Why Glossier Might Totally Change the Way You Shop for Beauty IRL

Mar 12, 2016

Since it launched in 2014, Emily Weiss’s back-to-basics beauty brand, Glossier, has never gone the traditional route with anything. With a direct-to-consumer game plan, a starting lineup of only four skincare-focused products (which has grown slowly ever since, and will so more this Monday with the launch of its first foray into makeup, Phase 2) plus a be-yourself message that turns the table on aspirational beauty, Glossier is consistently reinventing the wheel on what it means to be a modern beauty brand — both for millennial women and the industry at large. After hearing the 30-year-old founder and CEO speak at an interview at SXSW Interactive today, it seems like the brand’s break-the-mold vision doesn’t stop there. On the horizon for Glossier: IRL retail outposts that might totally change the way you shop for beauty.

“One of Glossier’s missions is going to be to really create a better beauty shopping experience. It hasn’t been updated in a long time. If you think about retail stores or department stores or big beauty stores, they’re all kind of oriented around this idea of an expert salesperson and I want to think about it much more from the perspective of a total experience that inspires and brings the community together and allows people to actually talk,” Weiss said. “Often if you think about going into places like Duane Reade or Sephora, most of the time you’re kind of just like, ‘I don’t want to talk to anyone’ — you just want to get in and get out.”

Weiss said Glossier has been experimenting with its retail concept at product launch parties it holds at the Glossier HQ showroom, which focus on bringing together “community members” versus top editors to get a first look. It’s a factor that has turned the resulting experiences, as she described, into something more hands on, more social and more chill.

“We would rather people come and actually stay than people come buy something and leave,” Weiss said about the concept, using a public Glossier showcase from this past summer as an example. “We had girls who were masking on a roof deck for 45 minutes just hanging out with their friends while their phones charged at a station inside. And for us, that’s success. That’s really fun. Someone’s coming to hang out with friends or get to know other people or give us some feedback about the products she already owns,” she said. “And the same thing happened at our Milky Jelly showroom when it came out in January. It was open to the public for a long weekend and we had 100s of girls come up this elevator to the sixth floor off the street and I’d say a third of them had already purchased the product. They just wanted to come to see what we had erected and what we had created […] and I think that kind of behavior is really cool. If Glossier can bring together like-minded women and give them space to — yes buy product — but also learn and interact and contribute I think that’s success for us.”

No word on when the first official Glossier store may pop up, but we’ve already got our girl gang on speed dial for opening day.

(Photos via Glossier)

What beauty brands are you obsessed with rn? Tweet us at @BritandCo.

15 A New Day Finds At Target That Look Totally "Bougie" – Without The Huge Price Tag

Target has so many good fashion finds, and the best part is you can easily track down luxe-looking styles that don’t have that luxe-level price tag. Their A New Day line in particular is packed with everything from everyday basics to statement pieces, all of which won’t break the bank. Everything they sell is my style to a tee, plus I truly can’t get over their shoe game. I scrolled through the entire A New Day collection and found 15 amazingly affordable styles you can wear everywhere!

Scroll to see the best A New Day finds at Target to shop now!

A New Day Clothing Finds

Target

Button-Front Vest

Vests totally became the official-unofficial cool girl uniform over the summer, but that doesn't mean you can't wear one well into winter. Pair this pick with matching trousers and kitten heels for an unforgettably sleek outfit!

Target

Long Sleeve Midi A-Line Dress

The bubble hem on this midi dress feels oh-so fancy for special occasions like dinner parties and cocktail hours. I think the off-the-shoulder moment is super flattering, too!

Target

Maxi Slip Skirt

Channel your inner '90s fashionista with this $28 slip skirt that comes in 8 different stylish colors. You can style it with practically everything from sweaters (for colder months) to tank tops (for warmer months).

Target

Classic Trench Coat

Put on a trench coat once, and you'll instantly feel like that girl. This $45 jacket is the perfect excuse to layer up this winter!

Target

Slim Fit Long Sleeve Ribbed Boat Neck T-Shirt

This long sleeve tee is quite literally perfect. The boat neck is flattering and feminine, plus I love that the overall fit isn't too tight nor too loose – just comfy enough! You can wear it with everything this winter and spring.

