How One Woman Took Homemade Kombucha Mainstream

Ever since kombucha hit the scene, people have gone gaga for the fermented drink. Whether you brew your own kombucha or make tasty cocktail mixers with the probiotic powerhouse, if you’re crazy about kombucha, you’ll want to know more about how this Health-Ade co-founder took her recipe for homemade kombucha and turned it into a successful brand. In this week’s How to Quit Your Day Job, we chat with Daina Trout, who started Health-Ade with her husband and best friend, about how as a new mom she balances her best self with her work.

Meet the Kombucha Pro: Daina Trout

After graduating from Tufts University with a masters’ degree in nutrition and public health, Daina Trout moved to Los Angeles and worked a full-time corporate job. Trout made her own kombucha while in college, but while talking with her husband, Justin, and best friend, Vanessa Dew, she experimented with making a stronger, healthier SCOBY (the symbiotic culture of bacteria and yeast) and found that her new brew tasted better than any kombucha on the market. In 2012, she brewed batches of Health-Ade in her apartment closet while selling bottles at her local farmers’ market, alongside Justin and Vanessa. Over time, Trout and her Health-Ade co-founders built the small business into a national brand, quit their corporate day jobs, and now sell their beverage in major retailers like Whole Foods, Sprouts, and Target.

Brit + Co: What’s your morning routine?

Daina Trout: It’s changed since I’ve had a baby, that’s for sure! I wake up to my two-year-old, who’s ready for his morning milk at around 6am if I’m lucky, otherwise it’s earlier. My husband and I switch every day — one takes the “Hendriks” shift, and the other works out. If it’s my day to work out, I rush to a 6:30am Flywheel class, drive back home, wolf down some yogurt, dry shampoo the heck out of my hair, throw on some cute(ish) clothes, and do my makeup while driving to work. I have to get out of the house by 8am to be at the brewery at 8:30, which is when our day starts. If it’s my morning with Hendriks, his wake-up call (literally) is followed by what you’d expect — two hours of me and him getting ready for our day — milk/coffee, teeth, clothes, and breakfast. Two hours seems like an eternity — but trust me, somehow a two-year-old makes this almost impossible to do on a daily basis. No matter which day it is, I get to work and I’m like, “Damn, I’ve already had a morning!” I have a kombucha first thing at Health-Ade, and it gives me that second wind that carries me through the rest of the day.

B+C: What inspired you to start your company?

DT: My co-founders (my husband Justin and my best friend Vanessa Dew) and I all felt unfulfilled at our corporate jobs, and we knew we had it in us to start something game-changing that we could build ourselves. That was really the inspiration — the belief that we could make a meaningful mark. I had been making kombucha for some time before Health-Ade, and we had an opportunity to start selling my kombucha in the farmers’ markets while we were working on other entrepreneurial ideas. Once we saw the potential in Health-Ade at the farmers’ market (we would sell out usually by 10am), we knew we had something special. It was time to make our mark.

B+C: How do you challenge yourself as an entrepreneur?

DT: Just show up, and there’s a guaranteed challenge awaiting you. Seriously though — the difference between a “job” and being a founder is in my experience the following: Each day is made up of a whole bunch of problems you have to solve fast, each one challenging your intellect and capability in a new way. It’s a constant challenge, and you’re constantly out of your comfort zone — therefore, you’re always growing.

B+C: Tell us about how your family and friends help support your business.

DT: I don’t know what I’d do without my family, my friends, and my nanny. They help in so many ways. Health-Ade doesn’t allow for a lot of extra “space” in my life — and often last-minute things come up that force me to stay at work. My family helps by letting me stay at work and get it done. They’ll pick up my dry cleaning, take care of Hendriks, cook dinner, even do my grocery shopping if I need it. My friends help by keeping me focused. They pick me up when I’m feeling down — and this is very important for a founder. Founders get lonely, and it’s very hard at times. You don’t always have people you can talk to, and you feel an enormous amount of pressure. This can be distracting and take you off the ball. Friends offer perspective and love when you need it so you can get back on track. The most important person in my life, though, is Justin, my husband and co-founder. Justin picks up every piece of slack. He’s my true partner in all of this — friend, family, nanny, lover, confidant, house manager, and assistant when I need it. And hopefully he would say the same about me. There is NO way this would work without him.

