Handwriting and Doodling Can Improve Your Memory

Ashley Macey
Mar 05, 2017

Even though we *love* the convenience of our iCals and journal apps, there’s something inexplicably magical about carrying around a good ol’ fashioned paper notebook. Now that paper planners are definitely having another moment (along with adorable sticker sets), we’re super excited to hear that paper notebooks are still important too.

According to a study from Princeton University and the University of California at Los Angeles, taking notes using a paper notebook will actually help you better retain information. Comparing students who took notes on laptops with students who opted for longhand, the researchers found that students with paper notebooks performed better on conceptual questions. They also had a better understanding of the material and were able to recall it.

Furthermore, another study published in the Journal of Applied Cognitive Psychology shows that people who doodle also have the upper hand when it comes to remembering dull info. For this study, 40 participants were asked to listen to a monotonous mock telephone message detailing the names of people coming to a party. Half of the group was assigned to doodle while listening to the message and — you guessed it! — they recalled 29 percent more information on a surprise memory test.

So whether you use paper notebooks because it helps you recall information better or you’re just obsessed with super cute stationery (we’re guilty!), one thing is certain: Sometimes it’s a good idea to put down the digital devices and go analog.

Are you a paper notebook addict or a strictly digital gal? Tweet us @BritandCo!

(Photos via Getty)

7 Ways to Stay Positive Even During the Toughest Times

A lot of people pride themselves on being optimists, and TBH, if you canstay positivewith everything that’s going on in the world today, major props to you. For most people who consider themselves the glass-half-full type, it’s a lifestyle. They try to look at everything that comes their way, from relationship troubles to work mistakes, with a positive spin. But a recent study investigated whether optimists still stay more positive than pessimists when things get really tough, and what they found was pretty surprising.


Scientists analyzed nine previous studies to see how both optimists and pessimists brace themselves for receiving important and potentially negative news, like medical test results. They found that even though people who identify as optimists tend to be more positive in general, they too start assuming the worst as the moment of truth about something important nears. It’s easy to understand this instinct, since some people tend to believe that preparing yourself for the worst will ultimately make it less shocking if it happens. On the other hand, some people would rather stay positive whenever possible, since it’s easier to fight off stress and anxiety when you have a sunny outlook. Here, we’ve gathered some of our favorite expert tips for staying optimistic when you’re dealing with some super hard stuff.

How To Stay Positive

1.Learn to reframe negativity. “The trick to positivity is not avoiding pessimism,” says Elaine Taylor-Klaus, a certified professional coach. “It’s really about how quickly you can redirect your focus from negative to positive. Critical thinkers are going to see problems to be solved, but the ability to ‘reframe’ the conversation is the really important skill for people to practice.” She recommends getting into the habit of acknowledging negative thoughts and then asking, “What else is possible here?” This can guide you back into a positive mindset more quickly.

“Bottom line: Negativity happens,” she says. “Positivity is a choice, and the quicker you learn to reframe, the more time you’ll spend in a positive space. Then, over time, the more likely you are to turn directly to a positive interpretation of events.”

2. Ask yourself if this will matter a month or year from now. Sometimes things seem crucial AF in the moment, but might be inconsequential even just a few days after that. Just think about high school drama. “When we can leave the past behind and even know in the present moment that this feeling won’t last, it can help to remind us that time heals and life goes on,” explainsSharon Stokes, life-fulfillment coach.

3.Give back. Volunteering is an amazing way to change your entire perspective, saysLyssa Menard, a clinical health psychologist, founder of Strategies for Changeand assistant professor at Northwestern University’s medical school. “There are many organizations that don’t require an ongoing commitment, so sign up for an event that’s meaningful. Research shows that giving to others is one of the quickest routes toward happiness. While happiness and positivity are different, they’re correlated,” Lyssa says.

4. Role play to be more objective. Playing a little mind trick on yourself can work wonders, says Lori Scherwin of Strategize That, a career coaching service. “We’re often better at helping others than ourselves,” she notes. “Make the situation more objective and less personal to you. For example, consider if it were anyone else in the situation (like your best friend, partner or colleague). How would you see the same ‘problem?’ What advice might you give them to get out of it?” she asks. This will help you shift from being super hard on yourself to more objective, and most likely, more positive.

5. Make changes to things that are within your control. Spending time worrying about something that you can’t change isn’t really worth the effort. Instead, “Focus on areas where you have agency,” suggests Holly Burton, a career coach for women in male-dominated industries. “You may be stuck in a role you don’t love at work, but you could probably work a few extra hours a week and take on a project that interests you. You could also schedule some proactive meetings with your boss to make an action plan to develop the skills you need to make a lateral move,” she says. In most situations, whether they’re career-related or not, it’s possible to take actions to make things better for yourself.

6. Practice radical acceptance. Some professional coaches suggest trying out the idea of radical acceptance, which is basically accepting the things you cannot change, even if they’re not right or you don’t agree with them.

