Beauty Mythbuster: Is This #Hashtag Really the Secret to Your Perfect Smokey Eye?

When you think of eye makeup, the first thing that might come to mind is two words: Smokey. Eye. There are loads of tutorials out there with so many different approaches to master this sought-after, universally pleasing look. Whether you’re after a natural, soft smokey eye or a more dramatic red carpet-inspired look, there really is something out there for everyone! It’s all about what technique you use to get the perfect look. Just when we thought we tried them all, a new how-to started buzzing around Pinterest, and it had us asking, “to hashtag, or not to hashtag?” Yep, apparently, drawing two ##s on your lids with eyeliner is the secret hack to an easy-on and gorgeous smokey eye.

MB1

Now, this is one of those situations where I immediately have an opinion — I’ve been doing makeup professionally for years — but I feel like just handing over the “do” or “don’t” isn’t that fun. So I called in Kelly, our DIY Editor, to put this trending beauty hack to the test. I gave her the following instructions and then let her do each step on her own to see what her experience was and to see if my POV was accurate or not. And now, on to our latest Beauty Mythbuster!

Start off by drawing two slightly angled vertical lines on the outside corners of your eyes that extend to the top of your lids using a black eyeliner that has a smudger sponge on the other end, like Revlon ColorStay Eyeliner Pencil in Black ($6). Then cross over those lines with two horizontal lines that end in the center of your eyelids.

Step 1: Draw on a #Hashtag

Don’t worry if your lines aren’t perfect — just make sure they are close to symmetrical on both sides.

Check in: How It Should Look

Flip your eyeliner over and use the smudger to try and blend the eyeliner into your eyelids. The objective is to get the liner to blend lighter as it gets to the inside corners of your eyes. It helps to hold your eye in place with one finger while you smudge to avoid pulling on your eyelids too much.

Step 2: Smudge Away

Use a cotton swab to clean up any mess-ups.

Step 3: Clean Up

Kelly was a 100% NOT into this method. She said it was really uncomfortable to rub her eyelids with the smudger in an attempt to blend the liner down well. She feels like it would be best to practice using eyeshadow that is easier on your eyelids instead of hurting her eyes trying to blend the thick eyeliner.

Outcome: Yea or Nay?

If you look closely you can see that she was not able to blend the product in very well at all actually (good try though, Kel!).

Pro Thoughts: Don’t Do It!!!

Some of us have sensitive tear ducts that seem to get triggered if the wind blows a little too hard — which can make it so tough for those of us who love a good liquid eyeliner. Suddenly, you look like you were just sobbing about a breakup, when in reality your allergies just got the best of you, leaving streaks of eyeliner and mascara.

However, it IS possible to find the best liquid eyeliner to wear that's long-lasting, waterproof, and perfectly pigmented. Skip the hard-to-grip and smudgy products for these 7 incredible options I found. Trust, you'll barely have to reapply them throughout the day, leaving your makeup flawless for hours and hours!

The Best Liquid Eyeliner Ever! 

Target

e.l.f. Expert Liquid Eyeliner (Set of 2)

This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.

What are customers saying about it?

e.l.f. Cosmetics

From Target:

  • "i got this eyeliner like a few months ago and let me tell you its the best eyeliner I've ever got, its so easy to apply and good for beginners and STAYS ALL DAY."
  • "goes on easily and dries with no cracks to create a flawless look"
  • "I've used this liquid eyeliner for years- really can't beat the price!"

From e.l.f. Cosmetics:

  • "It's a good liner but it does fade after about four hours so you have to touch it up."
  • "It's a great eyeliner especially for hooded eyes."
  • "I have tried many and these just seem to stay put and stay smooth for a long time over so many other brands."

Amazon

NYX Epic Ink Liner

There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?

It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!

Other Popular Liquid Eyeliners

Amazon

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.

Amazon

Stila Deluxe Stay All Day Waterproof Liquid Eyeliner

This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!

Sephora

Glossier Pro Tip

Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"

Sephora

Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner

It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.

P.S. There's no parabens, phthalates, or mineral oils in it.

Sephora

One/Size by Patrick Starr Point Made Waterproof Liquid Eyeliner

Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.

It's also free of the following:

  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral oil
  • Retinyl palmitate
  • Oxybenzone
  • Coal tar
  • Hydroquinone
  • Triclocarban
  • Triclosan

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Reminders of Him isn't the only Colleen Hoover movie we're getting next year — we finally have the Verity release date! After confirmation that Dakota Johnson was starring as Lowen in Colleen Hoover's Verity, I totally wasn't expecting to open my phone and see a video of Dakota in the middle of New York City...covered in blood. It was even more shocking than seeing that crazy The Summer I Turned Pretty leak that's not in the books! If this Verity movie leak proves anything, it's that this movie is going to be just as insane as the book — if not more.

