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What is Coastal Luxe?

Coastal luxe is an elevated take on the ever-popular “beach” home decor motif, substituting anchors and seagull statues with driftwood and seagrass baskets. Through plenty of texture, wood, pampas grass and more, this style is a luxurious fusion of beachy and bohemian, and we’re here to show you how to bring this trend into your home.

This home decor trend started in 2020, when an infusion of Balinese and Australian design influences trickled into mainstream social media. Home stylists, interior designers, and social media influencers alike noticed the growing trend, and began to implement it in their own projects.

How did Coastal Luxe get popular?

Coastal luxe quickly grew in popularity, as companies like Three Birds Renovations and brands like Village Stores infused their brands with a style that sat at the crux of traditional modernity and relaxed bohemian. This unique style is synonymous with relaxed living and beach culture, thus growing to popularity in Australia.

The products that ultimately gave way to this style originated from Balinese and Moroccan roots. Woven baskets, beaded boxes and unique wooden furniture have been handcrafted by local artisans for centuries, and with the globalization of the home decor market their pieces have seeped into new countries, and markets, across the world.

Do I have to source Coastal Luxe overseas?

The short answer is no! In fact, you’re surrounded by pieces that fit this style no matter where you are. Head to your local Homegoods, Cost Plus World Market, Homesense or even Amazon and I’m sure that you’ll find some amazing, unique pieces.

Creating a coastal inspired home doesn’t have to be complicated. In fact, with some simple styling tips and affordable upgrades, you too can transform your home into an idyllic escape reminiscent of a luxury seaside home.

1. Upgrade your lighting fixtures

One thing you will always see in any coastal luxe styled home is unique lighting. The goal of this style is to bring in a variety of natural different textures to create a relaxing, warm environment. For example, try finding an amazing wovenlampshade, or a wood beaded chandelier.

2. Add texture to your home decor

Think: wood, raffia, shells, really anything that is natural. Try these beautiful, airy curtains to transform your windows, a handwoven Moroccan blanket to throw over your couch, funky cutting boards or candle holders (I love shopping at Homegoods for these), woven placemats to update your tablescape or this rattan magazine holder to sit by your couch.

3. Pick wall art that reflects the beach

We absolutely love any opportunity to bring natural, unique pieces into our homes. We look for pieces from favorite photographers, like Saxon Kent, brands like Salty Luxe, or even our local Homesense and Homegoods (look for the brand Middle of Nowhere, they make amazing, large scale photographs on canvas). Photography is an all-around great way to bring art into your home.

Don’t worry, though, you don’t have to just stick with photography! Check out these handcrafted African Juju hats, this shell wall hanging and this seagrass fan.

4. Introduce live and dried plants to your home

Plants are the perfect way to bring the outdoors inside, and achieve that natural look. I love buying dried pampas grass and adding it to textured vases I find at Homegoods and TJ Maxx, like this terracotta vase and this coral motif vase. For live plants, check out your local plant nursery to see what they have in stock. Coastal luxe homes tend to lean towards more tropical plants, like banana trees and bird of paradises.

5. When buying new pieces, focus on the material and quality

You always want your pieces to last, so try to invest in quality. Handcrafted items are always an excellent choice, but for more budget-friendly home decor enthusiasts be sure to check the material label before you buy anything. If you’re shopping in a store, feel the furniture to make sure it’s real, sturdy wood. See if the pillows are stuffed fully, and if the pretty kitchen products you’re looking at are dishwasher safe (and even food safe…you’d be surprised by how many aren’t). And if there are reviews to be read, read the reviews!

6. Your rugs are an extension of your style – use them accordingly

Let’s be honest – rugs are wildly expensive, so you might as well get a pretty one that will stand the test of time. To achieve the coastal luxe style, check out jute rugs and Moroccan rugs. Remember, anything with texture is a good thing, so if you find a fabulous tufted rug, buy it!

Amy Heitman Check Check Wrap ($4+)

Wrap your Christmas haul in style.

Pezel Puzzles Sugar Daddy 1000 Piece Puzzle ($32)

Puzzles are the perfect gift for homebodies.

Lobos Earrings Groovy Brass Earrings ($18)

Sporting fun earrings always manifests the utmost confidence.

Kira Cyan Frog Holiday Card ($6)

The cutest card to accompany gifts.

Cori Rose White Matisse Circle Earrings ($22)

This pair is complementary to anyone's style.

