These Were the Top 10 Googled Diet Trends of 2018

Sarah Garone
Dec 19, 2018

If you did some internet sleuthing on a diet in the past year, you’re in good company. With all the information available online, who doesn’t hit up Google to do a little research before committing to a new eating plan? From brand-new apps to ancient eating plans, 2018 was full of some off-the-wall — and some totally tame — diet trends. So what are most people searching (and eating) these days? Here are the top-trending diets of 2018, according to Google’s Year in Search.

1. Keto Diet: Not surprisingly, the diet that tops the list is the one that took 2018 by storm. We’ve all heard about (or quite possibly have tried) the ketogenic, or keto, diet. This counterintuitive macronutrient breakdown keeps carbs extremely low (usually about 10 percent of calories) and fats extremely high (up to 80 percent of calories), with protein hovering somewhere in between. Though it does make many people drop pounds lightning fast, health experts have concerns about its long-term use. Nutrient losses and an increased risk of heart disease can result from too much fat and too little fruits, veggies, and whole grains.

2. Dubrow Diet: When celebrity couple Heather and Dr. Terry Dubrow’s book The Dubrow Diet hit shelves just two months ago, it quickly climbed the ranks to become one of Amazon’s best sellers. (If you’re not familiar, Heather Dubrow starred as a real housewife on Bravo’s reality TV show Real Housewives of Orange County, and her husband Terry has his own plastic surgery show Botched.) Their book outlines a plan for so-called “interval eating” — essentially the same concept as intermittent fasting — with the claim that you’ll not only lose weight but also reverse the aging process. So do an actress and a plastic surgeon make trustworthy diet experts? Some critics have questioned their credibility and the diet’s sustainability.

3. Noom Diet: A diet program based on an app, Noom calls itself “Weight Loss for Millennials.” Noom users log in to an interactive interface that allows them to track meals, minutes of daily exercise, motivation levels, and other measures of health, all while enjoying access to a real-life personal coach. Many have described it as Weight Watchers for the digital age. If you’re already joined at the hip to your phone, Noom could be your ideal weight loss tool.

4. Carnivore Diet: All meat, all the time? That’s the idea on the carnivore diet, made famous by various celebrities and Intagrammers in 2018. Devotees contend that eating nothing but meat has cured health problems like arthritis and depression. But evidence for these claims is thus far only anecdotal, with no major human studies on the effects of an all-meat diet. We chatted with experts for a more in-depth look at the carnivore diet here.

5. Mediterranean Diet: The Mediterranean diet is one “trend” that’s certainly not new to 2018. Based on the traditional diets of people living around the Mediterranean Sea, this eating plan involves portion-controlled amounts of fruits and vegetables, legumes, whole grains, fish, olive oil, and moderate meat and dairy — typically along with lifestyle practices like communal eating and low-intensity exercise like walking. US News and World Report rated it 2018’s “Best Diet Overall” for its solid evidence-based health benefits.

6. Optavia Diet: Medifast is the long-established diet company behind Optavia, a line of food products designed as meal replacements. Optavia takes the guesswork out of what you should eat by providing bars, shakes, and other grab-and-go foods that provide most of your daily diet. You then supplement with one “regular” meal made up of a meat, vegetable, and healthy fat. Optavia’s meal replacements contain very few calories (only around 1,000), so in essence, it’s a straight-up calorie control diet. Check out our take on the pros and cons of meal replacements here.

7. Dr. Gundry Diet: Who is Dr. Steven Gundry, and should you eat like him? Gundry is a thoracic surgeon who claims that our genetics are programmed for survival, leading us to overeat. His book Dr. Gundry’s Diet Evolution explains three phases (“teardown,” “restoration,” and “longevity”) intended to kick-start weight loss and reduce the risk of diet-related disease. The gist by the end: Eat less animal protein, less sugar, and more plant foods.

8. Fasting Diet: In the midst of all the different ways to eat, one 2018 trend garnered attention around not eating, as recent research has shed light on how short-term fasting could help with weight loss. Some proponents claim that restricting your food intake to a small window of hours during the day adds a powerful boost to metabolism. Others believe that, with fewer hours available for eating, you’ll simply eat less.

9. FODMAP Diet: If you suffer from digestive problems like chronic bloating or irritable bowel syndrome, you’ve probably wondered how changing your diet might help. Enter the FODMAP diet, an acronym for the types of carbohydrates believed to cause digestive distress in many sufferers: Fermentable Oligo-, Di-, Mono-saccharides, and Polyols. (Yeah, now we see why they use the acronym instead.) While staying away from foods that contain these carbs may help to curb tummy troubles, long-term adherence can be difficult, since FODMAPs are found in dozens of common foods, including many fruits, vegetables, grains, and dairy products. Experts also warn that going without these foods may negatively affect the good bacteria in your gut.

10. The Shepherd’s Diet: The Shepherd’s Diet — where you eat lamb chops all the time? Not quite. Based on a book of the same name by author Kristina Wilds, this diet claims to be a “biblically inspired seven-step system” for losing weight. Taking cues from the diets of biblical figures, Wilds offers weekly meal plans and encourages readers to seek the direction of the Holy Spirit for their health. Reviewers say the Shepherd’s Diet is essentially a high-fat, moderate-protein, low-carb plan not unlike keto. But many users have spoken out about the program’s hidden costs and lack of actual biblical references. Intriguingly, a Consumers Compare analysis showed that over 60 percent of online reviewers gave the book one star.

Did you do some online research on a diet this year — or start a new eating plan? Tweet us about it at @BritandCo.

(Photo via Getty)

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25 Sick Day Recipes That’ll Get You Back On Your Feet In No Time

There’s absolutely nothing wrong with taking a sick day when you need it, but it’s totally normal to want to get back on your feet ASAP. You’re busy, after all! You’ve probably tried eating chicken noodle soupand drinking plenty of green juiceto make you feel better, but these 25 sick day recipes offer a little extra, with seasonal veggies, turmeric and other spices, plus cover everything from homemade cough drops to ice pops to hot toddies. They'll have you feeling like yourself in no time, so grab some tissues and a humidifier, curl up with your favoritecomfort show or fallbook, and focus on getting and feeling better.