Here's your first look at Dakota Johnson on the set of Verity, coming to theaters May 15, 2026.

When is Verity coming out?

Verity is coming to theaters May 15, 2026 thanks to Amazon MGM Studios. We already know Reminders of Him is coming February 13, which means we're getting two Colleen Hoover movies in the same year! And I'll be seated for both.

Who does Dakota Johnson play in Verity?

Dakota Johnson plays Lowen, a writer hired by Verity's husband Jeremy to finish the author's work. Here's the rest of the Verity cast:

  • Anne Hathaway as Verity Crawford: a renowned author who's hiding a secret.
  • Josh Hartnett as Jeremy Crawford: Verity's husband.
  • Dakota Johnson as Lowen Ashleigh: a struggling writer given the chance of a lifetime to finish Verity Crawford's work.

Ismael Cruz Cordóva, Brady Wagner, Irina Dvorovenko, K.K. Moggie, and Michael Abbott Jr. will also star in unconfirmed roles.

And the first leak tells us just how crazy the 'Verity' movie is going to be.

@mickmicknyc Dakota Johnson and Josh Hartnett filming a graphic accident scene for 'Verity' in NYC 🎬🙈 #dakotajohnson#joshhartnett#verity#bts#behindthescenes#entertainmentnews#nyc♬ original sound - New York Mickey

We got our first look at Dakota Johnson as Lowen when she walked around New York City in burnt orange trousers, a beige top, and a gray coat. But there's one accessory that low-key makes my stomach turn: a splatter of blood on her face.

In this extended leak from @mickmicknyc on TikTok, Lowen's taking a stroll through Manhattan when a car accident with a biker covers her (and a few very-expressive extras) in blood. The movie nerd in me immediately clocked that the camera does a 360 around Dakota as she looks at the accident, and I LOVE a 360 so I'm excited to see this in the final movie! Especially if the composer gives us some incredible music!

We also see Josh Hartnett's Jeremy approach her and make sure she's okay before the leave the scene.

"This is exactly how I pictured it," says one TikTok user in the comments, while another adds, "I actually forgot this is how the book started with how crazy the rest of the book was."

"The way I just screamed ahhhh I’m so excitedddddddddd," a third user says. I cannot wait!

Stay tuned for even more Verity movie updates on Brit + Co and our TikTok!

Where can I watch the Verity movie?

Verity is coming to theaters, which means you can relive the craziness of the book surrounded by 150 of your closes friends ;).

Loving these set leaks? Check out Zendaya Throws A Drink At A Car (Before Robert Pattinson Drags Her Away) For New A24 Movie The Drama for more.

This post has been updated.

ICYMI, eyeshadow sticks are trending upwards lately, and it’s for good reason. Not only are the sticks super practical (Hello simple application!), but you can apply your latest eye look on the go and with ease. After all – who has room for an entire eyeshadowpalette and brushes in their bag? Not us!

If you’re thinking “OMG I must add this to my makeup routine,” we totally relate. Nowadays you can find eyeshadow sticks just about anywhere, but we’ve rounded up our faves to give you the best glam ever.

Laura Mercier RoseGlow Caviar Stick Eye Shadow ($32)

With over 2,000 five star reviews, it’s no wonder this eyeshadow stick makes the list. If you’re looking for a little glitz, creamy shadow is guaranteed to give you a fabulous look that lasts all day long.

Bobbi Brown Long-Wear Cream Shadow Stick ($32)

If simplicity is in your nature, then you need to check out Bobbi Brown’s nude shadow collection. Not only do they have tons of color options, but their formula is built to last through all of your day in the life shenanigans.

elf NO BUDGE SHADOW STICK ($5)

Yes, you read that right. Get one of the best shadow sticks on the market for only $5.

about-face Shadowstick ($14)

If you’re looking for a great white eyeshadow, then look no further. about-face’s Oxide Shadowstick will definitely give you the bright, clean look you’re going for.

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick ($25)

This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area, and is available in matte and pearl finishes. Sounds like a win-win to us.

Nudestix Magnetic Eye Color ($27)

We’ll be channeling our fave nepo baby (yes, we do mean Sofia Richie Grainge) with this product.

Sephora Collection Sephora Colorful® Waterproof Eyeshadow & Eyeliner Multi-Stick ($14)

There are so many fabulous colors to choose from in this collection. BRB while we go buy them all. 💸

Iconic London Glaze Dual Ended Eyeshadow Crayon ($30)

Get 2-in-1 with this stunning eyeshadow duo. No more lugging around eyeshadow palettes for you!

Are you all about bold makeup or prefer keeping things clean and simple? Let us know in the comments below!

Discover all the latest beauty trends with Brit + Co.