7.Try this gratitude challenge. First, journal about one event each day for seven days that made you feel happy and/or thankful and include the specifics of why it made you feel that way, going deep into the details. Second, send one random thank you email or text to someone each day, either personally or professionally. This message should include what they did and why it’s worthy of the shout out. Detailed gratitude journals are proven to improve your life satisfaction, so try to stick to a gratitude practice, even in the good times!

What do you do when you’re trying to stay optimistic? Have you tried any of these techniques? Tell us about it @BritandCo!

This article has been updated.

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Zendaya And Tom Holland Had An Adorable Matching Moment On Their Latest Date

If I'm completely honest, there are very few celebrity couples I care about the way I care about Tom Holland and Zendaya. Aside from the fact this couple is like a walking friends-to-lovers plotline IRL, and are both power houses on their own, these two actors and philanthropists are just unstoppable together. They also keep their relationship pretty private. Here's the latest news on it.

The Latest News On Tom Holland And Zendaya's Relationship

Image via Alberto E. Rodriguez/Getty Images for Disney

July 2016 — Tom Holland And Zendaya Join Spider-Man: Homecoming

Tom Holland and Zendaya met and became friends when they were cast in the MCU's Spider-Man: Homecoming. Tom had already made an appearance in Captain America: Civil War, but the new Spider-Man movie was a huge deal for both Marvel fans and the couple themselves! Not only did Tom Holland and Zendaya spend time together on set, but they also hung out at the pool together during their free timeand goofed around during San Diego Comic Con.

Image via Carlos Alvarez/Getty Images

November 2016 — Tom Holland And Zendaya Are On The Cover Of The Hollywood Reporter

Tom Holland and Zendaya basically broke the internet when they graced the cover of The Hollywood Reporter's Nov. 2016 issue. The shoot was filled with plenty of classic Hollywood throwbacks, but I have always *loved* the blue dress Z wears on the cover. "Over the moon with my first cover," Tom writes on Instagram. "So grateful that I got to share it with the one and only @zendaya. Thanks mate for helping me out."

"Honored to share it with the very best...Spider-Man himself @tomholland2013," Zendaya says in her post. "Thank you for this beautiful cover @THR."

Image via Kevin Winter/Getty Images

May 7, 2017 — Tom Holland And Zendaya Attend The MTV Movie And TV Awards

At the 2017 MTV Movie And TV Awards, Tom Holland and Zendaya premiered a clip from Spider-Man: Homecoming...and Tom did a flip onstage and then asked Zendaya to homecoming.

Image via Robert Marquardt/Getty Images for Sony Pictures

July 13, 2017 — Tom Holland And Zendaya Are Reportedly Dating

In July 2017, a source seemingly confirmed what many fans had been wondering for months: that Tom Holland and Zendaya had been dating. Considering the two other sets of Spider-Man leads (Tobey Maguire and Kirsten Dunst and Emma Stone and Andrew Garfield) both dated, it felt like this was one relationship that was bound to happen.

"They started seeing each other while they were filming Spider-Man," the insider tells People. "They've been super careful to keep it private and out of the public eye but they've gone on vacations with each other and try and spend as much time as possible with one another."

"They're both really ambitious and they challenge each other — but, most importantly, they make each other crack up," says another insider. "They seem to have a really similar sense of humor and love joking around together."

Tom Holland and Zendaya actually took to Twitter (now X) to tackle the rumors. "Wait wait...my favorite is when it says we go on vacations together HA! I haven't been on a vacation in years!" Zendaya says, to which Tomreplies, "Does the press tour count[?]"

Image via Frazer Harrison/Getty Images

August 8, 2017 — Zendaya Shuts Down Dating Rumors

"We are friends," Zendaya tells Variety. "He's a great dude. He's literally one of my best friends. This past how many months we've had to do press tours together. There's very few people that will understand what that's like at 20 years old."

Image via Noam Galai/Getty Images for New York Magazine

May 8, 2018 — Tom Holland Supports Zendaya's Iconic Met Gala Appearance

Zendaya showed up to the 2018 Met Gala (which had the theme Heavenly Bodies) as Joan of Arc, and it's quickly become one of her most iconic and recognizable carpet looks. Tom loved it just as much as we did and wrote on Instagram, "All hail the queen. Killing it mate."

Image via Theo Wargo/Getty Images

July 2019 — Tom Holland And Zendaya Have A Very Chaotic Press Tour For Spider-Man: Far From Home

For Spider-Man: Far From Home in 2019, Tom Holland, Zendaya, and Jacob Batalon did dozens of junkets together, and many of the interviews have gone viral — like Tom and Jacob finally meeting their favorite Watch Mojo hostandthe cast playing games with Jimmy Kimmel. Junkets are always fun to watch, and this one is no exception!