Target

Faux Fur Jacket

Yeah, this jacket is it. Not only is it gonna make a statement, it'll keep you quite cozy and warm!

Target

Faux Suede Midi A-Line Skirt

This $35 faux suede skirt had me fooled for real suede, making it one of the best luxe-looking A New Day finds at Target right now. The paneling is super neat, adding a good amount of visual interest to this gorgeously unique terra cotta color.

Target

Long Sleeve Midi Sweater Dress

Sweater dresses are in their prime this time of year, but it can be hard to find one that checks off all my boxes. Luckily, this $40 knit one is just modest enough, but has plenty of playful details to make it feel more elegant: the leg slit and turtleneck look adorable.

Target

Ballon Long Sleeve Tie Front Blouse

This Scandi-style tie-up top is ideal for work outfits and low-key weekend outings. I will never get over the bows! It also comes in a serene purple color and a bold zebra print, if that's more your vibe.

Target

High-Rise Wide Leg Pleated Front Trousers

The extra-wide legs on these pleated trousers are right in line with today's trends, plus, they're uber-flattering for any figure. I love the idea of wearing them with ballet flats or chunky boots for a sophisticated 'fit!

Target

Long Sleeve Knit Ballet Maxi Dress

You can do all the swirling and twirling in this cute maxi dress! The length hits right around the shins so you can still show off your favorite winter boots.

A New Day Shoe Finds

Target

Gigi Embellished Slingback Kitten Heels

Now onto the best part – shoes! A New Day carries a ton of trendy styles, one of which is these sparkling kitten heels. The mesh + rhinestone combo can't be beat, Plus, they're only $30 – perfect for picking up ahead of holiday party season.

Target

Donna Ankle Boots

You can't ever go wrong with a solid pair of black boots. These ankle booties feature a bold pointed toe and block heel to keep every step comfortable.

Target

Jordan Loafer Flats

Put some preppy-ness in your step with these chunky loafers! Their limited black and white color palette allows you to easily match them with any outfit.

Target

Issa Mesh Mary Jane Ballet Flats

These mesh ballet flats are everything. They feel super bougie but will only run you $35, which is a fraction of what similar designs go for elsewhere.

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This Bougie Whole Foods Hot Chocolate Is Only $2 A Cup: "Such A Treat"

I'd consider myself a hot chocolate connoisseur. I've sipped rich and decadent drinks at Colonial Williamsburg, whipped up a homemade recipe for Christmas parties, and sampled my fair share of instant hot cocoa packets. So I was shocked when the Whole Foods Hot Chocolate ended up being one of my favorite cocoa options of all time — for only $2 a cup! The hot chocolate offers a smoother, richer taste than other instant cocoas I've tried, and it really offers a bang for your buck.

Keep reading for everything you need to know about the delicious Whole Foods Hot Chocolate.

The delicious Whole Foods hot chocolate is only $2 a cup.

Whole Foods

The Whole Foods hot chocolate (officially named Organic Milk Chocolate Flavor Mix Hot Cocoa Mix. Fancy!) is from the 365 by Whole Foods Market brand, and features 10 packets in a single box. Not only does that mean it's $2 a cup, but it's also easier than ever to whip up a late night beverage. My favorite thing ever is curling up with hot cocoa and a book or TV show in bed!

Instead of a pot or saucepan, all you need is a mug and a microwave. Just heat up your water or milk and mix a packet in! I'm pretty bougie when it comes to hot chocolate, and use equal parts water and soy milk, then add a splash of eggnog. Trust me, it makes the cocoa even richer and more flavorful than it was before.

The hot cocoa packets include organic cane sugar, organic nonfat dry milk, organic cocoa powder, and some sea salt among other ingredients.

Amazon

You can enter your zip code to find the Whole Foods hot chocolate near you, but you can also order it on Amazon for a quick delivery. And if you're not a fan of the packets, opt for a 12 oz container instead!

One Amazon reviewer says this product is "such a treat," and that it "dissolves without any issue," which is a huge challenge when talking about instant cocoa. "You can control how much of the flavor you want which we like since you just scoop it into your cup from the container," they continue. "Good size for the price. Container seems to last a while too."