B+C: What’s the best advice you’ve ever gotten?

DT: Just do it. You’ll figure everything out. Just like you always have.

B+C: What do you love about your job?

DT: I believe I have many characters within me that need attention and strive for “the driving seat.” This job calls them ALL out for their fair airtime — the innovator, the creative, the dreamer, the doer, the helper, the problem-solver, the inspirer, the actor, etc. I love that the work I do at Health-Ade satisfies all the different sides of my personality.

B+C: Name two female heroes who you think should get a shout-out.

DT: Vanessa Dew, my co-founder and “sister from another mister.” This girl has an unbelievable ability to not get stuck. She is such an incredible doer that nothing will stop her. She inspires me, because when I get tired — and I see she should be tired too — she’s just found a way to pick herself up and keep going like it “ain’t no thing.” I love that about her. She’s fierce. The other is my executive coach — Barbara Poole. She has heard it all from me, from tears to fears, and she always has the best advice. I feel like she’s a smarter, wiser version of me, and I get to check in with her every two weeks to grow up a bit. I’m really amazed — she gives me 100 percent presence when we speak, and in one hour I’ve usually figured out how to overcome a very big challenge.

B+C: If you could tell aspiring creative women anything, what would it would be?

DT: Follow your gut! It’s the best thing to do when you don’t know what to do. Tap in to all your strengths and go for it.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via Health-Ade)

There are days when you’re feeling epic. This overcast Saturday morning at The Grove (a popular outdoor shopping mall in LA) was one of those days, and I’d like to think that it was for Ian Somerhalder too — thanks to his latest collaboration with Nutro. The pet food company hosted the first-ever Farmer’s Market for Dogs, and it was just as adorably therapeutic as you’d think it’d be.

Now, it’s not lost on me that Somerhalder is a well-known face in the entertainment industry, thanks to his performances on The Vampire Diaries, Lost, V Wars, and more. So, his demeanor throughout the morning reflected exactly how I thought it would: as a total pro. He knew exactly where to find the camera, how to approach continuous interview questions, and made sure to greet workers kindly — including myself.

“So I’m going to ask you a few questions,” I told Somerhalder, after we finished our introductions. ”Oh, don’t do it. Prepare to be underwhelmed,” he quickly joked. Little did he know that as a longtime fan of The Vampire Diaries, there’s nothing he can really say that would ‘underwhelm’ me.

Amy Sussman/Getty Images

“One of the amazing things we're excited about is the takeaway that we hope people get from this, which is showing pet parents that they can be an incredible positive force of change,” Somerhalder told me. With this initiative, the actor explained that Nutro intends to “help shepherd, fund, and educate the farmers within their network to start adapting healthy soil practices.”

The farmers market contained everything from a Willy Wonka factory standard of treats, to a build your own flower bouquet station, to a section where you can get your dog’s astrology read (I know, that’s so LA). Of course, there were also many dogs (of which I pet mostly all of them), and a beaming Ian Somerhalder who so graciously led the ribbon cutting. Of those dogs, was Somerhalder’s twelve-year-old pup named Nietzsche, who was as sweet as can be (and yes, I pet her as well). The actor noted that he found Nietzsche as a stray while filming The Vampire Diaries in Georgia, and took her in pretty instantaneously.

Amy Sussman/Getty Images

Speaking of The Vampire Diaries, I asked him how he felt about the recent 15th anniversary of the CW series airing on television, which was marked on September 10th.

“You know, it's so funny,” Somerhalder answered. “Obviously, it was a lifetime ago, but it feels like it was yesterday. And so, you know, obviously streaming changed the game. The show is one of the most viewed shows in history, period — that's been seen by over a billion people, which is 1/8 of the planet.” I later teased that myself, sisters, and friends were likely responsible for a big portion of those streams.

“[The Vampire Diaries] allowed me to build a platform,” Somerhalder continued. “To work on things that were very close to my heart, but at the global scale, and it's allowed me to help create, enact or build the road for a lot of change, and it's why I have this amazing partnership.”

The Absorption Company founder continued, noting that filming the show “was an unbelievable time,” and he “cannot believe” how much time has passed. Since then, Somerhalder has added environmental advocate (as a former UNEP Global Goodwill Ambassador and aid in the Netflix documentary, Common Ground) and entrepreneur (in both the wellness and alcohol space) to his long list of successful titles.