Image via Cindy Ord/Getty Images for SiriusXM

July 2, 2021 — Tom Holland And Zendaya Are Seen Kissing

After years of denying they were dating, Tom Holland and Zendaya really and truly broke the internet when pictures of them kissing in a car showed up on social media. This was such a vital moment that I remember exactly where I was when I found out.

"THEY ARE END GAME DREAM COUPLE," one X user tweeted. "I don't know if I want to be Tom Holland to kiss Zendaya or be Zendaya to kiss Tom Holland," another user joked.

Tom Holland and Zendaya were later seen attending a friend's wedding...and sitting very close to each other.

Image via Tom Holland/Instagram

September 1, 2021 — Tom Holland And Zendaya Make Their Relationship Instagram Official

On Zendaya's 25th birthday, Tom Holland posted the sweetest picture from the Spider-Man makeup trailer on Instagram. "My MJ, have the happiest of birthdays," he says in the caption. "Gimme a call when [you're] up xxx."

Image via Michael Loccisano/Getty Images

November 17, 2021 — Tom Holland And Zendaya Open Up About Their Relationship

In an interview with GQ, Tom Holland opened up about his relationship with Zendaya and how their relationship to fame has impacted everything. "One of the downsides of our fame is that privacy isn’t really in our control anymore, and a moment that you think is between two people that love each other very much is now a moment that is shared with the entire world,” he says of their July 2 kiss. “I’ve always been really adamant to keep my private life private, because I share so much of my life with the world anyway...We sort of felt robbed of our privacy.”

“It was quite strange and weird and confusing and invasive,” Zendaya agrees. “I think loving someone is a sacred thing and a special thing and something that you want to deal with and go through and experience and enjoy amongst the two people that love each other."

“Our relationship is something that we are incredibly protective of and we want to keep as sacred as possible," Tom later told The Hollywood Reporter. "We don’t think that we owe it to anyone, it’s our thing, and it has nothing to do with our careers.”

Image via Emma McIntyre/Getty Images

December 15, 2021 — Zendaya Posts A Tribute To Tom Holland As Spider-Man

Before Spider-Man: No Way Home hit theaters, Zendaya posted a pair of photos featuring Tom in his superhero costume on set, and in a costume as a kid. "My Spider-Man," the caption reads. "I’m so proud of you, some things never change and good thing♥️." Adorable!

Image via Aurelien Meunier/Getty Images

February 22, 2022 — Tom Holland Says He'd Love To Be In Euphoria

Zendaya shattered records when she became the youngest person to win the Emmy for Outstanding Lead Actress in a Drama Series for Rue in Euphoria. Tom also made headlines related to Euphoria when he said he'd be interested in making a cameo in the series. "I would be in Euphoria. I think I would be a really good Maddy," he jokes during a BuzzFeed puppy interview. "I'm a big Euphoria fan. I love the show and I love season 2. I visited a lot while they were shooting it and I really, really enjoyed it...I would love to guest star or just be an extra in it. Or maybe I am and you just don't know."

Image via Momodu Mansaray/Getty Images

April 20, 2022 — Zendaya Talks About Tom Holland's Support During Euphoria

"I think it's great to have that support and love around you, because you need that," Zendaya tells Entertainment Tonightduring Euphoria's Emmy For Your Consideration event. "This isn't an easy job, so it's good to have that to free you up from it every now and then."

Images via Dimitrios Kambouris/Getty Images for TIME and Carlos Alvarez/Getty Images

June 1, 2022 — Zendaya Celebrates Tom Holland's Birthday

For Tom's 26th birthday, Zendaya posted a rare photo of her with Tom, captioning the post, "Happiest of birthdays to the one who makes me the happiest <3."

Image via Frazer Harrison/Getty Images

March 20, 2023 — Zendaya Wears A Ring With Tom Holland's Initials

I am always in favor of cute, meaningful, and minimalist jewelry, and apparently, Zendaya is too! When Zendaya's nail artist posted a video of the actress' new ballet pink manicure, fans quickly noticed the "TH" ring Z was wearing.

Image via Ethan Miller/Getty Images

April 27, 2023 — Tom Holland And Zendaya Go To An Usher Concert

2023 was the year of concerts for everyone, including celebrities! While Zendaya attended CinemaCon to promote Dune 2, she also went to an Usher concert with Tom Holland. "Childhood dreams come true, going to an @usher concert," Zendaya said on her Instagram story (via People).

Images via Frazer Harrison/Getty Images and Pascal Le Segretain/Getty Images

May 4, 2023 — Tom Holland And Zendaya Attend An NBA Game

Tom Holland and Zendaya had another date night in May, complete with the perfect athleisure, popcorn, and relaxed smiles.

Image via Xavi Torrent/Getty Images

January 12, 2024 — Tom Holland Confirms His Relationship With Zendaya Is Still Going Strong

After Zendaya unfollowed everyone on Instagram ahead of her new movie Challengers (Blake Lively pulled a similar move before her film A Simple Favor, as did Taylor Swift before Reputation), rumors started swirling that the pair had called it quits. When asked whether they had broken up, Tom says (via TMZ), "No, absolutely not."

