the angel wings brought the edges of the squares in a bit, but I wasn't too upset about it. I think flaws give a craft some personality!

The "Lover" stitching got a little more complicated than the images. I first traced the word with my pen so that I would have some guide as to what the word should look like. Move the stitch width back down to one of the lower settings.

Then instead of just moving the fabric in a circle like I did for the sun, I moved it all around to follow the word I had written in marker. Repeat this a few times until you're satisfied with the thickness. I definitely tried this step a couple different times so don't worry if you don't get it on the first go!

For my final embroidered square, I did a simple "TS," which of course stands for "Taylor Swift."

Before you can sew your squares together, line the edges up and pin them. I used my ruler to mark how far I wanted my hem to go (I did 1/4" at every edge) for a sewing guideline.

I pinned the squares one at a time, checking at each step that they were pinned the right way (especially after I sewed two together incorrectly and had to pick out the stitches. Oops.)

Arrange the images in a similar way to the official dice, or change it up however you'd like! I chose to arrange the squares so that there was a blank in between the images.

Pin and sew your remaining three squares around the middle square so that you end up with a cross.

I continued pinning and sewing the edges to one another until I had an inside-out cube. Here's a tutorial to help you better understand which edges should be sewn together.

I did one square at a time, making sure to focus on the corners and going back in to tighten them up once I was done. You only want one gap, which is where you'll flip the cube inside out and then stuff it.

Once you have a cube, flip the fabric inside out. I used my pen to make sure all the corners and edges were good to go.

Next, stuff your cube with whatever filling you prefer. I didn't stuff it super full because I didn't want it to have a rounded look when I was done.

Ta-da! A little wonky but very cute :)

When you have both dice, cut a small hole in the top for your cord. Knot the ends and stuff them into the holes, then use your needle and thread to attach the cord and the fleece together.

Voilà!

They're soft, fuzzy, and pink. What could be better than that?!

If you don't want to hang these in your car, they also make excellent Valentine's (or Galentine's) decor.

If you need me, I'll be blasting "Cruel Summer" for the rest of the month.

1. "That's So True" by Gracie Abrams

The internet went absolutely crazy over "That's So True" — and posted endless edits of TV characters running during the bridge. So I'm gonna need to see Benedict and Sophie run to one another while this plays in the background, K?

Nobody throws a party like the Bridgertons, and nobody creates party music like Chappell Roan. I could totally see this song being added to Bridgerton season 4's music during a big, empowering scene...or during a more upbeat moment in the masquerade ball.

"Taste" is all about Sabrina's love — and the other woman in his life. Since Benedict is torn between Sophie and the Woman in Silver, this could be a clever way to play up Sophie's double identity! (I know what you're thinking: What about "Espresso"? Feel free to add multiple Sabrina songs, Netflix).

With the star-crossed-lovers of it all, what could be more fitting than Taylor Swift's "Love Story," which is all about a Romeo and Juliet-esque romance?

Sophie is constantly overworked and used by her step-mother, and "Messy," which essentially talks about the idea of never being good enough, is a perfect fit the moment Sophie doesn't know what to do.

I know, I know. This became one giant meme and can't be taken seriously anymore. But you can't deny this is the PERFECT party song for Bridgerton season 4.

This haunting and ethereal song has been on repeat — and I can just hear it playing while Benedict daydreams about Sophie. (Or when they finally have their first kiss 👀).

This is another emotional song that I've been obsessed with. Netflix, it's perfect for any and all montages and flashbacks, just in case you were wondering.

I love the women of Bridgerton — and when Penelope, Eloise, and Kate inevitably welcome Sophie into the family, this would make the perfect background song.

Bridgerton loves a steamy scene...and the people love Addison Rae's "Diet Pepsi." I'll leave it at that.