This is when he panned to the phone camera I had pointing at him. “So, everyone who's seen the show, watched the show, supported us — me — in any way, shape and form regarding the show — I thank you from the bottom of my heart, because you have been a part of this journey with me.” Somerhalder then thanked the media, partners, and all those who have contributed to promoting “the show to be one of the most viewed things that was ever created.” I can’t say I didn’t appreciate that journalist nod.

“So here's to 15 years,” he finished. That’s when we insinuated a fake ‘cheers,’ with Brother’s Bourbon filled in our hypothetical glasses, obviously.

Ethan Miller/Getty Images

Segwaying from the bourbon brand, I couldn’t miss the opportunity to ask Somerhalder about his longtime friendship withThe Vampire Diaries co-star and business partner, Paul Wesley. With the show falling deep into the supernatural, and their relationship often unserious over fun social media clips, I questioned how they kept it together on-screen without constant laughter.

“I mean, we had to be serious,” Somerhalder said. “But, you know, you're like running from ghosts and vampires and stuff, and then you just cut and someone makes a fart joke, and 130 people erupt in laughter.” Cue my own giggle. “There's only so much you can run for your life, we laugh. That's how we kept each other sane.” I believe it, I told him. The eight-season show carries storylines from mythical sirens to evil doppelgängers.

Somerhalder added, “Paul and I spent eight years on the show, and now we have another company, and now it's 15 years.” He paused, smiling, “It's my longest relationship.” We shared another laugh. That’s when I went back to petting Nietzsche, who, it turns out, is just as professional in front of the camera as Somerhalder is. I’d expect nothing less.

Watch Our Ian Somerhalder Interview On TikTok!

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We’d do anything to see those behind-the-scenes moments with Ian Somerhalder and Paul Wesley! 😭 #thevampirediaries #iansomerhalder #damonsalvatore #damon #vampirediaries #paulwesley #stefansalvatore

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Emily in Paris season 4 was the buzziest season yet, and for good reason. Emily's in Rome, Camille was never pregnant, and Gabriel's hair went from très hot to tragique. In addition to the viral response to Gabriel's new hair, season 4 left me pretty sad because after four years of waiting for Emily and Gabriel to get together, they almost immediately break up — and actor Lucas Bravo is just as confused as we are.

Carole Bethuel/Netflix

“The ‘sexy chef’ was very much part of me in Season 1 and we grew apart season after season because of the choices he makes and because of the direction they make him take,” Lucas Bravo told IndieWire while promoting Mélanie Laurent’s Freedom. “As they made him kind of unaware of his surroundings, of the dynamic, always victimizing and always being completely lost in translation and oblivious to anything that is happening around him and being manipulated by everyone, it kind of became not fun for me to shoot or to see a character I love so much and brought me so much, being slowly turned into guacamole. I really grew apart from him.”

Honestly it makes me really sad that a character we all love so much is becoming unrecognizable. But at the same time, it makes me feel a little bit better, because we're not the only ones who feel like Gabriel has changed. And while Lucas has done what he can to bring those early-series aspects of Gabriel back, he says "there is only so much I can do in the limits of a script.”

Netflix

“I tried for seasons to bring nuances but we don’t have much liberty on set," he continues. “It makes me question if I want to be part of Season 5…because my contract ends at Season 4. I really want to see if Gabriel gets back to his fun, cheeky, playful, alive self. Because three seasons playing melancholic, sad, depressed, and lost is not fun anymore. It’s a comedy, everybody is having fun around me, everybody is jumping around, and I’m just slowly sinking into god knows what.”

Say what now?! If Lucas Bravo leaves Emily in Paris, I truly don't know what I'd do. Gabriel is my favorite character on the show! (Or at least, early Gabriel was.) Seeing him move from 30, flirty, and thriving to someone who's consistently in the middle of an existential crisis doesn't make sense within the world of the show. And even though Lucas thinks the show has a "lack of risk," he still loves everyone involved.

“I love the show. It started everything for me. I love the show and the people in it," he says. "With saying that, I feel like I am not being nice or grateful, but when you love something you want it to be…you want the best version of it. I’m not going to lie, I’ve been frustrated with the direction by character is taking. But we’ll see where it goes. The show is not over.”