Image via Frazer Harrison/Getty Images

January 14, 2024 — Tom Holland Says He Loves Watching Spider-Man: Homecoming With Zendaya

During the 2024 Critics Choice Awards, Tom Holland told Extra how much he loves rewatching his first Spider-Man movie, especially when he watches it with Z. "Zendaya and I will, every now and then, watch Spider-Man 1 and reminisce about being 19 and making those movies again," he says. "I love those movies, and I love savoring those moments, so I try not to watch them as often as I would maybe like to because it’s so special. It's such a luxury, such a gift to be able to sit down and sort of relive your youth.”

Image via Tom Holland/Instagram

January 23, 2024 — Tom Holland Shows Zendaya Some Love

Since Tom Holland and Zendaya are very private, they don't often post about their relationship on social media. But when Zendaya debuted a new look at Paris Fashion Week, Tom Holland couldn't help but post a pic of Z to his Instagram story with three heart-eye emojis. We share the same sentiment, Tom, what a coincidence!

Image via Joe Maher/Getty Images

February 15, 2023 — Tom Holland Supports Zendaya's Dune 2

The London premiere of Dune 2 was *very* eventful. Zendaya basically broke the internet by wearing a Mugler "Machinenmensch" robot suit (before changing into this chic black dress from Mugler by Casey Cadwallader), a certain actress spoiled her appearance in the movie by showing up to the carpet, and Tom Holland and Zendaya were spotted at the afterparty together. I love the care and attention Tom shows Zendaya (I, too, would be overwhelmed if I was surrounded by paparazzi like in this video of the couple), and I hope they got to unwind after a crazy night!

Image via Tom Holland/Instagram

February 21, 2024 — Tom Holland *Also* Supports Zendaya's Challengers

After the new trailer for Challengers dropped, Tom Holland shared it to his Instagram story, promising the movie looks just as good as we're hoping. "You ain't ready for this one!" he says alongside the trailer.

Image via Chung Sung-Jun/Getty Images

February 21, 2024 — Zendaya Says Tom Holland Has The Best "Rizz"

When asked who has the best "rizz" (short for charisma) in the Dune 2 cast, Zendaya immediately pivots and makes the answer more personal! "Everybody's kind of got their own [rizz]," she tells Buzzfeed. "I think someone who has beautiful charisma, not on the Dune cast, but...it works for me, is Mr. Tom Holland."

"I'm more shy and kind of quiet, so it takes a little bit more to pull me out of my shell but he's great at just talking to people and getting to know people," she continues. "He's just naturally very good at that. Or as for me, I've definitely had to pull it out of me a little bit. He's got that natural gift."

Image via Matthew Stockman/Getty Images

March 17, 2024 — Tom Holland And Zendaya Watch A Tennis Game

Ahead of Zendaya's spring movie Challengers (in which she plays a tennis pro-turned-coach opposite Mike Faist and Josh O'Connor), she watched the BNP Paribas Open Men's Final at Indian Wells Tennis Garden. Alongside Tom Holland and her assistant Darnell Appling, who she frequently calls her brother, Zendaya got comfy in a cream-colored tennis skirt, tank top, and zip-up hoodie ensemble. Spring really is here!! My favorite part of the afternoon is when Tom Holland and Zendaya sang along with Whitney Houston's "I Wanna Dance With Somebody."

Image via James Gourley/Getty Images

April 9, 2024 — Zendaya Raves About Tom Holland

In her Vogue cover story for May 2024, Zendaya talks a lot about how fame has affected both her life and Tom Holland's. “His [career] changed overnight. One day you’re a kid and you’re at the pub with your friends, and then the next day you’re Spider-Man,” she says. “I definitely watched his life kind of change in front of him. But he handled it really beautifully.”

That star power was evident in 2022, when Tom Holland and Zendaya spent the afternoon at the Louvre in Paris...and almost broke the internet. “You just kind of get used to the fact that, 'Oh, I’m also one of these art pieces you’re going to take a picture of. I just gotta be totally cool with it and just live my life,'" Zendaya continues. (She also says that when the museum let them walk around after-hours, "it was like Night at the Museum.”)

This spring, Zendaya can't wait to see Tom Holland in his London production of Romeo & Juliet: "[I] could not be more proud. I’m going to try to see as many shows as I possibly can.”

Image via Gareth Cattermole/Getty Images

April 10, 2024 — Challengers Premieres In London

Tom Holland showed up for the London premiere of Challengers, and got to support Zendaya in the sweetest way. In this video captured at the premiere, you can see Tom and Z share a hug and a kiss on the cheek during the evening. Even the smallest gesture can mean a lot during a busy night, and I love how in sync Tom Holland and Zendaya are!

