Beginner’s Guide to Preparing for Friendsgiving With IKEA

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Major Outer Banks season 4 spoilers ahead!

ICYMI, Outer Banks season 4 dropped its second half on November 7, and fans have a lot of very strong feelings about it. Despite the fact JJ's entire character arc is about defiance, hope, and being the ultimate Pogue, Outer Banks season 4 ended with his biological dad, a kook named Chandler Groff, killing him in cold blood.

It's an absolutely devastating ending for everyone's favorite character, and fans are having a hard time coping with the loss. The fact we only got 10 episodes of JJ and Kiara together (a relationship written into the show after viewers picked up on the chemistry between Rudy Pankow and Madison Bailey) makes it even worse — and a lot of fans are saying they won't watch the show again.

"I can’t even watch the previous seasons anymore knowing how it all ends," viewer Jordyn Bruder says in an email. "JJ was the literal heart of OBX and he was the glue that held the Pogues together. There is no OBX without JJ."

Outer Banks Fan Reactions To JJ's Death

​In which episode does JJ die?

Jackson Lee Davis/Netflix

JJ dies at the end of Outer Banks season 4 episode 10, "The Blue Crown" after rescuing Kiara from his father Chandler Groff. "I feel mad, betrayed, disappointed and heartbroken to say the least," Bruder adds. "JJ went through a lot of crap through the show and he was the one character who deserved his happy ending the most. When the series first came out, people fell in love with JJ and [Kiara]."

While the cast obviously found out about the ending while filming, fans are frustrated with how they chose to promote the show. "Obviously the cast can’t spoil a character death, but to blatantly lie and mislead fans by saying that Jiara was 'evergrowing' and fans would be happy with how the season plays out?" Bruder says. "Jiara fans deserved so much better than what we got, ESPECIALLY when they knew they were killing JJ off."

Why are Outer Banks fans so upset?

Jackson Lee Davis/Netflix

The show is the kind of phenomenon that made instant stars out of its cast, but it also made waves because of how the first season portrayed issues like classism, substance abuse, and domestic abuse. "As someone who has been around domestic abuse, I think the handling of the character JJ was detrimental culturally," another fan (who would like to remain anonymous) says. "The character suffered abuse at the hands of a man who was not even his biological father, and the writers almost framed it as if that was okay because in the beginning, his father loved him. Instead of telling a story to victims of abuse about hope and making it through trials, the writers went the opposite way. I also find it interesting that they stated this was a planned death. I think writing a character who is suffering from anxiety and clear mental health issues as well as abuse who is very young like JJ only to let him fall in love and kill him right when he starts to feel happiness doesn’t necessarily make a lot of sense narratively."

Another viewer adds that ending JJ's story that way felt "disrespectful...especially when in an interview following the episode, one of the creators literally referred to his death as pointless." She even says "it feels almost like the show died along with him."

Jackson Lee Davis/Netflix

Actress Madelyn Cline (Sarah Cameron) called JJ the "heart of Outer Banks"and for a lot of fans, JJ also became a beacon of hope, a reminder that you can endure, persevere, and come out stronger on the other side. Since the first season of the show dropped during April 2020, it's been one consistent, fun thing for TV fans since the COVID-19 pandemic began, which makes the loss feel even greater.

"Seeing him die at the hands of another abusive father was honestly kind of sickening," the viewer adds. "It’s also unfortunate that his death didn’t seem to mean anything. A character death like this would be one thing if it meant something. If he had died protecting his friends or actively protecting Kiara, rather than having already saved her and then getting killed afterward, it might’ve be easier to get past."

"It’s like a connection to something good and steady was just broken," X user @onlykiep4l says. "Killing a character that has literally gone trough so much trauma and was finally happy just doesn’t make sense. It’s not just the character that’s gone — it feels like a part of the show has ended too."

Why does JJ get killed off?

Jackson Lee Davis/Netflix

Rumors have been circulating for years about behind-the-scenes drama between actors Rudy Pankow and Madison Bailey, which has fans believing Rudy asked to be written off the show(for the record, Outer Banks creators Josh & Jonas Pate and Shannon Burke have said it was the plan from the beginning). With Rudy's exit, the writers had a difficult choice in front of them. JJ isn't the kind of guy to abandon his friends, meaning the writers obviously felt like killing him was the only option. But according to an additional viewer, "Outer Banks hasn't been that type of show."

"To attempt to turn this fun, summer, boat show into some dark, depressing story where the heart of the show is gone destroys everything that the show started out as," she says.

Another anonymous fan calls the choice "a character assassination," adding other moments from the season that feel like a different character than the one fans have come to love: barely reacting to John B. and Sarah's pregnancy announcement, or to the fact Rafe had come to talk to Kiara — especially after his reaction to Rafe catcalling Kie in the first season is a moment that led fans to ship them in the first place.

The fan continues by calling JJ's treatment a "lack of respect" toward the character. "The fact that the writers tried to make us dislike him, to soften the blow of him dying. It didn’t work. It has everyone distraught because many people’s favorite character ended up dying after 'finding happiness' for about 10 minutes in Episode 10."

​Does Sarah get pregnant in Outer Banks season 4?

Jackson Lee Davis/Netflix

But JJ's death isn't the only moment that has fans reeling. In addition to the fact viewers are saying the Pogues barely reacted to the death of their lifelong best friend, Pope is now a murderer and Kiara makes an absolutely chilling vow to get revenge on Groff — a far cry from the characters we fell in love with in season 1.

"Outside of the JJ of it all, a lot of plot lines/dynamics in part 2 felt off," one of our anonymous fans continues. "Sarah’s pregnancy plot line, especially when coupled with the quote from a creator about ‘giving her a baby specifically because she wasn’t ready’ feels incredibly tone deaf given the current state of things here in the US. The fact that there wasn’t even a conversation of if she wanted to continue with the pregnancy felt very icky. Overall, episodes 1-4 of this season did feel like Outer Banks, but everything after that felt like it was from an entirely different piece of media."

Let us know your thoughts on the Outer Banks season 4 ending on TikTok. And check out why This Heartbreaking Outer Banks 5 Theory Makes THAT Death Even More Emotional.