Immune Boosting Winter Citrus Smoothie

Crush your cold with all the colorful in-season produce like blood oranges, beets, pomegranates, and rainbow chard spiced with ginger, turmeric, and cayenne. (via Half Baked Harvest)

Creamy Yogurt Popsicles with Berries

Nurse your sore throat with these healthy popsicles made with fresh berries and just five ingredients! (via The Real Food Dietitians)

15-Minute Asian Cold Remedy Soup

Maybe this soup’s claim has something to do with the hefty dose of fresh ginger in each bite.(via Fork in the Kitchen)

Cold-Soothing Chai Hot Toddy

Your grandma wasn’t lying when she said that a hot toddy is the best cold medicine. This chai-spiced version adds even more warmth to the drink and will lull you into a peaceful night of sleep. (via Baking Mischief)

Honey Chamomile Popsicles

Honey and chamomile are two soothing ingredients for a sore throat or upset tummy. Keep them stored in the freezer, and you and your kids will be more than happy to snack on them while sick. (via Vanilla and Bean)

Immune Boosting Garden Herb Stock

Once you get over your illness, you need to do everything you can to keep your immune system up. This nutritious stock is full of vitamins and minerals that you can drink straight or add to just about any dish you like. (viaOm Nom Ally)

Easy 30-Minute Homemade Chicken Noodle Soup

You’ve got to have a solid chicken noodle soup recipe, no matter who you’re trying to nurse back to health. This one has plenty of protein, veggies, and comforting egg noodles to get your stomach settled. (viaAverie Cooks)

Golden Milk

Delicious both hot or cold, this anti-inflammatory drink made with coconut milk, dates, turmeric, and cinnamon is full of medicinal properties that will leave you feeling great in no time. Plus, it's gluten and dairy-free, vegan, and super easy to make! (via Clean Cuisine)

Rosehip Tea

Ripe in late fall, rosehips are high in vitamin C and can help strengthen your immune system. This tea, made with these fruits of rose plants, has an amazing effect on your body, before and after your sick day. (via Give Recipe)

feelgoodfoodie.net

Chicken Lemon Rice Soup

If you're not a fan of noodles or just not in the mood for them, opt for a chicken and rice soup instead. (via Feel Good Foodie)

Turmeric Ginger Chickpea Noodle Soup

Thisimmune-boosting chickpea noodle soup is full of veggies with a flavorful ginger turmeric broth, plus it's ready in about 30 minutes! (via Crowded Kitchen)

All-Natural DIY Pineapple Cough Syrup

No more cough syrup at home? Go for this all-natural alternative. The combination of pineapple, cayenne, lemon, ginger, and honey is more than effective at keeping your coughs at bay. (via The View from Great Island)

Gingery Poached Egg Soup

Sometimes it’s hard to even eat chicken noodle soup when you’re feeling under the weather. This light version will be ready for you to sip in 15 minutes, and it won’t weigh too heavily on your stomach. (via The Kitchn)

Healing Turmeric Cauliflower Soup

The anti-inflammatory properties of turmeric are just one of the reasons this soup is perfect for healing your sick body. If you’re having any trouble swallowing, the smooth texture will be easy for you to get down and digest. (via Simply Quinoa)

Healing Bowls With Turmeric Sweet Potatoes, Poached Eggs, and

Lemon Dressing

When you’re able to eat a little bit more, a big bowl of nourishing ingredients is what you need. This sweet potato and brown rice bowl is full of greens, poached egg, and a lemony dressing to help you feel like a million bucks. (via Pinch of Yum)

Immunity Shots

You could go to a fancy juice bar to get an immune-boosting shot or you could make one at home for a fraction of the cost, and you won’t have to get out of your pajamas. Use your blender or juicer to combine carrot, ginger, lemon, and garlic together into a cold-blooded flu killer. (via With Food and Love)

Cold Buster Citrus Smoothie

If your immune system does give into the office cold, this vitamin C-packed drink will help you recover at lightning speed. (via Seasonal Cravings)

Moon Milk

Getting a good night’s sleep is one of the hardest things to do while you’re sick. This antioxidant-rich warm moon milk recipe features nutmeg and ashwagandha, both of which are known for lulling you into a restful slumber. (via Bon Appetit)

Super Immunity Power Salad

Move over, spinach. This kale salad is here to take the spot as the most nutritious and delicious way to eat your greens. (via The Garden Grazer)

Triple Berry Kiwi Smoothie

Who needs a multivitamin when you could just drink this smoothie every day? One kiwi has over 100 percent of your daily requirement of vitamin C, so you know that you’ll stay healthy through flu season with this as your breakfast. (via The Pretty Bee)

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Vegan Vegetable Noodle Soup Recipe

Even without the chicken, noodle soup is good for the soul. (via Veggie Society)

Homemade Hot Apple Cider Recipe

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Homemade Hot Apple Cider Recipe

Homemade Hot Apple Cider Recipe

Sometimes all you need is a hot, seasonal drink to get you back on your feet. (via Pink Owl Kitchen)

www.averiecooks.com

CREAMY SWEET POTATO CHICKEN SOUP

Sweet potatoes are a great source of vitamin A which! Is great for fighting off illnesses.(via Averie Cooks)

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SPICY SOFT TOFU SOUP

Sometimes all you need is a little spice to clear up a stuffy nose! (Takes Two Eggs)

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Easy Homemade Sore Throat Gummies

These lemon, ginger, and honey gummies are better than any lozenge than you can get at the store. The natural ingredients will coat your throat and ease any annoying tickles or cough that you may have. (via Hello Creative Family)

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Zendaya And Tom Holland Had An Adorable Matching Moment On Their Latest Date

If I'm completely honest, there are very few celebrity couples I care about the way I care about Tom Holland and Zendaya. Aside from the fact this couple is like a walking friends-to-lovers plotline IRL, and are both power houses on their own, these two actors and philanthropists are just unstoppable together. They also keep their relationship pretty private. Here's the latest news on it.