Just like the show's iconic costumes are all about expression and fun, here's hoping Emily in Paris is able to bring some life back into our favorite chef. Because if not, it sounds like we could be nearing the end of the show's most popular would-they-won't-they relationship. Fix this Netflix, I beg you!

What do you think of Lucas Bravo's dilemma? Do you miss season 1 Gabriel? Let us know in the comments and check out the latest Emily in Paris season 5 news.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Paris Hilton and Nicole Richie created reality TV gold when The Simple Life debuted in 2003. Their antics were outlandish, but we couldn't help repeating their iconic phrases like "That's hot" or "Sanasa" during random moments in our own lives.

It's no secret the two didn't really act that way, but their 'characters' left a huge mark on a generation of millennials. "I knew what I was doing but the whole world didn’t, so it was kind of frustrating to me to be perceived in that way because it’s not who I am at all," Paris told People.

Even though she may have felt judged, it seems that Paris Hilton realizes how many people actually loved The Simple Life because she and Nicole Richie are teaming up to film a reunion special that'll debut on Peacock as we speak! Here's everything we know so far!

When did speculations about 'The Simple Life' reboot begin?

NBCUniversal Media

Peacock first shared a video clip on Instagram that hinted something special involving Paris Hilton and Nicole Richie is coming in May. A nostalgic TV set with a black and white screen can be seen while our favorite duo's voices can be hearing saying, "Sanasa, Sanasa."

Peacock captioned the post, "New Era. Same Besties. Coming soon to Peacock," and fans could barely contain their excitement. Even celebs like Naomi Campbell and Katy Perry commented on these hot vibes.

Bravo

Then Paris Hilton took to her own Instagram to share more about what fans could expect. She said, "As some of you may know, we are doing a reunion special to celebrate 20 years of our show The Simple Life and it's been so much fun."

Actress Selma Blair shared how much she's looking forward to this by commenting that she's "living for this."

So are we!

What was 'The Simple Life' about?

The Simple Life/20th Century Fox

The Simple Life showed Paris Hilton and Nicole Richie as they basically traded their wealthy lifestyles for 'everyday' living. Cameras followed them from fast food jobs to dealing with getting out of sticky situations they'd supposedly never experienced. Needless to say, it was hilarious, iconic, and instant reality TV gold.

How long was 'The Simple Life' on air?

Peter Kramer/Getty Images

The Simple Life was on air from 2003 to 2007 with five successful seasons. It seemed like it wasn't going to be hit at first, but it defied expectations. By how much you ask?

According to reporting from The Cut, somewhere around 13 million viewers tuned in to watch Paris Hilton and Nicole Richie's oddball take on daily life. That's a pretty huge deal if you ask us!

When will 'Paris & Nicole: The Encore' debut?

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Paris & Nicole: The Encore will premiere on Peacock December 12! The two were previously seen at a Sonic drive-thru yesterday so it can be assumed filming is underway (via People)!

Sporting partial Sonic uniforms, Paris Hilton and Nicole Richie added accent pieces that match their signature flairs. Paris wore a pair of reflective sunglasses, silver sequin heels, and added a pink flip phone to front of her blue apron. Nicole wore gold hoops and a pair of slingback pumps alongside her hotdog mascot costume. That's hot (dog).

How does Paris Hilton and Nicole Richie feel about reuniting for a reunion special?

Frazer Harrison/Getty Images

Paris Hilton has expressed how much she loves to be sharing the screen with Nicole Richie again. "I'm so excited to be doing this with Nicole on Peacock. Nicole has been my best friend since we're 2 years old, every memory that I have is with her," (via E! News).

Nicole also posted a few throwback moments from The Simple Life on her Instagram, but the most notable one is the video mashup of them singing "Sanasa, Sanasa" over and over. "20 years ago, not only did we become television stars… we became song writers. Happy Anniversary Sill @parishilton#TheSimpleLife#sannnasaaaaa" she wrote in the caption.

What have Paris and Nicole said about their reunion special?