Christine My Linh Catching Stars On The Moon Pin ($11+)

Garnish your fave tote bag with some cute pins like this one.

Bezalel And Company Bespoke Abalone Square Ring ($38)

One-of-a-kind? We're sold.

Already Mine Magical Pink Wallet ($180)

Manifest your 2023 financial goals and start with this gorgeous wallet.

Go Easy Delta 9 Gummies ($35)

Take some time to relax before the New Year with Go Easy's gummies.

The Ponnery Boba Milk Tea Earrings ($40)

BRB, on a boba run.

I See You Wellness Detox + Purify Bath Salts ($18)

You can never go wrong with gifting some self-care to your well-deserving fam and friends!

Mosaic The Label Mini Tote Bag ($7)

A great reminder to carry your faves in.

Gorgeous Confidence Glow Like A Mother Hydration Trio ($100)

Hack skincare with this super simple routine set, made especially for busy moms.

Emerald Coast France Organic Irish Sea Moss Face Mask ($20)

This face mask will quench dry skin from this season.

Summer Space Studio Sherbet Peony Paper Flower ($69)

This delicately crafted paper flower is a show-stopping accent piece for your home.

Pure Sage Pink Starburst Tote ($16)

Make Target runs so much easier with a reusable tote, available in so many patters from Pure Sage.

Brave Girl Collective Hang In There Wall Print ($3)

Another wonderful item for plant parents.

Kidnichols Cuppa Creativity Sticker ($5)

Pop this cute guy on a water bottle or laptop for creative motivation!

Irieveda Baking Spirits Bright Bundle ($40)

This holiday spice bundle will be the perfect gift for the baker in your life.

Leaves of Leisure Snow Angel Tea ($15)

Warm up with a lovely cup of organic tea, thanks to Leaves of Leisure.

Sunday Sunshine Framed Pressed Tulip Art ($75)

Spruce up your walls with this relaxing pressed flower frame.

Poppy Dot Co FA-LALALA 8x10 Art Print ($10)

Ooh, so festive!

June Paper Market Weekly Planner Notepad ($18)

This is just what you need to organize your weeks!

RVL Wellness Squad Puzzle ($15+)

Gift this to your BFF and get to puzzlin'!

Clever Girl Press Booklore Mug ($10)

For the ultimate bookworm in your life.

Paige & Willow Banana Pencil Case ($24)

Stay organized at all times with these fun pouches.

Rxcommend CBD Gummies ($58)

Cruise through the holidays and enjoy some gummies.

Melissa Lakey Art Three Little Birds Riso Print ($35)

This print will bring some color into your space.

Taylor of Brooklyn Thirst Trap Quenching Face Oil ($45)

Clean beauty for anyone and everyone!

Pineapple Sundays Studio Rainbow Wave Notepad ($14)

Make note-taking fun with this colorful pad!

Two Chicks Cocktails Sparkling Vodka Cutea ($14)

This small biz knows how to do canned cocktails right.

Blo_oberry Silver Flower Necklace ($65)

You can never go wrong with more accessories.

JJ Paperie & Co Playful Leaves Kitchen Towel ($20)

Sometimes you just need a towel refresh.

Thanks, Cocoa! Allergies Mini Print ($10)

This lively print makes a great gift for anyone wanting to brighten up their space.

Nissa New York Mandy Jumpsuit ($150)

Pop off with a fun color-blocked jumpsuit!

Amanda Oleander Jungle Bath Print ($34)

This print is a big mood for the rest of the year. Explore more prints, fit for everyone on your list.

Dreyfus Art Coloring Book ($25)

Get those creative juices flowing with this unique coloring book.

Maxine McCrann Heels 5x7 Print ($25)

We adore these vibrant colors for a living space.

Pink Moon Midnight Melody Body and Hair Oil ($42)

You had us at "astrology-inspired skincare."

In The Garden Forget-Me-Not Botanical Necklace ($28)

Channel some cute natural vibes with pressed flower jewelry.

Lift Period Underwear ($55)

This small business is changing the game by promoting access to period resources and donating to those in need of period products.

Freedom Apothecary Green Tea Butter ($35)

Soothe and protect dry skin with this clean body butter.

Agathe Sorlet Cherries Tote Bag ($29)

A cute tote is a must-have for last-minute grocery runs.

Brite Things Peach Jewel Glass Heart Necklace ($45)

Accessorize any outfit by wearing this handmade pendant necklace.