"I'm a REALLY PICKY hot chocolate lover," another Amazon review says. "This is good stuff. It blends perfectly and tastes rich. I blend it 50/50 with 365 coffee and a hot cup of milk. Some reviews say it's expensive compared to Swiss Miss. I just checked and this is $6.79 for 12 servings - Swiss Miss Simply Cocoa's cheapest prices is $7.33 for 8 servings. This is a good buy."

"I like it because I can adjust the amount that I use, for myself I use less than is suggested because it is so rich and chocolatey," a third review says. "Price is on point. And product is consistent."

And if you mix it into your morning cup of coffee? Well, that's a mocha for way cheaper than you can find at Starbucks ;).

Check out the $4 Trader Joe’s Holiday Cookies With An Insane Cult Following so you have something to dip in your Whole Foods Hot Chocolate!

holiday winter drinks food

42 Stylish Stocking Stuffers That'll Delight the Trendsetters in Your Life

Finding the perfect stocking stuffers for the style-savvy people in your life doesn’t have to be a challenge. From chic accessories to must-have gadgets, this list of stylish picks is packed with thoughtful and trendy gifts they’ll actually love. Whether you’re shopping for fashion enthusiasts, beauty gurus, or design aficionados, these small but mighty finds will impress. Prepare to fill those stockings with gifts big on style and guaranteed delight.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

These Woobles Are Perfect for Kids

Amazon

The Woobles make gifting for kids effortless and delightful! These beginner-friendly crochet kits are designed to inspire creativity and teach a lifelong skill. The Holiday Collection features festive designs perfect for seasonal fun, while the Limited Edition Barbie Collection adds a touch of iconic style. The Animal Stocking Stuffers are the perfect petite gifts that deliver big smiles.

Why Glossier Might Totally Change the Way You Shop for Beauty IRL

Scroll to see the best A New Day finds at Target to shop now!

A New Day Clothing Finds

A New Day Shoe Finds

Keep reading for everything you need to know about the delicious Whole Foods Hot Chocolate.

The delicious Whole Foods hot chocolate is only $2 a cup.

These Woobles Are Perfect for Kids

Revolutionize Their Life With a Wellbeing Pod

The Best Glassware for Your Party People

Hand-Poured Luxury With Candlefish Candles

Upgrade Their Sleep With Egyptian Cotton Sheets

Gift the Perfect Smile With a Teeth Whitening Set

Your Bookworm Needs This Book Light

Fashion Footwear at Home With Fuzzy Slippers

Keep Them Warm With a Rib Knit Beanie

Fashion-Forward Glasses for a Fashionista

Warm Them Up in Style With Fur Earmuffs

This Lip Balm With Nourishing Ingredients

An Artsy Fartsy Pen Holder

This Mask Uses Watermelon Enzymes

This Adorable Alarm Adds Modern Charm

The Best Journal Paper Decorating Set

Get Rid of Knots with a Detangler Brush

A Creative and Meditative Puzzle

Stay Juciy and Hydrated With Ultra-Fine Spray

Gift Your Sugar a Cocktail Mix Kit

Skincare Girlies Love Hydrogel Face Masks

Everyone Will Appreciate This Lip Balm Pack

A Neoprene Sleeve for Your Coffee Lover

Ultra-Cozy Unisex Sleep Socks

Silky Smooth Hand Cream

Instant At-Home Spa With Shower Steamers

Reusable and Eco-Friendly Cotton Rounds

Portable and Compact Jewelry Box

Tighten Those Cheek Bones With a Sculpting Tool

Luxe Manicure Maintenance With a Glass Nail File

Voluminous Hair is Easy With Spiral Hair Ties

A Microfiber Hair Towel for the Long Hair Girls

A Cute and Portable Pocket Mirror

Instant Glossy Lips With Glowy Balm

Gift These Gorgeous Gel Pens

Treat Them to a Travel-Ready Beauty Set

Remind Them With Badass Affirmation Cards

This Designer Makes the Best Pendant Necklace

An Instant Headache Relief Cap

Mini and Portable Essential Oils

A Traveling Manicure Set

Everyone Could Use This Multitool