16 Green Beauty Company Founders on Why They Started Their Brands

Making the big switch to the green beauty movement can be more than a little overwhelming. Whether you’re a pro makeup artist, industry vet, or just a lover of all things makeup, skincare, and hair — shifting to more eco-friendly products is a personal preference with a purpose. We caught up with a few of the women (and one exceptional man) who head up our fave clean beauty brands to find out why the future is green.

KRYSIA BOINIS + KRISTINE KEHELEY, CO-FOUNDERS, Vapour Beauty

“It was never a question of doing it any other way. Organic plant-based products are the only ones I want to use and create. Krysia and I have both always said that we are our customer — we knew that if we wanted these products for daily use then other people would too. We’ve been working together in the natural products arena since 1999. Literally last century! We’ve been pioneering forces of innovation and are gratified to lead awareness as green beauty becomes the new standard.”

Patricia TRIMBLE, FOUNDER, Suntegrity

“Definitely having the personal connection to losing my mom to skin cancer gave me the extra drive to create something that would help protect people so they wouldn’t experience this same kind of loss. Additionally, wearing sunscreen is a necessity for me, so I was inspired to create something that I personally would enjoy wearing on a daily basis because it made my skin look good versus being something that I had to wear, but didn’t particularly enjoy wearing.”

LORI LEIB, CREATIVE DIRECTOR, Bodyography

“When I came on board as creative director of Bodyography seven years ago, the brand had already started moving in a more ethical direction. I was happy with the jumpstart and continued to push for Bodyography to be as clean, environmentally sustainable, and ethical as possible. Of course with doing so comes challenges, endless testing and claims, shelf life issues, and the list goes on — but it was and is important for us to offer products with amazing quality and pay off that still maintain ‘green’ standards. As a brand that does 75 percent of our business overseas, it is also extremely helpful to fit within the stringent guidelines of EU, India, and other strict country regulations by being a ‘clean’ brand.”

ASHLEY PRANGE, FOUNDER, Au Naturale Cosmetics

“The opportunity to empower women by providing them with transparently healthy makeup. The motivation behind Au Naturale has always been rooted in ethics and principal, so the additional barriers were never deterring factors, but rather inevitable obstacles in achieving my goals to empower the consumer.”

KAREN BEHNKE, FOUNDER, Juice Beauty

“Upon becoming pregnant with my first baby, and experiencing hormonal changes and the beginning of lines in my skin, I set out to find healthy skincare solutions that delivered visible results. I was astounded to learn that, although the skin absorbs up to 64 percent of what is placed on it, there were very few available healthy personal care products that worked well.

Years after my second child was born, I subsequently bought the name Juice Beauty, launched the company from scratch in 2005, and then I set out to do the impossible: to create organic and truly natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over five years, our team worked with chemists, physicians, and microbiologists from California laboratories, to perfect the chemistry of Juice Beauty. Juice Beauty’s revolutionary formulations started with a basic premise: I believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with powerful skin care ingredients, it could yield equal or better results than conventional products. Multiple clinical testing proved this assumption correct. I wanted to create meaningful change in the beauty industry.”

SUSIE WANG, CO-FOUNDER + PRODUCT DEVELOPER, 100% Pure

“100% Pure launched in 2005 because we found out about all of the toxins in conventional cosmetics. It’s true; there are more barriers because not everyone understands or accepts how toxic some of the chemicals are in conventional products and have a misconception that natural products don’t perform as well, so we had to make 100% Pure products that perform even better and were also healthy to offset the prejudice.”

SHIRLEY PINKSON, CO-FOUNDER, W3ll People

“W3LL PEOPLE has made no secret of our tireless mission to lead a new generation of beauty committed to a healthy balance between style and substance. Proving to ourselves and our customer that our holistic approach to beauty can actually provide the same, if not better, efficacy than our conventional counterparts turns us on. Our boundary-breaking formulas combine extraordinary artistry, state-of-the-art technology, and social responsibility into fiercely performing, plant-based cosmetics. We want to empower every woman to make healthy choices in life, particularly when it comes to self care. Knowing that W3LL PEOPLE provides access to better-for-you cosmetics that promote health and wellness provides a deeper level of satisfaction beyond anything imaginable in a more traditional corporate setting.”

MATTHEW WAITESMITH, FOUNDER, Artis

“I believe that the pursuit of beauty is a right for everyone. And that is enabled by having access to the right products and tools. The conventional makeup brushes available did not meet my standards of what a makeup brush should be. And I didn’t think I was alone in that conclusion. So, I spent years developing and perfecting the best and most beautiful makeup brushes in the world, in the hopes they would afford makeup-wearers the best way to pursue their own definition of beauty. When something is worth doing, it should be done right.”