Image courtesy of Gustavo Almeida / PEXELS.

Millennials are defined as being born between 1981 and 1996, but if you were born at the tail end of that time frame and endured your teenage years during the 2000s or early 2010s, you most definitely suffered through some arguably rough fashion trends.

Wearing Abercrombie or Aeropostale brand name t-shirts, sporting chevron dresses, and going to parties with "concealer lips" was (regrettably) the vibe at the time! Today, most teens wouldn't dare wear the outfits and accessories us millennials wholeheartedly loved.

We're here to revisit fashion's past and call out the top 8 millennial style fails that are just super cringeworthy today.

1. Flower Crowns

Etsy

Rainbow Flower Crown

When millennials wanted to look 'boho chic,' they immediately busted out the flower crowns. This accessory infiltrated practically every occasion, from high school dances and music festivals like Coachella – or even (sigh) regular trips to the mall.

While the trend might've felt fun and carefree at the time, flower crowns are super cliché today and just remind me of Tumblr's heyday (IYKYK).

2. "Geek" Glasses

Amazon

Black Nerd Glasses

It's funny to think about how popular wearing fake "geek" glasses was, particularly since so many teen movies of the time, like Mean Girls, sensationalized being "cool" and "popular."

Nonetheless, plenty of millennials set out to appear quirky by topping off their outfits with thick, oversized hipster frames, even if they didn't actually need glasses. Some people even used their leftover 3D glasses from movie theaters and simply popped the lenses out – guilty!

3. Hair Feathers

Etsy

Feather Hair Extension Clip

Similar to flower crowns, hair feathers emerged as a bohemian-inspired way to add a pop of color and texture to your locks. Some people opted for thinner solid or multicolored strands; meanwhile, others went full-throttle with larger feather shapes or even bead attachments.

This is another "hipster" trend that, while maybe still appropriate for some music festivals, should stay in the past when it comes to everyday wear.

4. Jeggings

Halara

Halara Flex High Waisted Stretchy Leggings

Jeggings were supposed to be the perfect blend of comfort and style... or so we thought. The idea seemed genius at the time, but in retrospect, they were just a fashion mistake.

This pant style attempted to blend two completely different types of garments and created a result that's now considered a fashion faux pas. Jeggings are just too tight to ever be flattering and don't deliver that same classic denim look.

5. Converse Sneakers With Anything

Converse

Converse Chuck Taylor All Star Canvas Sneakers

Skinny jeans, skirts, maxi dresses, and mini dresses. Today, you'd probably pick different shoe choices for all of these outfits, but millennials undoubtedly had a go-to: Converse.

These sneakers were the perfect footwear for practically any look, but the trend quickly became overused. Even celebrities were showing up in low-cut Converse to walk the red carpet, a statement that would leave younger generations scratching their heads today.

6. Belts Over Shirts

Amazon

Grommet Leather Belt

Along with the excessive layering of tank tops and t-shirts came the addition of belts on top. While this might've been an attempt to add some structure or flair, many belts in the 2000s were more clunky than chic.

This trend is making a comeback, particularly with oversized outerwear. But, again, younger generations today are making more pattern- and color-conscious decisions (and not just cinching their waists while wearing Hollister v-necks, LOL).

7. Ombré Hair

Polina Semernina / PEXELS

Ombré hair is often associated with balayage, a hair-painting technique that remains insanely popular in 2025. However, many millennials didn't hit the salon to achieve their ombré – and took matters into their own hands at home.

Regardless of whether they tried to darken or lighten, it typically resulted in a not-very-well-blended horizontal line of color across their hair.

8. Fedoras

Julia Volk / PEXELS

Finally, I believe that you should be entitled to compensation if you've been personally victimized by a fedora. Everyone from Justin Timberlake to Paris Hilton wore these hats, making millennials think they were cool. In hindsight, perhaps everyone (including the A-listers) blundered with this fad.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

I’ve done everything in my power to try to alleviate my back painstretching, self-massaging, hot baths, self-cracking my bones (don’t come for me), yoga — but nothing has truly given me the relief I've been looking for more than the Theragun.

And it’s not just my back pain that irks me. It's symptoms of tech neck from working long days at my desk (or, more often than not, my couch), muscle soreness from indoor bouldering 3-4 times a week, and honestly, the movement everyday life requires, like walking my dog and taking care of household chores that mandate multiple trips up and down three flights of stairs in my old sans-elevator apartment building.

What Does The Theragun Do?

Meredith Holser

The Theragun (more specifically, the Prime model) claims to provide a multitude of benefits. According to Therabody, the Theragun Prime can:

  • Relieve pain and soreness
  • Reduce tightness and tension
  • Accelerate recovery
  • Improve circulation and flexibility

All great stuff, right? After seeing and reading lots of rave reviews about this beloved percussive therapy tool, I just had to put it to the test.

