Google Just Confirmed the Pixel Phone, and It Is Gorgeous

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

This sequel opens after Paul has joined the Fremen, and after he escaped the murderous Harkonnen family. Now he's out to avenge his father — and come to terms with his destiny as a savior.

Dune: Part Two is on Max and stars Timothée Chalamet, Zendaya, Rebecca Ferguson, Dave Bautista, Stellan Skarsgård, Josh Brolin, Javier Bardem, Charlotte Rampling, Florence Pugh, Austin Butler, Lea Seydoux, and Christopher Walken.

Twisters follows former storm chaser Kate. When she's roped back into chasing by her friend Javi, Kate meets social media star Tyler, and comes face-to-face with the biggest storms ever.

Twisters is on Peacock and stars Daisy Edgar-Jones, Glen Powell, Brandon Perea, Anthony Ramos, Maura Tierney, Sasha Lane, Harry Hadden-Paton, David Corenswet, Daryl McCormack, Tunde Adebimpe, Katy O’Brian, Nik Dodani, Kiernan Shipka, and Paul Scheer.

In this musical thriller, Cartel leader Emilia enlists the help of Rita, a lawyer, to help her retire from a life of crime and live out her truth.

Emilia Pérez is on Netflix and stars Karla Sofía Gascón, Zoe Saldaña, Selena Gomez, Adriana Paz, and Edgar Ramírez.

But this year's biggest musical is definitely Wicked. This alternative origin story for the Wicked Witch of the West and Glinda the Good follows the college roommates as they come of age in Oz, and learn the Wizard isn't all as he seems. I can't for Part 2 this year!

Wicked stars Cynthia Erivo, Ariana Grande, Jonathan Bailey, Ethan Slater, Jeff Goldblum, Michelle Yeoh, and Marissa Bode.

Elisabeth Sparkle gets fired from her own fitness TV show after she turns 50. But she seems to find a solution when she acquires The Substance...and creates a younger version of herself. The absolutely crazy thriller was one of the buzziest movies of the year — and won Demi Moore her first Golden Globe!

The Substance is on MUBI and stars Demi Moore, Margaret Qualley, and Dennis Quaid.

Challengers — Stream On Prime Video

In Challengers, former tennis star Tashi coaches her husband Art, but her job gets way more complicated when he ends up in a match against his former best friend (and her ex) Patrick.

Challengers is on Prime Video and MGM+ and stars Zendaya, Mike Faist, and Josh O'Connor.

Riley's becoming a teenager in Inside Out 2, which means Joy, Sadness, Anger, Envy, Fear, and Disgust have to make way for new emotions like Anxiety and Envy. What could go wrong?

Inside Out 2 is on Disney+ and stars Liza Lapira, Tony Hale, Ayo Edebiri, Maya Hawke, Adèle Exarchopoulos, Paul Walter Hauser, Amy Poehler, Lewis Black, Phyllis Smith, Kensington Tallman, Lilimar, Diane Lane, and Kyle MacLachlan.

Deadpool teams up with the one and only Wolverine (well, after meeting dozens throughout the multiverse) after learning the TVA plans on destroying his timeline and his loved ones.

Deadpool & Wolverine is on Disney+ and stars Ryan Reynolds, Morena Baccarin, Stefan Kapičić, Brianna Hildebrand, Shioli Kutsuna, Owen Wilson, Matthew Macfadyen, Emma Corrin, Jennifer Garner, Chris Evans, Wesley Snipes, Channing Tatum, Blake Lively, and Dafne Keen.

Lydia Deetz and her daughter Astrid return to Winter River after a family tragedy, and wind up enlisting Beetlejuice's help (if you can even call it that) after Astrid opens a portal to the afterlife.

Beetlejuice Beetlejuice is on Max and stars Jenna Ortega, Winona Ryder, Michael Keaton, Willem Dafoe, and Justin Theroux.

After the death of his wife, Lucius becomes a gladiator with a mission: take revenge on the general responsible for her death.

Gladiator 2 is on Amazon Prime and stars Paul Mescal, Connie Nielsen, Fred Hechinger, Joseph Quinn, Pedro Pascal, and Denzel Washington.

Anora — Rent On Amazon Prime

When sex worker Anora and politician's son Vanya tie the knot so Vanya can get a green card and escape his father, their lives totally flip upside down — and not just because Vanya's family sets out to end the marriage.

Anora is on Amazon Prime and stars Mikey Madison, Mark Eydelshteyn, Yura Borisov, Karren Karagulian, Vache Tovmasyan, and Aleksei Serebryakov.

Conclave — Stream On Peacock

This movie takes place during a conclave to choose the next pope, and is totally unprepared for the scandals he uncovers along the way.

Conclave is on Peacock and stars Ralph Fiennes, Stanley Tucci, John Lithgow, Sergio Castellitto, and Isabella Rossellini.

A Real Pain — Rent On Amazon Prime

Two Jewish American cousins who reconnect and embark on a Holocaust tour in Poland after the death of their grandmother. This was one of my favorite movies of the year and I couldn't recommend it more!

A Real Pain is on Amazon Prime and stars Jesse Eisenberg, Kieran Culkin, Will Sharpe, Jennifer Grey, Kurt Egyiawan, Liza Sadovy, and Daniel Oreskes.

The Wild Robot — Rent On Amazon Prime

Robot Roz crashes on a deserted island and quickly adopts an orphaned gosling, teaching him to fly and prepping him for the annual migration. Prepare to cry, like, a lot!!

The Wild Robot is on Amazon Prime and stars Lupita Nyong'o, Pedro Pascal, Kit Connor, Catherine O'Hara, Bill Nighy, Stephanie Hsu, and Mark Hamill.

Alien: Romulus — Stream On Hulu

A group of young space colonizers are tasked with exploring an abandoned space station and must confront the most terrifying life form in the universe.

Alien: Romulus is on Hulu and stars Cailee Spaeny, David Jonsson, Archie Renaux, Isabela Merced, Spike Fearn, and Aileen Wu.