Juice Ceramics Seafoam Checkerboard Mug x Free People ($8)

Perfect for hot chocolate season. Yum.

Ellastrated Together We Bloom Print ($15+)

Such a sweet design to gift to your bestie.

The Disco Shop Hanging Disco Ball Planter ($34+)

Any plant parent will think this planter is to die for.

Boy Candles Earl Grey Candle ($22)

This brand repurposes unique vessels for the cutest handmade candles.

Ariel Kellogg Whitney Dangle Earrings ($90)

These asymmetrical earrings are a great pair for any occasion.

Sam Dodie Studio Lucky Charm Mug ($76)

Carry luck with every cup of joe you pour.

Mac Duggal Halter Rosette Satin Maxi Dress

Ooh, so sultry! This satin maxi dress features a cheeky open back design that pairs perfectly with a flattering halter neckline. The big rosette decal on the front recalls Valentine's Day blooms in the cutest way.

RIXO Ardith Check Midi Slip Skirt

With bits of red and pink, this plaid midi skirt would be so sweet for a more casual V-Day date alongside an oversized sweater and some ballet flats.

Dolce Vita Linsey Heels

These deep red satin heels with pairs of rosettes on the straps are everything. They'd work well with a mini dress and blazer for a fun V-Day 'fit, though you could also easily wear 'em year-round with dress pants and a formal blouse.

Lace Rosette Tulle Tights

These floral tights will instantly upgrade any Valentine's Day get-up, especially if you plan on wearing a coordinating mini dress or skirt – they're meant to be seen!

By Anthropologie Colorblock Column Midi Dress

The bold color blocking on this midi dress is playful enough that you can wear the piece alone. It'll look great whether you dress it up with heels, or down with some comfy sneakers.

The Giselle Lace Bustier

If you feel like really dressing up this year, this lacy bustier top adds a very sexy-yet-elegant vibe. Pair it with some black slacks or a black skirt, then layer up with a sleek cardigan or jacket.

The Tilda Maxi Slip Skirt

When it doubt, red it out. The color is V-Day's perfect match, and this comfy maxi slip skirt makes donning it so easy. You can style it however you please – we'd rock it with a tucked-in graphic tee, a denim jacket, and some sneakers.

Coconuts by Matisse Florence Kitten Heels

Kitten heels will always be a winner in our book. This sleek pair features a tiny heel height, pointed toes, and eye-catching paneling with mixed materials. They'll instantly complete your Valentine's Day outfit!

Reformation Tancy Midi Dress

Reformation kills it when it comes to dresses. This one's dotted in tiny hearts to fit right in with Valentine's season. The sweetheart neckline is ultimately super flattering, plus the midi length of the piece gives you ample coverage so you can wear it to a variety of plans, from dates to Galentine's parties!

Endless Rose Sequin Mini Skirt

This fiery and feisty number is a statement piece all on its own. Wear it with a more toned-down black top and some tall black boots to complete the look!

The Kenna Mid-Rise Heritage Barrel Jeans by Pilcro: Valentine's Day Edition

These ever-trendy barrel jeans are adorned with subtle heart illustrations, so they're a perfect fit for the lovey-dovey holiday.

ALOHAS Tb.490 Rife Sneakers

Yes, yes, and yes! These pink sneaks detailed with some bits of red practically scream Valentine's Day. The mix of suede on the upper and the rubber soles is so cute.

The Hannah Seamless Textured Tank

This tank boasts a floral texture that makes it a great base layer for any V-Day 'fits you're planning. The red is the obvious choice for Feb. 14, though you can also shop this piece in 8 more colors!

Endless Rose Off-The-Shoulder Knit Mini Dress

We looove an off-the-shoulder moment. The knit material on this piece will keep you warm, but the silhouette still allows you to show a lil' skin.

Beach Riot Monterey Quarter-Zip Sweater

How cutesy is this sweater?! It's the perfect casual V-Day piece if your plans this year are simply to stay in and bake some delicious treats.

Maeve Bow Lace Turtleneck Top

This top was made for layering. Whether you wear just a bralette or a full-on tank under it, the sheer pattern boasts some adorable bows that feel extremely appropriate for the V-Day season!

Bibi Lou Bonnie Slingback Buckle Detail Heels

We can't get enough of these eye-catching heels. The bold buckle, block heel, and slingback strap instantly qualify them as a total "it girl" shoe for Valentine's Day.