Peacock

Paris Hilton and Nicole Richie sat down with W Magazine to let the world know the Paris & Nicole: The Encore show is on its way! Not only that, but fans can expect to see an Opera version of the show they fell in love with two decades ago. Paris said, "The idea of the opera was unexpected" while Nicole chimed in with, "What people need, even though they don't know it yet, is for 'Sanasa' to be an opera.'"

The two besties came up with the idea via a series of texts that started off as ideas between them. Nicole said everything "came up organically" for the two and we can only imagine the memories this brought up for them. OG influencer Paris even talked about how The Simple Life was an "important show in pop culture history" and we couldn't agree more!

Nicole truly wants people to enjoy themselves while watching Paris & Nicole: The Encore and "find the same joy" she had while filming it. According to Paris, she feels what they have is "magic" because "there's just so much history behind it."

It's not every day that you can get to have fun with your best friend while coming up with long-lasting memories that contribute to pop culture, but Paris and Nicole have always danced to the beat of their own drums. Now we'll get to see them in action again!

Watch The Trailer For 'Paris & Nicole: The Encore'

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This post has been updated.

Friendsgiving season is coming folks! And if you have one on the books, but have no idea what to cook, we have you covered. From deliciously cheesy veggies to a healthy take on everyone's favorite spuds, we're rounding-up easy recipes to make that won't weigh heavy on your pocketbook. Take a look through to see the yummy ensembles you should be whipping up!

Brit + Co

Drop Biscuits

Because everyone needs a carb to soup all those juicy drippings on your plate. This 'The Final Table' winning recipe does the job.

Brit + Co

Smashed Brussel Sprouts

Not crazy about veggies? These greens will change your mind. Topped with cheese, chives, and a nice crisp topping, they're extra yummy (and keto-friendly!)

Brit + Co

Cacio e Pepe Chickpeas

Sure this one is a bit non-traditional, but your vegetarian friends will love it. Plus they make the perfect topping to nearly any dish (who needs croutons when you have these anyways?!).

Brit + Co

Roasted Broccoli

Puts some greens on your plate with this holy-grail recipe. Trust us: It's sooo easy!

Brit + Co

Instant Pot Butternut Squash Polenta

Dust off the ole' Instant Pot will this delectable fall polenta. Filled with butternut squash and lots of parmesan you (and your besties!) will quickly fall in *love*.

Brit + Co

Roasted Sweet Potato

Just when you thought you knew how to roast sweet potatoes, this recipe came along. And boy are we taking notes!

Brit + Co

Slow Cooker Mulled Wine

Be the friend that brings the booze. This autumn-themed mulled wine drink will warm everyone's spirits.

Brit + Co

Fall Quinoa Salad

If you're designated salad duty, take a twist on it by packing it full-on quinia, pomegranate, and a tangy dressing. Yum!

Brit + Co

Cheesy Pasta Bake

When the temperatures drop, your friends will be extra thankful for this soul-warming, cheesy pasta.

Brit + Co

Spinach + Mushroom Gnocchi Casserole

No time? No worries! This freezer-friendly pasta bake complete with pillowy gnocchi, creamy mushrooms and spinach is super easy to create ahead of time, without taking away from any day-of deliciousness.

Brit + Co

Cheddar, Jalapeno, and Chive Biscuits

Upgrade your biscuits with "addicting" flavors of cheddar, chives, and jalapeños. Pro tip: Double the batch to ensure you have more than one for everyone!

Brit + Co

Keto Cheese Ball

Your hostess will thank you extra for showing up with an app to tide guests over until the main meal is served. Packed with yummy baked potato fixings, it's got an extra "kick" to make it comparable to store bought options. Plus it's keto-friendly... you can't go wrong with that!

Brit + Co

Cheesy Keto Asparagus

Keep the keto ideas coming, am I right?! Make this popular Pinterest vegetable dish loaded with garlic and extra cheese. Yes please!

Brit + Co

Yogurt Slow Cooker Mashed Potatoes

Pack a 'lil extra protein into your mashed spuds (with the bonus of making them extra creamy!). Who knew yogurt would soon become your go-to secret ingredient?

Brit + Co

Pumpkin Spice Toffee

And let's not forget about the sweets! Make a batch of this pumpkin spice-flavored treat as a great take-home option for overstuffed guests! (Just be sure to save some extra for yourself!)

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This post has been updated.