The latest viral clip about Tom Holland and Zendaya also has to do with Challengers. During another Challengers press tour stop, Zendaya's overjoyed to be presented with a bouquet of gardenias. “These are my favorite flowers!” she exclaims. When asked if Tom Holland buys her flowers, she points at the camera and jokes, “I hope he's watching!”

While not every girlfriend necessarily wants a bouquet, every couple definitely has to figure out each other's love languages so they can get to know each other better — and apparently A-listers are the exact same!

Arnold Jerocki/Getty Images for LVMH x Vogue x NBC

August 31, 2024 — Zendaya And Tom Holland Match On A Day Date

After a summer starring in Romeo and Juliet, Tom Holland took a late-summer stroll with Zendaya in Calabasas, California. They also ended up wearing matching white tanks (Zendaya styled hers with trousers and ballet flats, while Tom opted for cargo-esque joggers and white sneakers) for the ultimate twinning moment.

Bero

October 15, 2024 — Tom Holland Launches A New Company With Unexpected Help From Zendaya

After going sober in 2022, Tom Holland announced on October 15 he was launching a non-alcoholic drink company called Bero. “When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in,” Tom says in an interview with Forbes. “My first year sober was really difficult, and had I had Bero, I think it would have been easier.”

“Zendaya hates beer, like, absolutely hates beer," he continues. And when she helped with the taste testing, a joke helped guide the overall brand. "She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that's probably not a good sign.'"

And at the launch event for Bero in New York City, Tom and Zendaya wore matching shades of burgundy! Z stunned in a floor-length leather dress while Tom paired a short sleeve sweater with black trousers.

On

October 15, 2024 — Zendaya Reveals Why She'd Never Take A Dance Class With Tom Holland

While speaking to Teen Vogue for her partnership with On, Zendaya reveals she'd probably avoid dance classes with Tom Holland because "he's too good, it would piss me off," she jokes. "I would want to take someone who could be equally as bad as me."

"Kayaking, I would choose Tom because I think that, if I can remember correctly, with the kayak, you have to be in sync with the person," she continues. "And I think it would be hilarious because we are both very controlling and we both want to be in charge. So it would be funny to watch us be like, no, we're going to go this way. No, we're going to go that way. And I think it would be a good story after the fact."

Keep checking back here for the latest news on Tom Holland and Zendaya's relationship, and see what Taylor Swift and Travis Kelce are up to as well!

This post has been updated.

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How Your Myers-Briggs Personality Type Affects Your Dreams

It's fun to learn more about ourselves and to feel understood — that's why we take personality tests so incessantly. And since we live in an age of increased self-awareness, we can apply those tests to so many things, like our Hogwarts house and makeup preferences. Clearly, knowing thyself has taken on a whole new meaning lately, and we love the things that these tests can tell us — but did you ever wonder how your personality might affect your dreams? In a new study, Best Mattress Brand set out to discover whether specific types of people had particular types of dreams. Read on for their fascinating results.

The test explored each component of the Myers-Briggs types, which can be broken down into eight characteristics:

Extraversion or Introversion: This is the way you focus your energy. Extroverts focus on the outside world, and Introverts focus on their inner world.

Sensing or Intuition: This is the way you process information. Sensing individuals focus on the facts, and Intuitive individuals interpret the facts.

Thinking or Feeling: This is the way you make decisions. Thinkers process decisions logically, and Feelers make decisions with context and emotion in mind.

Judging or Perceiving: This is the lens through which you interpret the world. Judgers prefer decisive action, while Perceivers like to keep their options open.

Together, your individual combination of these eight traits creates your personality type. Given these traits as variables, the study surveyed 1,000 people on their Myers Briggs traits and their sleep habits.

As you'd imagine, there were a lot of discrepancies between Introverts and Extroverts. Interestingly enough, Extroverts are 17.7 percent more satisfied with their levels of energy during waking hours than their introverted counterparts. Perhaps it's because of their dream habits: Extroverts also have 8.3 percent fewer nightmares than Introverts. Extroverts also dream about traveling 13.9 percent more often than Introverts do.

What about the content of these dreams? If you're Intuitive, you're 16.8 percent more likely to dream about being killed than Sensers are. ­Apparently, Intuitive individuals' dreams are more violent across the board: They also dream about getting attacked and “punching something with no effect" more often.

There's also a substantial difference between Thinkers and Feelers when it comes to dreams. The more emotional Feelers dream about getting pregnant more often than Thinkers do, and they dream about their friends more often too. Perhaps Thinkers are just thinking too hard; they talk in their sleep almost 10 percent more than Feelers do.

The Judgers and Perceivers have their differences as well; in fact, Perceivers have night terrors 10.2 percent more often than Judgers, probably due to the fact that they experience reality so deeply.

Does your personality type match up with these findings? Let us know @BritandCo.

(Photo via Brit + Co)

This post has been updated.