Rose-Marie Swift, Founder, RMS Beauty

“I wouldn’t have created a line any other way than what I stood for. At the time so many labs didn’t want to take on this project because it was the mineral powder boom and they were focused on recreating the same thing — why not, it was cheap and easy. My formulas were considered “too expensive” and my insistence that I select and purchase all of my raw materials myself made creating my products undesirable until I found JUST the right partner. I had a clear vision of what I wanted and how I was going to do it and there were going to be no compromises, and 10 years later, I still refuse to take anything less than what I know is the best quality and a formula that I would use.”

KIRSTEN KJAER WEIS, FOUNDER, Kjaer Weis

“It was really important for me to create an alternative. The market offers so much makeup but when it came to natural brands, I felt that there were always compromises attached to the purchase. The performance wasn’t great, the colors and textures weren’t on par with conventional brands, and packing was not luxurious. There was a strong desire to fill the very evident gap that was in the market and do it well.”

SASHA PLAVSIC, FOUNDER & CREATIVE DIRECTOR, Ilia

“At the time there weren’t so many barriers for entering the green beauty industry; in color there wasn’t that many options available, so the goal was to provide a new one. What mattered was transparency and quality product. Packaging also played an important role visually and I think that is something that is underestimated in the green beauty industry.”

JANE IREDALE, FOUNDER, Jane Iredale

“It was worth it because our mission is to enhance the lives of women. We can’t do that if we fill our products with ingredients that we know aren’t good for them. It’s always a challenge to produce products that work and that women want to wear and at the same time find ingredients that are green but also effective.”

KAREN BALLOU, FOUNDER, Immunologie

“It really all began for me nine years ago when I was diagnosed with Hodgkins Lymphoma. I had to make some drastic lifestyle changes to keep my body healthy as I underwent chemo treatment, everything from my diet, exercise, and as a beauty industry veteran, even my skincare regimen. After having spent over 25 years working on product and brand development, I was sincerely concerned that my skincare regimen, due to some of the ingredients found across the industry, could have had a role to play in my diagnosis. It was, to say the least, a wake-up call. So from there grew a desire to create a product as clean and natural as it was effective and luxurious. A crucial moment came during my treatment, when I was re-introduced to the incredible healing powers of French montmorillonite clay, the most mineral-rich clay on Earth. I was using it regularly and it helped calm inflammation in my skin and keep my skin from looking tired or weathered from the stress of chemotherapy, to the extent even my doctors made note of it. Given my industry experience, I also had access to a wide range of technologies, science, and individuals I knew could help me utilize this French green clay to produce a product that pushed the boundaries of how we understand skincare and how to more effectively benefit from it, in the same why I did when my body needed it most. For me I had already surpassed the highest barrier to entry, and so I decided if I survived my diagnosis, I would wholly commit myself to building a product and a brand that was honest and true and gave women and men what I feel is truly a luxury experience in skincare: the best quality clean, natural ingredients with full transparency, combined with the best production processes, to give our clients the best results and the healthiest skin.”

JOANNA MONTESANO, CEO + PRODUCT DEVELOPMENT, Saint Cosmetics

“The inspiration to create Saint Cosmetics was driven purely from a space of being a consumer who was running out of options with conventional luxury beauty. We were addicted to the performance of our department store brands, but had reached a point where we were fed up with the toxic ingredients. After three years in product development, we surpassed our wildest dreams with offering formulations to complement various undertones. Slowly but surely, industry experts began comparing our formulations and color payoff to the likes of Makeup Forever, Giorgio Armani, and Mac Cosmetics, to name a few.

The inspiration to create Saint Cosmetics, from the beginning, was intentional: to bring forth a luxury plant based color cosmetics collection to the market with superior product pay-off.”

NADINE CORMIER + SANDRA ANDERSON-DIAZ, CO-FOUNDERS, Nu Evolution

“The idea of launching NU EVOLUTION came out of a need as we couldn’t find what we were looking for and were extremely frustrated as a result. There were limited options for women and men with an elevated aesthetic who also live a holistic lifestyles and coveted products that met both spectrum’s. Coming from a world that is all about top luxury beauty, we know that there is nothing beautiful about the toxic ingredients in most conventional products on the market.

Equipped with an overall wealth of professional experience from both the Fashion and Financial industries, and armed with the knowledge gained through our extensive research of ingredients, we were confident that NU EVOLUTION would fill the void in the market. Due to our affiliation to Fashion Week and our positioning in the market, we have been coined as the “Natural MAC” and are compared with top artistry brands such as DIOR, NARS, and other top players in the industry due to our branding, clean ingredients, and functionality. Essentially, we created NU EVOLUTION for the Beauty Junkie WITHOUT the Junk!”

