Healthy Snacks Kids Will Love For School + After School

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Paloma

Campbell "Pookie" Puckett and her husband, Jett Puckett, have taken the social media world by storm with their seemingly picture-perfect romance and lavish lifestyle.

In November 2024, the influencer couple welcomed their daughter, Paloma, into the world after creating a lot of anticipatory hype surrounding their name choice.

Paloma has Spanish and Italian roots and is derived from Latin. It means "dove," in addition to "pigeon" and "butterfly." Those familiar with Greek mythology may recognize doves as symbols of Aphrodite, the goddess of love.

2. Wyatt, Elliotte, and Bennett

Jason Kelce, who spent 13 years playing for the Philadelphia Eagles, and his wife, Kylie Kelce, faced some backlash for the gender-neutral names they chose for their three daughters.

However, gender-neutral monikers are more popular than ever before. And now that the couple has a fourth daughter on the way, they reportedly plan to continue the name trend in their family.

3. Riot

Rihanna and A$AP Rocky made waves in 2023 when they named their second child Riot. The bold, unconventional pick fits right in with the couple's trend of sticking to "R" names, as Rihanna's full name is Robyn Rihanna Fenty, and A$AP Rocky's is Rakim Athelaston Mayers.

Beyond its personal significance, the name Riot carries a strong, rebellious energy. It definitely reflects both artists' fearless approach when it comes to both music and fashion.

4. Winnie

When Jimmy Fallon and his wife, Nancy Juvonen, had their first daughter in 2013, they chose a somewhat unique name with a lot of personal meaning: Winnie. Welsh in origin, it means "gentle friend" or "friend of peace."

Specifically for the couple, though, it's a tribute to Lake Winnipesaukee, the picturesque New Hampshire lake where they got engaged. Plus, Jimmy added the name made even more sense since they viewed Winnie as a "win" in their life.

5. Grace Warrior

Everyone remembers Steve Irwin as the fearless "Crocodile Hunter" who tragically died in late 2006. More recently, his daughter, Bindi Irwin, welcomed a little girl of her own into the world in 2021 and named her Grace Warrior.

While Grace may be a more common name, meaning "favor" or "blessing," Warrior was a more unusual choice with a sentimental intent.

"Her middle names, Warrior Irwin, are a tribute to my dad and his legacy as the most incredible Wildlife Warrior," Bindi shared on Instagram.

6. River Rose and Remington

Kelly Clarkson and her ex-husband, Brandon Blackstock, chose two distinctive names for their girl and boy: River Rose, born in 2014, and Remington Alexander, born in 2016.

With British roots and a whimsical feel, River is a gender-neutral pick that means "a flowing body of water." It was traditionally used more frequently for boys, but Kelly changed that trend.

Meanwhile, Remington is also British in origin and started as a surname, translating to "settlement by the boundary stream." Perhaps Kelly chose this sibling combination because both River and Remington begin with "R" and have connections to water.

7. Elsie Otter

When Zooey Deschanel and her then-husband Jacob Pechenik had their daughter in 2015, they chose a name that was both classic and quirky: Elsie Otter.

While Elsie is a timeless choice of Hebrew origin, which means "pledged to God," the addition of Otter gives it a more playful twist. During an appearance on TODAY, Zooey explained their reasoning behind it.

"We just really liked the name Elsie, and then we both love otters because they're so sweet and also smart," she detailed.

"They use tools, they keep their favorite tools, they hold hands while they sleep; there are so many amazing things about otters. They're wonderful animals."

8. Luai

Finally, in 2023, Lindsay Lohan and her husband, Bader Shammas, named their Dubai-born son Luai. It's Arabic in origin and means "protector" or "shield," but it remains a rare pick in the U.S.

Luay, a more common variation of this name, was only given to eight boys born in the U.S. in 2022.