There’s Now a Hilarious FOMO Survival Kit for Millennials

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

9. In Sync

JJ and Kiara are so in tune with each other that they're immediately able to clock when something is off. Case in point, Kiara knows Chandler is lying when he says JJ sent him to get the scroll, and JJ knows Chandler's lying when he claims Kiara gave him the scroll. And the fact they echo each other almost exactly by saying they just know the other "wouldn't do that" proves how in sync they are.

8. Kiara Calls Out Luke (Again)

We know the Pogues know each other better than anyone, and when they learn the town is going to proceed with rezoning The Cut — and bulldozing Pougelandia — she immediately jumps to her feet to try and defend their home. Kiara doesn't mess around when it comes to justice, especially when JJ is directly affected. And when she calls out Luke for betraying JJ's trust (again), it's the perfect follow-up to their car conversation from season 2 (you know, when she asked "Don't you know how special your son is?"). We know how special he is Kie!!!

7. The Porch Talk

Okay this is such a small moment but I had to include it because Jiara is severely lacking PDA in OBX season 4 part 2. One of the most beautiful parts of this story is how these two communicate. Kiara isn't afraid to ask the serious questions and JJ is finally at a place where he can be vulnerable with her. After JJ admits that he does think Chandler's really his father, Kiara puts her head on his shoulder to comfort him and they sit in silence. These two don't need to talk because IMO, their connection is beyond words.

6. Diver Down

Let’s be honest, one of the things fans were most excited to see now that JJ and Kiara are together is JJ’s protectiveness over Kiara. We’ve seen it plenty of times in the past, but things are a little different now that he’s her boyfriend, and it’s in full force when they’re attacked underwater and Kiara loses the scuba diving gear providing her oxygen.

From JJ stabbing the guy with a spear gun to him banging on the door of the ship, desperate to get back to Kiara and screaming her name, this sequence delivers. Then, of course, there’s the fact that he immediately gives her his air so she can breathe.

5. An Undercover Date

When trying to track down the man who attacked them, JJ says their plan is to “detain, extract, investigate,” and sneak up on him as spies would. Kiara likes it, declaring they’re undercover before suggesting they act like they’re on a date – if he knows what that looks like. JJ questions her and she mentions they’ve never been on a date before, challenging him to name just one. He then tells her that they're on a date right now, grabbing her hand so they can do date things together on the pier. What does that include? Snow cones and a dare to jump into the water.

4. “Us Against The Universe.”

Since they didn’t make their diving safety stop as Pope instructed them to, Kiara and JJ get the bends (bubbles in their blood and tissues), and the Pogues rush them to the hospital, where they have to spend 12 hours in a hyperbaric chamber. With 12 whole hours together, you can imagine where this going. But before that, since this is their first moment to reflect on what happened, JJ comments how she almost died, and says that he never should’ve let her go down there. Naturally, Kiara has a different way of looking at it, saying if she wasn’t there, the attacker would’ve gotten JJ instead.

Moral of the story? They save each other and it’s them against the universe. JJ also makes a cute call back to when he called her a Kook, and we love some good banter.

3. The Turtle Hatch

Kiara’s pure joy at the sight of a turtle hatch on the beach is a beautiful moment for the character, who's talked about saving the turtles since season 1. However, Ruthie and Topper have other plans for this precious moment and decide to drive their truck directly at the Pogues, who are trying to safely get the turtles to the ocean. Kiara notices and goes in front of the truck, trying to tell them that there’s a hatch and to go around, but they ignore her, running over the area not once but twice.

Why this is so high on my list is because of the way JJ stands by her side as she confronts the Kooks for killing a baby turtle. He lets her take charge and say what she needs to, only getting involved when Topper puts his hand on her. JJ's taken the lead in these conversations in the past, and to see the roles reverse like this just proves why they work so well together. Plus, there’s the whole “You come near her, or any of us ever again, and I’ll come back and kill every single one of you.”

2. “He’s Happy.”

1. "I Already Got My Wish"

There was no way this conversation wasn't coming at number 1. Because while it's one of the saddest TV scenes I've ever seen, it's also such a standout. We all know JJ has been into Kiara since the very beginning (and fans picked up Kiara's supposedly unscripted interest in season 1 when she asked John B. if he told JJ about their kiss). And during the Outer Banks season 4 ending, JJ tells Kiara with his literal dying breath that he doesn't need to wish on the Blue Crown because he already had everything he ever wanted.

There are so many layers to this scene, like the music echoing when Kiara and the Pogues find JJ in the water a couple episodes before (which is its own callback to Kiara rescuing JJ from drowning in season 2), and I couldn't think of any better way to say goodbye to this character than to see him in Kiara's arms. P4L, JJ. P4L.