The Latest News On Tom Holland And Zendaya's Relationship

Image via Alberto E. Rodriguez/Getty Images for Disney

July 2016 — Tom Holland And Zendaya Join Spider-Man: Homecoming

Tom Holland and Zendaya met and became friends when they were cast in the MCU's Spider-Man: Homecoming. Tom had already made an appearance in Captain America: Civil War, but the new Spider-Man movie was a huge deal for both Marvel fans and the couple themselves! Not only did Tom Holland and Zendaya spend time together on set, but they also hung out at the pool together during their free timeand goofed around during San Diego Comic Con.

Image via Carlos Alvarez/Getty Images

November 2016 — Tom Holland And Zendaya Are On The Cover Of The Hollywood Reporter

Tom Holland and Zendaya basically broke the internet when they graced the cover of The Hollywood Reporter's Nov. 2016 issue. The shoot was filled with plenty of classic Hollywood throwbacks, but I have always *loved* the blue dress Z wears on the cover. "Over the moon with my first cover," Tom writes on Instagram. "So grateful that I got to share it with the one and only @zendaya. Thanks mate for helping me out."

"Honored to share it with the very best...Spider-Man himself @tomholland2013," Zendaya says in her post. "Thank you for this beautiful cover @THR."

Image via Kevin Winter/Getty Images

May 7, 2017 — Tom Holland And Zendaya Attend The MTV Movie And TV Awards

At the 2017 MTV Movie And TV Awards, Tom Holland and Zendaya premiered a clip from Spider-Man: Homecoming...and Tom did a flip onstage and then asked Zendaya to homecoming.

Image via Robert Marquardt/Getty Images for Sony Pictures

July 13, 2017 — Tom Holland And Zendaya Are Reportedly Dating

In July 2017, a source seemingly confirmed what many fans had been wondering for months: that Tom Holland and Zendaya had been dating. Considering the two other sets of Spider-Man leads (Tobey Maguire and Kirsten Dunst and Emma Stone and Andrew Garfield) both dated, it felt like this was one relationship that was bound to happen.

"They started seeing each other while they were filming Spider-Man," the insider tells People. "They've been super careful to keep it private and out of the public eye but they've gone on vacations with each other and try and spend as much time as possible with one another."

"They're both really ambitious and they challenge each other — but, most importantly, they make each other crack up," says another insider. "They seem to have a really similar sense of humor and love joking around together."

Tom Holland and Zendaya actually took to Twitter (now X) to tackle the rumors. "Wait wait...my favorite is when it says we go on vacations together HA! I haven't been on a vacation in years!" Zendaya says, to which Tomreplies, "Does the press tour count[?]"

Image via Frazer Harrison/Getty Images

August 8, 2017 — Zendaya Shuts Down Dating Rumors

"We are friends," Zendaya tells Variety. "He's a great dude. He's literally one of my best friends. This past how many months we've had to do press tours together. There's very few people that will understand what that's like at 20 years old."

Image via Noam Galai/Getty Images for New York Magazine

May 8, 2018 — Tom Holland Supports Zendaya's Iconic Met Gala Appearance

Zendaya showed up to the 2018 Met Gala (which had the theme Heavenly Bodies) as Joan of Arc, and it's quickly become one of her most iconic and recognizable carpet looks. Tom loved it just as much as we did and wrote on Instagram, "All hail the queen. Killing it mate."

Image via Theo Wargo/Getty Images

July 2019 — Tom Holland And Zendaya Have A Very Chaotic Press Tour For Spider-Man: Far From Home

For Spider-Man: Far From Home in 2019, Tom Holland, Zendaya, and Jacob Batalon did dozens of junkets together, and many of the interviews have gone viral — like Tom and Jacob finally meeting their favorite Watch Mojo hostandthe cast playing games with Jimmy Kimmel. Junkets are always fun to watch, and this one is no exception!

Image via Cindy Ord/Getty Images for SiriusXM

July 2, 2021 — Tom Holland And Zendaya Are Seen Kissing

After years of denying they were dating, Tom Holland and Zendaya really and truly broke the internet when pictures of them kissing in a car showed up on social media. This was such a vital moment that I remember exactly where I was when I found out.

"THEY ARE END GAME DREAM COUPLE," one X user tweeted. "I don't know if I want to be Tom Holland to kiss Zendaya or be Zendaya to kiss Tom Holland," another user joked.

Tom Holland and Zendaya were later seen attending a friend's wedding...and sitting very close to each other.

Image via Tom Holland/Instagram

September 1, 2021 — Tom Holland And Zendaya Make Their Relationship Instagram Official

On Zendaya's 25th birthday, Tom Holland posted the sweetest picture from the Spider-Man makeup trailer on Instagram. "My MJ, have the happiest of birthdays," he says in the caption. "Gimme a call when [you're] up xxx."

Image via Michael Loccisano/Getty Images

November 17, 2021 — Tom Holland And Zendaya Open Up About Their Relationship

In an interview with GQ, Tom Holland opened up about his relationship with Zendaya and how their relationship to fame has impacted everything. "One of the downsides of our fame is that privacy isn’t really in our control anymore, and a moment that you think is between two people that love each other very much is now a moment that is shared with the entire world,” he says of their July 2 kiss. “I’ve always been really adamant to keep my private life private, because I share so much of my life with the world anyway...We sort of felt robbed of our privacy.”

“It was quite strange and weird and confusing and invasive,” Zendaya agrees. “I think loving someone is a sacred thing and a special thing and something that you want to deal with and go through and experience and enjoy amongst the two people that love each other."

“Our relationship is something that we are incredibly protective of and we want to keep as sacred as possible," Tom later told The Hollywood Reporter. "We don’t think that we owe it to anyone, it’s our thing, and it has nothing to do with our careers.”

Image via Emma McIntyre/Getty Images

December 15, 2021 — Zendaya Posts A Tribute To Tom Holland As Spider-Man

Before Spider-Man: No Way Home hit theaters, Zendaya posted a pair of photos featuring Tom in his superhero costume on set, and in a costume as a kid. "My Spider-Man," the caption reads. "I’m so proud of you, some things never change and good thing♥️." Adorable!

