This Cult-Favorite Face Mask Just Got an Instagram-Worthy Makeover

1. Sunscreen

Sunscreen is non-negotiable at any age, but especially if you're getting older. Not only does it protect your skin from harmful UV rays, which can lead to skin cancers, but it also prevents visible signs of aging like wrinkles, dark spots, and lower skin elasticity.

For the best protection, pick out a broad-spectrum sunscreen to shield your skin from UVA and UVB rays. Make sure to wear it every single day, even if you're just going about your daily activities.

2. Retinol

Next up is retinol, a form of vitamin A that's one of the most researched and impactful ingredients if you're looking to reduce skin aging signs.

It can smooth fine lines, treat dark spots or hyperpigmentation, and improve skin texture. Moreover, this skincare ingredient can help unclog your pores and prevent breakouts! Need we say more?

You can buy retinol in over-the-counter products or stronger, prescription-strength formulas. If you're new to this product, though, it's best to start slow. Use it a couple of times a week as you let your skin adjust because it can cause irritation or peeling in the beginning.

Additionally, retinol should only ever be applied at night since it increases sensitivity to the sun.

3. Niacinamide

Niacinamide, otherwise known as vitamin B3, is a favorite in the skincare world. It can reduce fine lines, even out skin tone and texture, and boost skin elasticity.

Plus, this ingredient may calm down redness while brightening your complexion and encouraging moisture retention.

That's why it's a particularly great choice for people with dry or sensitive skin. It works well with other active ingredients like retinol and vitamin C as well, meaning it can easily be incorporated into your routine with serums.

4. Vitamin C

Speaking of vitamin C, this antioxidant also works wonders when it comes to brightening your complexion and dealing with hyperpigmentation. If you have sun damage and dark spots or dark under-eye circles, vitamin C can reduce their appearance.

To get the most out of this ingredient, add it to your morning skincare routine. You can apply a vitamin C serum or cream first before putting on moisturizer and sunscreen.

5. Caffeine

Another way to give your skin a pick-me-up is caffeine. This antioxidant has a tightening effect on the skin and could lessen the appearance of sun damage. Not to mention, it can reduce puffiness and brighten around your eyes.

Buy a caffeine-infused eye cream (we love this one!) and incorporate it into your morning regimen to give your skin an energizing boost.

6. Hyaluronic Acid

If you're looking to hydrate and soothe irritated skin, hyaluronic acid (HA) is the way to go. Despite having "acid" in its name, it's very gentle and attracts moisture to your skin, ensuring it stays plump and smooth.

Hyaluronic acid is versatile in that it can be used in the morning or evening. The next time you're at the store, search for moisturizers, serums, or sunscreens that include it as an ingredient. Or, put on a hyaluronic acid serum before other treatments, like retinol, to lock in moisture.

7. Peptides

Peptides, which play a key role in increasing collagen production, are naturally found in our skin. Some topical peptides may help temporarily relax winkles; meanwhile, others promote skin turnover for a fresher complexion.

You can find peptides in everything from serums and moisturizers to toners, too, making this ingredient very convenient to add to your skincare routine.

8. Ceramides

Finally, ceramides are critical for keeping your skin barrier well-hydrated and strong. They lock in moisture for up to 24 hours, protect against irritation, and improve overall skin texture. So, ceramides are considered a must-have in any skincare regimen.

Look for ceramides in cleansers, moisturizers, and sunscreens to work them into your routine.

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

1. Beaded Jewelry

Universal Thread Seed Bead Necklace Set

Once upon a time beaded jewelry was a popular status symbol among the "it girls" in middle or high school. It was a nostalgic trend that's come been recycled over the years, but it's finally time to put it rest. Why?

It's time to wear jewelry that doesn't feel so juvenile.

2. Excessive Charm Braclets

Anthropologie Western Monogram Charm Bracelet

Sometimes we fondly remember the days we used to wear chunky charm bracelets that featured our initials, hearts, stars, seashells, and more. You usually could hear us before you saw us because our favorite accessories made a lot of clinking noises. Maybe we're traumatized by how loud our bracelets each time we moved our arm during tests, but we're finally over wearing excess charms. That's not to say this style is 100% "outdated" though!

We're all in favor of this trend, but we'd rather see you choose 1-3 meaningful charms instead of squeezing 10+ on a chain link.

3. Cuban Link Bracelets

Pandora Timeless Pavé Cuban Chain Bracelet

Jewelry trends are supposed to be fun and cute, but this one is giving us "Mob wife" energy...you know, the trend from 2023? We know it's been a popular style that some people gravitate towards, but we prefer to see you wearing bracelets that indicate you're in your "soft girl era."

4. Chunky Gold Earrings

Alexis Bittar Molten Gold Puffy Teardrop Earrings

The quickest way to age yourself is by making makeup mistakeswhile wearing the heaviest chunky gold earrings you own. Unless your goal is to walk around like you're auditioning to be an extra in a spoof of an '80s or '90s comedy, don't ever pair the two together.

As a matter of fact, give your ears a break from the heaviness of this trend.

5. Thin Rings

Gorjana G Ring Set

Thin rings seem like they're perfect for the set of Severance, but how practical are they in real life? We're afraid you'll spend your hard earned money on a cute ring set only to lose one or two of them while doing your daily activities.

Then again, we're a little biased because chunkier rings are taking center stage for their ability to infuse personality in your everyday casual outfits.

6. Seashells

Ettika Private Island Assorted Shell Necklace

Shell necklaces remind us of that one tongue twister that we just couldn't ever get right: "She sells seashells by the seashore."

For obvious reasons, this jewelry trend gets a hard NO from us — it's gaudy and doesn't really complement many personal styles. Even if you swear it does, we'd rather see you wear a pair of shell earrings instead of a statement necklace like this.