TARA FOLEY, FOUNDER & CEO, Follain

“Helping women (and men!) make their daily routines safer is the driving force behind Follain. I think we will look back on toxic beauty ingredients the way we now look at smoking, and my passion for leading this charge has helped motivate me to push past the obstacles we faced in building the business.”

Share your favorite clean beauty products with us by tagging us on Instagram, and for more beauty inspiration, follow us on Pinterest.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Photos via founders)

Designer: Rebecca Fong

It's no wonder the natural makeup movement has been growing in popularity. Not only do good-for-you ingredients work wonders to cure pesky seasonal problems, but you can also DIY many of these products at home. To help fight the return of chapped lip season, we decided to mix up our own ultra soothing pumpkin spice-inspired lip gloss. Get ready to apply this all winter long.

Materials + Tools:

Combine coconut oil, shea butter, olive oil, and beeswax into a glass measuring cup.
Create a double boiler by placing the glass measuring cup into a pot filled with two inches of water. Turn the hot plate or stove to medium heat and stir the mixture until everything is dissolved.
Add 10 drops of vitamin E and six drops of cinnamon extract. Stir until combined and enjoy the heavenly aroma.
Watch magic happen before your eyes when you pour in the metallic powder. Your liquid lipstick will turn into a mesmerizing formula filled with copper goodness.
Pour the mixture into its container. This recipe will yield about eight lip glosses.
Attach the top of the container and let your lip gloss sit for 20 minutes.

Take your lip gloss to the next level with labels! If you like to use programs like Adobe Illustrator, you can create and print your own, or you can just draw it.

Pass them out to your friends — but make sure to keep a few for yourself.
This shimmery gorgeousness will add an extra sparkle to your day while making your lips feel mighty fine.
Make this lip gloss a part of your daily routine and toss it in your makeup bag along with all of your favorites.
Get ready for a season filled with pumpkin-infused, plump-lip happiness.


Show us your DIY lip balm by tagging us on Instagram + check out our email newsletter for the latest fall content.

DIY Production and Styling: Kelly Bryden
Photography: Kurt Andre
Flooring: Deep – Marble Category – https://www.atrafloor.com/vinyl-flooring/faux/marble/

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

We’re not saying one is better than the other, but if clean beauty is your thing, we’ve got some good news. A handful of the biggest names in the biz are releasing aluminum-free deodorants, eco-conscious packaging, and animal-friendly formulas. Recognizing that skincare, haircare, and makeup lovers everywhere are seeking out safe and sustainable products, the seven brands below made some major changes.

1. Coppertone: The new, hypoallergenic Coppertone Pure & Simple SPF 50 ($23) is made with 100 percent natural botanicals — such as tea plant, sacred lotus, and giant kelp — and is free of sulfates, fragrance, parabens, PABA, dyes, phthalates, alcohol, and oxybenzone.

2. L’Occitane: Because plastic waste is an issue, especially in the beauty industry, L’Occitane announced in February 2019 that it will work with Loop Industries to achieve its goal of using only recycled plastic by 2025. “Our brand is inspired by nature, people, and culture, and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years,” says Adrien Geiger, global brand director for L’Occitane. “We are therefore very conscious of the importance of eco-design and sustainable packaging… The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution.”

3. Hourglass Cosmetics: If you want luxury makeup with vegan ingredients, Hourglass is one brand to watch. The cruelty-free cosmetics company plans to transform its formulas and go vegan by 2020. The ambitious goal means reformulating half of its collection with innovative ingredients that impress shoppers just as much as (if not more than) the original offerings.

4. Dove: The household name knows aluminum-free deodorants are a must for clean beauty devotees and launched Dove Zero Aluminum ($8), its first-ever alcohol- and aluminum-free deodorant range, in January 2019.

5. Herbal Essences: The Environmental Working Group verified Herbal Essences’ recent clean shampoo collection, Bio:Renew, in January 2019, marking it the first-ever mass-market shampoo to hold the status.

6. Secret: The brand launched its first-ever Aluminum Free Deodorant ($5) in February 2019, so that clean beauty shoppers can feel good about what keeps their pits fresh.

7. Naturally Serious: The brand, including its popular Skin Warrior Anti-Pollution Repair Cream ($46), already holds a Clean at Sephora seal, but in February 2019 they stepped it up a notch with the #ItGetsGreener campaign. The push calls for new packaging using reusable, recyclable, or compostable components that are made using wind power in a carbon-neutral facility.

RELATED: How This Entrepreneur Is Trying to Create the Sephora of Clean Beauty

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.