Image via Aurelien Meunier/Getty Images

February 22, 2022 — Tom Holland Says He'd Love To Be In Euphoria

Zendaya shattered records when she became the youngest person to win the Emmy for Outstanding Lead Actress in a Drama Series for Rue in Euphoria. Tom also made headlines related to Euphoria when he said he'd be interested in making a cameo in the series. "I would be in Euphoria. I think I would be a really good Maddy," he jokes during a BuzzFeed puppy interview. "I'm a big Euphoria fan. I love the show and I love season 2. I visited a lot while they were shooting it and I really, really enjoyed it...I would love to guest star or just be an extra in it. Or maybe I am and you just don't know."

Image via Momodu Mansaray/Getty Images

April 20, 2022 — Zendaya Talks About Tom Holland's Support During Euphoria

"I think it's great to have that support and love around you, because you need that," Zendaya tells Entertainment Tonightduring Euphoria's Emmy For Your Consideration event. "This isn't an easy job, so it's good to have that to free you up from it every now and then."

Images via Dimitrios Kambouris/Getty Images for TIME and Carlos Alvarez/Getty Images

June 1, 2022 — Zendaya Celebrates Tom Holland's Birthday

For Tom's 26th birthday, Zendaya posted a rare photo of her with Tom, captioning the post, "Happiest of birthdays to the one who makes me the happiest <3."

Image via Frazer Harrison/Getty Images

March 20, 2023 — Zendaya Wears A Ring With Tom Holland's Initials

I am always in favor of cute, meaningful, and minimalist jewelry, and apparently, Zendaya is too! When Zendaya's nail artist posted a video of the actress' new ballet pink manicure, fans quickly noticed the "TH" ring Z was wearing.

Image via Ethan Miller/Getty Images

April 27, 2023 — Tom Holland And Zendaya Go To An Usher Concert

2023 was the year of concerts for everyone, including celebrities! While Zendaya attended CinemaCon to promote Dune 2, she also went to an Usher concert with Tom Holland. "Childhood dreams come true, going to an @usher concert," Zendaya said on her Instagram story (via People).

Images via Frazer Harrison/Getty Images and Pascal Le Segretain/Getty Images

May 4, 2023 — Tom Holland And Zendaya Attend An NBA Game

Tom Holland and Zendaya had another date night in May, complete with the perfect athleisure, popcorn, and relaxed smiles.

Image via Xavi Torrent/Getty Images

January 12, 2024 — Tom Holland Confirms His Relationship With Zendaya Is Still Going Strong

After Zendaya unfollowed everyone on Instagram ahead of her new movie Challengers (Blake Lively pulled a similar move before her film A Simple Favor, as did Taylor Swift before Reputation), rumors started swirling that the pair had called it quits. When asked whether they had broken up, Tom says (via TMZ), "No, absolutely not."

Image via Frazer Harrison/Getty Images

January 14, 2024 — Tom Holland Says He Loves Watching Spider-Man: Homecoming With Zendaya

During the 2024 Critics Choice Awards, Tom Holland told Extra how much he loves rewatching his first Spider-Man movie, especially when he watches it with Z. "Zendaya and I will, every now and then, watch Spider-Man 1 and reminisce about being 19 and making those movies again," he says. "I love those movies, and I love savoring those moments, so I try not to watch them as often as I would maybe like to because it’s so special. It's such a luxury, such a gift to be able to sit down and sort of relive your youth.”

Image via Tom Holland/Instagram

January 23, 2024 — Tom Holland Shows Zendaya Some Love

Since Tom Holland and Zendaya are very private, they don't often post about their relationship on social media. But when Zendaya debuted a new look at Paris Fashion Week, Tom Holland couldn't help but post a pic of Z to his Instagram story with three heart-eye emojis. We share the same sentiment, Tom, what a coincidence!

Image via Joe Maher/Getty Images

February 15, 2023 — Tom Holland Supports Zendaya's Dune 2

The London premiere of Dune 2 was *very* eventful. Zendaya basically broke the internet by wearing a Mugler "Machinenmensch" robot suit (before changing into this chic black dress from Mugler by Casey Cadwallader), a certain actress spoiled her appearance in the movie by showing up to the carpet, and Tom Holland and Zendaya were spotted at the afterparty together. I love the care and attention Tom shows Zendaya (I, too, would be overwhelmed if I was surrounded by paparazzi like in this video of the couple), and I hope they got to unwind after a crazy night!

Image via Tom Holland/Instagram

February 21, 2024 — Tom Holland *Also* Supports Zendaya's Challengers

After the new trailer for Challengers dropped, Tom Holland shared it to his Instagram story, promising the movie looks just as good as we're hoping. "You ain't ready for this one!" he says alongside the trailer.

Image via Chung Sung-Jun/Getty Images

February 21, 2024 — Zendaya Says Tom Holland Has The Best "Rizz"

When asked who has the best "rizz" (short for charisma) in the Dune 2 cast, Zendaya immediately pivots and makes the answer more personal! "Everybody's kind of got their own [rizz]," she tells Buzzfeed. "I think someone who has beautiful charisma, not on the Dune cast, but...it works for me, is Mr. Tom Holland."

"I'm more shy and kind of quiet, so it takes a little bit more to pull me out of my shell but he's great at just talking to people and getting to know people," she continues. "He's just naturally very good at that. Or as for me, I've definitely had to pull it out of me a little bit. He's got that natural gift."

Image via Matthew Stockman/Getty Images

March 17, 2024 — Tom Holland And Zendaya Watch A Tennis Game

Ahead of Zendaya's spring movie Challengers (in which she plays a tennis pro-turned-coach opposite Mike Faist and Josh O'Connor), she watched the BNP Paribas Open Men's Final at Indian Wells Tennis Garden. Alongside Tom Holland and her assistant Darnell Appling, who she frequently calls her brother, Zendaya got comfy in a cream-colored tennis skirt, tank top, and zip-up hoodie ensemble. Spring really is here!! My favorite part of the afternoon is when Tom Holland and Zendaya sang along with Whitney Houston's "I Wanna Dance With Somebody."

Image via James Gourley/Getty Images

April 9, 2024 — Zendaya Raves About Tom Holland

In her Vogue cover story for May 2024, Zendaya talks a lot about how fame has affected both her life and Tom Holland's. “His [career] changed overnight. One day you’re a kid and you’re at the pub with your friends, and then the next day you’re Spider-Man,” she says. “I definitely watched his life kind of change in front of him. But he handled it really beautifully.”