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I Found The Best Drugstore Lipstick — & I Already Bought It 3x In A Row

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

Target

Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

Target

The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

Target

Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

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70 Halloween Makeup Ideas To Try This Year

ICYMI, we live for Halloween. All year we look forward to pumpkin decorating, costume DIYing, and trick-or-treating. But, most of all, we’re always on the hunt for unique and innovative ideas to slay our favorite October holiday. Lucky for us, sometimes all we need is playfully dramatic Halloween makeup to really pull a look together. Scroll on for 70 of our favorite original Halloween makeup ideas — ranging from easy-to-achieve to jaw-droppingly advanced — and prepare to take your disguise to the next post-worthy level.

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Pop Art Makeup

Channel your inner Warhol with a creative take on an iconic art movement. (via Brit + Co)

Taylor Swift

Taylor Swift/Instagram

The only thing you REALLY need to dress like our favorite popstar is bright red lipstick and bangs, if you're feeling adventurous. Sounds good to us.

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Harley Quinn

She may have been corrupted by the Joker, but Harley is still H-O-T. (via Brit + Co)

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Bowie Emojis

Pair an Aladdin Sane lightning bolt with your own karaoke version of “Ziggy Stardust” for a Halloween costume that’s sure to turn heads. (via Brit + Co)

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Jungle Cat

Definitely not for the intro level makeup artist, but major makeup #goals. RAWRR. (via Brit + Co)

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Wonder Woman

It’s your turn to become the feminist-friendly box-office sensation that we all need. (via Brit + Co)

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Flamingo

Halloween is truly the best time to let your inner bird shine. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "❤️ Thanks, Obama. Truly 💙⠀ ________________________________________________________#thanksobama #obamafarewell #obamabiden #goat #inauguration #whitehouse #obamaout #micdrop #mua #handpainted #painter #facepaint #wolfefx #wolfe #mehron #redhead #coloredcontacts #hope #iconic #payhomage #yeswecan #endofanera #washington #washingtondc #shepardfairey #motd #mood"

Shepard Fairey Painting

A tribute to Obama is always worthwhile in our book, especially when it’s this creative.

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Jem

Clearly, we are as obsessed with ’80s cartoon characters as we are with Halloween makeup. Light pink hair, a simple star, and a bold pink pout will bring your Jem look to life. (via Brit + Co)

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Chill

Go crazy with all the blues to nail the icy half of everyone’s favorite Netflix and chill costume. (via Brit + Co)

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Madame D from Grand Budapest Hotel

Even though Madame D isn’t in the film for long, we quickly fell in love with her — especially her style. This elderly makeup look may seem tricky, but you can totally handle it! (via Brit + Co)

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Jellyfish

Not only will you look like one of the most magical sea creatures to exist, but you’ll be protected from the rain if the sky decides to open up too. (via Brit + Co)

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Witch Makeup For Halloween

The OG Halloween costume. Use a little green face paint accented with mossy contouring and a purple lip to get witchy with it in no time. Bonus points if you wear it to see the Wicked movie too ;) (via Brit + Co)

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Half Sugar Skull

Go halfsies on your DIY sugar skull so you don’t have to worry about keeping it symmetrical. Add your favorite lip color and a creative costume for a memorable look. (via Brit + Co)

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Robot

You don’t have to wear a spooky costume for Halloween shenanigans; there are getups that can be pretty and a little creepy, too. Take this colorful robot, for example. It blends equal parts artsy beauty with the futuristic fierceness that is sure to get the party talking. (via Brit + Co)

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Clown Makeup

A creepy clown has always been a go-to Halloween costume, but this year, why not put a creative, colorful spin on it? Featuring pops of bright blue, lime green, and hot pink, makeup artist Fernanda Machado’s original creation achieves those spooky, artistic vibes you’re longing to channel. (via Brit + Co)

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Teenage Mutant Ninja Turtles

They fight crime. They eat pizza. They’re named after Italian Renaissance artists. They’re Teenage Mutant Ninja Turtles! And, let’s face it, they’re the coolest reptile warriors in town. (via Brit + Co)

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Zombie Makeup

As much as we love channeling our inner Wonder Woman, pulling off a slightly gorier zombie costume presents the Halloween makeup challenge we crave. Here we’ve created an approachable zombie makeup tutorial so you can still feel like a babe while staying true to the holiday’s spooky vibe. (via Brit + Co)

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Creepy Clown

No matter if you’re going as a clown or as a mime, this kinda creepy, kinda cute look will achieve all of your Halloween dreams. (via Brit + Co)

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Rebecca Ravee Norris on Instagram: "True colors always reveal themselves 🎨 ________________________________________________________#painting #facepaint #mehron #wolfefx #melting #motd #mood #truecolors #trippy #mellow #artsy #blueeyes #coloredcontacts #faceart #goodvibesonly #messybun #rainbow #mua"

True Colors

Show us what you got with this playful, technicolor makeup DIY that’s definitely open to interpretation.

