How Forever 21 Is Turning Your Selfies into Art

What does "doom scrolling" mean?

"Doom scrolling" is exactly what it sounds like — an incessant amount of staring at social media feeds. From Dr. Lee's perspective, it's "when we continuously and compulsively scroll through negative news or distressing content on social media or news sites." The worst part is that she says "we often continue to do so even when it makes us feel progressively worse over time!" It's almost like we're in a toxic relationship with it 👀.

Also, the news is much more accessible than it used to be. I vividly remember my grandmother being glued to the morning and evening reports growing up, but now we don't have to look far for a breakdown of what's going on. Because of this, Dr. Lee believes "breaking ourselves out of this cycle is especially difficult because much of the news today is presented in a way that keeps us 'hooked.'" How?

Why are more people talking about it?

Based on her observations, Dr. Lee feels "social media algorithms often prioritize content that is engaging and gets reactions (often fear-based)." If you've ever used the word "rage-bait" in a conversation then you're already familiar with what she means. As a result, this "makes it easy to get stuck in a loop of distressing information," according to her. "In fact, with world issues such as climate concerns and political polarization, there seems to be an endless stream of negative news," she adds.

As much as I haven't wanted to talk about them, it's hard to escape concerns and opinions related to topics such as politics, reproductive health, or celebrity PR disasters. They have a way of showing up in conversations because almost everyone I know has access to a smart phone, where news is readily available at our fingertips.

What are negative side effects of being on social media or news sites 24/7?

If you've been feeling on edge or skittish lately, Dr. Lee wants you to know there's a connection between them and doom scrolling. "There are plenty of negative consequences of doom-scrolling. It can increase our feelings of stress and anxiety, lead to feelings of depression and hopelessness, disturb our sleep (if doom-scrolling late at night), and eat up our time during the day when we’re trying to be productive and engage in positive life activities," she says.

However, some good has come out of an increased awareness about doom scrolling. According to Dr. Lee, "we are becoming more aware of the effects of screen time, especially doom scrolling, our our mental health." I didn't know it at the time, but going into my phone settings to create boundaries for myself was the right thing to do!

How can I curb this habit?

If you're ready to stop being so attached to your phone, Dr. Lee has a few tips to help you make this necessary change.

1. Create screen limits: "Set time limits on how much news you consume. I like to keep it around 30 minutes a day of news exposure."
2. Review your notifications: "Remove news notifications from your phone to remove the constant barrage of 'breaking news' so that YOU can decide when to check in."
   
3. Try listening to a podcast: "Subscribe to a news podcast such as The Daily or NPR News Now. Podcasts automatically have a time limit and often discuss the most pressing news of the day. PLUS, you can listen while doing something stress-relieving, such as working out."

How can I tell if I'm doom scrolling or casually looking at social media?

It can be confusing when you're not sure if you're casually scrolling on social media, or succumbing to doom and gloom. But Dr. Lee doesn't want you to stress yourself out even further! Here's how she says you can tell which one you're doing:

1. Stay curious: "Pay attention to your mood during and after scrolling. Are you feeling anxious, drained, or exhausted? Do you keep scrolling bad news and struggle to stop even though it makes you feel progressively worse? These are signs that you are doom-scrolling."
2. Pay attention to content you're consuming: "On the other hand, if you are engaging with a variety of content (not just bad news) that makes you feel informed, entertained, or inspired, you are likely just casually scrolling. Casually scrolling often feels easier to stop than doom-scrolling."

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

Did the Beach Read movie already find its Gus and January?

When Paul Mescal and Ayo Edebiri started posting selfies together, fans immediately picked up on their chemistry — and started calling for the two actors to star in a rom-com together. "The Paul Mescal and Ayo Edebiri romcom is imminent," one X user tweeted.

And when Emily Henry reposted one of their selfies on her story? Fans of the author's first romance novel immediately fancast the two actors as Gus and January. And with their personalities, and the way they complement each other, there's literally no one else I could see playing these roles at the moment.

While Emily "can’t confirm or deny anything with casting for any movie," the author did admit that "they would be amazing. I actually saw them being discussed [online] for several different roles — and I definitely have a favorite. But it’s fun, because different adaptations would either have one of them playing to type, or one of those adaptations would have them both playing to type, and one of them would have them both playing against type. It’s an interesting thing. I mean, they’re great, they could do anything.”

Are Paul Mescal and Ayo Edebiri in a rom-com together?

Paul Mescal and Ayo Edebiri haven't officially joined a rom-com together, but after Paul told Awards Watch he wants to do a romance movie with Ayo in "the next five years," The Bear actress agreed she's game...on one condition.

"If somebody writes us a good script," she says. "It has to be in an About Time vibe. Something that’s got, like, a heart, so he can still flex his drama muscles where it’s like, the covert rom-com. Like, still a rom-com, but we got to get something inventive."

Is Beach Read going to be a movie?

Yes, the Beach Read movie is coming soon! Writer-director Yulin Kuang told Brit + Co exclusively that she "really cares" about giving fans of the book a good experience.

"I truly believe that art belongs to the audience once it's out in the world," she says. "And so saying too much, it feels prescriptive, you know? So I hope they enjoy it. I hope that they know that a lot of care is going into the adaptations. I remember what it's like to be watching with anxious hearts about the announcements of all my favorite adaptations. And so that's the main thing. I hope they know that I really, really care."