That star power was evident in 2022, when Tom Holland and Zendaya spent the afternoon at the Louvre in Paris...and almost broke the internet. “You just kind of get used to the fact that, 'Oh, I’m also one of these art pieces you’re going to take a picture of. I just gotta be totally cool with it and just live my life,'" Zendaya continues. (She also says that when the museum let them walk around after-hours, "it was like Night at the Museum.”)

This spring, Zendaya can't wait to see Tom Holland in his London production of Romeo & Juliet: "[I] could not be more proud. I’m going to try to see as many shows as I possibly can.”

Image via Gareth Cattermole/Getty Images

April 10, 2024 — Challengers Premieres In London

Tom Holland showed up for the London premiere of Challengers, and got to support Zendaya in the sweetest way. In this video captured at the premiere, you can see Tom and Z share a hug and a kiss on the cheek during the evening. Even the smallest gesture can mean a lot during a busy night, and I love how in sync Tom Holland and Zendaya are!

The latest viral clip about Tom Holland and Zendaya also has to do with Challengers. During another Challengers press tour stop, Zendaya's overjoyed to be presented with a bouquet of gardenias. “These are my favorite flowers!” she exclaims. When asked if Tom Holland buys her flowers, she points at the camera and jokes, “I hope he's watching!”

While not every girlfriend necessarily wants a bouquet, every couple definitely has to figure out each other's love languages so they can get to know each other better — and apparently A-listers are the exact same!

Arnold Jerocki/Getty Images for LVMH x Vogue x NBC

August 31, 2024 — Zendaya And Tom Holland Match On A Day Date

After a summer starring in Romeo and Juliet, Tom Holland took a late-summer stroll with Zendaya in Calabasas, California. They also ended up wearing matching white tanks (Zendaya styled hers with trousers and ballet flats, while Tom opted for cargo-esque joggers and white sneakers) for the ultimate twinning moment.

Bero

October 15, 2024 — Tom Holland Launches A New Company With Unexpected Help From Zendaya

After going sober in 2022, Tom Holland announced on October 15 he was launching a non-alcoholic drink company called Bero. “When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in,” Tom says in an interview with Forbes. “My first year sober was really difficult, and had I had Bero, I think it would have been easier.”

“Zendaya hates beer, like, absolutely hates beer," he continues. And when she helped with the taste testing, a joke helped guide the overall brand. "She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that's probably not a good sign.'"

And at the launch event for Bero in New York City, Tom and Zendaya wore matching shades of burgundy! Z stunned in a floor-length leather dress while Tom paired a short sleeve sweater with black trousers.

On

October 15, 2024 — Zendaya Reveals Why She'd Never Take A Dance Class With Tom Holland

While speaking to Teen Vogue for her partnership with On, Zendaya reveals she'd probably avoid dance classes with Tom Holland because "he's too good, it would piss me off," she jokes. "I would want to take someone who could be equally as bad as me."

"Kayaking, I would choose Tom because I think that, if I can remember correctly, with the kayak, you have to be in sync with the person," she continues. "And I think it would be hilarious because we are both very controlling and we both want to be in charge. So it would be funny to watch us be like, no, we're going to go this way. No, we're going to go that way. And I think it would be a good story after the fact."

Keep checking back here for the latest news on Tom Holland and Zendaya's relationship, and see what Taylor Swift and Travis Kelce are up to as well!

This post has been updated.

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Why We Lose Flexibility As We Age — And How to Get It Back

Even if you weren’t exactly in line for the Olympic gymnastics team as a kid (another reason Simone Biles is so impressive, honestly), chances are, you look back on those days as ones of your peak flexibility. Like running, remembering things, and making new friends, bending gradually gets harder as you age. Fortunately, there are some things you can do to keep your flex! Here’s why you lose your bendiness — and how to get it back.


Why Your Flexibility Stalls

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As though going through puberty weren’t enough of a struggle, it’s also the time when you start to lose your natural flexibility. “No one is more flexible in their life than they are as a child,” says Dr. Leython Williams, a doctor of physical therapy at Athletico Physical Therapy. “However, during puberty, children often become temporarily less flexible. Some children have slow growth spurts, while others grow very quickly. This temporary decrease in muscle length/flexibility is a result of their bones growing faster than their muscles and tendons can stretch.”

Note that Dr. Williams refers to this particular loss of flexibility as temporary — meaning we can’t blame puberty for the fact our toes seem to be getting farther away every time we try to touch them.

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“There is no specific age when we wake up and our flexibility has ‘officially declined.’ However, it is a fact that as we age our flexibility decreases, which leads to decreased functional ability and mobility,” he explains. “As our bodies get older, we lose a small amount of flexibility as a result of the normal aging processes. There is loss of water in our tissues and intervertebral discs, increased stiffness in our joints, and a loss of elasticity in muscles and tendons. In our 20s and 30s, it is important that we develop a consistent static and dynamic stretching regimen to establish and maintain flexibility and range of motion more easily into our older years.”

That’s right: What you do now matters later. And this isn’t just about keeping up in yoga, Dr. Williams cautions. “It becomes imperative that we stretch regularly to decrease our likelihood of various injuries.” Jill Belland, co-founder of Barre Belle, agrees. “It’s easy to feel invincible if you’re young and injury free! Flexibility will reduce your risk of injury: What doesn’t bend will break. Increased range of motion, balance, and mobility are all linked to flexibility and contribute to overall strength and fitness.”

How to Get It Back

Brit + Co

When you’re a kid, flexibility comes naturally; when you’re an adult, you have to take responsibility for improving and maintaining it. “Peak flexibility age for adults can differ person to person and depends largely on their physical activity habits,” says Dr. Rachelle Reed, PhD, Pure Barre’s manager of training development and barre kinesiologist. “Notably, flexibility can be improved at any age when flexibility training is incorporated into a regular exercise routine. It’s important for adults to be strategic about including flexibility training into their workouts, because maintaining flexibility and physical function as we move into middle and older adulthood is associated with better quality of life and independent living.”