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Cassie Howard from Euphoria

This is one Halloween makeup look you can wear even after Halloween's over. Check out our Euphoria makeup tutorials for more inspo, or create your own eye makeup look. Whatever you do, don't forget the rhinestones! (via Brit + Co)

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Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "Happy Halloweekend 😝🎃💀"

Rainbow Skull

Brighten up an otherwise dark and spooky look with not one, but all the colors of the rainbow.

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Gamora from Guardians of the Galaxy

A makeup sponge is key when creating this simple mean green look. (via Brit + Co)

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Gorgeous Ghost

Swap the normal ghost sheet for a makeup look that everyone will love. Or wear this as Narnia's White Witch! (via Brit + Co)

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Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "🍦TRICK OR TREAT🍦 Melting: MAKE UP FOR EVER Flash Palette Brows: Benefit Brow Pencil in #3 Eyes/Shadows: Anastasia Modern Renaissance Palette Mascara: Stila Huge Mascara Lipstick: Dose of Colors Cha Cha Pink Highlight: Anastasia Beverly Hills Moonchild Palette (Pink) Foundation: Urban Decay All Nighter Foundation Real sprinkles glued with eyelash glue 😝"

Trick-or-Treat

We’ll always take some sweets on Halloween — especially when they’re in the form of colorful makeup.

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Queen of Hearts

Are Tim Burton fans attending your bash? Then they’ll definitely approve of this look. After all, why not be a queen for Halloween? (via Brit + Co)

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Rocket from Guardians of the Galaxy

This raccoon look is pretty dang convincing. Even if you opt for the store-bought costume, this makeup adds that homemade touch we live for. (via Brit + Co)

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Millennial Pink

We’re getting Zenon vibes with plenty of sparkly, metallic makeup to match. (via Brit + Co)

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Modern Vampire Makeup

Fangs will forever be in fashion. But that doesn’t mean you have to have blood dripping down your chin to let people know what you are. You’re a classy vampire. (via Brit + Co)

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Skeleton Makeup from “David S. Pumpkins”

If you’ve yet to see SNL‘s skit, then TBH, that needs to be the first item on your checklist. Recreate this extremely goofy twist on the traditional Halloween character for guaranteed all-night laughs. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "To the person I'd be lost without: 28 looks good on you 😍Thank you for letting me paint you tonight, sees🎨I hope you have the best day (and greatest year) yet😘Love you, need you, never ever leave you💕 ________________________________________________________#mua #makeupartist #makeup #facepaint #facepainting #painter #handpainted #makeupbyme #motd #avantgarde #mehron #wolfefx #popartzombie #skullmakeup #coloredcontacts #makeuplover #happybirthday #bff"

Pop Art Zombie

We live for out-of-the-box zombie looks, and it’s fair to say that this show-stopping peekaboo number hits the mark.

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Bombshell Skeleton

Hoping to harness a spooky mood that doesn’t sacrifice style? Look no further than this glam take on the undead. (via Brit + Co)

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Zoya the Destroya and Liberty Belle from GLOW

Contouring is key when it comes to creating these wrestler babes’ game faces. Who will win: Zoya or Liberty Belle? (via Brit + Co)

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Fairy

This costume at its core is really simple to make, but adding makeup and hair accents will take it from makeshift to masterpiece. (via Brit + Co)

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Started from the Bottom Ilana from Broad City

Possibly one of the most epic episode intros of all time, season one’s “Apartment Hunters” begins with a music video short where Ilana looks like an absolute kween. (via Brit + Co)

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Olivia Rodrigo Sour Album Cover

All you need for for a Sour Halloween makeup look is your go-to makeup routine and some stickers from the craft store, and voilà! (via Brit + Co)

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Woodland Fairy

Minus the butterfly lashes, we would wear this look to a festival. All right, you got us. We’d wear the lashes too. (via Brit + Co)

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Wisdom Teeth Abbi from Broad City

Season two’s “Wisdom Teeth” episode is arguably one of the best ever. After Abbi gets her wisdom teeth pulled, she takes too much pain medication combined with a ganja-infused smoothie and passes out. Ilana then decides to paint her face with makeup while feeling particularly lit. This is THAT look. LOL. (via Brit + Co)

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Snapchat Puppy

The trick here is to take a screenshot of yourself in the makeup filter of your choice and then use that as your makeup inspiration photo. (via Brit + Co)

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Hocus Pocus Witch Makeup

Who's more iconic than the Sanderson sisters? Those lips, tho. (via Brit + Co)

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Dinosaur

Any makeup look that calls for finishing touches of glitter, wins. Tap it on anywhere that your little dino heart desires! (via Brit + Co)

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Snapchat Flower Crown Filter

Highlight heavily and contour softly to recreate this popular floral filter. Pro tip: wear lavender or gray contacts to complete the lewk. (via Brit + Co)