Can The Theragun Help With Back Pain?

Meredith Holser

More than anything, I was concerned with two major problems – back pain and muscle soreness – I hoped the Theragun would help with. I attribute a majority of my back pain to a slight bout of scoliosis along with an unfortunate compression fracture I experienced a couple of years ago. These two reasons are likely to have exacerbated my tech neck aches, too. I’m talkin’ stiffness around my entire neck and some chronically achy traps.

Piling on my passion for indoor bouldering only adds to the discomfort: sore forearms, lats, and calves and sharp knots along my shoulder blades. The sport requires that I put my body in all sorts of odd positions, use my muscles to sustain those unnatural stances, and brace for 6-foot falls (albeit safely, on well-padded floors). Needless to say, it all takes a physical toll.

After just a week of use and 5- to 10-minute-long sessions a day, the Theragun Prime has significantly lessened that burden and provided my back and upper body muscles with some super satisfying relief.

Here’s my full review, including what I loved and everything I didn’t.

Day 1

Meredith Holser

My trial began with lots of sharp pain between my shoulder blades, which I was worried about not being able to reach with the Theragun on my own without someone else to help me. My worries instantly melted away after giving it a go, though – the patented triangular handle design (which claims to help you reach “80% of your body with multiple hand positions”) helped me quickly locate the most painful points in between my shoulder blades. Not only was I able to accurately pinpoint my discomfort, even the lowest of the 5 available speed settings delivered immediate relaxation. I was shocked at just how powerful this tool was!

I felt like a crazy woman in my apartment, groaning alone out of relief, but it felt so good. I also noticed that my back felt warmed after use, which I observed as the improved circulation the Theragun claims to encourage.

Days 2-4

Meredith Holser

My shoulder blade pain carried on into day 2, along with some insane forearm soreness from bouldering. I took the Theragun to my arms at the lowest speed and found the same instant relief I did with my shoulder blades.

I repeated a routine of running the tool along my shoulder blades, entire back, and arms for days 3 and 4, too. By day 4, I could tell that the most painful points weren’t as sore as they were before I started my Theragun trial.

Day 5

Meredith Holser

Day 5 was quite the opposite, though. I had attended a concert the night prior, and I think standing hours on hard floors reawakened every stiffness, soreness, and sharp pain I had been experiencing before. I woke up feeling geriatric as ever (I’m freakin’ 25, for crying out loud!) and knew I’d have to try out the Theragun on my screaming lower back and sore calves.

My neck felt extremely tweaked, too, likely from sleeping on it in a less-than-ideal position (tummy sleepers, unite). I went at all of these areas with the Theragun’s wide-set dampener attachment as I had the 4 days before, but turned the tool up to a higher speed. Oh, it felt like heaven! Again, I was surprised by how powerful of a punch the tool provided. It felt like a luxe massage technique, all possible by my hands.

Targeting my body more globally felt really nice at the faster setting, up until I was hitting my neck. The tool had a very heavy vibration that viciously rattled my teeth, ears, and eyes, which honestly distracted me from the relief I was looking for in the neck and traps area.

Days. 6-7

Meredith Holser

I was met with sore legs from a long bike ride and even more bouldering-induced stiffness on days 6 and 7. I found similar relief to what I experienced the week prior and was able to relax really well after a long, activity-filled weekend. I also tested out the multiple attachments the Theragun Prime came with on my neck and traps, like the thumb and cone toppers, which are sharper-shaped to hit more specific trigger points. I found these more-targeted attachments way more effective than the rounder dampener and ball, which didn't do as great a job at getting into the deep-set knots I deal with.

Theragun Review: The Results!

Meredith Holser

While I can’t claim my back pain and sore muscles are entirely gone with the help of the Theragun Prime, I can say that they’re noticeably lessened after 7 days of consistent use. I think it’s a very effective way to relieve any pains and aches you may be dealing with, especially if you have tried all other avenues of pain reduction.

It was easy and intuitive to use myself, and I really enjoyed the range of relief I got from the tool, thanks to the customizable attachments and varying speed settings. The only quirk I didn’t quite like was the intensely distracting vibration that occurred in my head when I brought it up to my upper neck and traps.

Therabody

Theragun Prime

At an original price point of $299 (it’s also HSA and FSA-friendly!), I certainly understand it can be a steep investment for some, but given that the average cost of a massage or chiropractic visit hits around $100 (sometimes more), I believe the Theragun offers comparable relief to those methods.

Plus, you can use it anytime you like, as opposed to having to wait weeks for an appointment. It definitely is not a dependable replacement for more serious structural or muscular issues (which experts can better address), but it’s certainly appropriate for tackling everyday tightness, soreness, knots, and more.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.