There’s no one flexibility standard everyone has to meet, Belland reassures: “There is no golden rule for what perfect flexibility is person to person, but there are simple markers such as touching your toes from a forward fold for hamstrings/lower back, or reaching for your hands behind your back, with one hand behind the head and the other behind the waist, for shoulder mobility. You don’t need to be a contortionist; moving around with fluidity in your everyday life and having good range of motion in your favorite activities without feeling pain or tension is a better way to gauge your own personal goals.”

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But where do you start if you want to improve your flexibility? Dr. Reed explains, “There are two main types of flexibility training that you should aim to incorporate into your routine: Dynamic stretching, where a stretch is performed by moving through a challenging but attainable range of motion several times in a row, and static stretching, where a stretch is held in a challenging but attainable position for a longer period of time (at least 10-30 seconds).”

How do you know how far to go? “Our muscles have a natural stretch reflex that prevents us from going too far into a stretch, which can also cause injury,” Belland tells us. “Aim to gently stretch through this reflex. The key to increasing flexibility is about time under tension: It takes around 20 seconds to ease through the stretch reflex. Reintroduce the stretch and hold it for 10 seconds longer, working up to one minute. The second time you introduce a stretch, the stretch reflex will diminish, allowing your body to get deeper into your stretch and also building better muscle memory.”

Brit + Co

If you’re still worried about injuring yourself — especially if you’ve been injured in the past — Dr. Williams recommends seeing a physical therapist for guided stretches. Belland reminds us that you don’t have to go to the gym or spend hours on stretching. “Stretch a little bit every day when you can fit it in after a workout or in front of the TV. If you just don’t think you’ll stretch on your own, getting to a yoga or a barre class is helpful if you need the accountability of a dedicated time and space.”

Speaking of the gym, just as your phys ed teacher told you, stretching is especially important before and after a workout. “Far too often active individuals begin their workouts without a dynamic stretch,” Dr. Williams says. “Dynamic stretching increases one’s range of movement and blood flow to soft tissues prior to physical exertion and/or sport performance. This type of stretching is vital in improving performance and reducing the risk for injury.”

But you don’t have to be an athlete to benefit — in fact, stretching is an important antidote to all that sitting those of us with desk-based jobs tend to do. “Sitting at your desk all day can lead to decreased flexibility in hip flexors and hamstrings by keeping them in a shortened position for a prolonged period of time,” Dr. Williams warns. “Consider a standing desk or work station or taking several breaks throughout your work day to stand up and stretch.”

Instead of looking back on your kid-level flexibility as a long-ago dream, mix in a little bit of stretching into your new daily routine — especially if you work at a desk! You might never get your legs behind your head, but your older self will thank you for it. Check out The Best Time to Stretch During Your Workout for more!

Lead image via Brit + Co.

This post has been updated.

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I Found The Best Drugstore Lipstick — & I Already Bought It 3x In A Row

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

Target

Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

Target

The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

Target

Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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70 Halloween Makeup Ideas To Try This Year

ICYMI, we live for Halloween. All year we look forward to pumpkin decorating, costume DIYing, and trick-or-treating. But, most of all, we’re always on the hunt for unique and innovative ideas to slay our favorite October holiday. Lucky for us, sometimes all we need is playfully dramatic Halloween makeup to really pull a look together. Scroll on for 70 of our favorite original Halloween makeup ideas — ranging from easy-to-achieve to jaw-droppingly advanced — and prepare to take your disguise to the next post-worthy level.

Brit + Co

Pop Art Makeup

Channel your inner Warhol with a creative take on an iconic art movement. (via Brit + Co)

Taylor Swift

Taylor Swift/Instagram

The only thing you REALLY need to dress like our favorite popstar is bright red lipstick and bangs, if you're feeling adventurous. Sounds good to us.

Brit + Co

Harley Quinn

She may have been corrupted by the Joker, but Harley is still H-O-T. (via Brit + Co)

Brit + Co

Bowie Emojis

Pair an Aladdin Sane lightning bolt with your own karaoke version of “Ziggy Stardust” for a Halloween costume that’s sure to turn heads. (via Brit + Co)

Brit + Co

Jungle Cat

Definitely not for the intro level makeup artist, but major makeup #goals. RAWRR. (via Brit + Co)

Brit + Co

Wonder Woman

It’s your turn to become the feminist-friendly box-office sensation that we all need. (via Brit + Co)

Brit + Co

Flamingo

Halloween is truly the best time to let your inner bird shine. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "❤️ Thanks, Obama. Truly 💙⠀ ________________________________________________________#thanksobama #obamafarewell #obamabiden #goat #inauguration #whitehouse #obamaout #micdrop #mua #handpainted #painter #facepaint #wolfefx #wolfe #mehron #redhead #coloredcontacts #hope #iconic #payhomage #yeswecan #endofanera #washington #washingtondc #shepardfairey #motd #mood"

Shepard Fairey Painting

A tribute to Obama is always worthwhile in our book, especially when it’s this creative.

Brit + Co

Jem

Clearly, we are as obsessed with ’80s cartoon characters as we are with Halloween makeup. Light pink hair, a simple star, and a bold pink pout will bring your Jem look to life. (via Brit + Co)

Brit + Co

Chill

Go crazy with all the blues to nail the icy half of everyone’s favorite Netflix and chill costume. (via Brit + Co)

20th Century Fox/Searchlight Pictures/Brit + Co

Madame D from Grand Budapest Hotel

Even though Madame D isn’t in the film for long, we quickly fell in love with her — especially her style. This elderly makeup look may seem tricky, but you can totally handle it! (via Brit + Co)

Brit + Co

Jellyfish

Not only will you look like one of the most magical sea creatures to exist, but you’ll be protected from the rain if the sky decides to open up too. (via Brit + Co)

Brit + Co

Witch Makeup For Halloween

The OG Halloween costume. Use a little green face paint accented with mossy contouring and a purple lip to get witchy with it in no time. Bonus points if you wear it to see the Wicked movie too ;) (via Brit + Co)

Brit + Co

Half Sugar Skull

Go halfsies on your DIY sugar skull so you don’t have to worry about keeping it symmetrical. Add your favorite lip color and a creative costume for a memorable look. (via Brit + Co)