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Anna from Frozen

Begin by following this tutorial to get your base makeup for this look. For your bronzer, apply in a more circular motion to create her doll-like facial structure. Keep your blush bright pink but blend just on the apples of your cheeks. (via Brit + Co)

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Jailbird

Simple tutorial alert! We used the Cat Eye Kit to create these fierce, winged eyes. Continue the eyeliner line down the nose to make a bird beak. (via Brit + Co)

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Dalmation

Whether you’re one of 101 or just a solo, spotted pooch this Halloween, you only need to use black and white face paint to create a doggone (get it?) adorable look. (via Brit + Co)

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Rainbow

This is actually really simple to recreate — all you need are rainbow cream colors and a small paintbrush or makeup brush to apply them with. (via Brit + Co)

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Doll Face

Creepy meets pretty in this eerie Halloween beauty look. (via Brit + Co)

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Scarecrow

There’s nothing wrong with keeping it classic for Halloween. Amp up your traditional scarecrow outfit with a little face paint for a pulled-together look in 20 minutes or less. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "That time I painted myself for the first time...💀🎨🎃 ________________________________________________________#facepaint #facepainting #mua #painting #paintmelikeoneofyourfrenchgirls #zombie #skull #makeup #makeupartist #specialeffects #halloween #halloweenmakeup #halloweencostume #beautyblogger #throwbackthursday #throwback"

Zombie Skeleton

Our very own beauty editor knows a thing or two about how to wield makeup for a creepy-meets-gorgeous Halloween makeup look. Talk about a new meaning for the phrase “drop dead gorgeous.”

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Frida Kahlo

Trace on a unibrow and you’re well on your way to emulating Frida’s signature look. (via Brit + Co)

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Mermaid

Who says that your mermaid dreams have to stay just dreams? With the right pastel makeup and brightly colored mane, you’ll be giving off mermaid vibes in no time. (via Brit + Co)

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Elsa from Frozen

Channel Elsa’s icy cool vibes by using a much lighter foundation than you normally would paired with bright cream eyeshadow. (via Brit + Co)

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Ursula

Even if you’re not a makeup artist, you can easily recreate this look by capturing the shape of her face. Look at each part before you start painting yourself, and do each step in order. (via Brit + Co)

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Pot of Gold

Rainbow hair atop a highlighted and bronzed beauty look makes for one leprechaun-approved Halloween makeup idea. (via Brit + Co)

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Purrfect Black Cat

Being a black cat is always a solid option. Grab your liquid liner to DIY this look. Don’t forget the ears! (via Brit + Co)

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Snapchat Bee Filter

Dramatic lashes and yellow cream makeup go a long way when it comes to pulling off this popular — or should we say buzzy — Snap filter. (via Brit + Co)

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Vampire

This vamp costume is perfect for the dark-haired, busy gal on a budget. It doesn’t take a vampire’s life span (AKA eternity) to make — and with just a few easy steps you’re transformed into a picture-perfect creature of the night! (via Brit + Co)

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Katy Perry’s “Dark Horse” Makeup

Katy Perry is undeniably the queen of costumes. So, why not take a page out of her book and DIY her standing ovation-worthy “Dark Horse” look? (via Brit + Co)

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Lion

We’re always down to be the queen of the jungle for Halloween. (via Brit + Co)

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La Croix

Pick your fave fizzy flavor and you’re sure to win the contest. After all, La Croix is life. (via Brit + Co)

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Mad Hatter

This makeup is an understated version inspired by the original and is really easy to recreate. And yes, those are fake eyelashes we used as eyebrows for the ultimate Halloween hack win! (via Brit + Co)

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Caterpillar and Cheshire Cat from Alice in Wonderland

Whooooo are yoooooou? (via Brit + Co)

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Unicorn

Pastel hair and makeup, a flower crown, a white body suit, and a unicorn horn make for one seriously simple Halloween look. (via Brit + Co)

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Andy Warhol’s Marilyn

Head to your local beauty store and grab all the pink face paint you can to get ready to rock your inner pop self. (via Brit + Co)

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David Bowie

“I don’t know where I’m going from here, but I promise it won’t be boring.” (via Brit + Co)

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Barbie

This makeup look is super subtle and totally customizable to your favorite shades. As long as you have a pink lip, you're good to go. (via Brit + Co)

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The Joker

Ugh, it’s just so sexy-creepy, we can’t. (via Brit + Co)

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Trump

All you need is some bigly orange bronzer to make this your greatest Halloween look ever. No Halloween has ever been this great before. It’s the greatest. (via Brit + Co)

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The Nightmare Before Christmas

It’s never too early to start the Christmas festivities. Try out this simple makeup DIY from The Nightmare Before Christmas to jumpstart the holiday season. (via Brit + Co)

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Pretty Zombie

The living dead? More like the living drop-dead gorgeous. (via Brit + Co)

What Halloween makeup look are you choosing? Be sure to ‘gram it and tag us @BritandCo.

This post has been updated.

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