Brit + Co

Robot

You don’t have to wear a spooky costume for Halloween shenanigans; there are getups that can be pretty and a little creepy, too. Take this colorful robot, for example. It blends equal parts artsy beauty with the futuristic fierceness that is sure to get the party talking. (via Brit + Co)

Brit + Co

Clown Makeup

A creepy clown has always been a go-to Halloween costume, but this year, why not put a creative, colorful spin on it? Featuring pops of bright blue, lime green, and hot pink, makeup artist Fernanda Machado’s original creation achieves those spooky, artistic vibes you’re longing to channel. (via Brit + Co)

Brit + Co

Teenage Mutant Ninja Turtles

They fight crime. They eat pizza. They’re named after Italian Renaissance artists. They’re Teenage Mutant Ninja Turtles! And, let’s face it, they’re the coolest reptile warriors in town. (via Brit + Co)

Brit + Co

Zombie Makeup

As much as we love channeling our inner Wonder Woman, pulling off a slightly gorier zombie costume presents the Halloween makeup challenge we crave. Here we’ve created an approachable zombie makeup tutorial so you can still feel like a babe while staying true to the holiday’s spooky vibe. (via Brit + Co)

Brit + Co

Creepy Clown

No matter if you’re going as a clown or as a mime, this kinda creepy, kinda cute look will achieve all of your Halloween dreams. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "True colors always reveal themselves 🎨 ________________________________________________________#painting #facepaint #mehron #wolfefx #melting #motd #mood #truecolors #trippy #mellow #artsy #blueeyes #coloredcontacts #faceart #goodvibesonly #messybun #rainbow #mua"

True Colors

Show us what you got with this playful, technicolor makeup DIY that’s definitely open to interpretation.

Brit + Co

Cassie Howard from Euphoria

This is one Halloween makeup look you can wear even after Halloween's over. Check out our Euphoria makeup tutorials for more inspo, or create your own eye makeup look. Whatever you do, don't forget the rhinestones! (via Brit + Co)

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Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "Happy Halloweekend 😝🎃💀"

Rainbow Skull

Brighten up an otherwise dark and spooky look with not one, but all the colors of the rainbow.

Brit + Co

Gamora from Guardians of the Galaxy

A makeup sponge is key when creating this simple mean green look. (via Brit + Co)

Brit + Co

Gorgeous Ghost

Swap the normal ghost sheet for a makeup look that everyone will love. Or wear this as Narnia's White Witch! (via Brit + Co)

www.instagram.com

Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "🍦TRICK OR TREAT🍦 Melting: MAKE UP FOR EVER Flash Palette Brows: Benefit Brow Pencil in #3 Eyes/Shadows: Anastasia Modern Renaissance Palette Mascara: Stila Huge Mascara Lipstick: Dose of Colors Cha Cha Pink Highlight: Anastasia Beverly Hills Moonchild Palette (Pink) Foundation: Urban Decay All Nighter Foundation Real sprinkles glued with eyelash glue 😝"

Trick-or-Treat

We’ll always take some sweets on Halloween — especially when they’re in the form of colorful makeup.

Brit + Co

Queen of Hearts

Are Tim Burton fans attending your bash? Then they’ll definitely approve of this look. After all, why not be a queen for Halloween? (via Brit + Co)

Brit + Co

Rocket from Guardians of the Galaxy

This raccoon look is pretty dang convincing. Even if you opt for the store-bought costume, this makeup adds that homemade touch we live for. (via Brit + Co)

Brit + Co

Millennial Pink

We’re getting Zenon vibes with plenty of sparkly, metallic makeup to match. (via Brit + Co)

Brit + Co

Modern Vampire Makeup

Fangs will forever be in fashion. But that doesn’t mean you have to have blood dripping down your chin to let people know what you are. You’re a classy vampire. (via Brit + Co)

Brit + Co

Skeleton Makeup from “David S. Pumpkins”

If you’ve yet to see SNL‘s skit, then TBH, that needs to be the first item on your checklist. Recreate this extremely goofy twist on the traditional Halloween character for guaranteed all-night laughs. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "To the person I'd be lost without: 28 looks good on you 😍Thank you for letting me paint you tonight, sees🎨I hope you have the best day (and greatest year) yet😘Love you, need you, never ever leave you💕 ________________________________________________________#mua #makeupartist #makeup #facepaint #facepainting #painter #handpainted #makeupbyme #motd #avantgarde #mehron #wolfefx #popartzombie #skullmakeup #coloredcontacts #makeuplover #happybirthday #bff"

Pop Art Zombie

We live for out-of-the-box zombie looks, and it’s fair to say that this show-stopping peekaboo number hits the mark.

Brit + Co

Bombshell Skeleton

Hoping to harness a spooky mood that doesn’t sacrifice style? Look no further than this glam take on the undead. (via Brit + Co)

Brit + Co

Zoya the Destroya and Liberty Belle from GLOW

Contouring is key when it comes to creating these wrestler babes’ game faces. Who will win: Zoya or Liberty Belle? (via Brit + Co)

Brit + Co

Fairy

This costume at its core is really simple to make, but adding makeup and hair accents will take it from makeshift to masterpiece. (via Brit + Co)

Brit + Co

Started from the Bottom Ilana from Broad City

Possibly one of the most epic episode intros of all time, season one’s “Apartment Hunters” begins with a music video short where Ilana looks like an absolute kween. (via Brit + Co)

Brit + Co

Olivia Rodrigo Sour Album Cover

All you need for for a Sour Halloween makeup look is your go-to makeup routine and some stickers from the craft store, and voilà! (via Brit + Co)

Brit + Co

Woodland Fairy

Minus the butterfly lashes, we would wear this look to a festival. All right, you got us. We’d wear the lashes too. (via Brit + Co)

Brit + Co

Wisdom Teeth Abbi from Broad City

Season two’s “Wisdom Teeth” episode is arguably one of the best ever. After Abbi gets her wisdom teeth pulled, she takes too much pain medication combined with a ganja-infused smoothie and passes out. Ilana then decides to paint her face with makeup while feeling particularly lit. This is THAT look. LOL. (via Brit + Co)

Brit + Co/Snapchat

Snapchat Puppy

The trick here is to take a screenshot of yourself in the makeup filter of your choice and then use that as your makeup inspiration photo. (via Brit + Co)

Brit + Co

Hocus Pocus Witch Makeup

Who's more iconic than the Sanderson sisters? Those lips, tho. (via Brit + Co)

Brit + Co

Dinosaur

Any makeup look that calls for finishing touches of glitter, wins. Tap it on anywhere that your little dino heart desires! (via Brit + Co)

Brit + Co

Snapchat Flower Crown Filter

Highlight heavily and contour softly to recreate this popular floral filter. Pro tip: wear lavender or gray contacts to complete the lewk. (via Brit + Co)

Brit + Co

Anna from Frozen

Begin by following this tutorial to get your base makeup for this look. For your bronzer, apply in a more circular motion to create her doll-like facial structure. Keep your blush bright pink but blend just on the apples of your cheeks. (via Brit + Co)

Brit + Co

Jailbird

Simple tutorial alert! We used the Cat Eye Kit to create these fierce, winged eyes. Continue the eyeliner line down the nose to make a bird beak. (via Brit + Co)

Brit + Co

Dalmation

Whether you’re one of 101 or just a solo, spotted pooch this Halloween, you only need to use black and white face paint to create a doggone (get it?) adorable look. (via Brit + Co)

Brit + Co

Rainbow

This is actually really simple to recreate — all you need are rainbow cream colors and a small paintbrush or makeup brush to apply them with. (via Brit + Co)

Brit + Co

Doll Face

Creepy meets pretty in this eerie Halloween beauty look. (via Brit + Co)

Brit + Co

Scarecrow

There’s nothing wrong with keeping it classic for Halloween. Amp up your traditional scarecrow outfit with a little face paint for a pulled-together look in 20 minutes or less. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "That time I painted myself for the first time...💀🎨🎃 ________________________________________________________#facepaint #facepainting #mua #painting #paintmelikeoneofyourfrenchgirls #zombie #skull #makeup #makeupartist #specialeffects #halloween #halloweenmakeup #halloweencostume #beautyblogger #throwbackthursday #throwback"

Zombie Skeleton

Our very own beauty editor knows a thing or two about how to wield makeup for a creepy-meets-gorgeous Halloween makeup look. Talk about a new meaning for the phrase “drop dead gorgeous.”

Brit + Co

Frida Kahlo

Trace on a unibrow and you’re well on your way to emulating Frida’s signature look. (via Brit + Co)

Brit + Co

Mermaid

Who says that your mermaid dreams have to stay just dreams? With the right pastel makeup and brightly colored mane, you’ll be giving off mermaid vibes in no time. (via Brit + Co)

Brit + Co

Elsa from Frozen

Channel Elsa’s icy cool vibes by using a much lighter foundation than you normally would paired with bright cream eyeshadow. (via Brit + Co)

Brit + Co

Ursula

Even if you’re not a makeup artist, you can easily recreate this look by capturing the shape of her face. Look at each part before you start painting yourself, and do each step in order. (via Brit + Co)

Brit + Co

Pot of Gold

Rainbow hair atop a highlighted and bronzed beauty look makes for one leprechaun-approved Halloween makeup idea. (via Brit + Co)

Brit + Co

Purrfect Black Cat

Being a black cat is always a solid option. Grab your liquid liner to DIY this look. Don’t forget the ears! (via Brit + Co)

Brit + Co

Snapchat Bee Filter

Dramatic lashes and yellow cream makeup go a long way when it comes to pulling off this popular — or should we say buzzy — Snap filter. (via Brit + Co)

Brit + Co

Vampire

This vamp costume is perfect for the dark-haired, busy gal on a budget. It doesn’t take a vampire’s life span (AKA eternity) to make — and with just a few easy steps you’re transformed into a picture-perfect creature of the night! (via Brit + Co)

Capitol Records/Brit + Co

Katy Perry’s “Dark Horse” Makeup

Katy Perry is undeniably the queen of costumes. So, why not take a page out of her book and DIY her standing ovation-worthy “Dark Horse” look? (via Brit + Co)

Brit + Co

Lion

We’re always down to be the queen of the jungle for Halloween. (via Brit + Co)

Brit + Co

La Croix

Pick your fave fizzy flavor and you’re sure to win the contest. After all, La Croix is life. (via Brit + Co)

Brit + Co

Mad Hatter

This makeup is an understated version inspired by the original and is really easy to recreate. And yes, those are fake eyelashes we used as eyebrows for the ultimate Halloween hack win! (via Brit + Co)

Brit + Co

Caterpillar and Cheshire Cat from Alice in Wonderland

Whooooo are yoooooou? (via Brit + Co)

Brit + Co

Unicorn

Pastel hair and makeup, a flower crown, a white body suit, and a unicorn horn make for one seriously simple Halloween look. (via Brit + Co)

Brit + Co/Andy Warhol

Andy Warhol’s Marilyn

Head to your local beauty store and grab all the pink face paint you can to get ready to rock your inner pop self. (via Brit + Co)

Brit + Co

David Bowie

“I don’t know where I’m going from here, but I promise it won’t be boring.” (via Brit + Co)

Brit + Co

Barbie

This makeup look is super subtle and totally customizable to your favorite shades. As long as you have a pink lip, you're good to go. (via Brit + Co)

Brit + Co

The Joker

Ugh, it’s just so sexy-creepy, we can’t. (via Brit + Co)

Brit + Co

Trump

All you need is some bigly orange bronzer to make this your greatest Halloween look ever. No Halloween has ever been this great before. It’s the greatest. (via Brit + Co)

Brit + Co

The Nightmare Before Christmas

It’s never too early to start the Christmas festivities. Try out this simple makeup DIY from The Nightmare Before Christmas to jumpstart the holiday season. (via Brit + Co)

Brit + Co

Pretty Zombie

The living dead? More like the living drop-dead gorgeous. (via Brit + Co)

What Halloween makeup look are you choosing? Be sure to ‘gram it and tag us @BritandCo.

This post has been updated.

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